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INDONESIA
Jurnal Nasional Manajemen Pemasaran dan SDM
Published by Training & Research Institute Jeramba Ilmu Sukses
ISSN : -     EISSN : 27457257     DOI : 10.47747
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Nasional Manajemen Pemasaran & SDM (JNMPSDM) is an Indonesian peer-reviewed journal. JNMPSDM covers topics in the areas of human resource management, marketing, organisational behaviour, pricing, digital marketing, social marketing, consumer behaviour, and other related subjects. JNMPSDM is open to various methodological approaches, including conceptual work, quantitative, qualitative, and mixed-methods. JNMPSDM is published four times a year (March, June, September, and December). e-ISSN: 2745-7257. The Digital Object Identifier (DOI) is assigned to each published article and the journal is indexed by Crossref, Neliti.Com, Dimensions and Google Scholar.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 140 Documents
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Analisis Dampak Harga Produk terhadap Peningkatan Volume Penjualan Ivan Mebel 2 Kecamatan Negara Bali Kholisah, Titi Nur
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 4 No. 2 (2023): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v4i2.1209

Abstract

Real competition from various furniture products produced by furniture entrepreneurs so that this has an impact on determining the selling price so that it can be reached by several elements of society. The prices for Ivan Furniture 2 products from 2019 – 2021 have increased in prices every year. Ivan Mebel 2's business is a furniture business engaged in the production of household products such as chairs, cabinets and so on. This study aims to determine how much influence the price has on sales volume at Ivan Mebel 2, Negara District. The method used in this study is a descriptive method based on a quantitative approach. This research is on the furniture industry 2 in the Negara District, Jembrana Regency, Bali, Indonesia. The types of data used are qualitative data and quantitative data. The data in this study are price data and sales volume of furniture products. Data analysis technique using SPSS with simple linear regression analysis. The results of simple linear regression testing show that prices have a positive effect on sales volume of Ivan Furniture 2 districts of the country.
Analisis Pengaruh Word of Mouth dan Marketing Mix terhadap Keputusan Pembelian Konsumen Ribur Korean Cuisine Panggabean, Erika Christine; Manullang, Endang Juliati
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 4 No. 3 (2023): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v4i3.1457

Abstract

This study aims to determine the effect of word of mouth and marketing mix on purchasing decisions at Ribur Korean Cuisine. The object of this research is consumers of Ribur Korean Cuisine. This type of research is quantitative research. The data collection method used in this research is by distributing questionnaires via google form. The population of this study amounted to 150 people. The sampling technique used the Slovin formula, where the number of samples obtained was 60 people. The results showed that the t test results for the word of mouth variable (X1) were 0.993 < 1.67203 with a significance level of 0.325> 0.05, which means that word of mouth has no significant effect on consumer purchasing decisions (Y). Meanwhile, the t test results for the marketing mix variable of 3.173> 1.67203 with a significance level of 0.002 <0.05 indicate that the marketing mix has a significant effect on consumer purchasing decisions. And for the results of the F test of 10.203> 2.40 and a significance of 0.000 <0.05, which shows that word of mouth and marketing mix together have a significant influence on purchasing decision variables
Strategi Pengembangan Bisnis Mental Healthiness Event Organizer Berbasis Analisis SWOT dan Business Model Canvas Khusna, Siti Lailatul; Utami, Dati Mega; Nurunnisa, Ika Amalia; Kusuma, Aditya Indra; Khaerani, Anisa Zahra; Novitaningtyas, Ivo
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 4 No. 4 (2023): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v4i4.1482

Abstract

Mental health is quite an interesting issue and is discussed by the public. Several cases in Indonesia show the phenomenon that students tend to be prone to mental health problems such as stress, anxiety and depression. Based on these conditions, the Mental Healthiness Event Organizer business opportunity can be developed. This article aims to identify the internal and external conditions of the Mental Healthiness Event Organizer business and formulate a business development strategy, specifically in the study of Arcadia Tesi. SWOT analysis is used to identify the conditions of internal factors and external factors. The results of the analysis show a strategy formulation that can be applied to develop a business model based on the business model canvas. The results show several strategies that can be implemented by Arcadia Tesi, such as establishing strategic alliance partnerships with the mental health community, educational institutions and other institutions, diversifying products according to the needs of potential partners, emphasizing points of differentiation and unique selling points that differentiate them from competitor products, maximizing online and offline marketing communications, as well as operational cost efficiency. The results provide managerial implications for entrepreneur Mental Healthiness Event Organizer Arcadia Tesi to develop their business, as well as becoming reference material for further research.
Pengaruh Viral Marketing dan Fear Of Missing Out terhadap Keputusan Pembelian Konsumen Produk Mixue di Kota Palembang Hisbullah, M Arib Daffa; Purnamasari, Endah Dewi; Emilda, Emilda
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 4 No. 3 (2023): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v4i3.1581

Abstract

The purchasing decision is the result of the interaction between consumers' needs, motivations, perceptions, and attitudes towards products or services offered by marketers. Consumer purchasing decisions are influenced by their attitudes and subjective norms towards the products or services offered. This research aims to examine the influence of viral marketing and fear of missing out on purchasing decisions. The research is of a quantitative descriptive type, and data were collected through the distribution of questionnaires. A total of 100 respondents were successfully gathered by distributing questionnaires to Mixue product consumers in Palembang, Indonesia, using a combination of accidental sampling and homogeneous sampling techniques. The analysis technique used was a quantitative method based on the questionnaire distribution results. The analysis results show that, partially, viral marketing and fear of missing out each have a positive and significant impact on increasing purchasing decisions. Furthermore, simultaneously, viral marketing and fear of missing out variables together have a positive influence on increasing purchasing decisions.
Pengaruh Social Media Marketing terhadap Keputusan Pengunjung di 3D Stable Palembang Lusfia, Tiara Kemala; Yunita, Dessy; Mavilinda, Hera Febria
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 4 No. 4 (2023): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v4i4.1588

Abstract

    This research aims to determine the influence of Social Media Marketing on visitor decisions at 3D Stable Palembang. The research method used is a quantitative method. The population in this study were all visitors to 3D Stable Palembang using a sample of 100 respondents. The data collection method used in this research is a questionnaire using a 5 point Likert scale. The analysis technique used is multiple linear regression and uses the SPSS application. Based on the results of the analysis, it is concluded that Social Media Marketing simultaneously influences visitors' decisions at 3D Stable Palembang.  
Pengaruh Kualitas Pelayanan dan Fasilitas terhadap Loyalitas Pasien melalui Variabel Intervening Kepuasan Pasien di RSUD Siti Fatimah Az Zahra Provinsi Sumsel prayogo, Fadel; Rahayu, Sri; Yamaly, Fadhil
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 4 No. 4 (2023): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v4i4.1619

Abstract

Penelitian ini bertujuan untuk mengetahui Kualitas Pelayanan dan Fasilitas Terhadap Loyalitas Pasien Melalui Kepuasan Pasien Sebagai Variabel Intervening di RSUD Siti Fatimah Provinsi Sumatera Selatan, penarikan sampel menggunakan rumus Hair, dengan sampel yang digunakan sebanyak 152 responden pasien RSUD Siti Fatimah Provinsi Sumatera Selatan. Data yang diperlukan adalah data primer yang diperoleh dari hasil distribusi kuesioner kepada pasien di RSUD Siti Fatimah Provinsi Sumatera Selatan. Teknik analisis yang digunakan dalam penelitian ini adalah Teknik Analisis Structual Equation Model (SEM). Hasil Penelitian dari Teknik analisis SEM menunjukkan pertama ada pengaruh positif dan signifikan antara variabel Kualitas Pelayanan terhadap variabel Loyalitas Pasien, kedua tidak ada pengaruh positif dan signifikan antara variabel Fasilitas terhadap variabel Loyalitas Pasien, ketiga Ada pengaruh positif dan signifikan antara variabel Kualitas Pelayanan terhadap variabel Kepuasan Pasien, keempat Ada pengaruh positif dan signifikan antara variabel Fasilitas terhadap variabel Kepuasan Pasien, kelima Ada pengaruh positif dan signifikan antara variabel Kualitas Pelayanan terhadap variabel Loyalitas Pasien melalui variabel intervening Kepuasan Pasien, dan keenam Ada pengaruh positif dan signifikan antara variabel Fasilitas terhadap variabel Loyalitas Pasien melalui variabel intervening Kepuasan Pasien.
Strategi Bertahan Usaha Mangkokku Pasca Pandemi Covid 19 Setiadi , Hedi; Ambiapuri, Ema; Parwitasari, Nur Aini
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 4 No. 4 (2023): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v4i4.1673

Abstract

The purpose of the study is to ascertain Mangkokku's survival strategy. Mangkokku is a restaurant that specializes in rice bowls with a touch of traditional Indonesian knowledge. Mangkokku was able to successfully adopt a survival plan during the pandemic by opening locations near residential areas, limiting their menu to takeout, and putting up a virtual kitchen. The PPKM restrictions were also implemented around this time. Mangkokku's strengths, weaknesses, opportunities, and threats are examined using a SWOT analysis. Mangkokku's company survival plan was established from the SWOT analysis in order to weather the pandemic. Qualitative research seeks to explain the complexity of the social context, investigate meaning, and get a deeper understanding of social processes. This approach is used by researchers to explain Mangkokku's post-pandemic survival strategy. A SWOT analysis reveals that Mangkokku's competitive advantages include a robust brand, innovative products, an effective supply chain, high product quality, and assured customer service. Mangkokku's shortcomings include reliance on regional markets, a lack of human resources, a small marketing budget, and a reliance on particular suppliers. Prospects in the post-pandemic Mangkokku era include e-commerce, consumer trends, market expansion, and strategic alliances. Threats to Mangkokku include fierce rivalry, alterations to laws, price swings for raw materials, and technological advancements. A plan that leverages strengths, overcomes weaknesses, seizes opportunities, and defeats threats is developed based on the SWOT analysis. Many of these actions have been taken by Mangkokku, and they can be seen as a post-pandemic survival tactic.
Analisis Hubungan Kualitas Produk Terhadap Kepuasan Konsumen Jamu Gendong Pada Rw.11 Kelurahan Kalideres Jakarta Barat Trianti, Yuli; Ekadipta, Ekadipta; Saki, Vernonia Yora; Risnawati, Yeni
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 1 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i1.1680

Abstract

This research aims to analyze product quality on satisfaction with jamu gendong. This research uses quantitative descriptive with a sample of 180 respondents. The analysis was carried out by looking at the consumption pattern of jamu gendong and the frequency distribution of each variable. Meanwhile, bivariate analysis was tested using the chi square formula. The results of the univariate analysis showed that 70.56% of respondents stated that the jamu gendong products provided were of high quality, with 60% stating they were satisfied with the quality of the products presented. The results of the bivariate analysis obtained a p-value of 0.000 or less than 0.005, so it can be concluded that there is a significant relationship between product quality and consumer satisfaction.
Strategi Influencer dalam Upaya Meningkatkan Niat Beli di Social Commerce Sari, Prasiani Purnama
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 4 No. 4 (2023): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v4i4.1689

Abstract

Society has begun to question influencer reviews in social commerce, despite influencers remaining essential in marketing. This research aims to gather effective strategies for influencers in social commerce to enhance purchase intention. The study utilizes the Systematic Literature Review method and identifies 15 documents meeting the criteria following a limitation process. The gathered strategies to support influencers and brand activities include enhancing parasocial relationships, possessing distinct characteristics, increasing interactions, utilizing attributes, garnering high numbers of 'likes' and 'comments,' avoiding hashtag usage, and informing about preannouncement discounts. The strategies found provide a comprehensive framework for influencers, brands, and researchers to navigate the dynamic landscape of social commerce, ensuring effective engagement, trust-building, and positive outcomes for all stakeholders involved. This systematic literature review can be revisited to ascertain if there have been changes or additions to influencer strategies in social commerce, given the rapid evolution of algorithms and trends, necessitating adjustments from influencers, brands, and relevant stakeholders.
Pengaruh Live Streaming, Harga dan Personal Branding terhadap Keputusan Pembelian Konsumen Pengguna Aplikasi Tiktok Pranadewi, Anissa; Hildayanti, Siti Komariah; Emilda, Emilda
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 1 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i1.1690

Abstract

TikTok has become the most popular as a social media platform for making purchases. Tiktok is a very creative e-commerce feature to connect sellers, buyers and content creators to provide an exciting experience through live streaming. This type of research is quantitative descriptive. Data sources come from primary data and secondary data by distributing questionnaires. A total of 384 respondents were collected through distributing questionnaires to consumers using the Tiktok application in Palembang City, where the population is unknown using the Lemeshow formula. The sampling technique used was purposive sampling. The analytical method used is descriptive analysis and multiple regression analysis using SPSS Version 27. The analysis used is a quantitative technique from the results of distributing questionnaires. The results of this research show that partially the variables live streaming, price and personal branding each have a positive and significant effect on purchasing decisions (prob < 0.000 < alpha = 0.05). Simultaneously, the variables live streaming, price and personal branding have a positive and significant effect on increasing purchasing decisions (prob < 0.000 < alpha = 0.05).Based on the results of correlation testing, live streaming, price and personal branding have a very strong and positive correlation with purchasing decisions. By determining live streaming, price and personal branding influence purchasing decisions by 64.3% and the remaining 35.7% of the influence on purchasing decisions is influenced by other variables outside of this research.

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