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Ahmad Nizar Yogatama
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nizaryogatama@asia.ac.id
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+628125214200
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jpm@asia.ac.id
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Jalan Soekarno Hatta Rembuksari No 1A Malang
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INDONESIA
Jurnal Pengabdian Masyarakat Asia
Published by Institut Teknologi dan Bisnis Asia Malang
ISSN : -     EISSN : 27459535     DOI : https://doi.org/10.32815/jpm
Core Subject : Economy, Humanities, Science, Education, Art,
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Other
Fokus Jurnal Pengabdian Masyarakat bertujuan untuk menyediakan wadah bagi para peneliti Nasional di bidang Bisnis dan Teknologi Terapan untuk mempublikasikan artikel asli. Cakupan Ruang lingkup Jurnal Pengabdian Masyarakat adalah Bisnis dan Teknologi. Jurnal ini memuat hasil-hasil pengabdian masyarakat berbasis penelitian seperti PAR (Participatory Action Research), ABCD (Asset Based Community Development), CBR (Community-Based Research), Service Learning, Community Development, dan metodologi lainnya. Jurnal Pengabdian Masyarakat menerima kiriman dari seluruh dunia.
Arjuna Subject : Umum - Umum
Articles 364 Documents
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Training on Corn-Based Healthy Nugget Innovation for BUMDes Kebontunggul Zenita Afifah Fitriyani; Oktaviani Permatasari; Nurus Sabani; Harjo Lukito; Buyung Cahya Perdana
Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2026): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Purpose: This community service activity aimed to improve the knowledge and practical skills of BUMDes Kebontunggul administrators and members in processing corn into healthy nuggets as an innovative local food product with added value. Method: The activity was conducted at Kebontunggul Village Hall through three stages: preparation, implementation, and evaluation. The preparation stage included observation, coordination with BUMDes managers, and identification of local potential and partner needs. The implementation stage consisted of material delivery on corn value addition, healthy corn-based nugget formulation, and business opportunities, followed by hands-on practice in preparing and processing the product. The evaluation stage was carried out through observation of participation and assessment of participants’ understanding and practical involvement during the training. Practical Applications: The activity showed that participants improved their understanding of corn processing as a value-added product, were able to follow the stages of making healthy corn-based nuggets, and gained broader insight into the potential development of local food-based business initiatives within the BUMDes environment. Conclusion: This activity contributed to strengthening community capacity in local food diversification, increasing awareness of healthy food innovation, and supporting the initial development of corn-based products as a potential BUMDes business initiative.
Community Legal Education: Narcotics Prevention and Civil Rights Protection Seri Mughni Sulubara; Yeni Irma Normawati; Harry Fauzi; Bohari Muslim; Amrizal
Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2026): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v7i1.2962

Abstract

Purpose: To empower communities through integrated legal education programs that prevent narcotics abuse, safeguard citizens' civil rights, and foster a safer, rights-respecting society. Method: This program employs a community-based, interactive legal education model to prevent narcotics abuse while protecting civil rights. It integrates preventive strategies like early awareness campaigns and rights education, drawing from successful Indonesian initiatives. Practical Applications: Practical applications of "Community Legal Education: Narcotics Prevention and Civil Rights Protection" involve real-world implementations that educate communities on drug risks while upholding rights like fair trials and rehabilitation access. These applications target schools, villages, and youth groups for sustainable impact. Conclusion: Community Legal Education on Narcotics Prevention and Civil Rights Protection effectively bridges knowledge gaps, empowering communities against drug abuse while safeguarding fundamental rights.
AI-Enabled Digital Marketing Training for Economic Empowerment in an Orphaned Islamic Boarding School Heru Kustanto; Pipit Rosita Andarsari; Yuniar Fitriyani
Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2026): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v7i1.2983

Abstract

Purpose: This community service aimed to enhance the economic independence of students and caregivers at Pondok Pesantren Yatim Dhuafa (PPYD) Al Ikhlas (Al Ikhlas Orphaned and Poor Islamic Boarding School) through artificial intelligence (AI)-based digital marketing training. The primary problem was low digital literacy and reliance on conventional marketing methods, which limited product reach. Method: A participatory action research (PAR) approach was employed. Activities included conceptual training, brand identity workshops, hands-on practice with AI tools (ChatGPT, Canva AI), and joint formulation of a digital marketing roadmap. The program involved 35 participants and was conducted over 4.5 hours. Practical Applications: The service directly improved participants' digital marketing competencies, optimized four business social media accounts, and increased posting frequency by 475% within two weeks post-intervention. AI integration enabled more efficient and creative promotional content production. Conclusion: The program succeeded in increasing participants' understanding by 68% (post-test mean score 82.4), forming a Digital Pesantren Team, and strengthening entrepreneurial motivation. A structured three-phase sustainability plan has been developed to maintain long-term impact.
Strengthening Financial Planning Competence Among Senior High School Students Through a Participatory School-Based Educational Intervention Irna Maya Sari; Muchamad Rizky Fauzi; Siti Agistriyani; Dhea Putri Anggraeni
Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2026): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v7i1.2985

Abstract

Purpose: This community service program aims to strengthen financial planning competence among students of SMAN 2 Krakatau Steel, Cilegon, in response to persistently low financial literacy levels among senior high school students. The program specifically targets students from an industrial-zone school serving diverse socioeconomic backgrounds, where a baseline needs assessment revealed limited budgeting habits and high susceptibility to impulsive spending driven by digital wallet adoption. Method: The program was conducted on April 23, 2026, involving 50 students from grades 10 and 11 majoring in Social Sciences (IPS), through five sequential stages: basic financial literacy education, practical financial planning training, digital media implementation, responsible financial behaviour campaign, and mentoring and monitoring. Evaluation was conducted using pre-test and post-test instruments. Participants were selected based on curriculum relevance and school readiness. The 30% improvement threshold was established based on prior Indonesian community service benchmarks (Muthia et al., 2023; Arifin et al., 2025). Ethical considerations including participant awareness and institutional coordination were observed throughout. Practical Applications: The program produced an average 38.4% improvement in financial literacy scores, a financial education module, a digital financial recording template, and the formation of student financial literacy agents capable of continuing peer education. It is important to note that these gains reflect short-term knowledge and skill improvements; sustained behavioral change requires longitudinal follow-up, which is scheduled six months post-intervention. Conclusion: This program significantly and measurably improved students' financial knowledge, skills, and attitudes. The integrative approach, combining theory, hands-on practice, and digital media, proved effective. Findings should be interpreted with caution given the single-day format and absence of a control group. The program contributes a replicable school-based model for financial literacy interventions in industrial-area contexts.
Market-Based Dynamic Capability Model with the Role of Government as Mediator for the Sustainability of SME Enterprises South Meruya, West Jakarta Sonny Indrajaya; Tine Yuliantini; Suprapto; Nia Kusuma Wardhani; Winda Widianty; Sri Hartono; Zikri Muhammad; Muhamad Maizar
Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2026): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v7i1.2986

Abstract

Purpose: To examine how market-based dynamic capabilities influence SME sustainability in South Meruya, West Jakarta, emphasizing the mediating role of government support. Method: A conceptual model grounded in Resource-Based and Market-Based View theories was tested using questionnaire data from 25 SMEs, analyzed via Structural Equation Modeling (SEM). Practical Applications: Findings inform targeted training programs and policy frameworks that strengthen SMEs' adaptive capacity, export orientation, and responsiveness to sustainability demands through enhanced market-based knowledge and resource integration. Conclusion: Dynamic capabilities are effectively cultivated when SMEs strategically align market-oriented resources, capabilities, and knowledge within volatile, competitive environments, with government support critically mediating these relationships to foster long-term business sustainability.
Empowering the Potential of Local SMEs Based on the SDGs in Pagelaran Village Dimas Wahyu Fahriski; Aurora Sabrina Imtinan; Agung Winarno; Agus Hermawan
Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2026): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v7i1.2988

Abstract

Purpose: This community empowerment program in Pagelaran Village aims to empower local SMEs, thereby boosting the local economy through the implementation of digitalization in SDGs entrepreneurship to address the challenges of digital economic competition. Method: This program is implemented in five phases: identification, analysis, implementation, monitoring, and evaluation. Practical Applications: This initiative enhances the image of local SMEs in Pagelaran Village through professional product design and packaging, while marketing capabilities are strengthened through engaging social media content. Conclusion: Community service aimed at empowering local SMEs in Pagelaran Village can strengthen their capacity and competitiveness, thereby having a positive impact on the local economy.
Socialization of Digital Marketing as an Effort to Enhance the Capacity and Competitiveness of MSMEs in Jambangan Village Lila Rahajeng; Tasnim Nikmatullah Realita
Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2026): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v7i1.2997

Abstract

Purpose: This study aims to enhance the capacity and competitiveness of MSMEs in Desa Jambangan, Malang, through digital marketing socialization, addressing limited digital literacy and restricted market access. Method: The study employed an applied research approach using a community service method conducted in three stages: preparation, implementation, and evaluation. Data were collected through observations, interviews, and documentation involving 10 MSME participants selected using purposive sampling. Practical Applications: The program introduced practical digital marketing tools such as social media, content creation applications, and online marketplaces. The results demonstrate that MSMEs were able to improve their understanding and initial skills in utilizing digital platforms for business promotion and market expansion. Conclusion: The findings indicate that digital marketing socialization effectively improves MSME capacity and supports business competitiveness. This study contributes to a practical and community-based approach to MSME digital transformation in rural areas.
Legal Participatory Legal Counseling to Realize Sei Mencirim Village as a Region Free of Violence against Women and Children Junaidi Lubis; Tika Rohani Zega; Delina Giawa; Alexius Saroniat Harefa; Juliya Maria
Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2026): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v7i1.2999

Abstract

Purpose: Violence against women and children in Indonesia's rural areas is frequently concealed by cultural normalization and limited access to formal legal tools. Method: This legal counseling activity was carried out in Sei Mencirim Village, Sunggal District, Deli Serdang Regency, The approach method used is counseling involving village officials, community leaders, women and the surrounding community by conducting discussions and questions and answers in accordance with the conditions of the village community. Practical Applications: Practically, this social transformation is realized through the establishment of Village Movement Cadres who actively engage in micro-sharing, safe zone mapping, and enhancing the national complaint channel, as evidenced by real case reports submitted via SAPA 129 after the activities. Conclusion: This study enhances the PAR methodology by translating formal law into local language and empowers rural Indonesian communities as active legal agents.
Strengthening Digital Entrepreneurial Mindsets And Affiliate Marketing Practices Toward Women Economic Independence In Kebumen Siti Barokah
Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2026): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v7i1.3005

Abstract

Purpose: This community service aims to enhance women's digital literacy and entrepreneurial mindset through affiliate marketing training to foster economic independence. Method: A participatory approach was employed at the PKK Building, Kebumen, involving counseling, interactive discussions, and hands-on practice with affiliate platforms and social media promotion. Practical Applications: Findings demonstrate that affiliate marketing offers accessible income opportunities for women and MSMEs with minimal capital, enabling flexible home-based enterprises through digital platforms. Conclusion: Participants exhibited improved understanding of digital entrepreneurship, increased self-confidence, and practical skills in affiliate marketing, indicating that targeted digital literacy interventions can effectively empower women economically in the digital transformation era.
Enhancing Community Economic Self-Reliance through Training on the Processing of Local Food-Based Chips Basrowi; Abdur Rahman Irsyadi; Gema Ika Sari; Uli Wildan Nuryanto; Hidayatulloh; Nani Rohaeni; Muhammad Fahri Ali; Dian Novitasari; Ahmad Riadudin
Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2026): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v7i1.3007

Abstract

Purpose: This Community Service Program (PkM) aimed to strengthen community economic self-reliance through local food-based chip processing training in the Cluster Houten KSB area, Serang City, Banten. The program addressed the issue of unemployment and limited entrepreneurial skills among community members by providing alternative opportunities for household income generation through home-based businesses utilizing local resources. Method: The program employed a participatory training approach conducted on May 18, 2026. The activities included material presentations, practical demonstrations, production assistance, and interactive discussions on business opportunities and product marketing strategies. The training focused on processing sweet potatoes, cassava, and bananas into value-added chip product. Practical Applications: The program outcomes can be applied to support the development of small-scale and home-based enterprises. The acquired knowledge and skills in product processing, packaging, and business management may assist participants in creating sustainable income sources, expanding local entrepreneurship, and promoting community-based economic development. Conclusion: The results indicated improvements in participants’ knowledge and practical skills related to chip production and small business management. Participants also showed strong enthusiasm and motivation to establish independent businesses, suggesting that the program has potential to create economic opportunities, reduce unemployment, and strengthen the local creative economy.

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