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INDONESIA
Jurnal Nasional Manajemen Pemasaran dan SDM
Published by Training & Research Institute Jeramba Ilmu Sukses
ISSN : -     EISSN : 27457257     DOI : 10.47747
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Nasional Manajemen Pemasaran & SDM (JNMPSDM) is an Indonesian peer-reviewed journal. JNMPSDM covers topics in the areas of human resource management, marketing, organisational behaviour, pricing, digital marketing, social marketing, consumer behaviour, and other related subjects. JNMPSDM is open to various methodological approaches, including conceptual work, quantitative, qualitative, and mixed-methods. JNMPSDM is published four times a year (March, June, September, and December). e-ISSN: 2745-7257. The Digital Object Identifier (DOI) is assigned to each published article and the journal is indexed by Crossref, Neliti.Com, Dimensions and Google Scholar.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 151 Documents
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Pengaruh Insentif dan Punishment terhadap Kinerja Driver Grab Bike Kota Palembang Wulandari, Shelfi; Veronica, Meilin; Emilda, Emilda
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 1 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i1.1691

Abstract

The study aims to analyze the impact of incentives and punishments on the performance of Grab bike drivers Kota Palembang. The research method uses a quantitative approach by distributing a questionnaire to 97 respondents who are grab bike drivers in Palembang City. The analytical technique used is a double linear regression analysis processed using the help of the computer program Statistical Product and Service Solution (SPSS) version 25. Based on the test results of the partial hypothesis t on the incentive variable showed that a value of 7,969 > 1,986 with a significance value of 0,000 < 0,05 and the punishment variable indicated a values of 4,296 > 1 986 with the significance of 0.000 < 0,05 indicated that the incentives and punishments hypotheses had a positive and significant influence on driver performance. Based on the results of the determination coefficient test (R2), the known great impact of incentive and punishment on the performance of Grab bike drivers Kota Palembang is 69.9% and based on the calculation of the F test the hypothesis is accepted if Fcount > Ftabel or 95,034 > 3,09. Thus it can be concluded that there is a positive and significant influence on incentives and punishments on driver performance simultaneously or together.
Faktor – Faktor yang Mempengaruhi Niat Fraud Orderan pada Mitra Gojek di Kota Palembang Sapira, Devi; Halin, Hamid; Emilda, Emilda
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 1 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i1.1692

Abstract

The aim of this research is to find out what factors influence the occurrence of fraudulent order intentions among Gojek partners in Palembang City. By using independent variables, namely incentives, order distribution, time limits and system levels with the dependent variable, namely intention to order fraud. This research uses a quantitative method by distributing questionnaires via Google Form to Gojek partners in Palembang City. With a total sample of 97 respondents and using a probability sampling technique, namely random sampling with analysis of research data using multiple linear regression analysis using the SPSS version 25 program. Based on the results of the partial hypothesis (t test) it shows that incentives, order distribution, time limits and system level has a positive and significant effect on order fraud intentions, where the t value > t table and the sig t value < 0.05. Based on the results of the simultaneous hypothesis test (F test), it shows that incentives, order distribution, time limits and system levels simultaneously have a positive and significant effect on order fraud intentions among Gojek partners in Palembang City.
Pengaruh Pengembangan Karier, Disiplin Kerja, dan Lingkungan Kerja Fisik terhadap Kinerja Karyawan pada PT Murni Konstruksi Indonesia Palu Meilani, Tita; Muttaqin, Ridlwan
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 1 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i1.1694

Abstract

The purpose of this research is to find out how career development, work discipline, and the physical work environment influence the performance of PT Murni Konstruksi Indonesia Palu employees. Multiple linear regression analysis was used, and the study population consisted of 30 employees. Employee performance is a dependent variable, and career development, work discipline, and physical work environment are independent variables. Observations and questionnaires were used to collect data. Various statistical techniques, such as partial hypothesis testing, simultaneous analysis, and coefficient of determination, are included in the data. Research findings show that employees' performance is positively and significantly influenced by career development, work discipline, and physical work environment. Apart from that, these three variables simultaneously positively and significantly influence employees' performance.
Artificial Intelligence (AI) di Mata Tenaga Kesehatan di Sulawesi Utara Leksono, Daniel; Kornarius, Yoke Pribadi; Caroline, Angela; Gusti, Triningtyas Elisabeth Putri; Gunawan, Agus
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 1 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i1.1696

Abstract

The development of health service technology in the current era is swift. This development is both an opportunity and a threat to health technology in Indonesia. Artificial Intelligence is an exciting thing in this era (Digital Health Era) because it displays and provides convenience in digitalization. This research article aims to determine the attitudes of health workers regarding their intentions towards using AI in the world of work and to describe the attitudes of health workers towards AI. The health workers who were the sample for this study were health workers at hospitals in North Sulawesi. The method used in this research is quantitative description and qualitative with interviews. Cross-sectional data collection was done using questionnaires and interviews. This research shows that attitude (behavior/GAAIS) has a 53% influences intention to use (Intention to Use) AI. Health workers expressed quite positive views about the existence of AI, having high hopes that it could be used to make daily work easier. However, an important thing concerns them: AI cannot replace health workers regarding patient service because it does not have the human side, such as empathy, feelings, and direct service (touch). This research is expected to complement the literature on the development of AI technology, improve and enrich readers regarding AI and the world of health, and make the world of health and health workers more advanced and better, especially in digitalizing health
Study of Product and Price Management in Marketing Moringa Tea: (Case of U.D. Wuna Barakati in Muna Regency, Southeast Sulawesi Province) Alimin, Alimin; Supiani, Supiani
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 1 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i1.1715

Abstract

U.D. Wuna Barakati is the only Moringa tea producer in Muna Regency. To respond to the increasing competition in the Moringa leaf processed beverage business, this company should completely implement a complete marketing mix strategy and appropriate marketing of its Moringa tea product. However, in the meantime, it seems to have relatively neglected the product mix and price mix strategies. This research examines product and price management in marketing Moringa tea at U.D. Wuna Barakati. Product management refers to implementing a product mix strategy, while price management refers to implementing a price mix strategy. The product mix is assessed from its level but is limited to three levels: Core Benefit Products, Basic Products, and Augmented Products. In contrast, the price mix is evaluated on the basis of the approach used to determine it. Primary data was collected using observation, questionnaires, and in-depth interviews, while secondary data was collected through documentary studies. The data was analyzed descriptively and qualitatively through three main steps: data reduction, data presentation, verification, and conclusion. The research results show that, in general, product mix and price mix strategies are applied to marketing Moringa tea at UD. Wuna Barakti is relatively good. However, several things do not support the competitiveness of the business and need to be improved simultaneously, namely: (a) single product variant, (b) low monthly sales value, (c) prices at the consumer level are relatively high, and (d) the issue of one price policy.  
Pengaruh Locus of Control dan Disiplin Kerja terhadap Kinerja Karyawan pada CV Klasindo Plafon PVC Malau, Mestika Lestari; Muttaqin, Ridlwan; Aryanti, Asti Nur
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 2 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i2.1810

Abstract

This research examines the influence of locus of control and work discipline on employee performance at CV Klasindo Plafon PVC. This research uses multiple linear regression analysis and involves a population of 35 employees. Employee performance is the dependent variable, while the independent variables are the locus of control and work discipline. The aspects of employee performance cover the amount of work produced, the quality of that work, punctuality, attendance, and teamwork skills. Locus of control is divided into internal and external. Work discipline encompasses effective time management, task accountability, and attendance records. Data was collected using observation and questionnaires. Various statistical methods, such as partial hypothesis testing, simultaneous analysis, and coefficient of determination, shall be used in the analysis. The research results show that locus of control and work discipline positively and significantly affect employee performance individually and collectively
Pengaruh Customer Experience terhadap Loyalitas Pelanggan Seblak Prasmanan Teh Windy di Karawang Ifada, Aulia; Rizqiyanti, Davina Meita; Yusuf, Abdul
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 2 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i2.1812

Abstract

This research discusses whether customer experience influences customer loyalty at Seblak Teh Windy in Karawang. This research uses simple linear regression analysis and descriptive data in written and spoken words from the objects observed. The data collection technique in this research was a questionnaire; the population in this research was all people who had tried Seblak Windy Tea in Karawang, while the sample used in this research was 106 respondents. Variable X in this research is Customer Experience with Sense, feel, think, act, and related indicators. Meanwhile, Variable Y in this research is Customer Loyalty with Repeat purchase, retention, and referrals indicators. From the results of testing the feasibility of the model (F Test), the result is that the simple linear regression model cannot be used to predict Customer Loyalty, which is influenced by Customer Experience, as evidenced by the calculated F value being greater than the significant value, the simple linear regression model cannot be used to predict Customer Loyalty which is influenced by Customer Experience. Meanwhile, the correlation test (r) has a strong influence
Pengaruh Kualitas Makanan Terhadap Keputusan Pembelian di Sego Pedas Basman Cabang UNSIKA Nestiti, Intan Liani; Elin, Elin; Yusuf, Abdul
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 2 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i2.1814

Abstract

This research was conducted to test and analyze the influence of food quality on purchasing decisions at the Sego Pedas Basman Unsika branch, with food quality as variable X and buying decisions as variable Y. The method used in this research is a quantitative approach with simple linear regression analysis techniques. The sample in this study amounted to 106 respondents. After testing the hypothesis, the results showed that food quality significantly influenced purchasing decisions made by customers of Sego Pedas Basman, Unsika branch. However, it should be remembered that this research only examines the influence of food quality on purchasing decisions and not other factors that can influence purchasing decisions, such as service, price, and other factors. It is crucial to improve food quality further and meet customer expectations to maintain customer loyalty and, in turn, increase sales.  
Pengaruh Nilai Pelanggan (Customer Value) Terhadap Keputusan Pembelian Mixue Ice Cream & Tea (Survei Pada Pelanggan Mixue Ice Cream & Tea) Amelia, Corrinna Salsabila; Yuliarti, Almira Dwi; Yusuf, Abdul
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 2 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i2.1817

Abstract

This study aims to learn about the effect of customer value on purchasing decisions for mixue ice cream & tea. The data type in this study is quantitative, with the population being consumers or customers who have made purchase transactions for mixed ice cream & tea with a sample size of 100 respondents. The data analysis techniques include validity and reliability tests, classical assumptions, and simple regression analysis. In this case, customer value is the independent variable, and purchasing decisions are the dependent variable. The results of this study indicate that customer value affects buying decisions. The results of this study suggest that customer value has a positive effect on buying decisions
Strategi Pemasaran Berbasis Teknologi Digital Dalam Pengembangan UMKM Terasi Toboali Kabupaten Bangka Selatan sumarno, Sumarno
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 2 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i2.1820

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are the most prominent economic actors in the Indonesian economy. They can be said to be the primary source of state income, can create many entrepreneurs or entrepreneurs, and open up many job opportunities, which can be the business sector with the most significant contribution to national development. Micro, Small, and Medium Enterprises (MSMEs) are essential to a country's economy. In the digital era, this research aims to explore digital technology-based marketing strategies for MSMEs in Terasi Toboali, South Bangka Regency. The research method used is field research (Field Research), which can be considered a broad approach in qualitative research or a method for collecting qualitative data. The significance is that researchers go to the field to make observations about a phenomenon in a natural setting. The research results show that using digital technology in Terasi Toboali's marketing strategy can help MSMEs increase operational efficiency and reach a wider market. However, obstacles, such as limited access and skills in using digital technology, still need to be overcome. The marine product processed into shrimp paste is Sungkur Shrimp. This processing is a form of innovation for the Toboali people to improve their family's economy.  Regarding product marketing, shrimp paste business actors do not yet have adequate understanding and capabilities. Business actors are quite satisfied with the product marketing they are currently doing. A company's marketing strategy can increase current and future sales. Specifically when using the 4Ps (product, price, location, and promotion) to determine market share, achieve goals, and determine consumers

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