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jurnal syntax admiration
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jurnal syntax admiration
Published by Syntax Corporation Indonesia
ISSN : 27227782     EISSN : 27225356     DOI : https://doi.org/10.36418
Core Subject : Science, Education, Social, Engineering,
Aerospace Engineering Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics
Syntax Admiration. Jurnal Syntax Admiration adalah jurnal yang diterbitkan sebulan sekali oleh CV. Syntax Corporation Indonesia. Syntax Admiration akan menerbitkan artikel ilmiah dalam lingkup ilmu sosial teknik. Artikel yang diterbitkan adalah artikel dari penelitian, studi atau studi ilmiah kritis dan komprehensif tentang isu-isu penting dan terkini atau ulasan buku-buku ilmiah.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 1,381 Documents
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The Influence of Product Quality, Price Perception, and Brand Image on Purchase Decisions for Yakult Drinks in East Jakarta Sendy Priskilla; Resti Hardini; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 4 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i4.840

Abstract

This research aims to analyze the influence of product quality, price perception and brand image on purchasing decisions for Yakult drinks in East Jakarta. This research data uses primary data in the form of a questionnaire to 100 respondents who have consumed Yakult drinks in East Jakarta. The data analysis technique uses inferential analysis with multiple linear regression and uses the Statistical Product and Service Solution (SPSS) version 26.0 program. The results of multiple linear regression analysis show that the variables Product Quality (X1), Price Perception (X2), and Brand Image (X3) have a positive and significant effect on the Purchase Decision for Yakult drinks in East Jakarta. The existence of a positive and significant influence between product quality, price perception and brand image shows that the higher the level of product quality, price perception and brand image, the higher the decision to purchase Yakult drinks in East Jakarta.
The Effect of Product Innovation, Brand Image and Word of Mouth on Interest in Buying Maybelline Face Powder in Gen-Z Students Of Feb Nasional University Radina Salsabila; Subur Karyatun; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 4 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i4.841

Abstract

This study aims to analyze the influence of Product Innovation, Brand Image and Word of Mouth on Interest in Buying Maybelline face powder products in Gen-z FEB National University Students. The research method used is a quantitative method and uses multiple linear regression analysis with processing using Statistical Product and Service Solutions (SPSS) version 25 with data collection methods through questionnaires to 100 respondents from FEB Nasional University students and know Maybelline face powder products. The results of this study indicate that the Product Innovation variable has a positive and significant effect on Buying Interest for Maybelline face powder products on Gen-z, Brand Image has a positive and significant effect on Buying Interest for Maybelline face powder products on Gen-z, Word of Mouth has a positive and significant effect on Interest Buy Maybelline face powder products on Gen-z
The Influence of Intrinsic Motivation, Organizational Culture, and Non-Physical Work Environment on Employee Performance at PT. Sriwijaya Media Partners Farrel Fikri Hamzah; Ahmad Cik; Melati; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 5 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i5.842

Abstract

This study aims to determine the effect of Intrinsic Motivation, Organizational Culture, and Non-Physical Work Environment on Employee Performance at PT Sriwijaya Mitra Media. The analytical method used in this study is descriptive analysis method and inferential analysis with multiple linear regression assisted by the Statistical Product and Service Solution (SPSS) version 23. The data used in this Research is primary data and then distributed in the form of questionnaires to 103 employees at PT. The results of the analysis of multiple linear regression in this study that Intrinsic Motivation Variables (X1), Organizational Culture (X2) and Non- Physical Work Environment (X3) have a positive and significant effect on employee performance (Y) at PT. Sriwijaya Mitra Media. It is hoped that the result of study can improve employee performance at PT. Sriwijaya Mitra Media.
The Influence of Return on Assets, Current Ratio and Debt to Asset Ratio on Financial Distress in Consumption Goods Industry Sector Companies Listed on The Indonesia Stock Exchange in 2017-2021 Shoeibatul Aslamiah; Subur Karyatun; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 4 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i4.843

Abstract

The purpose of this study was to analyze the impact of Return On Assets (ROA), Current Ratio (CR), and Debt to Assets Ratio (DAR) on financial distress for companies in the consumer goods industry sector during the 2017-2021 period. The population in this study were companies in the consumer goods industry sector which were listed on the Indonesia Stock Exchange from 2017 to 2021. Sampling was carried out by purposive sampling based on the criteria, a sample of 20 companies was obtained. The data source used is secondary data with the documentation method. The analytical method used is descriptive analysis and logistic regression with a significance level of 0.05 using the IBM SPSS 25 program. The results of this study indicate that return on assets (ROA) and debt to asset ratio (DAR) have a positive and significant effect on financial distress. Current ratio (CR) has no effect on financial distress. Through the results of this study it is hoped that it can help company managers in consumer goods industry sector companies to continue to improve effective and efficient financial ratios in order to avoid financial distress.
The Effect of Trust, Easy and Company Image on The Decision to Use Livin By Mandiri (Jakarta Kota Branch) Muhammad Ananda Putra Kushendar; Elwisam Elwisam; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 3 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i3.844

Abstract

This study aims to analyze the effect of trust, convenience and company image on the decision to use Livin By Mandiri. Data collection techniques in this study were obtained from the results of distributing questionnaires to 100 respondents who were customers of Bank Mandiri and at the same time users of the Livin By Mandiri application with certain criteria. The sampling technique used in this study is probability. Analysis of the data used in this study using multiple linear regression analysis which obtained the results of the regression. The results shown in this study that Trust, Ease and company image have a positive effect on the decision to use Livin By Mandiri. In improving the decision to use the Livin By Mandiri application, Bank Mandiri has made significant changes to the Livin By Mandiri application, which is expected that the users or customers of Bank Mandiri can make transactions faster and easier.
The Effect of Price Perception, E-Service Quality, Brand Image on Spotify App Repurchase Interest Premium on National University Students Irma Sifa Fauziah; Elwisam Elwisam; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 3 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i3.845

Abstract

This study aims to analyze the effect of perceived price, e-service quality, brand image on repeat purchase intention of students at the National University. The population in this study used the Non-Probability Sampling Technique with a population of 100 people, the students of the National University of Jakarta as respondents. Data analysis techniques using inferential analysis with multiple linear regression and using the Statistical Product and Service Solution (SPSS) version 23 program. The results of the Multiple Linear Regression analysis show that the Price Perception variable (X1) has no positive and significant effect while E-Service Quality (X2) ¬), Brand Image (X3) has a positive and significant effect on Repurchase Intention (Y). The results of this study are expected to be able to increase Price Perception, E- Service Quality and Brand Image at the Spotify Company so that it can also increase existence and increase subscriptions for National University students.
The Effect of Price Perception, Existence and Trust of a Brand on Consumers' Decisions to Use Lublyu Wedding Organizer Services Nadia Maulidah Nurul Robi Zain; Elwisam Elwisam; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 3 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i3.846

Abstract

This study aims to determine Price Perception, Existence and Brand Trust on Consumer Decisions to Use Lublyu Wedding Organizer Services. This data uses primary data in the form of distributing questionnaires to clients who have used the services of a lublyu wedding organizer for 44 respondents, using the perposive sampling method. The data analysis technique uses the SmartPLS 3.3.8 program. This shows that perceived price and existence do not have a positive and significant effect on consumer decisions, while the brand trust variable has a positive and significant effect on satisfaction. The coefficient of determination (Adjusted R Square) is 0.864, this indicates that the perception of price, existence and brand trust contributes 86.4% to consumer decisions while the remaining 13.6% is influenced by variables not examined.
The Influence of Product Quality, Brand Image and Brand Trust on Customer Loyalty Balifiber West Jakarta Area Risyad Ramadhan; Resti Hardini; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 2 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i2.847

Abstract

This study aims to determine the effect of product quality, brand image and brand trust on customer of Balifiber loyalty in the West Jakarta area. The population in this study used the Slovin sampling technique where the population taken was 96 people with a significance level of 95% and a standard deviation of 25%. This study uses primary data with data collection methods through questionnaires distributed to 96 respondents. The data analysis technique uses inferential analysis with multiple linear regression and uses the Statistical Product and Service Solution (SPSS) version 26.0 program. The results showed that Product Quality positively and significantly affected BaliFiber Customer Loyalty with a path coefficient value of 0.178 and a significant t of 0.019. Brand Image has a positive and significant effect on BaliFiber Customer Loyalty with a path coefficient value of 0.330 and a significant t of 0.000. Brand Trust positively and significantly affects BaliFiber Customer Loyalty with a path coefficient value of 0.443 and a significant t of 0.000.
The Influence Of Product Quality, Brand Image And E-Word Of Mouth On The Decision To Purchase Online Clothing Products Notbrand.Co In Dki Jakarta Rani Yulia; Resti Hardini; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 1 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i1.848

Abstract

This study aims to determine the effect of the t-test on the variables of product quality, brand image, and e-word of mouth on purchasing decisions for online clothing products notbrand.co in DKI Jakarta. The sample in this study was 96 respondents who made purchasing decisions on social media based on the Anderson formula. This study uses primary data with data collection methods through questionnaires distributed to 96 respondents. The data analysis technique was using inferential analysis with multiple linear regression and using the Statistical Product and Service Solution (SPSS) version 26.0 program. From the results of the t test, it shows that the product quality variable (X1) has an influence of 2.764% or 27.64%, the brand image variable (X2) has an influence of 4.878 or 48.78%, and the e-word of mouth variable (X3 ) has an influence of 2.351% or 23.51% on purchasing decisions. Thus, it can be concluded that product quality, brand image and e-word of mouth variables influence purchasing decisions.
The Influence of Brand Trust, Customer Relationship Management (CRM) and Customer Satisfaction on Starbucks Coffee Customer Loyalty at Taman Hive Cawang, East Jakarta Diana Legilorina; Resti Hardini; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 2 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i2.849

Abstract

This study aims to determine Brand trust, Customer Relationship Management (CRM) and Consumer Satisfaction with Customer Loyalty Starbucks Coffee TamansariHive Cawang East Jakarta. This researcher uses multiple linear regression data analysis techniques and uses the SPSS program version 23. The results of this study show the influence of Brand Trust on customer loyaticity. This is shown through the t-count T test of 7,205 > 1,660 tables and significant (0.757 < 0.05) (X1). Costomer Relationship Management also has a positive and significant influence on customer loyalty. This is shown through the t-count T test of 4,004>1,660table and is significant of (0.279<0.05) (X2). Consumer satisfaction also has a positive and significant influence on customer loyalty. This is shown through the t-count T test 0.447>1.660table and significant (0.656<0.50) (X3).

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