Journal La Bisecoman
Journal La Bisecoman ISSN 2721-124X (Online) and 2721-0987 (Print) includes all the areas of research activities in all fields under Business, Economics, and Management such as Financial Management, Accounting, Administrative System, Brand Innovation and Brand Management, Management, Business Economics, Business Administration, Energy Management, Environmental Management, Public Sector Management, Facilities Planning and Management, Marketing Management, Finance, Foodservice Management, Global Manufacturing and Management, Human Resource Management, Industrial Engineering, Information Technology Management, Knowledge Management, Management Information System, Management Psychology, Management of Enterprises, Management Practices, Management Strategy, Management Theory, Manufacturing Systems Engineering, Marketing, Operations Research, Organizational Behaviour, Port Management, Production Management, Project and Quality, Research Methods, Logistics and Supply Chain Management, Risk Management and Insurance, Scientific Management, Security and Risk Management, Hospitality Management, Sport Management, Strategic Management, Strategic Management, Technology and Knowledge Management.
Articles
296 Documents
<![CDATA[The Role of Financial Literacy and Digital Innovation in Enhancing SME Performance ]]>
<![CDATA[Rini, Asrini]]>;
<![CDATA[Kurniawan, Kurniawan]]>;
<![CDATA[Salida, Amrizal]]>;
<![CDATA[Haeril, Haeril]]>;
<![CDATA[Fatra, Emil]]>
<![CDATA[ Journal La Bisecoman Vol. 6 No. 1 (2025): Journal La Bisecoman ]]>
Publisher : <![CDATA[Newinera Publisher ]]>
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DOI: 10.37899/journallabisecoman.v6i1.1882
<![CDATA[This study investigates how Financial Literacy and Digital Innovation contribute to the performance of Micro, Small, and Medium Enterprises (MSMEs). It fills a gap in empirical research concerning the effects of financial literacy and digital innovation on MSME growth. A conceptual framework grounded in agency theory has been established. The research involved distributing 200 questionnaires to MSME stakeholders in Sidenreng Rappang District, South Sulawesi. Data was gathered through surveys and analyzed using multiple regression to evaluate the influence and interaction of these two factors on MSME performance. Hypotheses were tested via multiple linear regression to assess how independent variables affect the dependent variable. The results show that both financial literacy and digital innovation have a significant individual impact on MSME performance. Moreover, the interaction of financial literacy and digital innovation also positively influences MSME performance. These findings are anticipated to offer valuable insights for policymakers in crafting programs that enhance MSME growth through improved financial literacy and digital innovation. Additionally, academics can further contribute to the advancement of new theories and knowledge in this area.Keywords: Financial Literacy, Digital Innovation, SME Performance.]]>
<![CDATA[Implementation of Corporate Social Responsibility in the Travel Industry in the Development of Sustainable Tourism ]]>
<![CDATA[Athirah, Andi]]>;
<![CDATA[Kholmi, Masiyah]]>
<![CDATA[ Journal La Bisecoman Vol. 6 No. 1 (2025): Journal La Bisecoman ]]>
Publisher : <![CDATA[Newinera Publisher ]]>
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DOI: 10.37899/journallabisecoman.v6i1.1909
<![CDATA[This research examines how Indonesian travel professionals interpret and practice Corporate Social Responsibility (CSR) through sustainable development of the tourism industry. The researchers conducted semi-structured interviews with travel professionals from both management and operations who used qualitative descriptive methods to gather data. The analysis of collected data demonstrated that local ethical conduct drives CSR objectives in this industry instead of standardized formal guidelines. Participants brought forth responsibility factors through how they conducted their regular business activities while maintaining ethical practices toward workers and tourists and showing cultural competence and environmental consciousness together with community involvement. This research disproves conventional CSR standards that prioritize institutionalized reporting systems through its discovery of “relational CSR” based on local cultural values and frontline social interactions. Through their ethical mediatory function tourism operators provide educational services that maintain indigenous cultural value while creating balanced relationships with native communities. The principles of CSR exhibit diverse levels of maturity between businesses although organizations base their practices on authentic moral commitments regardless of weak official backing.]]>
<![CDATA[The Effect of Discount Flash Sale on Online Impulsive Buying of Mercubaktijaya University Students at Shopee Marketplace ]]>
<![CDATA[M. Zai, Yovita Yulia]]>;
<![CDATA[Nur, Rahmi M]]>;
<![CDATA[Hafiza, Siti Nur]]>
<![CDATA[ Journal La Bisecoman Vol. 6 No. 1 (2025): Journal La Bisecoman ]]>
Publisher : <![CDATA[Newinera Publisher ]]>
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DOI: 10.37899/journallabisecoman.v6i1.1942
<![CDATA[The development of digital technology is currently triggering an online shopping model characterized by the development of marketplaces and online marketing strategies to attract consumer interest. This study aims to determine whether there is an influence between the marketing strategy of the Shopee discount flash sale marketplace on online impulsive buying. This research is a quantitative study where the sample determination uses Non-Probability Sampling with Purposive Sampling technique to Mercubaktijaya University Padang students. Data was obtained through a questionnaire distributed with a sample size of 100 respondents. The analysis technique uses multiple linear regression and hypothesis testing using the F test and t test. The data was processed using SPSS (Statistical Package for the Social Sciences) software version 26. The results showed that the correlation between the discount flash sale variable and online impulsive buying showed a positive correlation relationship with a value of 0.546 with a correlation strength level of moderate. There is an influence between the discount flash sale variable on online impulsive buying. This can be seen in the value of t count) (2.128) > t table (1.98422), and the significance value (0.036) <0.05. When viewed from the coefficient beta value, the discount flash sale variable has a contribution in online impulsive buying of 0.270 which shows a unidirectional relationship between the discount flash sale variable and online impulsive buying, which means that if the activity of the discount flash sale increases, it will make impulsive buying activity on Shopee increase as well.]]>
<![CDATA[Building Brand Awareness and Customer Loyalty through TITIP Marketing Strategies ]]>
<![CDATA[Cahyanti, Ichtiar Melia]]>;
<![CDATA[Indradewa, Rhian]]>;
<![CDATA[Abadi, Ferryal]]>;
<![CDATA[Kustiawan, Unggul]]>
<![CDATA[ Journal La Bisecoman Vol. 5 No. 6 (2024): Journal La Bisecoman ]]>
Publisher : <![CDATA[Newinera Publisher ]]>
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DOI: 10.37899/journallabisecoman.v5i6.1833
<![CDATA[The Indonesian on-demand delivery industry is experiencing rapid growth, fueled by the fast-paced urban lifestyle and advancements in technology. Competition in this sector is intensifying with the emergence of various platforms such as Shopee, Tokopedia, Bukalapak, and Blibli. These platforms fiercely compete to attract customers by offering a wide range of features and attractive services. This study aims to analyze the marketing plan for the on-demand delivery app, TITIP. The research methodology employed is a descriptive case study, collecting data from literature reviews, observations, and interviews with experts. Findings indicate that TITIP possesses significant potential to build brand awareness and customer loyalty through effective market segmentation, targeted marketing, and strong positioning. In conclusion, a structured and innovative marketing plan is crucial for TITIP's success in navigating the competitive landscape. Recommendations for TITIP include continuous monitoring of marketing performance, strengthening collaborations with influencers, and enhancing loyalty programs to retain existing customers and attract new ones.]]>
<![CDATA[The Role of Artificial Intelligence in Human Resource Management: Enhancing Employee Age Verification for Legal Compliance and Workforce Optimization ]]>
<![CDATA[Utami, Radhityana Luktri]]>
<![CDATA[ Journal La Bisecoman Vol. 6 No. 1 (2025): Journal La Bisecoman ]]>
Publisher : <![CDATA[Newinera Publisher ]]>
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DOI: 10.37899/journallabisecoman.v6i1.1921
<![CDATA[Artificial Intelligence (AI) has emerged as a transformative tool in Human Resource Management (HRM), particularly in employee age verification for legal compliance and workforce planning. Verifying employee age is crucial in ensuring adherence to labor regulations that prohibit child labor and enforce age-related employment restrictions, especially in high-risk industries such as construction and manufacturing. This study explores how AI-based dental radiographic analysis can be integrated into HRM to provide a more objective, accurate, and fraud-resistant alternative to conventional identity verification methods. The research examines various AI techniques, including deep learning models such as ResNet, VGG16, and EfficientNet, and machine learning approaches like Random Forest and Support Vector Machines, which enhance classification accuracy in age estimation. While AI has demonstrated high efficiency in forensic and medical applications, its adaptation to HRM requires addressing critical challenges, including data privacy concerns, regulatory acceptance, and cost-effectiveness. Additionally, integrating AI into HRM demands a framework that aligns with labor laws and ethical considerations to ensure compliance and minimize potential biases in AI-based decision-making. This study suggests that AI-driven age verification can improve recruitment accuracy, support legal workforce management, and reduce risks associated with underage employment. Future research should focus on the economic feasibility of AI implementation in HRM, sector-specific case studies, and regulatory frameworks that facilitate AI adoption in labor compliance.]]>
<![CDATA[Implementation of Human Resource Management in Enhancing Teacher Performance at Phatnawitya School, Yala, Thailand ]]>
<![CDATA[Ady, Syifa Salsabilla Frisca]]>;
<![CDATA[Hasanah, Uswah]]>
<![CDATA[ Journal La Bisecoman Vol. 6 No. 1 (2025): Journal La Bisecoman ]]>
Publisher : <![CDATA[Newinera Publisher ]]>
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DOI: 10.37899/journallabisecoman.v6i1.2052
<![CDATA[This study aims to examine the implementation of Human Resource Management (HRM) in enhancing teacher performance at Phatnawitya School, Yala, Thailand, as well as to identify the obstacles faced in this process. A qualitative research approach was employed to gain an in-depth understanding of HRM implementation in the school setting. The findings reveal that HRM practices at Phatnawitya School have been effectively carried out, as evidenced by structured human resource planning, recruitment of qualified professionals, a systematic selection process, and job placements that align with school needs and teacher competencies. Additionally, the implementation of planned training programs and comprehensive performance evaluations contributes to overall improvement in teacher performance. Despite these strengths, several challenges persist, particularly regarding punctuality in morning attendance. Delays in teacher attendance negatively impact instructional time, reducing opportunities for both in-class and extracurricular learning. This issue presents a significant barrier to maximizing students’ knowledge acquisition. Addressing these obstacles through enhanced HRM strategies is essential to ensuring optimal teacher performance and educational outcomes at Phatnawitya School.]]>
<![CDATA[Performance Analysis of the General and Protocol Section of the Regional Secretariat of North Toraja Regency ]]>
<![CDATA[Ningrum, Eunike Karin]]>;
<![CDATA[Yunus, Rabina]]>;
<![CDATA[Irwan, Lukman]]>
<![CDATA[ Journal La Bisecoman Vol. 6 No. 1 (2025): Journal La Bisecoman ]]>
Publisher : <![CDATA[Newinera Publisher ]]>
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DOI: 10.37899/journallabisecoman.v6i1.2089
<![CDATA[Employee performance plays a vital role in determining the success of an organization, particularly in government institutions where efficiency and effectiveness in public service delivery are crucial. This study analyzes the performance of employees in the General and Protocol Section of the North Toraja Regency Regional Secretariat based on six key indicators: quality, quantity, punctuality, effectiveness, independence, and work commitment. The research employs a qualitative descriptive approach, utilizing primary data from interviews and observations, as well as secondary data from relevant documents. Findings indicate that while employee performance is generally good, several areas require improvement, including the update of Standard Operating Procedures (SOP), asset management, and training participation. Furthermore, independence in task execution is still influenced by hierarchical decision-making, and financial realization has not fully met the targeted budget allocation. Strengthening work discipline, improving resource allocation, and enhancing communication and collaboration among employees are recommended to optimize performance outcomes.]]>
<![CDATA[Tourism Development Strategy Based on Intangible Cultural Heritage: JEL Classification: Z32, O21, R11, Z10 ]]>
<![CDATA[Morena, Mochammad Rian Ahdian]]>;
<![CDATA[Nurbaeti, Nurbaeti]]>;
<![CDATA[Asmaniati, Fetty]]>;
<![CDATA[Amrulah, Amrulah]]>;
<![CDATA[Karo, Pelliyezer Karo]]>
<![CDATA[ Journal La Bisecoman Vol. 6 No. 2 (2025): Journal La Bisecoman ]]>
Publisher : <![CDATA[Newinera Publisher ]]>
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DOI: 10.37899/journallabisecoman.v6i2.1560
<![CDATA[OKI Regency holds significant potential for developing tourism based on intangible cultural heritage. With diverse attractions of intangible cultural heritage, OKI offers a unique experience for tourists. Despite strengths in attractions and accessibility, Ancillary services, accommodation, and promotion improvements are needed. Strategic recommendations include community empowerment, infrastructure enhancement, effective promotion, and sustainable management. Implementing these suggestions can enhance OKI's allure as a destination for intangible cultural heritage tourism, providing economic benefits and ensuring destination sustainability. The SWOT analysis highlights cultural diversity and infrastructure as strengths, while insufficient promotion and coordination are weaknesses. Enhanced promotion through media and managing the risk of losing authenticity pose opportunities and threats. OKI has the potential to become a flagship destination, combining the richness of intangible cultural heritage in an enticing and sustainable tourism experience.]]>
<![CDATA[Synergy of Legal Department and Regional Apparatus to Produce Quality Regent Regulations in Penajam Peser Utara Regency ]]>
<![CDATA[Hastuti, Wulan Rudi]]>;
<![CDATA[Hamid, Mulyadi]]>;
<![CDATA[Hamzah, Nasir]]>
<![CDATA[ Journal La Bisecoman Vol. 5 No. 6 (2024): Journal La Bisecoman ]]>
Publisher : <![CDATA[Newinera Publisher ]]>
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DOI: 10.37899/journallabisecoman.v5i6.1915
<![CDATA[This study examines the synergy between the Legal Division and regional apparatus in the process of formulating high-quality Regent Regulations in Penajam Paser Utara Regency. Using a descriptive qualitative approach through in-depth interviews, this research aims to explore the dynamics of interaction between these two key entities in policy-making, as well as the factors influencing the effectiveness of their synergy. The findings reveal that the synergy between the Legal Division and regional apparatus in Penajam Paser Utara Regency is generally well-established, although challenges still exist in terms of limited time for completion, complex bureaucratic processes, and limited human resources. Factors affecting this synergy include supportive leadership, understanding of procedures, and clear regulatory guidelines. This study recommends the enhancement of collaboration between the Legal Division and regional apparatus, structured task division, improvement of communication mechanisms, and the development of human resources to ensure the creation of higher-quality Regent Regulations.]]>
<![CDATA[Analysis of the Role of Information Technology Management in Improving Public Services in Sesumpu Village ]]>
<![CDATA[Agusman, Agusman]]>;
<![CDATA[Suyuthi, Nurmadhani Fitri]]>;
<![CDATA[Mujahid, Mujahid]]>
<![CDATA[ Journal La Bisecoman Vol. 5 No. 6 (2024): Journal La Bisecoman ]]>
Publisher : <![CDATA[Newinera Publisher ]]>
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DOI: 10.37899/journallabisecoman.v5i6.1916
<![CDATA[This study aims to analyze the role of information technology management in improving public services in Sesumpu Village. With a qualitative approach, data were collected through interviews, observations, and document analysis. The results of the study indicate that the application of information technology has accelerated the administrative process, increased communication efficiency, and strengthened coordination between village officials. Supporting factors include government support, enthusiasm of village officials, and community participation. However, obstacles such as limited human resources, inadequate infrastructure, and low digital literacy are still major challenges. The recommended strategies include developing online service applications, increasing internet network capacity, continuous staff training, and educating the community to improve the use of technology. These findings demonstrate the importance of a strategic and inclusive approach to information technology management in order to create more efficient and transparent public services.]]>
