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Devotion: Journal of Research and Community Service
Published by Green Publisher Indonesia
ISSN : 27770915     EISSN : 27976068     DOI : 10.36418
Core Subject :
Devotion : Journal of Community Service : is a journal that makes it easy for anyone who wants to publish scientific papers in an intensive manner in research. This journal also aims to bridge the gap between textual and contextual approaches to all clumps of knowledge; So, the journal invited the meeting points of several disciplines and scholars.
Arjuna Subject : -
Articles 785 Documents
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Brand Awareness : PT Nutrifood Indonesia Afiati Lasmiandari, Fatin; Regita, Rena; Amalia, Bintang; Nurfalah, Farida; Andriany, Dian
Devotion : Journal of Research and Community Service Vol. 5 No. 8 (2024): Devotion: Journal of Community Research
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v5i8.778

Abstract

Brand awareness is an important aspect for all companies to be known by their target market. This is important to ensure brands can survive the increasingly fierce business competition. In the midst of the increasing number of healthy sachet drink brands that have emerged, each brand needs to show their differentiating side in order to be able to compete. This is what encourages PT Nutrifood to increase brand awareness, one of which is through an event sponsorship strategy. This research aims to find out how PT Nutrifood can increase brand awareness through sponsorship events. This study uses marketing communication mix theory and qualitative methodology with a descriptive case study research type. The data collection techniques used are observation, in-depth interviews, and documentation. In-depth interviews were conducted with four informants: key informants, first informants, second informants and third informants. This study shows that the marketing communication used by PT Nutrifood in increasing brand awareness by using several elements or communication mixes that are interrelated. The results of the study show that event sponsorship activities carried out by PT Nutrifood and its cooperation partners have succeeded in increasing brand awareness.
The Influence of Electronic Word of Mouth Through Tiktok Social Media Platform on Consumer Purchase Intention on Beauty Products Scarlett Whitening In Bandung City Christy, Emily; Sirait, Tongam
Devotion : Journal of Research and Community Service Vol. 5 No. 8 (2024): Devotion: Journal of Community Research
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v5i8.779

Abstract

This study examines the impact of Electronic Word of Mouth (e-WOM) on TikTok regarding Scarlett Whitening products and their influence on Purchase Intention. The objectives are to evaluate the effects of Information Quality, Information Quantity, Information Credibility, Information Usefulness, and Review Valence on Purchase Intention, mediated by Information Usefulness and Information Adoption. Using Partial Least Squares Structural Equation Modeling (PLS-SEM) and SmartPLS 3.0, data from 210 Generation Z and millennial respondents in Bandung were analyzed. The findings reveal that Information Quality, Quantity, Credibility, and Review Valence significantly enhance Information Usefulness, which in turn positively affects Information Adoption and Purchase Intention. High-quality, credible, and well-quantified information along with constructive reviews significantly improve user perception of usefulness, leading to higher information adoption and ultimately boosting purchase intention. These insights are crucial for marketers to design effective information strategies on TikTok to enhance consumer decision-making and increase product sales. Future research should incorporate additional variables such as trust and brand image to further understand their influence on purchase intention.
The Role of Brand Equity Mediates The Influence of Endorser Credibility and Brand Experience on Wardah Product Purchase Intention Mustofa, Mustofa; Irfansyah, Putra; Rifky, Rifky; Curatman, Aang
Devotion : Journal of Research and Community Service Vol. 5 No. 8 (2024): Devotion: Journal of Community Research
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v5i8.780

Abstract

This study is to find out the role of Brand Equity in mediating the influence of Credibility Endorser and Brand Experience on Purchase Intention of wardah products. A study found that endorsers who are considered knowledgeable, reliable, and physically attractive are considered credible. They generate a positive attitude towards the endorsed brand and increase Purchase Intention. The data source used in this study is primary data. Primary data collection was carried out by distributing questionnaires to users of Wardah skincare products in Cirebon City to find out their behavior in making purchases through Google Form. A sample of 150 respondents was used for analysis. data analysis using SmartPLS SEM. Based on the data analysis that has been carried out, Brand Experience and Brand Equity have a positive and significant effect on Purchase Intention, Credibility Endorser has a positive but not significant effect on Brand Equity, and Brand Equity has a positive and significant effect on Purchase Intention, Brand Equity acts as a mediator of the influence of Credibility Endoser and Brand Experience on Purchase Intention. Purchase Intention will be better if Credibility Endorser and Brand Experience are mediated by Brand Equity, meaning that in an effort to increase Purchase Intention, Brand Experience needs to be improved without forgetting Brand Equity which is a mediating variable.
Enhancing The Excellence of Quality Management System Auditors: A Competency-Based Training Model with Instructional Design Strategic Approaches and Measurable Outcomes Surono, Surono
Devotion : Journal of Research and Community Service Vol. 5 No. 8 (2024): Devotion: Journal of Community Research
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v5i8.781

Abstract

The development and implementation of a competency-based training model for Quality Management System (QMS) auditors are crucial for enhancing audit quality and organizational performance. This study identifies and addresses gaps in current auditor training programs through a structured approach that includes clear instructional goals, effective assessment tools, and robust instructional strategies. The research utilizes Training Needs Analysis (TNA) data and aligns training objectives with industry expectations through Occupational Standards and Competency Standards. Learning outcomes are formulated using the ABCD method (Audience, Behaviour, Condition, Degree) to ensure clarity, measurability, and achievability. The training program employs Outcome-Based Learning and Teaching (OBLT) methodologies, ensuring that the focus remains on achieving specific competencies. Self-assessment based on competency standards encourages reflective learning and self-improvement, while competency-based assessments measure the effectiveness of the training and the skills acquired by participants. The program culminates in the awarding of Micro Credentials and Certificates of Competency, which are traceable to national and international standards, thereby validating the skills and knowledge gained. Through rigorous testing and evaluation involving experts, educators, and participants, the study refines the training model to ensure its effectiveness and relevance. The findings indicate that the competency-based training model significantly improves the skills and performance of QMS auditors, leading to more effective audits and continuous quality improvement within organizations. This research contributes to the field by providing a comprehensive, evidence-based approach to developing high-quality training programs for QMS auditors.
Legal Review on Consumer Protection in E-Commerce Transactions Cahyo Rosanto, Tibar; Komala Sari, Surti; Supriyadi, Yodi; Rahman, Alip; Dikrurahman, Diky
Devotion : Journal of Research and Community Service Vol. 5 No. 8 (2024): Devotion: Journal of Community Research
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v5i8.782

Abstract

The use of e-commerce in trade has had a big impact on Indonesian society, especially in terms of very important legal issues. Legal protection in e-commerce is crucial to protect consumers who make buying and selling transactions via the internet. This development is driven by high demand and acceptance from the public, as evidenced by the emergence of various online stores such as Kaskus, Tokopedia, Bukalapak, Shopee, and Lazada. Rapid advances in technology have changed the method of buying and selling from physical stores to online transactions via the internet. E-commerce, as an information technology innovation, allows consumers to make transactions with just the touch of a finger without having to leave the house. However, the variety of e-commerce platforms available increases the potential for legal issues in online transactions. This research aims to understand how to legally protect consumers and help them if losses occur in e-commerce transactions. The method used is a normative approach, by reviewing literature and secondary data related to consumer legal protection in e-commerce transactions.
The Influence of Organizational Commitment and Work Environment on Employee Performance Mediated By Job Satisfaction (Empirical Study: Employees at PT. Global Loyalty Indonesia) Arisandi, Bagus; Heryjanto, Andreas
Devotion : Journal of Research and Community Service Vol. 5 No. 9 (2024): Devotion: Journal of Community Research
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v5i9.783

Abstract

Employee performance is an important factor for companies in achieving their goals. Several factors influence employee performance, including organizational commitment, work environment, and job satisfaction. This study aims to determine the effect of organizational commitment and work environment on employee performance mediated by job satisfaction at PT Global Loyalty Indonesia. The research method used is a quantitative method. This study employs Structural Equation Modeling (SEM) data analysis techniques with the Smart-PLS application. The population size is 241 employees, and the sample size to be taken is 112 respondents. The data collection technique used in this study is a questionnaire. The results of the study indicate that the variables of organizational commitment, work environment, and job satisfaction have a positive and significant effect on employee performance. In addition, organizational commitment and work environment also have a positive and significant effect on job satisfaction. The results of the indirect effect test indicate that the job satisfaction variable mediates the relationship between organizational commitment and employee performance and also mediates the relationship between the work environment and employee performance. This study provides practical implications for companies to always pay attention to the work environment so that employees can work safely and comfortably so that job satisfaction can increase which ultimately affects their performance.
The Influence of Career Development, Work Environment, and Rewards on Employee Performance Mediated By Work Motivation (Empirical Study: Employees at PT Global Loyalty Indonesia) Hidayat, Riyan; Heryjanto, Andreas
Devotion : Journal of Research and Community Service Vol. 5 No. 9 (2024): Devotion: Journal of Community Research
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v5i9.784

Abstract

The purpose of this study was to determine the effect of Career Development, Work Environment, and Rewards on Employee Performance with Work Motivation as a mediating variable at PT Global Loyalty Indonesia. This study uses a quantitative approach. The survey was conducted on 105 respondents with the criteria that respondents were permanent employees at PT Global Loyalty Indonesia. Data were analyzed using the Structural Equation Model (SEM) and data processing using the Partial Least Square (PLS) approach with the SmartPLS version 3.0 program. The results of the study showed that the variables Career Development, Work Environment, Rewards and Work Motivation have a positive and significant effect on Employee Performance. In addition, Career Development, Work Environment, Rewards also have a positive and significant effect on Work Motivation. The results of indirect testing show that the Work Motivation variable mediates the relationship between Career Development and Employee Performance, then mediates the relationship between Work Environment and Employee Performance, and mediates the relationship between Rewards and Employee Performance. This study provides practical implications for companies to always pay attention to Career Development, Work Environment, and Awards in the company so that employees can work safely and comfortably, so that Employee Performance and Work Motivation can increase.
Growth and Color Brightness of Glofish Fed Natural and Artificial Diets In Cianjur District, West Java Province Rostika, Rita; Hari Priowirjanto, Gatot; Zidni, Irfan; Mustika Dewi, Aisah
Devotion : Journal of Research and Community Service Vol. 5 No. 8 (2024): Devotion: Journal of Community Research
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v5i8.785

Abstract

It is known that natural feed, in addition to being preferred because it moves, also has dyes that make the color of ornamental fish more contrasting than artificial feed. The purpose of this study is to find out which type of natural feed (Silk Worm (Tubifex sp.), Daphnia sp., Frozen Blood Worm) and artificial feed, which is more effective against the growth and brightness of the color of Glofish Starfire Red, which will be carried out in August 2024-October 2024 in Cianjur Regency, West Java Province. The study was conducted using an experimental method using a Complete Random Design (RAL) with 4 treatments and 3 replicates. The treatment given is as follows: A (Research using natural feed Daphnia sp, B (Research using natural feed Bloodwarm/Chironomidae, C (Research using natural feed Tubifex sp), D (Research using artificial feed). The parameters observed were Absolute Length Growth, Absolute Weight Growth, Specific Growth Rate and Color Brightness, to analyze the color brightness of Starfire Red fish using https://redketchup.io color comparison.
The Influence of Performance Effectiveness, Procedural Justice and Social Capital on Public Trust In The Police In The Central Jakarta Metro Police Jurisdiction Rusliwa Somantri, Gumilar; Robet, Robertus; Hendriyana, Hendriyana
Devotion : Journal of Research and Community Service Vol. 5 No. 9 (2024): Devotion: Journal of Community Research
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v5i8.786

Abstract

Public trust in the police is a problematic issue for modern police everywhere, including in Indonesia. The police agency needs a high level of trust to be able to carry out its duties and functions as the person in charge of social order and law in society. This study intends to examine the influence of performance effectiveness, procedural justice and social capital on public trust in the police in Central Jakarta. The survey was conducted to 400 respondents using the cluster purposive random sampling method at the sub-district level. The results showed that the performance effectiveness variable had a significant effect (0.275), the procedural justice variable had no significant effect, and the social capital variable had a significant effect (0.133). The awareness of the importance of trust has been observed by the National Police leadership since the National Police institution was officially separated from the ABRI. In this case, the National Police formulated a bi-annual Grand-Strategy covering the period 2005-2025, as a step to encourage systematic organizational change towards the National Police as a professional modern police force.
Ethnomethodology Study on The Implementation of Social Responsibility Activities at PT Pertamina Lubricants Dwi Indriyana, Novika; Gusliana Mais, Rimi
Devotion : Journal of Research and Community Service Vol. 5 No. 8 (2024): Devotion: Journal of Community Research
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v5i8.787

Abstract

Financial Services Authority Regulation No. 51/POJK.03/2017, social and environmental responsibility or abbreviated as TJSL is a commitment to participate in sustainable economic development in order to improve the quality of life and the environment that is beneficial, both for the company itself, the local community, and the community in general TJSL or what we commonly know as Corporate Social Responsibility (CSR) is part of sustainable development that must be carried out by all development actors, namely the government, the community, and also the business community. This study uses a qualitative method with ethnomethodology studies to reveal the practice of CSR implementation at PT Pertamina Lubricants from 2019 to 2023. The purpose of this study is to reveal CSR practices in an effort to maintain sustainability activities at PT Pertamina Lubricants. The triple bottom line and good corporate governance approach are used in this study. Data collection was carried out through interviews, field observations, and literature studies. The results show that PT Pertamina Lubricants has transformed its CSR practices by emphasizing Creating Shared Value (CSV). CSR practices during the Covid-19 pandemic are still ongoing by implementing applicable protocols. The triple bottom line bottom line approach, namely profit, people, and planet, and good corporate governance , has also been implemented.

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