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Ilomata International Journal of Social Science
Published by Yayasan Sinergi Kawula Muda
ISSN : 2714898X     EISSN : 27148998     DOI : 10.52728/ijss
Core Subject : Religion, Humanities, Education, Social,
Religion Humanities Education Law, Crime, Criminology & Criminal Justice Other
FOCUS Ilomata International Journal of Social Science aims to provide information on both theoretical and empirical articles and case studies relating to sociology, political science, history, law in society and related disciplines. Published articles use scientific research methods, including statistical analysis, case studies, field research and historical analysis. SCOPE Ilomata International Journal of Social Science concerns on sociology, political science, history, law in society and related domains. through publication of research based articles and critical analysis articles. It describes, compares, interprets, and explains the whole aspects of multi discipline perspectives including anthropology, sociology, psychology, philosophy, education, philology and history of religion. Ilomata International Journal of Social Science acordially welcomes contributions from scholars of related disciplines
Arjuna Subject : Ilmu Sosial - Pendidikan
Articles 352 Documents
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Integrated Marketing Communication in Building Brand Equity in the Social Media Era Purwati, Ani; Ariyani, Nafiah
Ilomata International Journal of Social Science Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v6i2.1686

Abstract

Social media provides a great opportunity for companies or brand owners and sellers to build and increase brand awareness, brand association, brand loyalty, perceived quality, and proprietary assets through Integrated Marketing Communication. This study adopts a qualitative approach with a literature review and content analysis to analyze the application of Integrated Marketing Communication on social media and its impact on brand equity elements. The results show that integrating integrated marketing communication on social media can build brand equity and increase brand awareness, brand association, loyalty, perceived quality, and proprietary assets. The Integrated Marketing Communication marketing mix elements also play a role by integrating various communication strategies to convey consistent and effective messages through advertising, sales promotion, public relations, direct marketing, personal selling, interactive marketing, word-of-mouth marketing, and events and experiences). Paid advertising, organic content, engagement, hashtags and collaborative campaigns, content marketing, and live streaming are other important elements to create a consistent brand experience and strengthen the relationship between brands and consumers. In conclusion, Integrated Marketing Communication on social media can build brand equity, which increases awareness, association, quality perception, and brand loyalty. Elements such as paid advertising, organic content, and influencer collaborations create a consistent experience that strengthens emotional connections with audiences while building sustainable brand equity and competitiveness in the market. These findings contribute to academics and practitioners in understanding effective digital marketing communication strategies in the digital era.
Integration of Human Resource Management and Leadership Culture in Corporate Social Responsibility Mulya, Fitra
Ilomata International Journal of Social Science Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v6i2.1691

Abstract

This study explores the integration of Human Resource Management (HRM) and leadership culture within Corporate Social Responsibility (CSR) frameworks. Using a qualitative research approach based on a literature review, the article examines how HRM strategies and leadership values intersect to enhance CSR initiatives in organizations. By reviewing relevant academic literature and case studies, the research identifies key themes such as the role of leadership in fostering CSR values, the alignment of HR practices with social responsibility goals, and the impact of leadership culture on employee engagement in CSR activities. The findings suggest that successfully integrating HRM and leadership culture into CSR practices improves organisational reputation, enhances employee morale, and strengthens stakeholder relationships. The study highlights the importance of leadership in setting ethical standards and ensuring that CSR objectives are embedded within the organisation's strategic goals. HRM practices, such as talent development, employee engagement, and ethical performance evaluations, promote a culture of responsibility and sustainability. The article contributes to ongoing discussions about the strategic role of HRM and leadership in CSR, offering insights for companies seeking to strengthen their commitment to sustainable and socially responsible business practices.
The Circular SOME Model for Instagram in RSUD Al-Ihsan's Digital Marketing Development Aribowo, Pandith; Jusuf, Eddy; Juju, Undang
Ilomata International Journal of Social Science Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v6i2.1696

Abstract

Information and communication technology disruption has greatly impacted various sectors, including the health service sector such as hospitals. As a government hospital, RSUD Al-Ihsan always tries to provide the best service, including marketing multiple services using social media to reach a wider audience. One of the right ways to develop social media is by activating social media through The Circular Model of SOME. This research uses a qualitative method with a case study approach. This research data was collected using interviews, observations, and digital documents. This research found that Al-Ihsan Regional Hospital has generally utilized the share concept by creating three pillars of content: education, information, and entertainment. The optimization concept has also been implemented by using various features on Instagram such as stories, posts, reels, and highlights. The management concept is to create fast-response content such as the Integrity Zone. Lastly, important figures such as doctors or hospital leaders should be involved to increase the trust of their Instagram followers. However, there are several shortcomings in the optimization section, such as inconsistent use of hashtags in each upload and inconsistent replies to followers' comments in the management section. Therefore, this study shows that other institutions or agencies can note the importance of content consistency and copywriting in implementing social media strategies.
Analysis of Communication Strategies of Hajj and Umrah Travel Agencies in Building Pilgrims' Trust Through Digital Media: A Case Study of PT. Assunniyah Al-Jauhari Ahmadi, Eva Shinta Aisyah; Sudahri
Ilomata International Journal of Social Science Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v6i2.1710

Abstract

Digital communication has become a fundamental element in the marketing and trust-building strategies of Hajj and Umrah travel agencies, shaping customer perceptions, engagement, and brand credibility. As prospective pilgrims increasingly rely on websites, social media, and digital platforms for information, agencies must adopt effective digital communication strategies to maintain transparency and build trust. This study investigates how digital communication strategies influence customer trust in Hajj and Umrah services. This study contributes to the literature by analyzing verbal and non-verbal digital communication strategies, two-way communication models, and trust-building mechanisms through the lens of the Elaboration Likelihood Model (ELM) and Two-Way Communication Theory. This study employs a qualitative case study approach, focusing on PT. Assunniyah Al-Jauhari Wisata, a Hajj and Umrah travel agency in Jember, East Java. Findings indicate that digital communication strategies are most effective when they incorporate transparency, customer engagement, and interactive dialogue. PT. Assunniyah successfully utilizes websites, social media, customer testimonials, and direct messaging platforms to establish credibility and maintain customer trust. The study highlights the importance of real-time customer interactions via WhatsApp, social media storytelling, and live consultation sessions in strengthening agency-pilgrim relationships. This study concludes that effective digital communication in the Hajj and Umrah industries must be interactive, transparent, and customer-centric to foster trust, loyalty, and positive customer perception. This study implies that Hajj and Umrah travel agencies need to optimize interactive and transparent digital communication. Using AI chatbots, real-time engagement, and social media analytics can strengthen trust and service credibility.
Strategic Organizational Communication for Synergy: Post-Acquisition Integration of Parent and Subsidiary Companies Destria, Chelma; Ramonita, Latifa
Ilomata International Journal of Social Science Vol. 6 No. 3 (2025): July 2025
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v6i3.1718

Abstract

This study examines the role of strategic organizational communication in fostering synergy between parent and subsidiary companies post-acquisition, using PT Bank Negara Indonesia (BNI) and PT Bank Hibank Indonesia (hibank) as a case study. As digital banking services for MSMEs expand, effective internal and external communication becomes crucial in mergers and acquisitions. While prior studies focus on structural integration, this research highlights the strategic role of communication by applying the ADKAR model for change management and Integrated Marketing Communication (IMC) for branding strategies. Through a qualitative approach involving in-depth interviews and secondary data analysis, key communication challenges and strategies are identified. Findings indicate that both formal and informal communication are critical for integration, yet internal communication gaps create uncertainty among employees. The ADKAR model reveals the need for stronger awareness, desire, and reinforcement efforts to enhance adaptation. Externally, IMC strategies support brand identity, but inconsistencies in hibank’s affiliation with BNI weaken public perception. Transparent and participatory internal communication improves employee engagement, while refined external communication ensures brand consistency. Future research should quantify communication effectiveness in M&A contexts to strengthen corporate synergy.
The Role and Challenges of Guidance Counselors in Inclusive Education Marizki, Fanesa; Damayanti, Rika; Masya, Hardiyansyah
Ilomata International Journal of Social Science Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v6i4.1783

Abstract

Inclusive education has received much attention globally in relation to ensuring equal opportunities in learning for all students with diverse special needs. This systematic review explores the roles and challenges of counseling teachers in inclusive education through an analysis of 21 research articles. The results show that counseling teachers play an important role in emotional and academic support, development of individualized education plans, collaboration among stakeholders, and crisis management in an inclusive environment. Inadequate training, limited resources, heavy caseloads and systemic barriers hinder their implementation. Bk teachers identified targeted professional development, integration of assistive technology, and improved policies and resources as prerequisites to overcome these challenges. The current study demonstrates the importance of holistic and interdisciplinary methods to empower counseling teachers in building the supportive platforms needed to develop inclusive practices. Its findings add to actionable strategies and policy developments that can be established to improve inclusive education systems worldwide.
Teen Identity and K-Pop Fanaticism: Gender Perspectives and Implications for Guidance Services with A Systematic Literature Review Adawiyah, Ratu Amanda Rabiatul; Damayanti, Rika; Masya, Hardiansyah
Ilomata International Journal of Social Science Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v6i4.1784

Abstract

This study focuses on K-Pop fanaticism and its impact on the development of adolescent self-identity, with a particular focus on gender differences. The aim of this study is to examine how adolescents' involvement in K-Pop fandom influences their identity formation and its implications for self-development through personal counseling services. The method used is a Systematic Literature Review of articles in the Scopus database (2015–2024). The results of the study indicate that adolescents' involvement in K-Pop fandom can shape social and personal identities, but also pose risks such as excessive fanaticism and gender role distortion. Gender differences influence how adolescents internalize fandom culture, which directly impacts the dynamics of their self-development. These findings highlight the importance of personal guidance services that are responsive to popular cultural phenomena and sensitive to gender issues in order to support healthy and balanced adolescent identity development.
Reassessing U.S.-Indonesia Development Cooperation: A Constructivist Analysis of the USAID Aid Suspension and Its Geopolitical Implications Setiawan, Asep
Ilomata International Journal of Social Science Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v6i4.1700

Abstract

The suspension of USAID funding to Indonesia in 2025, following a 90-day freeze on U.S. foreign aid, disrupted key development initiatives and reshaped the diplomatic landscape. This study examines the impact of the aid freeze on U.S.-Indonesia relations, using a constructivist approach to explore how shifting norms, identity changes, and evolving diplomatic narratives influence bilateral engagement. The research focuses on the effects of the aid suspension on critical sectors such as health, education, economic empowerment, and environmental sustainability, while also analyzing Indonesia's response to shifting geopolitical alignments. Through document analysis and literature review, the study investigates official reports, policy documents, and academic discourse on U.S. foreign aid and Indonesia’s strategic responses. Findings indicate that the suspension disrupted long-standing programs, particularly in healthcare and governance, leading to financial strain, program terminations, and a decline in trust toward U.S. commitments. Furthermore, Indonesia’s pivot toward alternative partnerships, particularly with China, highlights changing diplomatic dynamics. This study underscores that foreign aid is not just a financial transaction but a tool for norm-building, identity reinforcement, and geopolitical strategy. It emphasizes the importance of consistent aid policies to maintain credibility and trust. As Indonesia recalibrates its foreign policy, this research highlights broader implications for U.S. influence in Southeast Asia and the role of alternative global donors.
Analysis of the Effectiveness of Health Programs on Access to Public Health Services (Case Study at BPJS Kesehatan Marelan) Syahputri, Dea Aulia; Atika; Rahma, Tri Inda Fadhila
Ilomata International Journal of Social Science Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v6i4.1907

Abstract

The topic is highly relevant to public health and social policy, particularly in developing country contexts undergoing universal health coverage transitions.This study evaluates the effectiveness of the National Health Insurance (JKN) program managed by BPJS Kesehatan in the Marelan area of Medan. This study examines how the BPJS Kesehatan program improves access to health services for low-income groups. Using a qualitative case study design, the research involved in-depth interviews and observations at several local healthcare facilities. Participants included BPJS users in Marelan with diverse demographic backgrounds. Data were analyzed thematically. The obstacles include long waiting times, limited facilities and medicines, and low public understanding of their rights and obligations. Additionally, socioeconomic factors affect access, with low-income groups facing additional barriers. The study implies the need to improve health infrastructure, simplify administrative procedures, adopt an inclusive approach targeting vulnerable populations, and enhance program socialization to raise public awareness. Implementing these recommendations is expected to improve the quality of BPJS Kesehatan services and health outcomes in the Marelan community.
The Dynamics of Personal Branding on Instagram: A Case Study of Prilly Latuconsina's Advocacy for Independent Women Ronnfeld, Sylvia Alexandra; Bernadette, Sophia
Ilomata International Journal of Social Science Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v6i4.1658

Abstract

This study examines the role of Instagram in shaping and promoting the image of independent women through the personal branding strategies employed by Prilly Latuconsina. Using a qualitative research methods that elaborate the purposive sampling which is the followers of Prilly Latuconsina to provide a more targeted and specific sample to answer research question. This research analyzes Latuconsina’s Instagram account, @Prillylatuconsina96, based on Rampersad’s 11 Characteristics of Personal Branding. The research employed a triangulated data collection approach, incorporating content analysis of posts, stories, and audience engagement, along with qualitative interviews with social media experts and followers. The findings reveal that Latuconsina effectively applies the principles of authenticity, consistency, visibility, and differentiation in constructing her personal brand. She utilizes visually compelling content and active audience engagement to reinforce messages of empowerment and independence. By showcasing her career journey, achievements, and personal insights, Latuconsina successfully establishes a credible and inspiring personal brand. Building on Hubert K. Rampersad’s concept of personal branding, this research highlights the crucial role of authenticity, consistency, and value alignment in shaping an individual’s digital presence. By examining Instagram’s effectiveness as a platform for influencing public perception and driving societal change, the study reinforces the significance of long-term brand consistency in strengthening the image of independent women. In line with Rampersad’s emphasis on strategic personal brand development, the findings offer valuable insights for individuals and professionals seeking to harness social media as a powerful tool for cultivating an authentic, credible, and influential personal brand.

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