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AS Ahmar
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daengku@ahmarcendekia.or.id
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INDONESIA
Daengku: Journal of Humanities and Social Sciences Innovation
ISSN : -     EISSN : 27756165     DOI : https://doi.org/10.35877/454RI.daengkuv1i1
The Daengku seeks to publish high-quality research papers, review articles, and book reviews that make a contribution to knowledge through the application and development of theories, new data exploration, and/or scientific analysis of salient policy issues. The Scope of the Daengku includes the following areas: Social Sciences: Anthropology, Asian Studies, Communication, Demography, Development, Gender Studies, Government & Public Policy, Human Ecology, International Relations, Media Studies, Peace and Conflict, Political Science, Science, Technology & Society, Sociology. Humanities: Cultural Studies, Education, History, Human Geography, Linguistics, Philosophy, Religion.
Arjuna Subject : Umum - Umum
Articles 12 Documents
Search results for , issue "Vol. 5 No. 5 (2025)" : 12 Documents clear
Innovative Strategies to Enhance Cricket Farming Productivity through the Use of Environmental Monitoring Technology in Pamulang, South Tangerang City Sutariyono, Sutariyono; Tohiroh, Tohiroh; Putra, Alifi Restu; Jannah, Dita Miftakhul; Alfarisi, Sya'ban Maulana
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 5 No. 5 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku4293

Abstract

Cricket farming in Indonesia, particularly in Pamulang, South Tangerang City, has seen significant growth. However, productivity is often hampered by a lack of effective environmental monitoring, particularly regarding temperature, humidity, and lighting. This research aims to develop an innovative strategy to increase cricket farming productivity through the application of digital environmental monitoring technology. This tool is used to read environmental conditions in real time, allowing farmers to intervene or maintain optimal environmental conditions for cricket growth and development. The method in this research is a qualitative method with case studies, while data collection is done by surveys, interviews, direct observation, and analysis of data recorded from environmental monitoring tools consisting of temperature, humidity, room lighting, and focus group discussions (FGD). The results of the study show that environmental monitoring was carried out at 3 points, namely the middle, east and west of the cage, as well as three measurement times, namely morning, noon, and evening with a sampling of 30 measurements, found non-ideal conditions, namely air temperature ranging from 29.70°C - 34.10°C and lighting ranging from 25.1 Lux - 217 Lux, while humidity is still in the ideal category ranging from 60% - 70%, but with environmental monitoring the conditions can be immediately addressed and become ideal. From these results, it can increase cricket productivity by 15%, this is also supported by the results of interviews with cricket farmers. The impact of this research can contribute to cricket farmers, especially in Pamulang and Indonesia in general in increasing cricket productivity by using environmental monitoring tools, while for researchers it can be more innovative and technology-based integrated in subsequent research.
A Systematic Literature Review on Micro, Small, and Medium Enterprises (MSMEs) Performance: National and International Evidence Asmar, Asmar; Adriansyah, Adriansyah; Anas, Agung Muliaman
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 5 No. 5 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku4302

Abstract

This study investigates the performance of Micro, Small, and Medium Enterprises (MSMEs) by synthesizing evidence from recent empirical studies through a systematic literature review approach. The research analyzes thirty-three peer-reviewed journal articles published between 2020 and 2025 that explicitly discuss MSME performance from multidimensional perspectives. The data collection process followed established systematic review protocols, including identification, screening, eligibility, and inclusion of relevant literature. The methodology employed thematic content analysis to classify findings into four major categories: performance measurement, internal determinants, external support, and international comparisons. The results reveal that MSME performance is not only measured by financial indicators such as profit, revenue, and cash flow but also by non-financial aspects including innovation, customer satisfaction, and sustainability criteria. The analysis shows that innovation, entrepreneurial orientation, financial literacy, and human resource capacity are the most influential internal factors, while government policies, financial institutions, market access, and infrastructure represent crucial external enablers. The findings further indicate that digitalization and technology adoption play a pivotal role in strengthening MSME competitiveness and resilience, particularly during economic crises and the COVID-19 pandemic. Finally, the review highlights significant differences between developing and developed countries, where MSMEs in emerging economies face more structural challenges yet often experience greater marginal benefits from digital transformation.
The Asset Forfeiture Bill in the Perspective of Criminal Law Policy and the Rule of Law: Between Urgency and Legislative Obstacles Nahor, T. Banjar
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 5 No. 5 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku4326

Abstract

The legislative process of the Draft Bill on Asset Forfeiture (RUU PA) reflects the complex interplay of law and politics within Indonesia’s legal system. Despite its widely acknowledged urgency as an instrument to recover state losses from corruption and money laundering, the bill has yet to be enacted up to the 2025–2026 National Legislation Program. This study seeks to address two central questions: (1) why the Asset Forfeiture Bill has not been passed until now, and (2) how legal, political, and institutional factors influence its formation, and how its formulation can balance the effectiveness of asset recovery with the protection of human rights. Employing a normative juridical method complemented with socio-legal analysis, the study finds that delays in enactment are driven by normative debates on non-conviction based asset forfeiture (NCB), political bargaining within the House of Representatives, and institutional limitations in managing forfeited assets. The study concludes that the ideal formulation of the bill must integrate the principles of the rule of law, establish strong judicial oversight, and strengthen institutional capacity to ensure that NCB mechanisms operate effectively without undermining constitutional rights. Thus, the Asset Forfeiture Bill should not only function as a tool for state asset recovery but also embody Indonesia’s commitment to justice and the rule of law.
Differences in Verbal Aggression Based on the Argumentativeness Trait in Social Media Users Mutmainna, A. Sri; Daud, Muh.; Hamid, Andi Nasrawaty
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 5 No. 5 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku4361

Abstract

Verbal aggression is a common phenomenon in online interactions and may vary depending on individual differences in trait argumentativeness. This study aims to examine the differences in verbal aggression based on trait argumentativeness among social media users. The participants were 504 social media users aged 18 years and above, recruited through accidental sampling. The research employed the Verbal Aggression Scale and the Trait Argumentativeness Scale as measurement instruments. Based on the trait argumentativeness scores, respondents were categorized into three groups: high, moderate, and low argumentativeness. Data were analyzed using non-parametric statistics with the Kruskal–Wallis test. The results indicated a significant difference in verbal aggression across the three groups (p = 0.001, p < 0.05). Post Hoc Dunn’s tests revealed that the high argumentativeness group significantly differed from both the moderate (p = 0.001) and low argumentativeness groups (p = 0.001). However, no significant difference was found between the moderate and low argumentativeness groups (p = 0.496, p > 0.05). The findings suggest that individuals characterized by higher levels of trait argumentativeness are more likely to display greater verbal aggression on social media than those with lower levels.
The Effectiveness of Content Marketing Strategies in Enhancing Brand Awareness of Local Coffee Products Among Indonesian Millennials Syah Amin Albadry; Agus Surya Bharmawan; Eko Nur Hermansyah; Erni Junaida; Afnina
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 5 No. 5 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku4408

Abstract

Indonesia’s coffee industry has rapidly expanded, yet local coffee brands face challenges in differentiating themselves and building strong brand awareness among digitally savvy millennials. This study examines the effectiveness of content marketing strategies in enhancing brand awareness of local coffee products among Indonesian millennials. Using a quantitative explanatory approach, data were collected from 350 respondents who are active social media users and consumers of local coffee. The analysis was conducted with SPSS 26, applying validity, reliability, and multiple regression tests to evaluate four core dimensions of content marketing: content quality, relevance, posting consistency, and digital interactivity. The findings reveal that all four dimensions significantly and positively influence brand awareness, with content quality emerging as the most dominant factor. High-quality content establishes credibility and trust, while relevant and interactive content fosters emotional engagement and consumer participation. Posting consistency contributes to sustained visibility and recognition, reinforcing long-term brand retention in digital spaces. Theoretically, the study expands the understanding of digital brand communication by emphasizing the interaction between emotional and informational dimensions of marketing content. Practically, it suggests that local coffee brands should prioritize integrated content marketing strategies combining authenticity, creativity, and data-driven planning. Furthermore, consistent storytelling reflecting Indonesia’s cultural identity can transform local coffee branding from a promotional activity into a cultural narrative that enhances national pride and competitiveness. Overall, this study concludes that content marketing is not only a promotional mechanism but also a strategic framework for building enduring brand awareness and loyalty in Indonesia’s digital economy.
Analysis of Maqashid Shariah Implementation in the Financial Performance of Islamic Rural Banks (BPRS) in Indonesia M Andika Hariz Hamdallaha; Bambang Sukamto
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 5 No. 5 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku4421

Abstract

AbstractThis study examines the application of Maqashid Shariah within the financial performance framework of Islamic Rural Banks (BPRS) in Indonesia by evaluating the extent to which profitability, operational efficiency, liquidity management, and credit risk influence Maqashid Shariah outcomes. Using panel data from 2015–2024 and employing the EViews regression approach, the research integrates both financial indicators and the Maqashid Shariah Index to measure the alignment of BPRS operations with the objectives of Shariah, including the preservation of wealth, promotion of justice, development of human capability, and enhancement of social welfare. The findings show that profitability significantly improves Maqashid Shariah performance, demonstrating that financial strength enables banks to invest more extensively in welfare-oriented initiatives. Liquidity efficiency, measured through Financing to Deposit Ratio (FDR), also displays a positive influence, indicating that productive financing contributes to community empowerment and financial inclusion. Conversely, operational inefficiency and high non-performing financing reduce the bank’s ability to deliver Shariah-driven outcomes, reflecting the importance of cost management and risk governance. Overall, the results highlight that financial sustainability and Maqashid Shariah are mutually reinforcing rather than competing objectives. The study underscores the need for BPRS to strengthen governance, improve risk management, and adopt strategic innovations to optimize their contribution to ethical and welfare-driven economic development. The findings have implications for policymakers, regulators, and practitioners seeking to enhance the role of Islamic rural banks in advancing Shariah-compliant socio-economic transformation. Keywords: Maqashid Shariah, BPRS, financial performance, Islamic banking, welfare outcomes.
Application of Green Architecture Principles in the Design of Public Buildings in Tropical Urban Areas Mulyana; Ar.Marson Maizi
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 5 No. 5 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku4422

Abstract

AbstractRapid urbanization in tropical cities increases energy use and environmental degradation, highlighting the need for green architecture to promote sustainable and resilient public buildings. This study investigates the application of green architecture principles in the design of public buildings in tropical urban areas, emphasizing their impact on environmental sustainability. Using a quantitative explanatory approach and multiple regression analysis with EViews 12, the research examines the influence of three primary variables green design principles, tropical climate adaptation, and building energy efficiency on environmental sustainability (Y). Data were collected from 120 respondents, including architects, facility managers, and users of public buildings across Indonesia’s tropical cities. The results show that all three variables have a positive and significant effect on environmental sustainability, with energy efficiency demonstrating the strongest influence (β₃ = 0.356, p < 0.001). The model’s explanatory power (R² = 0.731) indicates that 73.1% of sustainability performance is explained by the independent variables, confirming that design, adaptation, and energy management must operate synergistically. The findings highlight that integrating passive design strategies, efficient energy systems, and adaptive technologies reduces energy consumption while improving user comfort and environmental resilience. Moreover, the study emphasizes policy implications, suggesting the need for building codes, financial incentives, and professional training programs that encourage sustainable design in public infrastructure. It concludes that the implementation of green architectural principles in tropical urban contexts provides a tangible pathway toward achieving sustainable cities and communities (SDG 11), promoting both environmental preservation and socio-economic well-being. Keywords: Energy Efficiency, Green Architecture, Public Buildings, Sustainable Design, Tropical Climate Adaptation
Legal Liability of Start-Up Entrepreneurs Toward Consumers in Electronic Transactions Putri Gemala Sari; Rinaldi; Madona, Era; Yulastri; Syafadilla, Yunike
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 5 No. 5 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku4426

Abstract

AbstractThis study examines the legal responsibilities of start-up business operators toward consumers in electronic transactions within Indonesia’s rapidly expanding digital economy. Using a socio-legal qualitative approach that integrates document analysis, expert interviews, and case-based assessments, the research analyzes the extent to which platform practices align with Indonesia’s legal framework, including the Consumer Protection Law, the ITE Law, and data governance regulations. The findings reveal significant inconsistencies between the obligations mandated by law and the operational behavior of digital platforms, indicating that regulatory compliance remains superficial rather than substantive. Results show that start-up platforms often employ ambiguous Terms of Service, provide unclear information, and implement weak data protection mechanisms that fail to ensure meaningful consent or adequate security for consumer data. Dispute resolution systems are largely ineffective, characterized by slow responses, automated interactions, and opaque decision-making processes that prevent consumers from obtaining fair remedies. Furthermore, platforms frequently shift liability to sellers, logistics partners, or payment intermediaries, despite maintaining significant operational control through algorithms, payment facilitation, and marketplace governance.. Enforcement agencies face challenges in monitoring complex digital ecosystems, while legal frameworks remain insufficiently adaptive to platform-based business models. These conditions allow platforms to operate with minimal accountability, resulting in heightened consumer vulnerability. Overall, the study concludes that improving consumer protection in electronic transactions requires stronger regulatory oversight, standardized contractual transparency, enhanced data governance practices, and fair, accessible dispute resolution mechanisms. These reforms are essential to ensuring a more accountable, equitable, and secure digital marketplace in Indonesia. Keywords: Digital transactions; Start-up liability; Consumer protection; Data governance; Electronic commerce law.
Mapping Competitive Advantage in Competitive Markets: Analysis on the Creative Industry Sector in Southeast Asia Fatmawati, Fatmawati; Nurbayani, Sri Undai; Isma, Andika; Alisyahbana, Andi Naila Quin Azisah; Diarra, Salim
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 5 No. 5 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku4473

Abstract

This study conducts a ten-year systematic mapping of competitive advantage within Southeast Asia’s creative industries, synthesizing insights from interdisciplinary literature to identify the key drivers shaping competitiveness in the region. The findings reveal that competitive advantage has shifted from traditional determinants toward an integrated model driven primarily by digital capability, innovation dynamics, and ecosystem support. Digital capability emerges as the most influential factor, enabling firms to enhance visibility, accelerate market reach, and adapt to rapidly changing platform environments. Innovation capability and dynamic organizational competencies further strengthen long-term competitiveness by facilitating continuous renewal, creative experimentation, and strategic resource reconfiguration. The analysis also highlights the central role of ecosystem governance, particularly public policy, infrastructure readiness, and institutional coordination in shaping industry performance. Countries with well-developed creative ecosystems, such as Singapore and Malaysia, demonstrate higher innovation maturity and digital integration, while others rely more heavily on community-driven or informal creative clusters. Platform-based competition and the rise of creator-led economies introduce new logics of value creation, emphasizing algorithmic mastery, content interactivity, and community engagement as key competitive mechanisms. Sustainability and cultural differentiation play equally significant roles, as creative firms increasingly integrate ethical practices, cultural authenticity, and collaborative partnerships to strengthen long-term relevance. Overall, the study concludes that competitive advantages in Southeast Asia’s creative industries is formed through the synergy of digital capability, innovation, ecosystem structures, cultural assets, and sustainability. These findings underscore the need for targeted policies, regional collaboration, and strategic digital development to position Southeast Asia as a globally competitive creative hub.
Analysis of the Effectiveness of the MSIB Program on Academic Performance and Student Readiness for Work in the Era of Cross-Disciplinary Integration Akbar, Muh.; Majid, Ahmad Fudhail; Arifin, Ibrahim
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 5 No. 5 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku4497

Abstract

This study examines the effectiveness of the Certified Internship and Independent Study Program (MSIB) in enhancing student Academic Performance and Work Readiness, focusing specifically on the integration of cross-disciplinary skills. This quantitative study employs survey data from 155 MSIB participants at Makassar State University. Data were analyzed using simple linear regression to assess the influence of MSIB effectiveness on Academic Performance and Work Readiness. The regression results reveal that the MSIB Program positively and significantly influences both Academic Performance (t = 3.515, p=0.001) and Work Readiness (t = 3.284, p = 0.001). These findings suggest that MSIB serves as an effective strategic intervention, equipping students with the competencies required to compete in a job market demanding cross-disciplinary skill integration.

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