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Jurnal Komunikasi Islam (J-KIs)
Published by Institut Agama Islam Pangeran Diponegoro Nganjuk
ISSN : 27234703     EISSN : 27971619     DOI : -
Core Subject : Religion, Education,
Religion Languange, Linguistic, Communication & Media
Jurnal Komunikasi Islam (J-KIs) merupakan jurnal unggulan Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah dan Komunikasi Islam IAI Pangeran diponegoro Nganjuk. J-KIs berisi artikel hasil penelitian empiris & analisis-reflektif bagi para praktisi dan akademisi baik di bidang komunikasi penyiaran Islam dalam perspektif yang luas; Retorika & Homiletika Islam, Jurnalistik Islam, Media Dakwah, Film Religi, dan Komunikasi Dakwah. Jurnal Komunikasi Islam (J-KIs) terbit dua kali dalam setahun pada bulan Juni dan Desember serta diharapkan mampu berkontribusi dalam pengembangan ilmu pengetahuan. Jurnal ini di dedikasikan kepada akademisi, peneliti, pemerhati lintas ilmu.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 177 Documents
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Analysis of Religious Moderation Messages for Generation Z in Gus Baha's Da’wah on Youtube Ghulam Falach
Bahasa Indonesia Vol 6 No 1 (2025): J-Kis: Jurnal Komunikasi Islam Juni 2025
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v6i1.1200

Abstract

Modern preaching using the development of technology has been widely used by several Indonesian preachers or da'i, one of whom is Gus Baha, whose da’wah are posted on YouTube. This has made his da’wah easily accessible to Generation Z, who are digital natives. Therefore, this study will further explore how Gus Baha's message of religiouse moderation is conveyed on YouTube and how Generation Z responds to these da’wah. Using the netnographicmethod, data was collected from primary sources in the form of transcripts of Gus Baha's da’wah on YouTube through documentation and observation techniques. Meanwhile, secondary data was obtained from journals, books, news articles and other relevant references. Holsti's content analysis model was used to process the data based on contextual units and recording units that answer the questions of what, to whom and how. This study found that Gus Baha'sda’wah are a response to religious conflicts, reducing extremism and restoring people's understanding of religious practices. His da’wah always reflect the stories of the Prophet and his companions, with references to the Qur'an, Hadith and other books, in a casual and straightforward style of everyday language. His da’wah are dominated by the themes of maintaining peace and adapting to local culture, and have been able to attract people through both their message and the use of the social media platform YouTube for preaching.
Strategi Dakwah Digital Azizah, Imelia
Bahasa Indonesia Vol 6 No 1 (2025): J-Kis: Jurnal Komunikasi Islam, Juni 2025
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v6i1.1202

Abstract

The digital da'wah strategy through the @dailyhaid Instagram account is the focus of this research in improving the fiqh literacy of women's thaharah, especially related to menstruation, nifas, and istihadhah. The research aims to answer the effectiveness of relevant and interactive educational content approaches. The method used is digital content analysis with a case study approach, which focuses on observing the type and format of content published by the account. The results show that @dailyhaid applies a diverse content strategy, including educational infographics, interactive quizzes, and learning series that are easily understood by the audience. In addition, this account utilizes the Instagram Stories feature and question and answer forums to increase the active participation of its followers. The impact of this da'wah strategy is an increase in audience understanding of women's fiqh and a reduction in negative stigma towards the discussion of sensitive themes. This research highlights the potential of digital da'wah in answering the need for religious education, especially for women. The @dailyhaid account can be used as a model for innovative social media-based da'wah strategies. To increase its impact, it is recommended to develop multimedia content formats and expand to other digital platforms to reach more audiences.
Analisis Efek Media Massa terhadap Perubahan Perilaku dan Struktur Nilai Kultural di Masyarakat Rizky Fadilah; Marissa Zefrina; Ummi Salma; Kholis Ridho
Bahasa Indonesia Vol 6 No 1 (2025): J-Kis: Jurnal Komunikasi Islam Juni 2025
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v6i1.1205

Abstract

This study investigates the effects of mass media on behavioral changes and cultural value structures in society. Mass media plays a crucial role as a source of information and an agent of social transformation, influencing cognitive, affective, and conative aspects of individuals and communities. This research draws on mass communication theories and previous studies to explore how media fosters changes in public perceptions, attitudes, and behaviors, while also highlighting its dual impact both positive and negative. The urgency of this study lies in addressing the growing reliance on media in the digital age and the necessity of critical media literacy among audiences. Using a qualitative approach, data was collected through questionnaires and in-depth interviews to capture audience experiences and their interactions with media. Findings suggest that media significantly shapes societal norms, influencing lifestyle choices, cultural identity, and social awareness. However, unchecked media influence can perpetuate stereotypes, misinformation, and cultural homogenization. The study concludes by advocating for increased critical awareness and education in media literacy to empower audiences to filter media messages effectively and encourage sustainable social change.
Strategi Humas PT Tempat Berkarya Indonesia dalam Membangun Brand Image Edukatif Melalui Konten Media Sosial Instagram Aulia, Raden Roro Fatimah Azzahra; Santoso, Hudi; Saleh, Amiruddin; Harpin, Rici Tri; Manisya, Nabila; Maharani, Khalila Zahra
Bahasa Indonesia Vol 6 No 1 (2025): J-Kis: Jurnal Komunikasi Islam, Juni 2025
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v6i1.1211

Abstract

This study analyzes the public relations strategy implemented by PT Tempat Berkarya Indonesia in building an educational brand image through Instagram social media content. The research focuses on the public relations strategy for creating educational content and identifying factors that influence content development. A qualitative case study approach is used, with data collected through in-depth interviews with the public relations team and social media managers, as well as direct observation of Instagram content, including reels, feeds, and stories. The findings reveal that PT Tempat Berkarya Indonesia effectively utilizes an educational content strategy through informative and visually engaging posts that resonate with the audience's needs. Additionally, factors such as social media trends, audience preferences, and the company’s educational objectives significantly influence the planning and execution of content. This study demonstrates that Instagram serves as a vital tool for the company in building a cohesive and impactful educational brand image that consistently attracts audience attention.
Pengaruh Copywriting “Kaya Ada Manis-Manisnya” pada Konten Promosi Le Minerale terhadap Keputusan Pembelian Konsumen Novita Lestiani; Hudi Santoso; Suparman; Nabhila Manisya; Anggi Widia Khairunnisa
Bahasa Indonesia Vol 6 No 1 (2025): J-Kis: Jurnal Komunikasi Islam, Juni 2025
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v6i1.1212

Abstract

The influence of creative copywriting in promotional content has grown increasingly significant in today’s competitive market. This study aims to explore how the copywriting phrase “Kaya Ada Manis-Manisnya” in Le Minerale’s promotional content impacts consumer purchasing decisions. Using the AIDA model (Attention, Interest, Desire, Action) and consumer purchasing decision theory, the research analyzes the effects of this copywriting on consumer motivation, perception, attitude, reference groups, and social status. A quantitative descriptive-analytic approach is employed, with a survey conducted among 93 students from the Digital Communication and Media at IPB University’s Vocational School. Data analysis through simple linear regression reveals a significant influence of Le Minerale’s copywriting on purchasing decisions, with the model explaining 67% of the variation in purchase behavior. This research highlights the importance of emotionally engaging copywriting in building brand preference and provides insights for Le Minerale to enhance future marketing strategies. Furthermore, effective copywriting can enhance consumer trust, particularly when it resonates with personal and social value.
Efektivitas Film Dua Garis Biru dalam Meningkatkan Kesadaran Pendidikan Seksual Remaja Lestari, Winda; Suparman; Sutisna Riyanto; Leonard Dharmawan; Anggi Widia Khairunnisa
Bahasa Indonesia Vol 6 No 1 (2025): J-Kis: Jurnal Komunikasi Islam, Juni 2025
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v6i1.1216

Abstract

Sex education is becoming an increasingly important issue among Indonesian teenagers, especially with the widespread use of the internet and social media as primary sources of information. Data shows that teenagers knowledge of sex education remains low, while teenage pregnancy rates and the risk of sexually transmitted diseases continue to rise. The film Dua Garis Biru, which addresses the themes of teenage pregnancy and the importance of sex education, has the potential to serve as an educational medium for teenagers. This study aims to assess the effectiveness of the film Dua Garis Biru in enhancing teenagers understanding of sex education and to explore the influence of social norms on changes in their attitudes. The study employs a pre-experimental method with a one-group pretest-posttest design and involves 30 students from SMA Negeri 2 Plus Panyabungan watching the film. Moreover, social factors related to personal, environmental, and behavioral contexts were found to have a significant influence on student perspectives and attitudes towards sex education. Abstrak Abstrak Pendidikan seksual menjadi isu yang semakin penting di kalangan remaja Indonesia, terutama dengan semakin luasnya penggunaan internet dan media sosial sebagai sumber utama informasi. Data menunjukkan bahwa pengetahuan remaja mengenai pendidikan seksual masih rendah, sementara angka kehamilan remaja dan risiko penyakit menular seksual semakin meningkat. Film Dua Garis Biru, yang mengangkat tema kehamilan remaja dan pentingnya pendidikan seksual, memiliki potensi sebagai media edukasi bagi remaja. Penelitian ini bertujuan untuk menilai efektivitas film Dua Garis Biru dalam meningkatkan pemahaman pendidikan seksual di kalangan remaja serta mengeksplorasi pengaruh norma sosial terhadap perubahan sikap mereka. Penelitian menggunakan metode pre-eksperimental dengan desain one-group pretest-posttest dan melibatkan 30 siswa SMA Negeri 2 Plus Panyabungan sebagai subjek penelitian. Hasil penelitian menunjukkan adanya peningkatan signifikan dalam pemahaman siswa tentang pendidikan seksual setelah menonton film tersebut. Selain itu, faktor sosial dari personal, lingkungan, dan perilaku terbukti memiliki pengaruh signifikan terhadap pandangan dan sikap siswa terhadap pendidikan seksual.
Pengaruh Influencer Devi Purnamasari terhadap Perubahan Gaya Berpakaian Para Pengikutnya Zerlynda Ali; Hudi Santoso; Suparman; Nabila Manisya; Anggi Widya Khairunisa; Khalila Zahra
Bahasa Indonesia Vol 6 No 1 (2025): J-Kis: Jurnal Komunikasi Islam, Juni 2025
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v6i1.1218

Abstract

The digital era has made social media the primary platform influencing people's lifestyles, particularly through the role of influencers in promoting fashion trends. This study aims to analyze the influence of Devi Purnamasari's Instagram content on changes in her followers' dressing styles and identify factors affecting these changes. The research method uses a quantitative approach with online surveys of 45 female respondents following @purnamasari_devi aged 18-45 years, using simple random sampling technique and Slovin formula with 15% margin of error. Data were analyzed using the AISAS model (Awareness, Interest, Search, Action, Share) for independent variables and Kotler & Keller's lifestyle theory for dependent variables. Results show significant influence of Devi Purnamasari's content on followers with high awareness levels (26.89), positive interest (25.60), strong adoption of dressing styles (32.31), and good content sharing (30.29). Changes in dressing lifestyle manifest through positive dressing habits (24.42), high preferences (30.47), and active engagement (52.58). The study concludes that influencers have a transformative role in shaping the dressing lifestyle of digital communities, providing important implications for influencer-based marketing strategies in the fashion industry.
Pola Komunikasi Guru dalam Meningkatkan Motivasi Belajar Siswa yang Mengalami Down Syndrome di Sekolah Luar Biasa (SLB) YPAC Palembang Lutfiatul Sungkar; Zhila Jannati; Hartika Utami Fitri
Bahasa Indonesia Vol 5 No 2 (2024): J-Kis: Jurnal Komunikasi Islam Desember 2024
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v5i2.1297

Abstract

Penelitian ini berjudul Pola Komunikasi Guru dalam Meningkatkan Motivasi Belajar Siswa Down Syndrome di Sekolah Luar Biasa (SLB) YPAC Palembang dan bertujuan untuk mendeskripsikan gambaran motivasi belajar siswa down syndrome, pola komunikasi guru yang diterapkan, serta perubahan motivasi belajar siswa setelah penerapan pola komunikasi tersebut. Penelitian ini menggunakan metode deskriptif kualitatif dengan pengumpulan data melalui observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa sebelum penerapan pola komunikasi yang tepat, motivasi belajar siswa down syndrome cenderung rendah. Guru di sekolah luar biasa (SLB) YPAC Palembang menerapkan pola komunikasi sirkular dan interaksional, yang melibatkan dialog dua arah, penggunaan bahasa sederhana, alat bantu visual, pendekatan emosional, dan umpan balik yang kontinu untuk memastikan pesan tersampaikan dengan baik. Setelah pola komunikasi ini diterapkan, motivasi belajar siswa meningkat, ditandai dengan kepercayaan diri yang lebih tinggi, antusiasme, dan partisipasi aktif dalam pembelajaran. Kesimpulan dari penelitian ini adalah pola komunikasi sirkular dan interaksional memiliki peran signifikan dalam meningkatkan motivasi belajar siswa down syndrome. Disarankan kepada guru untuk terus mengembangkan pola komunikasi yang inovatif, kepada sekolah untuk menyediakan pelatihan dan fasilitas pendukung, serta kepada peneliti selanjutnya untuk memperluas kajian terhadap siswa berkebutuhan khusus lainnya.
Penggunaan Instagram Sebagai Media Promosi Dalam Meningkatkan Pemasaran Produk Lifie Whitening Body Lotion Nindia Juliarsi; Achmad Syarifudin; Muhammad Randicha Hamandia
Bahasa Indonesia Vol 5 No 2 (2024): J-Kis: Jurnal Komunikasi Islam Desember 2024
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v5i2.1298

Abstract

Di indonesia, trend produk skincare semakin marak di pasaran akibat mudahnya mendapatkan informasi melalui media sosial. Saat ini manusia tidak mampu lepas dari pengaruh teknologi informasi yang sudah menjadi kebutuhan primer dalam membantu aktivitasnya sehari-hari terutama dalam penyebaran informasi. Mudahnya penyebaran informasi dimanfaatkan oleh Lifie Whitening Body Lotion untuk memasarkan produknya menggunakan media sosial Instagram, oleh karena itu penelitian ini berjudul Penggunaan Instagram Sebagai Media Promosi dalam Meningkatkan Pemasaran Produk Lifie Whitening Body Lotion dengan tujuan untuk mengetahui bagaimana strategi yang digunakan oleh Lifie Whitening Body Lotion dalam memasarkan produknya dan mengapa memilih media sosial Instagram sebagai Media promosi. Jenis penelitian yang digunakan yaitu penelitian kualitatif dengan pendekatan deskriptif. Sumber data penelitian ini menggunakan data primer dan data sekunder dengan teknik pengumpulan data observasi, wawancara dan dokumentasi. Penelitian ini menggunakan teknik analisis data Interactive model dengan tiga tahap yaitu reduksi data, penyajian data dan penarikan kesimpulan. Kesimpulan dari penelitian ini ialah Lifie Whitening menggunakan strategi Bauran Promosi dalam memasarkan produknya di Instagram seperti menggunakan endorsement, diskon, free gift, dan juga komunikasi yang baik dengan pelanggan.
Pengaruh Konten Dakwah @mutiatreza dalam Media Sosial Instagram Terhadap Akhlak Mahasiswa Angkatan 2021 IAI AL-AZIS Andani, Adisti Choiri; Abdurrazaq, Muhammad Nur Kholish; Tebba, Sudirman
Bahasa Indonesia Vol 6 No 1 (2025): J-Kis: Jurnal Komunikasi Islam, Juni 2025
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v6i1.1305

Abstract

Instagram has a significant role in spreading da'wah content to its followers. Acen, a little preacher, shares content that influences many people through Umma Acen's Instagram account. The content teaches Islamic values and good morals to the younger generation such as students. The purpose of this study is to determine the relationship between the attention of @mutiatreza's da'wah content on Instagram and the morals of the 2021 batch of IAI AL-AZIS students, as well as the effect of attention to @mutiatreza's da'wah content on Instagram on the morals of the 2021 batch of IAI AL-AZIS students. The quantitative approach applied in this study uses the S-O-R theory (Stimulus, Organism, Response) and media exposure theory in the attention dimension while frequency and duration are represented by responses in the form of likes. The correlation test is used to determine the relationship between the variables of da'wah content attention and student morals while simple linear regression is used to determine the effect of the independent variable on the dependent variable. The results showed that there is a significant positive relationship between the attention of @mutiatreza's da'wah content on Instagram and the morals of 2021 IAI AL-AZIS students, with a Pearson product moment correlation coefficient of 0.673 and a significance below 5%. Attention to @mutiatreza's preaching content on Instagram also has a positive effect on the morals of the 2021 batch of IAI AL-AZIS students, as indicated by the linear regression model, which can explain 45.3% of the variation in moral values influenced by attention to preaching content.

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