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Contact Name
Muhammad Ridwan
Contact Email
bukharyahmedal@gmail.com
Phone
+6281375313465
Journal Mail Official
bukharyahmedal@gmail.com
Editorial Address
Komplek Jasari Muslim Jl. Perjuangan, Bandar Klippa, Percut Sei Tuan, Kabupaten Deli Serdang, Sumatera Utara 20371, Indonesia
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INDONESIA
Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
ISSN : 26151715     EISSN : 26153076     DOI : DOI: https://doi.org/10.33258/birci
Budapest International Research and Critics Institute (BIRCI-Journal) : Humanities and Social Sciences is a peer-reviewed journal published in February, May, August and November by Budapest International Research and Critics University Journal (BIRCU-Journal). BIRCI welcomes research papers in Humanities: Language and Linguistics, History, Literature, Performing Art, Philosophy, Religion, Visual Arts. Social Sciences: Economics, Anthropology, Sociology, Psychology, Geography, Culture and Ethics Studies, Gender and Sexuality Studies, Area Studies, Archaeology, and other related areas and it is published in both online and printed versions.
Articles 5,360 Documents
The Effects of Brand Ambassador, Digital Marketing, and Instagram Use on Brand Trust: A Case Study of Scarlett Whitening Product Kumba Digdowiseiso; Rahayu Lestari; Beladdina An’nisa
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3268

Abstract

This study aims to prove the effects of brand ambassadors, digital marketing, and Instagram use on brand trust at Scarlett Whitening products. We utilized consumers of Scarlett Whitening products in South Jakarta that were actively using Instagram, where the age of 18-38 years constituted generation Y and generation Z. This research used a accidental sampling technique and based on the chosen criteria, the number of samples used in this study were about 96 consumers. The analytical technique used in this study was Multiple Linear Regression with the assistance of MINITAB 15 software program. The results showed that brand ambassadors, digital marketing, and Instagram use affected brand trust in Scarlett Whitening products.
Notary Responsibility in Making the Deed of General Meeting of Shareholders of Limited Liability Companies (Analysis of Verdict Number 86/PDT.G/2017/PN.LBP) Husna Hanifah Kultsum; Mahendra Sanvina Sekti; Fashbir Shabran Jamila; Adam Kurniawan Gazali
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4783

Abstract

This study discusses the responsibilities of a notary in making the deed of the general meeting of shareholders of a limited liability company based on Court Decision Number 86/PDT.G/2017/PN. LBP. Limited Liability Companies are becoming legal entities that are increasingly recognized in the community along with economic developments. In the case of holding a General Meeting of Shareholders of a company, the position of a notary becomes important, especially in terms of making the Minutes of the GMS. The role of the Notary in making the minutes of the GMS meeting can be seen from the public opinion held in each authentic deed, where the notary has the responsibility for the truth of the contents contained in a deed, for what is seen and witnessed in relation to an event concerning a legal act. Thus, the deed made has a proving value as an authentic deed. From this case it can be seen, as a result of the notary's carelessness in making the deed, it can cause harm to interested parties, and result in the deed itself where the notary deed which is an authentic deed which has perfect evidentiary power, but because of a legal defect it can change the position of the deed itself becomes a private deed.
The Effect of Character Education and Humanistic Spirit on K3 Culture (Study at Pamulang University) Rahmi Hermawati; Eni Puji Astuti; Rima Handayani; Denok Sunarsi
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5059

Abstract

The purpose of this study was to determine the effect of character education and humanistic spirit on K3 culture (study at Pamulang University). This research is a causal quantitative study (causation by processing numerical data), using survey methods by collecting data through distributing questionnaires to university students. Pamulang Management Study Program this research uses the Multiple Linear Regression Analysis method using a test tool in the form of SPSS. The results of the study show the influence of character education and the human spirit on OSH culture. The R value (correlation) is 0.816 and the R Square value (determination) is 0.666 indicating that the Y variable (K3 culture) is influenced by the X1 variable (character education) and the X2 variable (humanist spirit) together, amounting to 66.6% and the remaining 33.4% is influenced by other factors not examined.
Analysis of Operating Cash Flow (CFO) and Profit Management Using the Modified Jones Model in the Consumer Goods Industry towards Stock Prices in the Indonesia Stock Exchange, 2001-2020 Farah Anisa; Pujiono Pujiono
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5277

Abstract

This study aims to examine the usefulness of making decisions about the effect of operating cash flow and earnings management on stock prices in consumer goods industry companies according to conditions in 2001-2020 which are listed on the Indonesia Stock Exchange (IDX) through annual financial reports (Annual Report) and ICMD (Indonesian Capital Market Dictionary). Earnings management is carried out if the company takes advantage of the accounting policies of the consumer goods industry company. This study uses a modified Jones model approach in determining earnings management practices. Furthermore, the sampling technique used is purposive sampling and the data analysis technique uses SPSS to test multiple regression linear analysis. The results showed that operating cash flow had an effect on stock prices according to the year of research, while earnings management had no effect on stock prices. Thus, this research can be used by investors as an information in making investment decisions. The recommendation from this study is that further research can also distinguish pre-IFRS, IFRS transition and full IFRS years.
Communication Model of Assistance of Village Owned Business Entity in Muna Barat District Zulfiah Larisu; La Tarifu; Sumadi Dilla; Jopang Jopang
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4925

Abstract

This study aims to determine effective communication model for Bumdes assistance in West Muna district. The method used in this research is descriptive with a qualitative approach. The results of this study indicate that the communication of BUMDes Mentoring in West Muna Regency is carried out intensely, both between BUMDes Facilitators and BUMDes Management, Village Government and village communities. Communication Barriers BUMDes assistance was found to be generally physical, technical or geographical. An effective communication model in BUMdes Mentoring is found to be a model that applies the clarity of the communication process from the communicator, messages, media, communicants and the resulting effects. Therefore, the two-way discussion and dialogue model dominates the effective communication model in BUMDes Assistance.
Tourism Business Planning in Enhancing the Role of the Young Generation Case Study: West Java Tourism Ambassador Selection Event 2022 Fariz Fardani Nurbaihaqi; Nenden Yayu Destiana; Dewi Turgarini; Caria Ningsih
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4809

Abstract

The West Java tourism ambassador is a talent search event in the tourism sector for the younger generation to contribute to economic improvement, introduce tourist attractions, and promote West Java tourism in the era of technological sophistication. This technology can facilitate the dissemination of information quickly, so the role of tourism ambassadors is needed as a driver who is expected to portray themselves well. The hope is that the tourism ambassador can encourage tourism growth in Indonesia, especially in West Java. The purpose of this research is to try to introduce and promote regional tourism, to become a means or forum for appreciation for tourism actors in West Java, to hone the potential of the younger generation according to their fields, as a place to compete so that they are trained to become figures who have the spirit to continue the process and take advantage of youth. With full achievements, cultivate an attitude of love for the region, train the younger generation to think creatively, be innovative, and become inspirational figures to inspire the wider community. The method used in this study is a qualitative descriptive method. Descriptive type the qualitative research used is a case study approach. The case study studied was the 2022 West Java Tourism Ambassador event held in March 2022 and is one of the activities designed by tourism consultants. Data collection was obtained through observation, financial analysis, and documentation analysis. This study found that tourism activities require assistance in planning by a tourism consultant in preparing activities, planning activity concepts, interesting Implementation, and evaluation after activities. Good and professional activity planning can positively impact the younger generation who participate in activities carrying out their role in society, especially in promoting tourism.
Converting the Function of Rubber to Palm Oil Plantation to Improve the Economy of the Community in Kampung Dalam Village District of Bilah Hulu, District of Labuhanbatu Budi Santoso; Widya Lestari; Khairul Rizal; Fitra Syawal Harahap
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5089

Abstract

This study aims to determine the physical properties of land conversion from rubber land to coconut plantations (cocos nucifera L) in Kampung Dalam Village, Bilah Hulu District, Labuhanbatu Regency. Soil analysis was carried out at the Agricultural Soil Clinic, Agricultural, Fisheries, Forestry Extension Commission (KP3K) Deli Serdang Regency, North Sumatra Province. The method used in this research is a field survey by reviewing and determining the location and determining the location of observation points on the conversion of rubber land to coconut plantations and continuing to take soil samples as material for analysis in the laboratory. Soil sampling with a ring sample with a depth of (20 cm) from the top soil layer. In the land conversion of rubber land into coconut plantations, 4 soil samples were taken with a distance of 100 meters in the field with a random method spread over a predetermined area based on a base map. Parameters analyzed in this study include Bulk Density, Total Pore Space, Field Capacity, Withering Point, Soil Texture. The results showed that the density of the soil mass was 0.17 g.cmֿ³, the total pore space was 45.56 %, the field capacity (%) was 252.07%, the lay point (%) was 252.07%, and the character of the soil at the study site was entered in clay character.
Role Optimization of Indigenous Institutions for Case of Violence Against Women and Children (Analysis Study in Aceh and Padang Provinces) Husaini Husda; Zubaidah Zubaidah
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 1, No 4 (2018): Budapest International Research and Critics Institute December
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v1i4.106

Abstract

Institutions as social control always succeed in regulating so that the social life of citizens can run in an orderly and smooth manner in accordance with prevailing traditions and norms. As has been functioning well in the past, both in Aceh and West Sumatra. Aceh with its gampong pageu, and West Sumatra with surau. Both reflect a blend of local wisdom (adat) and Islamic values in it. However, if you see the rampant cases of violence and sexual abuse that have occurred in women and children lately, it is not wrong to say that the role of institutions as social control began to weaken. Like the role of surau and gampong pageu which is slowly ignored and forgotten. Re-empowering social institutions means trying to restore the pattern of community behavior based on existing norms. For this reason, systematic efforts are needed in empowering social institutions by empowering social institutions in accordance with the changes and demands of the times.
The Effect of Content Marketing and Electronic Word of Mouth (eWOM) on the Development of MSMEs Coffee Ground Sunter in Moderation of Entrepreneurial Behavior Kustiadi Basuki; Intan Endah RR
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5170

Abstract

The purpose of this research is to locate entrepreneurial behavior as a moderating variable on the effect of content marketing and E-WOM on the development of MSMEs. The research population is to increase MSMEs in Indonesia. Data collection techniques by distributing questionnaires through google form. The results of the study show that content marketing, E-WOM and entrepreneurial behavior have a positive and significant effect on the development of MSMEs, the method of entrepreneurial behavior on the influence of content marketing has no effect on the development of MSMEs. Moderation of entrepreneurial behavior on the influence of E-WOM has no effect on the development of SMEs which are moderated by entrepreneurial behavior.
Strategic Human Resources Management Practices and Employee Commitment: Literature Review Erna Herlina; Martinus Tukiran; Muhammad Tito Andrianto; Hermansyah Hermansyah; Arief Teguh Nugroho
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5313

Abstract

Employee commitment is considered a key factor in achieving organizational goals. Employee commitment is one of the indicators of success in implementing strategic human resource management practices. In addition, organizational commitment is also stated as an antecedent of various indicators of organizational success. This paper aims to review the relationship between strategic human resource management practices and employee commitment. The findings of the literature review show that strategic human resource management practices have a direct positive effect on employee commitment. Employee commitment also has a role in mediating the relationship between strategic human resource management practices and human resource development andsustainable competitive advantage.

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