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Contact Name
Muhammad Ridwan Lubis
Contact Email
lppm.ypiti@gmail.com
Phone
+6287877390007
Journal Mail Official
lppm.ypiti@gmail.com
Editorial Address
Jalan Ampera Pasar 6 Batang Jambu Kabupaten Deli Serdang Provinsi Sumatera Utara
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Kota bekasi,
Jawa barat
INDONESIA
Jurnal Ilmiah METADATA
ISSN : -     EISSN : 27237737     DOI : 10.10101
for aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and observers of science in education, Sains, Social, Technology and Humaniora. Focus ans Scope : Education, Management, Law, Sains, Social, Technology and Humaniora. Jurnal Ilmiah Metadata editor receives scientific articles of empirical research and theoretical studies related to Education, Management, Law, Sains, Social, Technology and Humaniora sciences
Arjuna Subject : Umum - Umum
Articles 307 Documents
THE EFFECT OF PROMOTION STRATEGY ON BUYER DECISIONS AT THE SINAR MAS JAYA STORE IN GUNUNGSITOLI CITY Selvius Vincentius Waruwu; Otanius Laia; Idarni Harefa; Yupiter Mendrofa
Jurnal Ilmiah METADATA Vol. 8 No. 2 (2026): Edition May 2026
Publisher : LPPM YPITI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47652/metadata.v8i2.995

Abstract

This study aims to determine the effect of promotional strategies on purchasing decisions at the Sinar Mas Jaya store in Gunungsitoli City. The main objective of this study is to determine how much influence promotional strategies have on purchasing decisions at the Sinar Mas Jaya store in Gunungsitoli City. The type of research used in this study is quantitative research, the number of samples in this study was 82 people. Based on the coefficient of determination test, the R Square value of 0.61 or 61% indicates that the Promotion Strategy variable has a positive effect on the Purchase Decision variable Y by 61%. Based on the test results, t-count of 2.283> t-table of 1.664 and at a significant level of 0.025 <0.05. So it can be concluded that Ho is rejected Ha is accepted. In other words, the Promotion strategy has a significant influence on Purchasing decisions at the Sinar Mas Jaya Store in Gunungsitoli City.
TRANSFORMATION OF HUMAN RESOURCE MANAGEMENT IN THE DIGITAL ERA (CASE STUDY OF TUGALA LAURU VILLAGE OFFICES) Septeradenus Zebua; Meiman Hidayat Waruwu; Robin Markus Putra Waruwu; Palindungan Lahagu
Jurnal Ilmiah METADATA Vol. 8 No. 2 (2026): Edition May 2026
Publisher : LPPM YPITI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47652/metadata.v8i2.996

Abstract

This study aims to determine the process of Human Resource Management (HRM) transformation in the digital era in Tugala Lauru Village, identify the challenges faced, and formulate strategies used. The background of the study is based on the demand for digitalization of village administration through the implementation of the Village Financial System (SISKEUDES) which changes work patterns and organizational culture. The research method uses a qualitative case study approach with six key informants, including the village head, village secretary, and village officials. Data were obtained through in-depth interviews, observation, and documentation, then analyzed using thematic analysis techniques. The results of the study indicate the digitalization of village administration and finance, increased competency of officials through basic training, and changes in work culture to be more rapid, structured, and transparent. Challenges faced include limited digital competence, suboptimal technological infrastructure, and resistance to change. The strategies implemented include support from village leadership, procurement of technological facilities through the Village Budget (APBDes), and participation of officials in training organized by the local government.
PERFORMANCE MANAGEMENT EVALUATION IN IMPROVING WORK MOTIVATION AT THE HILISALAWA'AHE DISTRICT OFFICE SOUTH NIAS REGENCY Serta Bahagia Halawa; Odaligoziduhu Halawa; Eliagus Telaumbanua; Fatolosa Hulu
Jurnal Ilmiah METADATA Vol. 8 No. 2 (2026): Edition May 2026
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47652/metadata.v8i2.997

Abstract

The purpose of this study is to analyze how performance management evaluation can contribute to improving employee work motivation in government. The research method used is a qualitative approach, with data collection techniques using interviews, observation, and documentation. The results of the study indicate that performance management evaluation at the Hilisalawa'ahe District Office is conducted routinely based on indicators set out in the Work Plan (Renja) and Minimum Service Standards (SPM). Factors influencing employee work motivation include clarity of objectives, a fair reward system, and effective communication between superiors and subordinates. Regarding performance evaluation, various obstacles were found, such as the lack of a formal and transparent reward system, and minimal constructive feedback for employees. This study recommends the need to develop a more structured reward system and implement Key Performance Indicators (KPI) based indicators to improve the objectivity of performance assessment at the Hilisalawa'ahe District Office.
THE INFLUENCE OF TIME MANAGEMENT ON THE QUALITY OF ROAD CONSTRUCTION PROJECTS IN OLAYAMA VILLAGE, HURUNA DISTRICT, SOUTH NIAS REGENCY Setiaman Halawa; Sophia Molinda Kakisina; Martha Surya Dinata Mendrofa; Heniwati Gulo
Jurnal Ilmiah METADATA Vol. 8 No. 2 (2026): Edition May 2026
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47652/metadata.v8i2.998

Abstract

This research was conducted on a road construction project in Olayama Village, Huruna District, South Nias Regency with the aim of determining the effect of time management on the quality of the road construction project and how big the influence is. This research uses a quantitative approach with data collection techniques, namely observation and distribution of questionnaires to 30 respondents who are residents of Olayama Village. The results of the study show that the results of the simple linear regression analysis show the equation Y = 21.518 + 0.405X. meaning that time management has a positive effect on project quality. Meanwhile, the t-test results obtained a t-count value of 2.999> t-table 1.701 with a significance of 0.006 <0.05. This proves that time management has a significant effect on project quality. Meanwhile, the magnitude of the influence is shown from the results of the determination test, which is 0.393 or 39.3%. This shows that the time management variable has a positive and significant effect on the quality of road construction projects in Olayama Village, Huruna District, South Nias Regency, meaning that Ho is rejected and Ha is accepted.
ANALYSIS OF TRAINING AND DEVELOPMENT FUNCTIONS IN IMPROVING PUBLIC SERVICE EFFECTIVENESS AT THE OFFICE OF THE NORTH GUNUNGSITOLI DISTRICT Sonianto Duha; Fatolosa Hulu; Meiman Hidayat Waruwu; Odaligoziduhu Halawa
Jurnal Ilmiah METADATA Vol. 8 No. 2 (2026): Edition May 2026
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47652/metadata.v8i2.1000

Abstract

Employee training and development is a crucial function in human resource management that directly contributes to improving the quality of public services. At the Gunungsitoli Utara Sub-district Office, public services are at the forefront of government-community interactions, making employee competency crucial to service effectiveness. However, initial observations indicate that training and development activities at the office are limited and not systematically designed, potentially compromising service quality. This study aims to analyze the implementation of employee training and development and its impact on the effectiveness of public services at the Gunungsitoli Utara Sub-district Office. The method used is descriptive qualitative through interviews, observations, and documentation studies. The results show that training has been implemented through city and sub-district government programs, but still faces obstacles such as limited time, budget, materials that do not fully meet needs, and a lack of post-training evaluation. As a result, employee competency improvement is not optimal, so that public services are still hampered by speed, affordability, and public satisfaction. It is concluded that training needs to be designed more systematically, based on needs, supported by adequate resources, and equipped with continuous evaluation.
ANALYSIS OF CONSUMER BEHAVIOR IN IMPROVING PRODUCT PURCHASE DECISIONS AT UD. NIAS BERSAMA Ya’aro Hulu; Nov Elhan Gea; Yupiter Mendrofa; Maria Magdalena Bate’e
Jurnal Ilmiah METADATA Vol. 8 No. 2 (2026): Edition May 2026
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47652/metadata.v8i2.1001

Abstract

This study aims to determine how the impact of consumer behavior increases product purchasing decisions at UD. Nias Bersama. The research method used in this study uses qualitative research methods. Collection techniques consist of interviews, observations, and documentation. The results of the study indicate that. Based on the results of the study, consumer behavior has been shown to play an important role in driving purchasing decisions through trust in products, positive emotional experiences, and the attractiveness of prices and promotions, although there are still obstacles in the form of relatively high prices compared to competitors and inconsistent product availability. To overcome these obstacles, UD. Nias Bersama implements a holistic strategy by setting competitive prices, managing product stocks reliably, improving service quality, differentiating, and implementing relevant and targeted promotions. This effort is in line with the concept of value creation and customer satisfaction in modern marketing theory so as to strengthen consumer purchasing decisions.
THE INFLUENCE OF OFFICE MANAGEMENT ON PUBLIC SERVICES IN THE HILISALAWA'AHE DISTRICT OFFICE SOUTH NIAS REGENCY Selateli Halawa; Odaligoziduhu Halawa; Robin Markus Putra Waruwu; Eliagus Telaumbanua
Jurnal Ilmiah METADATA Vol. 8 No. 2 (2026): Edition May 2026
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47652/metadata.v8i2.1007

Abstract

At the Hilisalawa'ahe District Office, South Nias Regency, researchers found that administrative services to the public were not running optimally. The purpose of this study was to determine office management for public services at the Hilisalawa'ahe District Office, South Nias Regency. Data collection techniques were through observation and distribution of questionnaires to 33 employee and community respondents. Meanwhile, data analysis used validity tests, reliability tests, correlation coefficient analysis, determinant coefficient analysis, and hypothesis testing. In this study using quantitative research with data calculation using SPSS to obtain accurate values. The results of this study, the t test of variable X Quality management system is 17.257 with a significance level of 5% obtained t table of 2,034. It is known that the Sig value = 0.000 <0.05. So according to the interpretation: If the Sig value <0.05 or t count> t table then there is an influence between variable X on variable Y, conversely, If the Sig value> 0.05 or t count <t table then there is no influence between variable X on variable Y. So it can be concluded that the influence of office management is positive and significant on public services. In the calculation results the value of the determinant coefficient (R-Square) is 90.6%. For 9.4% is influenced by other factors not discussed in this study.
ANALYSIS OF FACTORS INHIBITING IMPLEMENTATION INDEPENDENT CURRICULUM AT STATE JUNIOR HIGH SCHOOL 1 AFULU NORTH NIAS REGENCY Samania Waruwu; Syah Abadi Mendrofa; Odaligoziduhu Halawa; Nany Artatina Buulolo
Jurnal Ilmiah METADATA Vol. 8 No. 2 (2026): Edition May 2026
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47652/metadata.v8i2.1008

Abstract

This study aims to analyze the implementation and identify factors inhibiting the implementation of the Independent Curriculum at SMP Negeri 1 Afulu, North Nias Regency. The study used a descriptive qualitative approach with data collection techniques through observation, in-depth interviews, and documentation. Research informants consisted of the principal and teachers directly involved in curriculum implementation. Data analysis was conducted using the Miles and Huberman model through the stages of data reduction, data presentation, and conclusion drawing. The results show that the implementation of the Independent Curriculum has been ongoing at the planning and implementation stages of learning, including the development of teaching modules and the implementation of the Pancasila Student Profile Strengthening Project (P5). However, its implementation has not been optimal. The main inhibiting factors include a lack of teacher training, limited facilities and infrastructure, a conventional learning system, limited internet access, and a lack of supporting facilities for project-based learning. These findings indicate that the successful implementation of the Independent Curriculum is highly dependent on the readiness of human resources, school managerial support, and the availability of adequate educational infrastructure.
IMPLEMENTATION OF STRATEGIC MANAGEMENT IN IMPROVING APPARATUS PERFORMANCE AT THE NORTH MANDREHE DISTRICT OFFICE Novamataroeli Lahagu; Meiman Hidayat Waruwu; Sukaaro Waruwu; Palindungan Lahagu
Jurnal Ilmiah METADATA Vol. 8 No. 2 (2026): Edition May 2026
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47652/metadata.v8i2.1009

Abstract

This study aims to analyze the Implementation of Management Strategies in Improving Apparatus Performance at the North Mandrehe Sub-district Office, identify the obstacles faced, and assess the impact of the implementation of these strategies on apparatus performance and the quality of public services. The background of this study is based on the demand for improving the performance of local government apparatus in order to provide effective, efficient, and satisfying services to the public. The research method used is descriptive qualitative with data collection techniques through in-depth interviews, observation, and documentation. Research informants consisted of the North Mandrehe Sub-district Head, Sub-district Secretary, Head of General Sub-division, employees, village heads, and community representatives. Data analysis was carried out through the stages of data reduction, data presentation, and drawing conclusions. The results of the study indicate that the implementation of management strategies at the North Mandrehe Sub-district Office was carried out through participatory work planning, division of tasks according to job descriptions, application of SOPs, regular coordination and evaluation meetings, direct supervision, and periodic training. The obstacles faced include limited human resources and infrastructure, uneven motivation and discipline of apparatus, budget limitations, and suboptimal coordination between work units. The impact of implementing management strategies can be seen from the increased speed and efficiency of services, administrative productivity, discipline of the apparatus, positive employee responses, and public satisfaction, although its sustainability requires adequate resource support.
FINANCIAL REPORT ANALYSIS TO ASSESS FINANCIAL PERFORMANCE AT THE NIAS RURAL DEVELOPMENT SAVINGS AND LOAN COOPERATIVE (KSP3) BOTOMBAWO BRANCH Rahmat Tuhan Halawa; Aferiaman Telaumbanua; Maria Magdalena Bate’e
Jurnal Ilmiah METADATA Vol. 8 No. 2 (2026): Edition May 2026
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Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was conducted at the Nias Rural Development Savings and Loans Cooperative (KSP3) in the Botombawo District branch. In 2021-2022, the SHU of KSP3 Nias, Botombawo Branch experienced fluctuations. This could be caused by several factors such as high non-performing loans, changes in the number of deposits, the level of loans disbursed, and unexpected operational expenses. The objective of this study is to determine the financial performance of the Nias Rural Development Savings and Loans Cooperative (KSP3) Botombawo Branch from 2021-2023. The research method used is a quantitative descriptive method. Based on the liquidity ratio, the financial performance of the Nias Rural Development Savings and Loans Cooperative (KSP3) Botombawo Branch is in the fairly good category. This can be proven by the current ratio analysis which has an average value of 150% - 170%. 2. The financial performance of the Nias Rural Development Savings and Loans Cooperative (KSP3) Botombawo Branch, based on profitability ratios, shows quite good results, despite fluctuations. This is evident in the Net Profit Margin (NPM), which is in the very good category, reflecting the cooperative's efficiency in generating profits.