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INDONESIA
Journal of Management and Bussines (JOMB)
Published by Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi
ISSN : 26568918     EISSN : 26848317     DOI : -
Core Subject :
Journal of Management and Bussines (JOMB) focus dan scopenya meliputi; Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional, Manajemen Sistem Informasi, Manajemen Pajak dan, Administrasi Bisnis.
Arjuna Subject : -
Articles 584 Documents
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Penetapan Harga untuk Peningkatan Penjualan Produk Obat Ambroxol pada PT. XYZFARM Bandung Risa Mei Simamora; Tiris Sudrartono
Journal of Management and Bussines (JOMB) Vol 6 No 2 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i2.7584

Abstract

This research aims to test pricing to increase sales of Ambroxol medicinal products at PT. XYZFARM Bandung. Sales data for the drug Ambroxol from January to December 2022 were analyzed using a simple regression analysis method. The research results showed a normal distribution in the sales data for the drug Ambroxol. The research model produces a coefficient of determination of 48.9%, indicating that price contributes 48.9% in explaining variations in the quantity of the drug Ambroxol. Hypothesis testing shows that there is a significant influence between the price of the drug Ambroxol and the quantity sold. The conclusion is that price is an important factor influencing the demand for Ambroxol on the market. These findings provide crucial information for PT. XYZFARM Bandung in making decisions regarding marketing strategies and inventory management for the drug Ambroxol. Keywords: Ambroxol Drug, Pricing, Increasing Sales, Marketing Strategy
Diversifikasi Produk Hasil Fermentasi Ikan Pedo menjadi Ikan Pedo Siap Konsumsi pada UMKM di Desa Biaro Kabupaten Musi Rawas Utara Metha Aditya Putri; Susyanto Tunut; Fatma Oktarendah
Journal of Management and Bussines (JOMB) Vol 6 No 2 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i2.7604

Abstract

This research applies a diversification approach or development of fermented fish products with the aim of maintaining business stability, increasing profits, taking advantage of existing market trends, and increasing resource efficiency. The research method used is qualitative descriptive data analysis. It is hoped that the results of this research can increase sales of fermented pedo fish products, as well as develop Micro, Small and Medium Enterprises (MSMEs) in Biaro Village, North Musirawas Regency. The product resulting from this research is ready-to-consume pedo fish with practical packaging, making it easier for people to consume it. Apart from that, the fermented pedo fish production can also be vacuumed, turning it into a frozen food product. In conclusion, it is hoped that it can make a positive contribution to the development of local MSMEs, create innovative products that can meet community needs, and maintain local wisdom in food processing. Keywords: Fermentation, Packaging, Development, Products
Reaksi Pasar Modal Syariah Sebelum dan Sesudah COVID-2019 pada Perusahaan Sub Sektor Pertambangan yang terdaftar dalam Indeks Saham Syariah Indonesia Amil Fitria; Amalia N. Hidayati
Journal of Management and Bussines (JOMB) Vol 6 No 1 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i1.7606

Abstract

This research aims to examine differences in returns, abnormal returns and stock trading volume before and after the event of determining COVID-2019 as an Indonesian National disaster in mining sub-sector companies that are members of the Indonesian Sharia Stock Index (ISSI). This research uses a quantitative approach with secondary data collection. Data analysis was carried out using Statistical Product and Service Solutions (SPSS) software version 26, using the paired sample t-test analysis technique. If the data is not normally distributed then use the Wilcoxon test. The results of the research show that there is a significant difference in stock returns before and after the event that declared Covid a national disaster in Indonesia, with a significance value (0.015) lower than the probability value (0.05). This can be seen from the stock return value which decreased over the period of time. observation. Besides that, there is also a significant difference in abnormal returns before and after the event that declared Covid a national disaster in Indonesia, with a significance value (0.000) lower than the probability value (0.05). This can be seen from the abnormal stock return value which decreased over the period of time. observation. However, there is no significant difference in stock trading volume before and after the event that declared Covid a national disaster in Indonesia, with a significance value (0.012) higher than the probability value (0.05). This can be seen from the absence of changes in trading volume during observation period. Keywords: Abnormal Return, Return, Trading Volume Activity
Manajemen Media Sosial dalam Komunikasi Pemasaran Digital Instagram Yamie Panda Yogyakarta Indra Wijanarko
Journal of Management and Bussines (JOMB) Vol 5 No 2 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i2.7656

Abstract

Yamie Panda is a local business in the form of a restaurant that provides various yamie variants. In carrying out its activities, Yamie Panda uses several social media, one of which is Instagram. This research aims to find out how Instagram @yamiepanda social media is managed through the share, optimize, manage and engage stages. This research uses a descriptive method. The data collection techniques used were in-depth interviews, observation and literature study. From the research results, it is known that content management on Instagram social media @yamiepanda at the share stage begins with understanding Yamie Panda's target audience. In the optimize stage, monitoring is carried out to find out what is currently trending through hashtags. The management stage is carried out by creating a content schedule and data insight reports as an evaluation. At the engage stage, this is done by establishing relationships with influencers to increase exposure. Keywords: Instagram, Digital Marketing Communication, Social Media
Stres Kerja, Motivasi Kerja dan Kompensasi terhadap Kinerja Karyawan pada PT. Satria Mandiri Muhamad Rizki Maulana; Sri Harini; Erni Yuningsih
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.7669

Abstract

This research aims to determine the effect of work stress (variable X1), work motivation (variable X2) and compensation (variable X3) on employee performance (Y). The method used in this research is descriptive and verification methods. The data collection techniques used by researchers in this research were observation, interviews, documentation and literature study. Data analysis techniques start from data preparation, data tabulation to the testing stage. Based on the results of multiple linear regression analysis research calculations. The coefficient of determination (R2) value can be obtained from the variables work stress (X1), work motivation (X2) and compensation (X3) which influence employee performance (Y) by 73.4%. The remaining 26.6% is influenced by other factors that Career development and work discipline were not included in this research. In conclusion, work stress, work motivation and compensation have an impact on employee performance. Keywords: Compensation, Employee Performance, Work Motivation, Job Stress
Pendidikan Kewirausahaan dan Ekosistem Kewirausahaan Universitas terhadap Intensi Berwirausaha (Studi pada para Mahasiswa Tingkat Akhir di Kota Medan) Kiki Sudiana; Ibnu Sina Taher
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.7698

Abstract

This research aims to investigate the influence of entrepreneurship education and the university's entrepreneurial ecosystem on the entrepreneurial intentions of final year students in the city of Medan. The purposive sampling method was used with a sample size of 290 students. This research applies a quantitative approach and is analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Primary and secondary data were collected through distributing questionnaires, and analyzed using SmartPLS 3.0 software. The research results show that entrepreneurship education and the university's entrepreneurial ecosystem have a positive and significant influence on students' entrepreneurial intentions. These findings provide an important contribution to the development of educational strategies and entrepreneurial ecosystems at universities to encourage interest in entrepreneurship among students, which is expected to be an agent of change in reducing unemployment in the city of Medan. Keywords: University Entrepreneurship Ecosystem, Entrepreneurial Intentions, Entrepreneurship Education This research aims to investigate the influence of entrepreneurship education and the university's entrepreneurial ecosystem on the entrepreneurial intentions of final year students in the city of Medan. The purposive sampling method was used with a sample size of 290 students. This research applies a quantitative approach and is analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Primary and secondary data were collected through distributing questionnaires, and analyzed using SmartPLS 3.0 software. The research results show that entrepreneurship education and the university's entrepreneurial ecosystem have a positive and significant influence on students' entrepreneurial intentions. These findings provide an important contribution to the development of educational strategies and entrepreneurial ecosystems at universities to encourage interest in entrepreneurship among students, which is expected to be an agent of change in reducing unemployment in the city of Medan. Keywords: University Entrepreneurship Ecosystem, Entrepreneurial Intentions, Entrepreneurship Education
Kompetensi, Beban Kerja terhadap Kinerja Karyawan dengan Disiplin Kerja sebagai Variabel Intervening Suci Rahmawati; Ismartaya Ismartaya; Erny Amriani Asmin
Journal of Management and Bussines (JOMB) Vol 6 No 2 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i2.7699

Abstract

The purpose of this research is to determine employee responses and analyze the direct and indirect influence of competence and workload on employee performance with work discipline as an intervening variable at PT. Sun Star Prima Motor Tajur Bogor. This research uses path analysis data analysis techniques. Data testing used the SPSS version 22 program. The research results showed that employee responses to performance and competence were in the very good category, as well as employee responses to workload and work discipline were in the good category. Meanwhile, the results of hypothesis testing prove that competence and workload directly have a positive and significant effect on work discipline. Competence does not directly have a positive and significant effect on employee performance. Workload and work discipline directly have a positive and significant effect on employee performance. Meanwhile, competency and workload indirectly have a positive and significant effect on employee performance with work discipline as an intervening variable. Keywords: Workload, Work Discipline, Competence, Employee Performance
Analisis Pengaruh Promosi Penjualan, Persepsi Manfaat dan Persepsi kemudahan Penggunaan terhadap Keputusan Penggunaan Gopay pada Mahasiswa UPN “Veteran” Jawa Timur Lucyana Mirah Dyas; Sugeng Purwanto
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.7738

Abstract

This research aims to analyze the influence of sales promotions, perceived benefits, and perceived ease of use on the decision to use GoPay. The research method used in this research is a quantitative method. Sampling used a non-probability sampling method with convenience sampling technique. Data analysis was carried out using the SEM method which is based on components, with PLS as an analysis tool. The results of this research are that the sales promotion variables (X1), perceived benefits (X2), and perceived ease of use (X3) have a positive and significant effect on the decision to use Gopay among UPN "Veteran" East Java students. The results obtained from the T test for variable X1 were 6.283846 > 1.96 or P-Value 0.000 < 0.05; variable X2 is 4.128499 > 1.96 or P-Value 0.000 < 0.05; and variable X3 is 3.021928 > 1.96 or P-Value 0.003 < 0.05. The value in the R2 test explains the influence of sales promotions (X1), perceived benefits (X2), and perceived ease of use (X3) on the decision to use Gopay by 61.48%, while the remaining 38.52% is explained by other variables. Keywords: Gopay, Perception of Benefit, Perception of Convenience, Sales Promotion
Analisis Penentuan Harga Pokok Produksi menggunakan Metode Full Costing pada Kedai Rai Raka di Kabupaten Karawang tahun 2022 Dinar Gustianing Tias; Sihabudin Sihabudin; Robby Fauji
Journal of Management and Bussines (JOMB) Vol 6 No 1 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i1.7793

Abstract

The aim of this research is to determine the calculation of the cost of goods produced at rai raka shop MSMEs using the full costing method. The type of data used is quantitative descriptive, namely in the form of production cost analysis and data, the data source is primary data from interviews conducted with company owners and observations, as well as secondary data sourced from literature studies and other literature that supports the writing of this research. The results of this research show that there are differences in the calculations according to MSMEs for Rai Raka shops using the full costing method. Calculations using full costing produce a greater value, this is because the calculation according to MSMEs does not take into account all components of factory overhead costs. Keywords: Cost of Goods Production, Full Costing Method, MSMEs
Orientasi Kewirausahaan dan Inovasi Produk pada Kinerja Bisnis UMKM Kopi di Lahat Indra Hartini; Iskandar Iskandar; Emila Sholiha
Journal of Management and Bussines (JOMB) Vol 5 No 2 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i2.7817

Abstract

This research aims to develop a scientific discussion of inconsistent findings regarding the influence of entrepreneurial orientation on product innovation. The research method uses the Purposive Sampling method with a questionnaire distributed online. Data were analyzed using the Partial Least Square Structural Equation Model (PLS-SEM) used to test three hypotheses. The results of this research prove that entrepreneurial orientation increases product innovation. Conclusion, Product innovation has a positive effect on business performance. Entrepreneurial orientation and innovation simultaneously improve business performance, product innovation mediates the positive relationship between entrepreneurial orientation and business performance. Keywords: Product Innovation, Business Performance, Entrepreneurship Orientation

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