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Novianita Rulandari
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Ilomata International Journal of Management
Published by Yayasan Sinergi Kawula Muda
ISSN : 27148971     EISSN : 27148963     DOI : -
Core Subject : Social,
Social Sciences
The analysis of this study aims to determine whether recruitment positive and significant effect on the performance of employees in the Manufacturing Company. To know able to moderate recruitment monitoring the performance of employees in the Manufacturing Company. Data analysis technique used is quantitative method with SPSS version 16.0. This study uses regression analysis moderating. The population in this study were all employees Manufacturing Company, and a sample of 44 respondents
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 25 Documents
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Search results for , issue "Vol. 6 No. 4 (2025): October 2025" : 25 Documents clear
The Impact of Agricultural Modernization on Human Resource Regeneration in Cianjur Regency: The Role of Youth Interest as a Mediating Variable Kartini, Iis; Hilmiana; Nidar, Sulaeman Rahman
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1763

Abstract

Agriculture in Indonesia faces a human resource regeneration crisis as fewer young people enter the sector. This study examines how agricultural modernization can attract the younger generation back to agriculture and how youth interest functions as a mediating factor in accelerating this regeneration process. The research method used is a quantitative approach with a survey design. The sample consists of 50 farmers and agricultural workers, divided into two groups: those who have adopted modern agricultural technology and those using traditional techniques. The results show that agricultural modernization has a significant positive impact on human resource (HR) regeneration, with the interest of the younger generation acting as a mediator that strengthens this relationship
The Impact of Internal Marketing on Educators' Satisfaction and Loyalty in Private Universities Helmi, Sulaiman; Sartika , Dewi; Ramadhina, Shafira Fitri; Fitriani, Rosha
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1637

Abstract

This study examines the impact of Internal Marketing on customer satisfaction and loyalty, emphasizing its role in fostering long-term customer relationships. The research addresses the extent to which Internal Marketing influences these outcomes, particularly in competitive markets. A quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) was applied to analyze survey data. Validity and reliability tests were conducted to ensure the robustness of the results. Findings indicate that Internal Marketing significantly influences both customer satisfaction and loyalty, with a stronger effect on satisfaction. These results underscore the strategic importance of Internal Marketing in enhancing customer-related outcomes. Businesses can utilize these insights to develop more effective internal marketing strategies aimed at improving customer satisfaction and loyalty.
The Strategy of Sosial Media Marketing in Influencing Consumer Financial Behavior: A Tiktok Case Study Amien, Neneng Nurbaeti; Reina A. Hadikusumo; Yimmi Syavardie
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1768

Abstract

This study investigates the impact of TikTok-based social media marketing strategies on consumer financial behavior, focusing on spending, saving, and investment decisions. Utilizing a qualitative approach, the research gathered data through library research and literature review methods, analyzing sources such as academic journals, books, and reputable online platforms. The findings reveal that TikTok marketing tactics, including influencer endorsements, viral challenges, and educational content, have a notable influence on consumer financial behavior. These strategies effectively leverage emotional appeal, peer influence, and algorithmic content delivery, fostering impulsive spending, enhancing brand loyalty, and promoting financial literacy. Additionally, the role of micro-influencers and user-generated content significantly shapes consumer actions and perceptions. The study concludes that TikTok offers an effective platform for businesses to engage consumers and influence financial decisions, though it also highlights the need for careful management of ethical concerns and the risk of misinformation.
Implementation Policy Service Administration Integrated Sub-district (PATEN) in Sape District, Sape Regency Bima Saputra, Farhan Adi; Madani, Muhlis; Usman, Jaelan; Mappasere, Fatmawati A.; Mustari, Nuryanti; Parawu, Hafiz Elfiansya; Razak, Andi Rosdianti
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1777

Abstract

The implementation of public service reforms through the Integrated Administrative Services (PATEN) policy aims to simplify administrative processes and enhance service quality at the sub-district level. In Sape Sub-district, Bima Regency, the policy has been adopted to provide fast and integrated services. However, challenges such as poor communication, limited resources, and overlapping bureaucracy hinder its effectiveness. This study evaluates the PATEN policy's implementation in Sape Sub-district, focusing on communication, resources, personnel placement, and bureaucratic structure. The research uses a qualitative descriptive approach with data collected through interviews, observations, and documentation. The findings aim to identify challenges and provide recommendations to improve the efficiency and quality of public services at the sub-district level.
A Systematic Literature Review: Entrepreneurship among University Students Wanda Putra, Riki; Wardi, Yunia; Evanita, Susi; Sandi, Hendrik Heri
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1817

Abstract

This study aims to examine the latest developments in the study of entrepreneurship among university students with a special focus on entrepreneurial intention and entrepreneurship education. Using a Systematic Literature Review approach supported by bibliometric analysis, this study traces scientific articles published in the past year containing keywords such as entrepreneurship, entrepreneurial intention, entrepreneurship education, and student entrepreneurship. The visualization results show that entrepreneurial intention is the most dominant topic, which is closely connected to entrepreneurship education and entrepreneurship as the core of the literature review. Three main theme groups were also found: (1) psychological and personal themes such as gender and effectuation; (2) educational themes, such as emotional competencies and design education; and (3) technology and innovation themes, such as artificial intelligence and sustainability. The brighter colors of the technology keywords indicate that these issues are current research trends in the context of student entrepreneurship. This study concludes that the development of student entrepreneurship is not only influenced by internal factors such as motivation and emotional competencies, but also by innovative educational approaches and technology integration. These findings provide strategic direction for the development of a more adaptive and contextual entrepreneurship curriculum in the university environment.
The Influence of Green Influencer towards Purchase Intention: The Extended Theory of Planned Behavior Approach Prayogo, Guntur; Adiwijaya , Karto
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1724

Abstract

Social media users have grown significantly, reaching 60% of the Indonesian population. Among those users is Pandawara Group, a green social media influencer known for its environmental activism on social media platforms such as TikTok and Instagram. Pandawara Group gained popularity in a short period of time due to its unique content and currently has 10 million active followers, making Pandawara Group a Mega Influencer in less than a year. This research examines the role of the Pandawara Group in promoting green purchase intention through the lens of the Theory of Planned Behavior (TPB). The study focuses on and employs a quantitative approach, utilizing surveys distributed to followers of the Pandawara Group with 122 samples collected. Then, the data is processed through SEM-PLS with the help of SmartPLS. The findings indicate that perceived credibility and expertise attributes positively affect attitudes toward green behavior. The study also finds that perceived congruence positively and significantly influences parasocial relationships, which in turn significantly influences green purchase intentions.
Optimizing Green Investment and CSR to Enhance Palm Oil Firm Performance in Indonesia: The Role of Financial Slack as a Moderating Factor Rafli, Muhammad Raihan; Juniar, Asrid; Salsabila, Nasywa Ghaida
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1751

Abstract

This study explores how green investment (GI) and corporate social responsibility (CSR) influence the performance of palm oil companies in Indonesia, with financial slack examined as a moderating factor. The research is motivated by the urgent need to address greenhouse gas emissions resulting from land conversion in palm oil plantations and the limited empirical studies focused on the agribusiness sector, particularly palm oil. Using a quantitative approach, the study analyzes data from eight palm oil sub-sector firms listed on the Indonesia Stock Exchange (IDX) from 2021 to 2023, generating 24 firm-year observations. Data were obtained from annual and sustainability reports, and analyzed using structural equation modeling with Partial Least Squares (SEM-PLS) via Warp-PLS 8.0. The results reveal that green investment has a significant negative impact on firm performance, while corporate social responsibility exerts a positive effect. Financial slack does not moderate the relationship between GI and performance but weakens the positive influence of CSR on performance. These findings suggest that the effectiveness of GI and CSR strategies in enhancing firm performance is contingent upon the firm’s financial condition. Moreover, in capital-intensive industries like palm oil, financial slack may complicate the intended benefits of CSR. The study’s limitations, particularly the small sample size and focus on listed companies, highlight the need for broader future research.
The Influence of Business Competence, Access to Capital, and Marketing Strategy Creativity on Student Business Performance in the Entrepreneurial Student Development Program Wibowo, Yohanes Gunawan; Izzuddin, Ahmad
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1765

Abstract

This study investigates the impact of business competence and access to capital on student business performance, with marketing strategy creativity serving as a mediating variable within the Entrepreneurial Student Development Program (P2MW). Using a quantitative associative approach, data were collected from 120 students representing 57 universities across Indonesia at the 14th KMI Expo, and analyzed through Structural Equation Modeling (SEM) with WARP PLS 07. The findings reveal that business competence and access to capital significantly influence both marketing strategy creativity and business performance. Furthermore, marketing strategy creativity plays a crucial mediating role, amplifying the effects of both independent variables, with business competence showing the strongest influence. These results underscore the importance of integrating entrepreneurial skills and financial access with innovative marketing strategies to enhance the performance of student-led ventures. The study’s cross-sectional design and lack of demographic analysis pose limitations. Future research should employ longitudinal methods and explore demographic variations to deepen understanding and guide policy for more effective entrepreneurship education.
A Strategic Perspective on Social Trust and Consumer Purchase Intention: Conceptual Insights and Future Research Directions Wahyuni, Amalia; Vitria, Aida
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1769

Abstract

This study aimed to map the conceptual structure of the relationship between social trust and consumer purchase intention. This study uses a bibliometric approach based on data from the Scopus database. The articles analyzed were 376 journal articles and proceedings published between 2000 and 2025, using English and relevant to the research theme. The data selection method used the PRISMA approach to ensure the accuracy and relevance of the studies analyzed. Bibliometric analysis was carried out using Bibliometrix-R and VOSviewer software to visualize research trends, thematic evolution, and the distribution of dominant keywords. The study results showed that the publication trend on social trust and purchase intention has experienced rapid growth, especially in digital marketing, social media, and e-commerce. Some of the main themes that emerged include the role of online reviews (electronic word-of-mouth), influencer credibility, and the influence of online communities in building consumer trust. In addition, this study identified research gaps, especially in the influence of artificial intelligence algorithms on the formation of social trust, as well as how trust in the digital environment can increase customer loyalty in the long term. Suggestions for further research include further exploration of AI-based personalization in building trust, the impact of data protection regulations on consumer trust, and more effective community-based marketing strategies.
The Effectiveness of Digital Marketing Strategies in Increasing Purchases Intention in Electric Car Among Millennials in Bandung Noviany, Henny; Mulyana, Asep; Nidar, Sulaeman Rahman
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1771

Abstract

The rapid development of digital technology has changed consumer behavior, especially among millennials who heavily rely on online platforms for information and transactions. In the automotive industry, the digital market has become the primary choice for exploring and purchasing vehicles, including electric cars, which are gaining more attention as awareness of environmentally friendly transportation increases. However, the adoption rate of electric vehicles among millennials in Bandung is still relatively low, necessitating more effective digital marketing strategies. This study aims to analyze the effectiveness of digital marketing strategies implemented through the automotive market in increasing the purchase intention of electric vehicles among millennials. A quantitative approach that includes descriptive and associative research. Additionally, the method used in this research is a survey method distributed to 398 millennial respondents in Bandung. The research results show that educational content, interactive engagement through marketplace features, and transaction ease have a positive and significant impact on purchase intention. This study concludes that digital marketing strategies through automotive marketplaces are effective in shaping positive perceptions and stimulating the interest of the millennial generation in electric cars. Practical implications suggest that industry players should optimize digital marketing strategies focused on consumer education and engagement to increase the market penetration of electric vehicles.

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