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International Journal of Business, Law, and Education
Published by IJBLE Scientific Publications Community Inc
ISSN : -     EISSN : 2747139X     DOI : -
Core Subject : Economy, Science, Education, Social,
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other
International Journal of Business, Law, and Education disseminates knowledge about Business, Law, and Education that useful to academics, educators, scholars, managers, practitioners, policy makers, consumers, and other stakeholders all around the world.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 687 Documents
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The Influence of Tourism Infrastructure and Online Promotion Of Tourist Visit Intention : Study on the Island of Bali with Tourist Satisfaction as an Intervening Variable Sufa, Siska Armawati; Setiawati, Dewi; Nur Afiat, Muhammad; Rijal, Syamsu
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.595

Abstract

This research investigates the influence of tourism infrastructure and online promotion on tourist visit intention, with tourist satisfaction as an intervening variable, focusing on the Island of Bali. A quantitative approach using a cross-sectional survey design was employed, gathering data from 110 tourists. The results revealed significant positive relationships between tourist infrastructure and visit intention, online promotion and visit intention, as well as tourist infrastructure and satisfaction. The mediation analysis confirmed the mediating role of tourist satisfaction. These findings highlight the interconnectedness of infrastructure, digital marketing strategies, and visitor satisfaction in shaping tourist behavior and destination experiences. The study underscores the importance of a holistic approach to destination management that integrates infrastructure development, effective online promotion, and a focus on enhancing visitor satisfaction for sustainable tourism growth.
The Influence of Training and Development Programs, Job Autonomy, and Organizational Culture on Employee Job Satisfaction and Performance Soegiarto, Ita; Sihite, Mislan; Usmany, Paul
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.596

Abstract

This research explores the intricate relationships between training and development programs, job autonomy, organizational culture, and employee outcomes, with a specific focus on the mediating role of job satisfaction. The study employs a mixed-methods approach, integrating quantitative analysis using Partial Least Squares Structural Equation Modeling (PLS-SEM) with qualitative insights gathered from interviews and focus group discussions. The results highlight the positive impact of effective training programs, job autonomy, and a supportive organizational culture on job satisfaction levels among employees. Job satisfaction emerges as a crucial mediator, translating these organizational factors into improved performance, motivation, and overall well-being. The findings underscore the importance of prioritizing strategies that enhance job satisfaction to foster a more engaged and productive workforce, ultimately contributing to organizational success
Exploring the Relationship between Social Media Engagement, Customer Reviews, and Brand Perceptions: A Comprehensive Study in Retail Industry Krisprimandoyo, Denpharanto Agung; Sufa, Siska Armawati; Wardani, Dini Tri; Widiyanto, Sigit
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.597

Abstract

This research investigates the intricate relationships between social media engagement, customer reviews, and brand perceptions in the retail industry. Through a qualitative analysis of customer-generated content and social media interactions, key themes and patterns emerged, shedding light on the factors influencing brand sentiment and consumer behavior. The findings highlight the impact of positive brand experiences, strategic social media engagement, user-generated content, transparency, and authenticity in shaping brand perceptions and fostering customer loyalty. The study underscores the importance of delivering exceptional customer experiences, engaging meaningfully on social media platforms, and prioritizing transparency and authenticity to enhance brand perception and build trust in the digital era.
Consumer Protection and Organizers' Responsibilities for Concert Cancellations in Indonesia: Case Study ‘Berdendang Bergoyang’ Festival 2022 Sakti, Muthia; Aurelia, Amanda
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.599

Abstract

This research discusses the legal protection of consumers and the responsibility of event organizers for concerts that are canceled, with a case study of the 2022 Berdendang Bergoyang Festival. Canceled concerts often have a negative impact on consumers and challenge the organizers' legal responsibilities. This research aims to analyze the legal aspects involved in concert cancellations, as well as to evaluate the effectiveness of existing consumer protection regulations. The research method used is normative juridical legal research with a case study approach. The research results show that there is a lack of clarity in the legal framework governing concert cancellations, which can lead to conflict between consumers and organisers. In addition, consumer protection does not yet fully cover event cancellation situations that are beyond the organizer's control. Therefore, it is necessary to improve consumer protection regulations and increase legal awareness among event organizers. This research contributes to understanding the legal dynamics related to concert cancellations and formulating recommendations for improving regulations that can increase consumer legal protection and clarify organizers' responsibilities in dealing with canceled concert situations held.
B2B Marketing Communication Strategies In Increasing Sales: A Systematic Literature Review Rudi, Jupensius; Mubarok, Dimas Hamdan; Ar-Rasyi, Hasna Hamida Alifia; Rahayu, Wening Patmi; Dewi, Titis Shinta
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.600

Abstract

This research is a Systematic Literature Review (SLR) that adopts PRISMA (Preferred Items for Systematic Review and Meta-Analysis) to investigate business-to-business (B2B) marketing communication strategies in increasing sales. Data were obtained from Scopus, Emerald, Wiley, Taylor and Francis. A total of 96 journals were initially identified, but through the application of strict inclusion and exclusion criteria, the number was reduced to 10 journals that served as the focus of the comprehensive review. The results show that B2B marketing through social media is becoming an integral and connected part of organisations, as it not only helps during the sales process but also during the buying process. Social media has the potential to assist B2B organisations in improving their communication capabilities by facilitating knowledge promotion and encouraging engagement through advanced technology.
Opportunities and Challenges of Implementing a Jigsaw Type Cooperative Learning Model on Two Variable Linear Equation System Material Paliling, Jein Putri; Tandililing, Pitriana; Panjaitan, Agnes Teresa
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.601

Abstract

This study aims to describe the opportunities and challenges of implementing Jigsaw-type cooperative learning on the material of Two Variable Linear Equation Systems. The subjects of this study were all 27 grade VIII students of Yedam Abepura Junior High School. Data collection techniques use data triangulation, namely by observation techniques, student worksheet data and interviews. The results of this study showed that the opportunity to apply Jigsaw-type cooperative learning to the material of the two-variable linear equation system received a positive response from all students, enthusiastic and enthusiastic students in doing tests on worksheets based on observations. The implementation process went well and smoothly and was completed on time. For satisfaction, teachers and students are quite satisfied with the results obtained. The challenge in implementing this Jigsaw type cooperative learning model is that there are differences in students' basic academic abilities or in other words, students' basic abilities, especially Mathematics learning, vary so that when learning the Jigsaw model cooperative model, students who do not understand need to get extra explanations with additional long time compared to students who already have a good academic ability foundation finish faster and wait queue of friends who have not moved from another group during explaining the material. Then the odd number of students also causes difficulty dividing in groups evenly.
Assessing the Effect of Compensation Packages, Work-Life Balance Policies, and Career Development Opportunities on Employee Retention: A Case Study of MSME Employee Suprayitno, Degdo
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.609

Abstract

In today's competitive business environment, Micro, Small, and Medium Enterprises (MSMEs) face significant challenges in attracting and retaining top talent. This study examines the impact of compensation packages, work-life balance policies, and career development opportunities on employee retention within MSMEs. Using a quantitative research design and Partial Least Squares Structural Equation Modeling (PLS-SEM), data from 300 respondents were analyzed to explore the relationships between these factors. The findings reveal significant positive relationships between compensation packages, work-life balance policies, career development opportunities, and employee retention. These results highlight the importance of strategic investments in human capital and the creation of conducive work environments to foster employee loyalty and commitment within MSMEs.
The Influence of Culinary Diversity and Tourism Events on Tourist Expenditures (Study in Central Lombok Regency with Destination Image as Intervening Variable) Dewi, Irra Chrisyanti; Sulistyo, Joko
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.610

Abstract

This research investigates the interplay between culinary diversity, tourism events, destination image, and tourist expenditures in Central Lombok Regency, Indonesia. A quantitative approach utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to analyze data gathered from domestic and international tourists. Hypothesis testing revealed significant positive relationships between culinary diversity and tourist expenditures, tourism events and tourist expenditures, culinary diversity and destination image, tourism events and destination image, as well as indirect effects through destination image on tourist expenditures. The result highlights the economic importance of diverse culinary experiences and engaging events in driving tourism revenue, shaping destination image perceptions, and influencing tourists' spending behaviors. The study underscores the need for integrated destination management strategies to leverage Central Lombok's cultural and gastronomic assets for sustainable tourism development.
Increasing Strategies Sales MSMES Product of XBAG Malang Digitally Through E-Commerce Dharma, Buyung Adi; Sudarmiatin, Sudarmiatin
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.612

Abstract

The purpose of this study is to understand the digital marketing strategies used by the e-commerce project "XBAG MALANG" to increase its bag sales. This study was conducted using qualitative methods and a case study design. Information is collected through interviews, observations, and interviewing. The subjects are the owners and employees of the enterprise "XBAG MALANG". Research results show that "XBAG MALANG" adopts digital marketing strategies such as product optimization, marketing, and customer service. However, existing SEO optimization, product differentiation, cataloging, and customer service management strategies were not effective. The digital marketing strategy of "XBAG MALANG" still faces financial and manpower constraints. Therefore, it is recommended that XBAG MALANG improve human skills and understand digital marketing, adopt new technologies and analyze customer information to optimize strategies and increase product sales.
Analysis of Marketing Mix Implementation on Purchasing Decisions for Skintific Skincare Products (Survey of the Community in Jabodetabek) Wahyudi, Muhammad Aria; Mulyono, Sri
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.613

Abstract

This research investigates the impact of marketing mix implementation on purchasing decisions for Skintific Skincare Products among consumers in the Jabodetabek region. A quantitative research design was employed, surveying 200 respondents to gather insights into consumer preferences, brand perceptions, pricing influences, and marketing mix synergies. Results indicate that product quality and competitive pricing emerged as significant determinants of consumer satisfaction, brand loyalty, and purchase intention. Furthermore, correlations between marketing mix elements such as product quality, pricing, distribution channels, and promotional activities underscored their collective influence on consumer behavior and brand positioning. The findings offer strategic recommendations for Skintific to enhance market performance, sustain competitive advantage, and drive long-term success in the skincare industry.

Page 33 of 69 | Total Record : 687

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