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INDONESIA
JURNAL KOMUNIKASI DAN BISNIS
Published by INSTITUT BISNIS DAN INFORMATIKA KWIK KIAN GIE
ISSN : 23555181     EISSN : 27232956     DOI : 10.46806
Core Subject : Science, Education, Art, Social,
Arts Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Jurnal Komunikasi dan Bisnis, ISSN 2355-5181 (printed), ISSN 2723-2956 (online) published by Department of Communication Sciences, Institut Bisnis dan Informatika Kwik Kian Gie, Indonesia. The first edition published in 2013. In its first edition, this journal published in print. By the provision of the Ministry of Research, Technology, and Higher Education of the Republic of Indonesia (MoRTHE)- Kemenristek Dikti, it required that every journal that is published by higher education institutions must be published in the online form. Therefore, In the eighth edition, and afterward, this journal published in a fully online form utilizing the Open Journal System (OJS). Jurnal Komunikasi dan Bisnis is incorporate with Indonesian Communication Sciences Publisher Journal Association (Asosiasi Penerbit Jurnal Ilmu Komunikasi Indonesia (APJIKI)). Jurnal Komunikasi dan Bisnis published twice a year in May and November. The Journal of Communication and Business focuses on research related to communication science and applied communication. In connection with the Communication Studies program at the Kwik Kian Gie Institute of Business and Informatics, there are two concentrations, namely broadcasting and marketing communications. In each edition, Jurnal Komunikasi dan Bisnis has received an article openly. The article will be reviewed by internal and external editors, at least one reviewer who has related expertise with double-blind peer review.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 136 Documents
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An Ecosystem Leadership Model for the Media Industry in the Era of Technological Disruption Hardy R Hermawan; Haryono Umar
Jurnal Komunikasi dan Bisnis Vol. 14 No. 1 (2026): May - October
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v14i1.1533

Abstract

Technological disruption has reshaped Indonesia’s media ecosystem through the dominance of digital platforms, the decline of legacy media, and growing regulatory uncertainty. Although prior studies address ecosystem leadership and dynamic capabilities separately, empirical models that operationalize ecosystem leadership in the media industry using fuzzy logic, particularly in emerging digital markets, remain limited. This study addresses this gap by developing an ecosystem leadership model using a qualitative approach integrated with fuzzy logic. Eight leadership indicators are examined: collaborative, orchestrative, inclusive, adaptive, visionary, transformational, legitimacy and trust, and sensemaking. Expert interviews were analyzed using fuzzy inference rules to transform subjective assessments into quantifiable leadership evaluations. The results show that legitimacy and trust, collaboration, and adaptability represent the strongest leadership foundations, while orchestration, inclusivity, and sensemaking remain underdeveloped. Analysis of dynamic capabilities indicates strong sensing and seizing capacities but moderate transforming capability, placing ecosystem leadership in the developing category. The fuzzy logic approach effectively captures leadership complexity under uncertainty. Practically, the findings provide guidance for media executives and policymakers to strengthen structural flexibility, inclusive governance, and orchestration mechanisms to enhance sustainability and resilience in digitally disrupted media ecosystems.
Communicative Governance Through the Strategic Role of Cabin Crew in Building Public Trust (Study Ethnography in Hajj Depature 2025) Helsya Suhesti; Henni Gusfa
Jurnal Komunikasi dan Bisnis Vol. 13 No. 2 (2025): November 2025 - April 2026
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v13i2.1646

Abstract

This study examines the governance of professional communication through the strategic role of cabin crew in the 2025. Hajj travel involves intense emotions, logistical complexity, and diverse pilgrim, requiring exceptionally high communication standards. Although cabin crew deliver frontline safety and service, they function as strategic agents that embody organizational and governmental integrity, thereby shaping public trust. Using a qualitative case study desgin, data were collected through participant observation on Hajj flights, in-depth interviews with cabin crew and Garuda Indonesia management. Analysis of training documents and on board communication protocols. The study identifies communication strategies, patterns, and content used to manage expectations, provide reassurance, and respond to critical on board situations. Findings show that communicative governance emerges from intensive empathetic, cabin crew empowerment for on decision-making, and coordination action. Communicative governance is structures, strategic communication and coordinating organizational with public to build corporate trust. Trust is sustained through transparent, proactive, and adaptive to the need os the pilgrims’ include spiritual. The study concludes that in complex and sensitive service contexts. frontline strategic agents are central to corporate communication governance and offers a transferable for trust-building in the services industry.
Discourse Production of #KaburAjaDulu on TikTok: A Critical Discourse Analysis of Awbimax Content Sitti Amar Azizyah Puthe Taliu; Filosa Gita Sukmono
Jurnal Komunikasi dan Bisnis Vol. 13 No. 2 (2025): November 2025 - April 2026
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v13i2.1863

Abstract

The #KaburAjaDulu hashtag on TikTok reflects a form of digital social criticism expressed by Indonesian youth toward socio-economic and political conditions in Indonesia. This discourse represents disappointment with economic inequality, public services, and declining trust in state institutions, while positioning migration as a rational response to uncertainty. This study aims to analyze how the #KaburAjaDulu discourse is constructed through Awbimax’s TikTok content using Fairclough’s CDA approach. This research employs a qualitative method by examining five purposively selected TikTok videos uploaded between October 2023 and February 2025. Data were collected through non-participant observation of video narration, captions, hashtags, visual elements, and audience comments. The analysis was conducted through three dimensions of CDA: textual analysis, discursive practice, and sociocultural practice. The findings show that the discourse is constructed through confrontational yet relatable language, casual visual representation, and repetitive narratives that normalize escapism as a rational individual choice. Socioculturally, the discourse reflects a shift from collective nationalism toward pragmatic individualism and reveals a growing crisis of trust between citizens and the state in the digital era.
Media Construction in the MBG Poisoning Case: An Analysis of Framing, Hegemony, and Social Learning in Kompas.com and BBC News Indonesia Pitoyo Pitoyo; Yani Tri Wijayanti; Bella Amalia
Jurnal Komunikasi dan Bisnis Vol. 14 No. 1 (2026): May - October
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v14i1.2013

Abstract

This study analyzes media construction in the Free Nutritious Meal (MBG) poisoning case in Cipongkor District, West Bandung Regency, through framing, hegemony, and social learning in the coverage of Kompas.com and BBC News Indonesia. Using a qualitative approach, the study applies Robert N. Entman’s framing analysis, supported by Antonio Gramsci’s theory of hegemony and social learning theory. The data consist of seven news articles published in September 2025. The findings show clear differences in framing. Kompas.com presents the incident as a technical problem by emphasizing government responses and operational solutions. In contrast, BBC News Indonesia highlights the humanitarian impact and systemic weaknesses, offering a more critical perspective. The two media outlets also shape different forms of social learning: Kompas.com tends to strengthen public trust, whereas BBC News Indonesia increases concerns about the safety of the program.
Case Study of the Use of Websites and Social Media for SMEs in the CV Bengkel Tas Deavvy M.R.Y Johassan
Jurnal Komunikasi dan Bisnis Vol. 14 No. 1 (2026): May - October
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v14i1.2037

Abstract

SMEs or Small and Medium Enterprises are small and medium-sized businesses that have an important role in the pace of economic development in Indonesia. One of the MSMEs that has existed for a long time in Jakarta is the Small Industry Village (PIK). The Small Industrial Village (PIK) used to be famous and visited by many visitors, before it was eroded by the changing times. The digital era is indeed impossible to avoid, MSME actors must be able to maximize the benefits of digital development. One of the bag craftsman MSMEs that has taken advantage of digital developments is the Central Bengkel Tas. Digital marketing is used to achieve marketing goals through the application of technology and digital media. There are 6 elements in digital marketing , namely interactivity, intelligence, individualization, integration, industry restructuring, and independence of location. The research method used is a qualitative method. The type of research used in this study is descriptive. In conducting this study, the researcher collected various data from various sources using interview techniques, non-participant observations, and documentation. The resource person interviewed by the Researcher was the owner of the Central Bengkel Tas in the Small Industrial Village. The results of the research obtained by UKM Central Bengkel Tas have implemented several elements of digital marketing in  its website. Central Bengkel Tas has implemented two-way communication, regularly changed the content, and expanded its market. However, Central Bengkel Tas is not active in its social media and marketplace. The conclusion of this study is that the implementation and implementation of SME Digital Marketing Central Bengkel Tas is carried out through the website. UKM Central Bengkel Tas also said that the website is one of the tools to market its products and also promotions. Central Bengkel Tas is inactive in its social media and marketplace due to a lack of human resources that makes the owner manage the production part and also the website at once.
Revisiting the Privacy Paradox: Transparency, Trust, and the Effectiveness of Behavioural Analytics in Digital Marketing Yosef Dema; Elisabeth Vita Mutiarawati; Ari Hadi Prasetyo; Yohanes Langgar Billy
Jurnal Komunikasi dan Bisnis Vol. 14 No. 1 (2026): May - October
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v14i1.2099

Abstract

This study revisits the privacy paradox in data-driven marketing by examining whether privacy concerns constrain the effectiveness of behavioural analytics and whether transparency plays a more influential role in shaping consumer purchase decisions. Drawing on the Theory of Planned Behaviour, Privacy Calculus Theory, and research on algorithm aversion, behavioural analytics is conceptualized as a digital choice architecture that influences consumer decision-making. Survey data from 228 digitally active consumers were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The results indicate that behavioural analytics positively influences purchase decisions, while privacy concerns do not significantly moderate this relationship, supporting the persistence of the privacy paradox. In contrast, transparency significantly strengthens the effect of behavioural analytics by enhancing consumer trust and perceived procedural fairness. These findings suggest that transparency, rather than privacy concern, is the key mechanism supporting effective personalization. From a managerial perspective, organizations should complement behavioural analytics with transparent data governance, explainable algorithmic practices, and clear communication regarding data use to strengthen consumer trust. This study advances digital marketing research by reframing the privacy paradox as a question of legitimacy and trust in responsible data-driven marketing.

Page 14 of 14 | Total Record : 136

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