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INDONESIA
Jurnal Nasional Manajemen Pemasaran dan SDM
Published by Training & Research Institute Jeramba Ilmu Sukses
ISSN : -     EISSN : 27457257     DOI : 10.47747
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Nasional Manajemen Pemasaran & SDM (JNMPSDM) is an Indonesian peer-reviewed journal. JNMPSDM covers topics in the areas of human resource management, marketing, organisational behaviour, pricing, digital marketing, social marketing, consumer behaviour, and other related subjects. JNMPSDM is open to various methodological approaches, including conceptual work, quantitative, qualitative, and mixed-methods. JNMPSDM is published four times a year (March, June, September, and December). e-ISSN: 2745-7257. The Digital Object Identifier (DOI) is assigned to each published article and the journal is indexed by Crossref, Neliti.Com, Dimensions and Google Scholar.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 140 Documents
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Pengaruh Kompensasi, Kompetensi dan Lingkungan Kerja terhadap Kinerja Pegawai Dinas Kesehatan Provinsi Sumatera Selatan Salam, Prima; Djazuli, Abid; Choiriyah, Choiriyah
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 3 No. 4 (2022): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v3i4.902

Abstract

The pupose of this study to determine the effect of compensation, competence and work environment on employee performance of health service of south Sumatera Province. Associative research is the methodology employed. Utilizing a random selection technique and the Isaac and Michael formulas received from 100 respondents, the study population consisted of 156 employees of health service of south Sumatera Province. Using SPSS 25 Program. Based on the results of the study, it is known that compensation and competence have a significant effect on employee performance, the work environment has no significant effect on employee performance partially. Meanwhile, the variables of compensation, competence and work environment have a significant effect on the performance of health service of south Sumatera Province.
Pengaruh Rekrutmen, Pelatihan Kerja, Kompensasi dan Budaya Organisasi terhadap Kinerja Karyawan pada Bank Sumsel Babel Cabang Palembang Hermawan, Iwan; Idris, Muhammad; Choiriyah, Choiriyah
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 3 No. 4 (2022): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v3i4.904

Abstract

The purpose this study to determine the effect of recruitment, job training, compensation and organizational culture on employee performance of Bank Sumsel Babel Palembang branch. In this research, using associative research method with a population of 102 employees, the sampling technique is random sampling using the Issac and Michael formulas obtained by 74 employee respondents. The analysis technique uses the Instrument Test with Validity and Reliable Test, Classical Assumption Test and Multiple Linear Regression with the help of the SPSS 25 program. Based on the results of the study known that Recruitment has no significant effect on Employee Performance, Training, Compensation and Organizational Culture have a significant effect on Employee Performance partially while the variables Recruitment, Job Training, Compensation and Organizational Culture can explain the dependent variable
Pengaruh Label QR Code Produk Original dan Harga terhadap Keputusan Pembelian pada Produk MS Glow (Studi Kasus pada Konsumen di Pati) Yusdianti, Wiwin; Hartono, Budi
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 3 No. 4 (2022): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v3i4.925

Abstract

In this modern era, developments in various industries are growing very fast, giving rise to intense competition. One of them is the cosmetics and skincare industry. This study aims to analyze the effect of the original product qr code label and price on purchasing decisions on Ms Glow products. The study used a quantitative approach by distributing online questionnaires to 50 consumer respondents from Ms Glow in Pati. The data collected were analyzed using multiple linear regression model using SPSS version 26 program. The results showed that the original product qr code label variable and price had a simultaneous effect on the purchasing decision variable. The results of the study have implications for Ms Glow to pay attention to prices because prices can influence purchasing decisions for Ms Glow products. And for further researchers can develop research by adding other variables that can influence consumer purchasing decisions so that research becomes more perfect.
Pengaruh Kompensasi dan Motivasi Kerja terhadap Kinerja Karyawan PT Sumber Terang Agro Lestari di Teluk Tenggulang Kec. Tungkal Ilir Kab. Banyuasin Sumatera Selatan Yadi, Nopri
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 3 No. 4 (2022): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v3i4.946

Abstract

The purpose of this study is to analyze the affect compensation and work motivation on the performance of employees of PT. Sumber Terang Agro Lestari in Teluk Tenggulang Kec. Tungkal Ilir Kab. Banyuasin south sumatera. The data used in this study were primary data obtained from questionnaires faild ouy by 38 respondents. The research results prove thet compensation (X1) and motivation (X2) have a significan positive effect on employee performance (Y). Research is expected to be useful for companies to inprove employee performance through compensation and work motivation.
Pengaruh Motivasi Ekstrinsik dan Motivasi Intrinsik terhadap Prestasi Belajar Siswa Mata Pelajaran Teknologi Perkantoran Sembiring, Rani Sartika Br; Nura, Alfi
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 3 No. 4 (2022): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v3i4.961

Abstract

The problem in this study is the low student achievement in office technology subjects and the low parental attention and learning motivation of class X OTKP students at SMK PAB 2 Helvetia for the 2021/2022 academic year. The purpose of this study was to determine the effect of extrinsic motivation (Parental Attention) and Intrinsic motivation (learning motivation) on learning achievement of class X office technology OTKP SMK PAB 2 Helvetia in the 2022/2022 academic year. This research is a population study where all students of class X OTKP SMK PAB 2 Helvetia which consists of 3 classes totaling 88 people and the sampling method in this study is total sampling. Data collection techniques in this study were observation, interviews, questionnaires, and documentation. The data analysis technique used is multiple linear regression analysis, to test the hypothesis using the t test and F test and the coefficient of determination (R2) with the help of the SPSS version 25 program. Based on the results of research and data processing, it can be seen that the regression equation Y = 12.621 + 0.402X1 + 0.433X2. From the results of the F test, it is found that Fcount > Ftable (71.421 > 3.10) with a research significance of 0.000 with a significant level of of 0.005 that the significance value of the study is smaller than the significance of = 0.005 (0.00 < 0.005). Based on this, the hypothesis is accepted so that it can be concluded that the variable has a positive and significant influence simultaneously between the variables of parental attention (X1) and learning motivation (X2) on the achievement of class X OTKP SMKS PAB 2 Helvetia students (Y). The coefficient of determination (R2) is 0.627 or 62.7%. This shows that the contribution of the independent variable to the dependent variable is 62.7% and the rest is influenced by other factors.
Pengaruh Komunikasi dan Lingkungan Kerja terhadap Kinerja Pegawai Kantor Camat Air Salek Laraswati, Puji
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 4 No. 1 (2023): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v4i1.947

Abstract

The purpose of this study was to analyze the influence of communication and work environment on employee performance at the Air Salek sub-district office. The data used in this study were obtained from observations, questionnaires, and documentation. Furthermore, the collected data were analyzed using multiple linear regression. The research results prove that communication and employee performance have a positive effect on employee performance. Furthermore, the coefficient of determination (R2) of 0,454 indicates the amount of contribution and influence of the communication and work environment variables on employee performance is 45,4%. This research is useful for the Air Salek sub-district office to pay attention to communication and the work environment if it wants to improve employee performance
Pengaruh Produk dan Promosi terhadap Keputusan Pembelian E-Paper Bisnis Indonesia dengan Karakteristik Konsumen sebagai Variabel Intervening Herdiyan, Herdiyan; Asiati, Diah Isnaini; Moelyatie, Trisniarty Adjeng
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 4 No. 2 (2023): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v4i2.1164

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh produk dan promosi terhadap keputusan pembelian e-paper Bisnis Indonesia dengan karakteristik konsumen sebagai variabel intervening. Objek dalam penelitian ini adalah pelanggan e-paper Bisnis Indonesia di 10 kota. Teknik pengambilan sampel dengan metode simple random sampling. Metode penelitian yang digunakan adalah penelitian asosiatif dengan menggunakan jenis data primer yang diperoleh dari hasil jawaban kuesioner. Teknik analisis yang digunakan adalah structural equation modeling (SEM) dengan software Lisrel. Hasil penelitian ini menunjukkan ada pengaruh positif dan signifikan produk terhadap keputusan pembelian e-paper Bisnis Indonesia, ada pengaruh positif dan signifikan promosi terhadap keputusan pembelian e-paper Bisnis Indonesia, ada pengaruh positif dan signifikan budaya terhadap keputusan pembelian e-paper Bisnis Indonesia, ada pengaruh positif dan signifikan sosial terhadap keputusan pembelian e-paper Bisnis Indonesia, ada pengaruh positif dan tidak signifikan pribadi terhadap keputusan pembelian e-paper Bisnis Indonesia, ada pengaruh positif dan tidak signifikan psikologis terhadap keputusan pembelian e-paper Bisnis Indonesia, ada pengaruh positif dan signifikan produk terhadap keputusan pembelian e-paper Bisnis Indonesia melalui budaya sebagai variabel intervening, ada pengaruh positif dan signifikan produk terhadap keputusan pembelian e-paper Bisnis Indonesia melalui sosial sebagai variabel intervening, ada pengaruh positif dan signifikan produk terhadap keputusan pembelian e-paper Bisnis Indonesia melalui pribadi sebagai variabel intervening, ada pengaruh positif dan signifikan promosi terhadap keputusan pembelian e-paper Bisnis Indonesia melalui budaya sebagai variabel intervening, ada pengaruh positif dan signifikan promosi terhadap keputusan pembelian e-paper Bisnis Indonesia melalui sosial sebagai variabel intervening, ada pengaruh positif dan signifikan promosi terhadap keputusan pembelian e-paper Bisnis Indonesia melalui sosial sebagai variabel intervening, ada pengaruh positif dan signifikan promosi terhadap keputusan pembelian e-paper Bisnis Indonesia melalui psikologis sebagai variabel intervening.
Pengaruh Flash Sale dan Tagline “Gratis Ongkir” terhadap Pembelian Impulsif melalui Variabel Intervening Emosi Positif pada Marketplace di Kota Palembang Al Fajri, M Adrian; Moelyati, Trisniarty Adjeng; Yamalay, Fadhil
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 4 No. 3 (2023): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v4i3.1362

Abstract

This research aims to determine the influence of Flash This research aims to determine the influence of Flash Sale and Free Shipping Tagline on Impulsive Purchases through the Intervening Variable of Positive Emotions on Marketplace in Palembang. The sample was drawn using the Hair formula, with a sample size of 150 Marketplace consumers in Palembang City. The required data is primary data obtained from the distribution of questionnaires to Marketplace consumers in Palembang. The analysis technique used in this study is the Structural Equation Model (SEM) analysis technique. The results of the SEM analysis technique show that firstly, there is a positive and significant influence between the Flash Sale variable and the Impulsive Purchase variable. Secondly, there is a positive and significant influence between the Free Shipping Tagline variable and the Impulsive Purchase variable. Thirdly, there is a positive and significant influence between the Flash Sale variable and the Positive Emotions variable. Fourthly, there is a positive and significant influence between the Free Shipping Tagline variable and the Positive Emotions variable. Fifthly, there is a positive and significant influence between the Positive Emotions variable and the Impulsive Purchase variable. Sixthly, there is a positive and significant influence between the Flash Sale variable and the Impulsive Purchase variable through the intervening variable of Positive Emotions. And seventh, there is a positive and significant influence between the Free Shipping Tagline variable and the Impulsive Purchase variable through the intervening variable of Positive Emotions.
Pengaruh Persepsi Kemudahan, Persepsi Kebermanfaatan, dan Kualitas Informasi terhadap Minat Masyarakat Kota Bogor dalam Penggunaan Layanan Telemedicine (Studi Pada Pengguna Aplikasi Halodoc, Alodokter, Yesdok) Hapsari, Nurma Murti; Prawiradilaga, R. Rizky S; Muhardi, Muhardi
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 4 No. 3 (2023): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v4i3.1363

Abstract

The use of information systems in Indonesia has been widely used in various fields, especially in the health sector, the use of information technology in the world of health is the emergence of telemedicine applications that can facilitate the process of interaction between doctors and patients. The purpose of this study was to analyze the effect of perceived convenience, perceived usefulness and quality of information on the interest of the people of Bogor city in using telemedicine services. This research method uses quantitative methods with explanatory research. The research was carried out in the people of Bogor City who used the Halodoc, Alodokter and YesDok applications with a research sample of 121 respondents. The analysis technique applied is multiple regression analysis. The results showed that perceived convenience had a positive and significant effect on user interest with a significance value of 0.000 <0.05 and t count > t table 4.126> 1.9801, perceived usefulness had a positive and significant effect on user interest with a significance value and t count > t table 3.979> 1.9801, the quality of information has a positive and significant effect on interest in use with a significance value and t count > t table 4.442> 1.9801 and simultaneously perceived ease, perceived usefulness and quality of information affect user interest with a significance value and the calculated f value > f table 73.584> 1.9801. This study concludes that perceived of ease of use, usefulness, and quality of information affect people's interest in using telemedicine services.
Pengaruh Promosi, Kualitas Produk dan Harga terhadap Keputusan Pembelian Konsumen Klinik Kecantikan di Palembang Marhamah, Marhamah; Hildayanti, Siti Komariah; Purnamasari, Endah Dewi
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 4 No. 3 (2023): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v4i3.1424

Abstract

Community needs are increasing along with the times and technology. Society has started to think about the need for appearance, beauty and so on. The phenomenon that exists is that most people think women look beautiful if their appearance is maintained and their faces are clean. The purchase decision begins with the presence of influencing factors such as high promotion rates, good product quality, and appropriate prices. The purpose of this study was to analyze the effect of promotion, product quality and price on consumer purchasing decisions at Beauty Clinic Palembang. This type of research is descriptive quantitative to see the factors that are tied to consumer purchasing decisions with a direct survey research design by giving a questionnaire. The population of this research is 710 consumers. The sampling technique uses the Slovin formula. The data collection technique used a questionnaire which was distributed to 256 respondents as a sample. The results showed that promotion, product quality and price had a positive effect on consumer purchasing decisions (prob = 0.000 <0.05). Promotion has a positive effect on consumer purchasing decisions (prob=0.000 <0.05). Product quality has a positive effect on consumer purchasing decisions (prob=0.000 <0.05). Price has a positive effect on consumer purchasing decisions (prob=0.000 <0.05). The conclusion of this study states that product quality has the highest effect on purchasing decisions.

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