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Contact Name
Muhammad Ridwan Lubis
Contact Email
lppm.ypiti@gmail.com
Phone
+6287877390007
Journal Mail Official
lppm.ypiti@gmail.com
Editorial Address
Jalan Ampera Pasar 6 Batang Jambu Kabupaten Deli Serdang Provinsi Sumatera Utara
Location
Kota bekasi,
Jawa barat
INDONESIA
Jurnal Ilmiah METADATA
ISSN : -     EISSN : 27237737     DOI : 10.10101
for aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and observers of science in education, Sains, Social, Technology and Humaniora. Focus ans Scope : Education, Management, Law, Sains, Social, Technology and Humaniora. Jurnal Ilmiah Metadata editor receives scientific articles of empirical research and theoretical studies related to Education, Management, Law, Sains, Social, Technology and Humaniora sciences
Arjuna Subject : Umum - Umum
Articles 358 Documents
ANALYSIS OF THE EFFECTIVENESS OF THE CAMPAIGN OF THE SINGLE CANDIDATE OF THE REGIONAL HEAD IN INFLUENCING THE VOTE (STUDY OF THE ELECTION OF REGENT AND DEPUTY REGENT OF SERDANG BEDAGAI) Ewin Saputra Saragih; Marzuki Marzuki; Ibnu Affan
Jurnal Ilmiah METADATA Vol. 7 No. 1 (2025): Edisi Januari 2025
Publisher : LPPM YPITI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47652/metadata.v7i1.979

Abstract

Elections play a strategic role in building democracy and guaranteeing the rights of the people. One of the main features of democracy is elections that face various challenges in the process, especially in this case regarding the effectiveness of the campaign of a single candidate for regional heads in influencing votes. The legal arrangements for the election campaign for Regional Heads with a single candidate are regulated in the General Election Commission Regulation Number 15 of 2023 concerning General Election Campaigns which regulates the General Election Campaign which includes, the implementation of the Campaign, General Election Campaign materials, Campaign methods, news and broadcasting, Election Campaigns, prohibition of Election campaigns, coordination with ministries/local government agencies, the Indonesian National Army, and the Indonesian National Police in the implementation of General Elections, socialization and political education. The implementation of the Regional Head Election campaign with a single candidate is an important stage to introduce regional head candidates to the public and convince voters to vote for them.
ANALYSIS OF COMPETENCY DEVELOPMENT POLICY IN IMPROVING EMPLOYEE PERFORMANCE AT THE SIROMBU DISTRICT OFFICE Ainil Mawaddah Zalukhu; Meiman Hidayat Waruwu; Sukaaro Waruwu; Fatolosa Hulu
Jurnal Ilmiah METADATA Vol. 8 No. 1 (2026): Edition January 2026
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47652/metadata.v8i1.980

Abstract

ABSTRACT This study aims to analyze the competency development policy implemented to improve employee performance at the Sirombu Sub-district Office. The research method used is qualitative with data collection techniques through in-depth interviews with relevant employees. The results of the study indicate that the implemented competency development policy has had a positive impact on improving employee performance, although several obstacles were still found such as limited resources and a lack of structured training. The conclusion of this study is that the competency development policy needs to be strengthened with more consistent training support and regular evaluations so that employee performance can continue to improve significantly. The results of the study indicate that the sub-district office has improved training and competency development programs and conducted regular monitoring to ensure the effectiveness of the implemented policies.
THE INFLUENCE OF INTEGRATED MARKETING COMMUNICATIONS ON THE INDIHOME PRODUCT PURCHASE DECISION PROCESS AT PLASA TELKOM NIAS Anugerah Zega; Nov Elhan Gea; Yupiter Mendrofa; Serniati Zebua
Jurnal Ilmiah METADATA Vol. 8 No. 1 (2026): Edition January 2026
Publisher : LPPM YPITI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47652/metadata.v8i1.981

Abstract

This study aims to analyze the influence of integrated marketing communications on the purchasing decision-making process for IndiHome products at Plasa Telkom Nias. Integrated marketing communications is a strategy that combines various promotional channels, such as advertising, sales promotions, direct marketing, and social media, to deliver a consistent and compelling message to consumers. This study used a quantitative approach with a survey technique of 57 IndiHome users at Plasa Telkom Nias. Data were collected through a questionnaire and analyzed using validity and reliability tests, simple linear regression, and t-tests. The results of the study indicate that integrated marketing communications significantly influence purchasing decisions for IndiHome products. A significance value of 0.000 (<0.05) and a calculated t-value of 13.561 demonstrate a strong relationship between the two variables. This means that the better the implementation of integrated marketing communications, the higher the consumer's likelihood of purchasing IndiHome products. This research provides a practical contribution for Plasa Telkom Nias in improving marketing communication strategies to more effectively attract customer interest and strengthen consumer loyalty.
PERFORMANCE OF BUMDES MANAGERS IN UTILIZING DIGITAL TECHNOLOGY: A QUALITATIVE STUDY OF BUMDES GLOBAL BINTANG TIMUR, TEFA'O VILLAGE Desman Gea; Meiman Hidayat Waruwu; Fatolosa Hulu; Yamolala Zega
Jurnal Ilmiah METADATA Vol. 8 No. 1 (2026): Edition January 2026
Publisher : LPPM YPITI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47652/metadata.v8i1.982

Abstract

Improving the performance of Village-Owned Enterprise (BUMDes) managers is a crucial foundation for realizing independent and competitive villages amidst the increasingly rapid flow of global digitalization. BUMDes managers are expected to possess more than just technical skills in managing business units. However, reality shows that BUMDes managers still face challenges in managerial aspects and digital literacy, which impact low productivity. This study uses a qualitative approach with descriptive methods. The purpose of this study is to analyze the performance of Bumdes Global Bintang Timur managers in utilizing digital technology. The qualitative approach was chosen because it can provide an in-depth understanding of the phenomena occurring in the field, particularly related to how digital technology is utilized by these Bumdes managers. Interviews with BUMDes Global Bintang Timur managers revealed that the use of technology in business management is still limited and tends to be manual. The process of recording and reporting finances is still carried out conventionally using notebooks and simple spreadsheets such as Excel. Although familiar with several digital applications, managers have not actively integrated technology into all BUMDes operational processes. The performance of BUMDes Global Bintang Timur managers in utilizing digital technology is still suboptimal. The main obstacles include low digital literacy, minimal training, the absence of digital SOPs, and limited infrastructure. A strategy is needed to increase human resource capacity, technical assistance, and utilize technology to support the efficiency and transparency of BUMDes management.
MOBILE-BASED LAUNDRY ORDERING SYSTEM WITH OPENSTREETMAP INTEGRATION FOR CUSTOMER COORDINATE CAPTURE Muhammad Khaerudin; Khabibillah Khabibillah; Dedi Setiadi; Tata Sumitra; Dimpo Sinaga
Jurnal Ilmiah METADATA Vol. 8 No. 2 (2026): Edition May 2026
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47652/metadata.v8i2.1056

Abstract

Advances in information technology have driven digital transformation across various service sectors, including the laundry industry. Conventional laundry services still face a number of challenges, such as inefficient ordering processes, difficulties in accurately determining customer locations, and the lack of an integrated service monitoring system. This study aims to develop a mobile-based laundry ordering information system that utilizes OpenStreetMap to obtain accurate, real-time customer coordinates. The developed system allows customers to place orders online, specify pickup locations via a digital map, and monitor service status in real time. Meanwhile, service providers can optimize pickup and delivery processes based on location data obtained from the system. The results indicate that the developed system enhances operational efficiency, location accuracy, and service quality. The integration of OpenStreetMap provides flexibility in managing open geospatial data and supports the development of large-scale systems. Additionally, this system adopts the concept of location-based services, which aligns with current mobile technology trends.
ANALYSIS OF PAYMENT FRAUD CRIMINAL ACTIONS IN USED CAR BUYING AND SALE TRANSACTIONS THROUGH FACEBOOK MARKETPLACE IN MEDAN CITY Difta Hadi; Tri Reni Novita; Muhammad Ridwan Lubis; Herlina Hanum Harahap
Jurnal Ilmiah METADATA Vol. 8 No. 2 (2026): Edition May 2026
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47652/metadata.v8i2.1104

Abstract

This study aims to analyze the modus operandi, the application of criminal law provisions, as well as obstacles and efforts to overcome the crime of payment fraud in used car buying and selling transactions through Facebook Marketplace in Medan City. This study uses an empirical legal method with a qualitative approach supported by a normative juridical approach. Data were obtained through interviews with investigators from Unit V Cyber ​​Ditreskrimsus Polda Sumatera Utara and victims, as well as through documentation and observation studies. The results of the study indicate that the perpetrators used fake accounts and identities, manipulated photos and descriptions of vehicles, requested down payments or payments in full before the vehicles were inspected, utilized escrow accounts, and falsified vehicle ownership or guarantee status. The application of the law is based on Article 378 of the Criminal Code (KUHP) which is linked (juncto) with Article 28 paragraph (1) of the Electronic Information and Transactions Law. The main obstacles faced include differences in interpretation between fraud and default, difficulties in tracking the perpetrator's identity, limited access to cross-platform data, the complexity of electronic evidence, low digital literacy in the community, and the reluctance of victims to report. Mitigation efforts are carried out through education, cyber patrols, strengthening digital forensic capacity, collaboration with platform providers, law enforcement, and victim assistance. This study concludes that addressing online fraud requires cross-agency coordination, increased investigator capacity, and public literacy to ensure legal protection and certainty for victims are implemented effectively, consistently, and responsive to developments in information technology.
STRATEGIC SYNERGY BETWEEN HUMAN RESOURCE MANAGEMENT AND MARKETING MANAGEMENT TO ENHANCE COMPETITIVE ADVANTAGE Andre Wijaya Bermana; Muhammad Arif Ritonga; Dewi Ratna Bulan Siregar; Sontina Griche Tambunan
Jurnal Ilmiah METADATA Vol. 8 No. 2 (2026): Edition May 2026
Publisher : LPPM YPITI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47652/metadata.v8i2.1106

Abstract

This study aims to analyze the strategic synergy between Human Resource Management and Marketing Management in improving competitive advantage within organizations. In the increasingly competitive business environment, companies are required to integrate internal resource management with effective marketing strategies to achieve sustainable organizational performance. This research uses a quantitative approach with data collection techniques through questionnaires distributed to employees and management involved in human resource and marketing activities. The data were analyzed using multiple linear regression analysis to determine the influence of Human Resource Management and Marketing Management on competitive advantage. The results of the study indicate that Human Resource Management has a positive and significant effect on competitive advantage through employee competency development, work motivation, and organizational commitment. In addition, Marketing Management also significantly influences competitive advantage through customer-oriented strategies, innovation, and market expansion. Simultaneously, the synergy between Human Resource Management and Marketing Management contributes significantly to strengthening organizational competitiveness. This study concludes that strategic collaboration between human resource management and marketing management can create sustainable competitive advantages and improve organizational performance in facing business competition.
EMPOWERMENT OF FARMER GROUPS THROUGH THE UTILIZATION OF BACKYARD GARDENS FOR THE CULTIVATION OF CASH CROPS TO SUPPORT FOOD SECURITY: A LITERATURE REVIEW IN PAYA PASIR VILLAGE: Empowerment of Farmer Groups, Plantation Crop Cultivation, Food Security Turino Januar Budyanto
Jurnal Ilmiah METADATA Vol. 8 No. 2 (2026): Edition May 2026
Publisher : LPPM YPITI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47652/metadata.v8i2.1107

Abstract

Household food security in urban coastal areas such as Paya Pasir Village, Medan Marelan District, faces pressures from land conversion, limited yard size, and high dependence on food purchased from the market. On the other hand, the potential of unoptimized yard land and the existence of local farmer groups open up opportunities for empowerment strategies based on yard-scale plantation cultivation. This study aims to systematically examine the concept of farmer group empowerment, types of plantation crops that are appropriate to the characteristics of coastal agroecology, empowerment strategies and stages, and their contribution to food security in Paya Pasir Village. The study used a literature review method (library research) with a descriptive qualitative approach, reviewing accredited journal articles, community service results, and policy documents published between 2013 and 2026 through the Google Scholar, Garuda, and DOAJ databases. The study results indicate that empowering farmer groups through the cultivation of plantation crops such as coconut, citronella, betel nut, cocoa, and pepper in their yards can increase the diversification of food sources and household income if supported by ongoing extension, strengthening group institutions, and cross-sector partnerships. The main inhibiting factors include limited technical cultivation knowledge, sandy soil conditions and high salinity typical of coastal areas, minimal access to capital, and weak ongoing mentoring. This study recommends a phased empowerment model that integrates institutional capacity building, the introduction of appropriate cultivation technologies, and diversification of economically valuable plantation crops as a path towards sustainable family and community food security in Paya Pasir Village.