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INDONESIA
Jurnal Nasional Manajemen Pemasaran dan SDM
Published by Training & Research Institute Jeramba Ilmu Sukses
ISSN : -     EISSN : 27457257     DOI : 10.47747
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Nasional Manajemen Pemasaran & SDM (JNMPSDM) is an Indonesian peer-reviewed journal. JNMPSDM covers topics in the areas of human resource management, marketing, organisational behaviour, pricing, digital marketing, social marketing, consumer behaviour, and other related subjects. JNMPSDM is open to various methodological approaches, including conceptual work, quantitative, qualitative, and mixed-methods. JNMPSDM is published four times a year (March, June, September, and December). e-ISSN: 2745-7257. The Digital Object Identifier (DOI) is assigned to each published article and the journal is indexed by Crossref, Neliti.Com, Dimensions and Google Scholar.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 140 Documents
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Pengaruh Kualitas Pelayanan Berbasis CHSE Terhadap Loyalitas Wisatawan Dimediasi Kepuasan Wisatawan (Studi Wisatawan Luar Daerah di Kawasan Borobudur) Novitaningtyas, Ivo; Lionora, Clarisa Alfa; Achsa, Andhatu; Hartono, Budi; Nurhidayah, Siti; Agustin, Hesti
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 2 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i2.1824

Abstract

This research examines the impact of implementing the CHSE certification policy in the tourism sector especially the accommodation or hospitality business on tourist behavior based on satisfaction and loyalty. This study uses a quantitative approach. This research uses primary data obtained from 73 tourists selected based on the purposive sampling method. The sample criteria are tourists who have stayed at a hotel or homestay around Borobudur Temple more than once and come from outside the province of Central Java. The data collection method uses questionnaires distributed online and offline. The data analysis method uses PLS-SEM. The results show that tourist satisfaction mediates the influence of CHSE-based service quality on tourist loyalty. The results provide managerial implications for accommodation business managers to become CHSE-certified to satisfy overnight tourists and increase tourist loyalty.
Formulasi Perancangan Strategi Pengembangan Usaha pada UMKM Gula Dezan Berkah dengan Business Model Canvas dan Analisis SWOT Rohmawati, Siti; Wijaya, Fanji
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 2 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i2.1830

Abstract

This study aims to provide a business strategy for developing a business for UMKM Gula Dezan Berkah to see the weaknesses that the company has and get solutions to any existing problems; in this case, UMKM Gula Dezan Berkah must be able to innovate and be able to see opportunities and threats, with SWOT Analysis and Business Model Canvas as an effort to increase sales. In conducting research, UMKM Gula Dezan Berkah applied qualitative research methods using a descriptive approach. Data collection in this study is based on direct analysis, interviews with business owners, references to scientific journals, electronic books, and several other sources confirmed to be true after being collected into data in document studies. With the business model canvas, the research results obtained several recommendations from the SWOT analysis to achieve business development targets at UMKM Gula Dezan Berkah. Some of the results of the business model canvas proposal are in the Value Proposition section to use packaging that is more attractive than before, then in the Customer Relationship section to not only market products directly but can be through social media or online store applications and so on, of course with the best service, and in the Channels section to offer street vendors, and local traditional markets to introduce products directly, and increase sales in online shop
Pengaruh Tingkat Pendidikan, Kompensasi, dan Work-Life Balance terhadap Labor Turnover (Studi pada CV Rinjani) Awan, Feby Azhar; Jaya, Rama Chandra
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 2 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i2.1832

Abstract

This research examines the influence of education level, compensation and work-life balance on labor turnover at CV Rinjani. This research uses multiple linear regression analysis and involves a population of 50 employees. Labor turnover is the dependent variable, while the independent variables are education level, compensation, and work-life balance. The dimensions of labor turnover encompass intention to quit, job search activities, and contemplating resignation. Educational level is categorized into three dimensions: level of education, alignment with one's major, and competency. The dimensions of compensation consist of financial and non-financial rewards. Work-life balance dimensions include work interference with personal life, personal life interference with work, personal life-enhancing work, and work-enhancing personal life. Data collection was carried out using observation and questionnaires. Various statistical methods, such as partial hypothesis testing, simultaneous analysis, and coefficient of determination, should be used in the study. The research results show that the level of education partially influences labor turnover. Partial compensation does not affect labor turnover. Work-life balance partially influences labor turnover. Education level, compensation, and work-life balance simultaneously influence labor turnover
Strategi Pengembangan Bisnis Pada UMKM Makanan Sehat Warung Lotek Ibu Cucu Wijaya, Fanji; Nurpatimah, Siti
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 2 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i2.1833

Abstract

This research was conducted using a qualitative method, which was prepared using SWOT analysis to find out what strategies are appropriate for developing the MSME business of the mother and grandson's look stall, especially with the existence of the same business, which could be a threat. Based on the research results using SWOT analysis, an overview of the position of Ibu Cucu's Lotek stall is in position IV, which means that Ibu Cucu's Lotek stall business is currently in a stable condition. To develop the Ibu Cucu Lotek stall business, after the analysis has been carried out and several known problems and the current position of the business is stable, the author suggests creating a new strategy for the MSME business actors of the Ibu Cucu Lotek stall to add employees so that it is not too burdensome when providing services to consumers and consumers as well. don't wait long when making a purchase. Then, for marketing, the author suggests registering your business on online platforms such as Gofood and Shopeefood to expand marketing and reach consumers further to find out about the products being sold. As technology develops at this time in the future, the author suggests providing payment via QRIS, Gopay, Dana, and Spay to make payments more manageable
Pengaruh Kepemimpinan, Disiplin Kerja, dan Lingkungan Kerja terhadap Kinerja Karyawan PT. Matahari Department Store Cabang Festival Citylink Bandung Wijaya, Fanji; Dameria, Oktaviani
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 2 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i2.1836

Abstract

PT Matahari Department Store Festival Citylink Bandung Branch has a company vision to become the best department store that is customer-centered in providing solutions to customers. However, initial interviews with company management found that employee performance still needed to be improved, and there was a need for more leadership, discipline, and aspects of the employee work environment. Thus, this research seeks to find the influence of leadership, discipline, and work environment on employee performance. This quantitative research used a sample of 60 employees as research respondents. The research results found that leadership and discipline had a significant impact on employee performance partially, but the work environment did not. Meanwhile, the results of simultaneous testing found that all three variables simultaneously significantly impacted employee performance.  
Pengaruh Kepemimpinan Kepala Sekolah, Lingkungan Kerja dan Motivasi Kerja Terhadap Kinerja Guru SMP Negeri di Kota Palembang Hidayat, M. Sondy; Choiriyah, choriyah
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 2 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i2.1837

Abstract

This research aims to determine the influence of the principal's leadership, work environment and work motivation together on the performance of State Middle School teachers in the City of Palembang and the impact of the principal's leadership, work environment, and work motivation partially on the performance of State Middle School teachers in the City of Palembang. The data used in this research is primary data from the answers of 171 State Middle School teacher respondents in Palembang City. The analysis method used is Multiple Linear Regression and Validity and Reliability testing. Classic assumption testing is in the form of the Normality Test, Multicollinearity Test, and Heteroscedasticity Test. The research results show that the principal's leadership, work environment, and work motivation significantly influence the performance of State Middle School teachers in Palembang City. Partially, there is a significant influence of the principal's leadership and work environment on teacher performance, and there is no significant influence of work motivation on the performance of State Middle School teachers in Palembang City. The principal leadership variables, work environment, and work motivation increased teacher performance variables, amounting to 85.6%. Meanwhile, the remaining 14.4% is explained by other variables not included in this research, such as leadership style, pedagogical competence, organizational culture, and work morale
Pengaruh Kepemimpinan Motivasi Kerja dan Kompetensi Terhadap KinerjaPegawai Pada Dinas Perhubungan Kabupaten Ogan Ilir Kartika, Ida; Idris, Muhammad; Moelyati, Trisniarty Adjeng
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 2 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i2.1838

Abstract

This study aims to determine leadership, work motivation, and Competency in employee performance at the Ogan Ilir Regency Transportation Office. The object of this study is an employee of the Ogan Ilir Regency Transportation Office. The research method used is associative research using primary and secondary data. The population in this study was 179 employees at the Ogan Ilir Regency Transportation Office; the sample was taken using the Slovin formula, so the number of samples used was 128 employees. The analysis technique used is multiple linear regression. The results of this study showed that 1) simultaneously, Leadership, Work Motivation, and Competency have a significant effect on the performance of employees of the Ogan Ilir District Transportation Office. 2) Leadership has a significant effect on the performance of employees of the Ogan Ilir District Transportation Office.  3) Work Motivation does not have a significant effect on the performance of employees of the Ogan Ilir Regency Transportation Office. 4) Competency has a significant effect on the performance of employees of the Ogan Ilir Regency Transportation Office.   
Pengaruh Kepercayaan Diri Dan Keterampilan Komunikasi Terhadap Public speaking Mahasiswa Prodi Administrasi Perkantoran Stambuk 2021 Universitas Negeri Medan Nura, Alfi; Situmorang, Mita Rosalina
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 2 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i2.1842

Abstract

The purpose of this study was conducted to determine whether self-confidence partially affects the Public speaking of students of Office Administration Education Study Program Stambuk 2021, whether communication skills partially affect the Public speaking of students of Office Administration Education Study Program Stambuk 2021, and whether self-confidence and communication skills simultaneously affect the Public speaking of students of Office Administration Education Study Program Stambuk 2021 Medan State University. This type of research is ex post facto with a quantitative approach. The research population is all students of Office Administration Education Study Program Stambuk 2021, totaling 85 people from two classes with total sampling technique. Data collection with initial observations, questionnaires, and documentation. The results showed that there was a significant influence between self-confidence and communication skills on Public speaking of Office Administration Education Students Stambuk 2021 Medan State University by 82.2%, while 17.8% was explained by other variables not included in this study
Strategi pengembangan bisnis Tour dan Travel pada PT. Tiwikrama Tour Indonesia Moeryawan, Aldira Abroury; Wijaya, Fanji
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 2 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i2.1851

Abstract

Tiwikrama Tour Indonesia is a company that deals with tour and travel transportation. PT. Tiwikrama Tour Indonesia has the following strengths: 1. Strategic location in the city center with good accessibility; 2. Consumer trust in car, tour, and travel services and weaknesses 1. Limited physical facilities and human resources (HR) that limit service capacity; 2. Lack of effective promotion and marketing to increase company visibility. 3. Operational opening hours, 3. Price cuts, 4. Unclear information media and Opportunities: 1. Utilizing technological advances as a tool for marketing and consumer rentals; 2. Increasing tourism sector in the city of Bandung, 3. Addition of vehicle units in demand from consumers, 4. Gaining trust from customers and threats that arise: 1. The emergence of many competitors, such as Tour and Travel, 2. More attractive offers related to promos and discounts by other companies exist, 3. Increasing rental prices. By using the Business Model Canvas method PT. Tiwikrama Tour Indonesia is expected to improve its business strategy to be more innovative and flexible to continue to follow trends and expand the market. Therefore, it is likely that this research will significantly contribute to PT's growth. Tiwikrama Tour Indonesia. The strategic steps that must be taken immediately are 1. providing the types of vehicles often rented by consumers, 2. Carrying out regular service or checks to provide security and comfort for consumers, 3. Social-Media such as Instagram, TikTok, and other websites are used as marketing media. 4. Designing applications to make it easier for consumers to rent.
Pengaruh Brand Ambassador dan Kualitas Produk Terhadap Niat Beli Produk Scarlett di Shopee Hariyanto, Alycia Najwa; Kusuma2, Putu Sri Arta Jaya
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 3 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i3.1940

Abstract

In the modern era, human needs for health and beauty continue to rise rapidly, driving fierce market competition in the beauty industry. Marketers must also innovate and deliver creative and exciting products to compete with local and foreign products. The first step in caring for the skin's health and appearance is to use skin care products. Scarlett Whitening has become a popular choice among consumers with its good reputation. This research and data on the number of customers of Scarlett whitening at Shopee suggests that brand ambassadors play a crucial role in increasing product sales and consumer confidence. In addition, the brand embassy positively affects consumer interest in purchasing Scarlett products at Shopee. Beauty product sellers preferably apply this strategy to increase sales and their market share.

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