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Jurnal Manajemen Teknologi
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Computer Science & IT Decision Sciences, Operations Research & Management
Jurnal Manajemen Teknologi merupakan salah satu publikasi ilmiah yg diterbitkan oleh SBM ITB, dalam kerangka untuk mendorong pengembangan praktik dan teori manajemen di Indonesia melalui penyebarluasan temuan-temuan hasil riset di bidang sains dan kasus manajemen. Jurnal ini dikenal secara luas dikalangan praktisi dan akademisi di Indonesia sebagai 'The Indonesian Journal for the Science of Management' yang mencakup bidang-bidang antara lain: Knowledge and People Management, Operations and Performance Management, Business Risk, Finance and Accounting, Entrepreneurship, Strategic Business and Marketing and Decision Making and Strategic Negotiation. Jurnal Manajemen Teknologi ( ManTek ) sudah terakreditasi "B" berdasarkan Keputusan Direktur Jendral Pendidikan Tinggi, Departemen Pendidikan Nasional Nomor: 81/DIKTI/Kep/2011. Masa Berlaku 5 (lima) tahun sejak tanggal ditetapkan. Dan terindeks oleh Indonesian Publication Index (IPI), Google Schoolar. Print ISSN: 1412-1700; Online ISSN: 2089-7928
Arjuna Subject : -
Articles 463 Documents
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Persepsi Petani terhadap Kinerja Pupuk Phonska dan Implikasi terhadap Program Pemasarannya Subroto, Budiarto; Koeshartono, ,
Jurnal Manajemen Teknologi Vol 3, No 1 2004
Publisher : SBM ITB

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Abstract

Pupuk Phonska merupakan pupuk majemuk NPK yang dihasilkan PT Petrokimia Gresik dan masuk pasar mulai bulan agustus 2000. Dalam perkembangannya, penjualan Phonska masih rendah yaitu hanya mencapai 28% dari kapasitas produksi pada tahun 2002, hal ini karena posisi Phonska di pasar masih dalam tahap perkenalan pada posisi product life cycle, yang dicirikan dari perkembangan rendahnya nilai penjualan dan posisi rugi yang diterima perusahaan serta besarnya usaha-usaha yang diperlukan dalam rangka memperkenalkan produk. Posisi preferensi konsumen terhadap Phonska perlu diteliti dan dianalisis. Analisis yang digunakan untuk mengukur preferensi konsumen didapatkan melalui pengukuran gap antara harapan dan persepsi (Performance) dan bobot kepentingan (Importance) dari tiap-tiap atribut produk. Dari diagram Importance-Performance diperoleh letak tiap-tiap atribut dari dimensi produk, harga, distribusi , dan promosi (4P) dan dimensi people/ pemasar, proses, dan physical evidence (3P). Dari hasil penelitian juga diperoleh indeks Kepuasan konsumen secara keseluruhan sebesar 82,02% dan menghasilkan gap yang terbesar pada dimensi harga sebesar 1,46. Program pemasaran sebagai upaya memperbaiki performance atribut produk yang diprioritaskan pada Kuadran I diagram importance-performance, yaitu meliputi atribut-atribut harga terjangkau (B1), Fasilitas kredit disediakan (B2), ketersediaan barang selalu ada (C2), Tersediannya demonstrasi plot/area (D1), Sosialisasi temu pelanggan (D2), Program kemitraan (D5), Pemberian undian berhadiah (D8), dan Pemberian barang-barang promosi (D9), diharapkan berdampak pada peningkatan penjualan Phonska.
Socio-distribution Network Analysis: an Exploratory Study of Indonesian Magazine Distribution Channel Sunardi, Oki; Tjakraatmadja, Jann Hidajat
Jurnal Manajemen Teknologi Vol 11, No 2 (2012)
Publisher : SBM ITB

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Abstract

Indonesian magazine business is characterized by high distribution cost, which constitutes of 60%-70% of the overall enterprise cost. This study aims to investigate the key agents who play significant roles to the distribution coverage in Indonesian magazine market, using social network analysis perspective. Data of 90 agents were collected from five respected publishers of four different major cities. Using ‘roster recalls method’, within 16 months period, 90 agents were interviewed by six field researchers, concerning their social relationship, family relationship, professional/working relationship with other agents. The study found that there are six key agents whose networks will be able to penetrate the Indonesian magazine market. By using only the identified key agents, publishers estimate that 31%-41% of distribution cost could be saved. Future related researches are also suggested in the final conclusion. Keywords: magazine, distribution channel, social network analysis, key agents   
Pengaruh Green Marketing, Pengetahuan dan Minat Membeli terhadap Keputusan Pembelian Septifani, Riska; Achmadi, Fuad; Santoso, Imam
Jurnal Manajemen Teknologi Vol 13, No 2 (2014)
Publisher : SBM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (9223.11 KB) | DOI: 10.12695/jmt.2014.13.2.6

Abstract

Abstrak. Green marketing adalah upaya perusahaan untuk menyediakan produk yang ramah lingkungan bagi konsumen targetnya. Teh siap minum yang dikemas dalam kemasan returnable glass bottling (RGB) merupakan salah satu contoh produk yang ramah lingkungan, dimana kemasannya dapat digunakan kembali setelah proses sterilisasi. Penelitian ini bertujuan mengetahui pengaruh green marketing, pengetahuan dan minat membeli terhadap keputusan pembelian minuman teh dalam kemasan RGB. Instrument utama pengumpulan data adalah kuesioner yang diukur dengan skala likert. Jumlah responden dalam penelitian ini adalah 160 responden yang merupakan konsumen minuman teh dalam kemasan RGB. Metode analisis yang digunakan adalah Structural Equation Modelling(SEM). Hasil penelitian menunjukkan bahwa green marketing, pengetahuan dan minat membeli memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian minuman teh dalam kemasan RGB.Kata Kunci: Green Marketing, Pengetahuan, Minat Membeli, Keputusan Pembelian, Returnable Glass BottlingAbstract. Green marketing is the company's efforts to provide environmentally friendly products to targeted consumers. Ready to drink (RTD) tea in returnable glass bottling (RGB) packaging is one example of environmental friendly product, where the packaging could be reused after sterilization process. This study aimed to determine the effect of green marketing, knowledge and intention to buy towards purchasing decision of RTD tea in RGB. The main instrument of data collection was a questionnaire that was measured by a Likert scale. The number of respondents in this study were160 respondents, consisting of RTD teain RGB consumers in Malang. Data analysis methods used Structural Equation Modelling (SEM). The results showed that, green marketing, knowledge and buying interest has a positive and significant influence on purchasing decision of RTD tea in RGB.Keywords: Green Marketing, Knowledge, Intention to Buy, Purchasing Decision, Returnable Glass Bottling
Scenario Planning of Electricity Needs In Indonesia for The Next Ten Years Wijayanto, Hari Dwi; Sunitiyoso, Yos
Jurnal Manajemen Teknologi Vol 18, No 1 (2019)
Publisher : SBM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (28341.254 KB) | DOI: 10.12695/jmt.2019.18.1.4

Abstract

Abstract. Indonesia as the largest archipelago in the world, has its own challenges in energy supply infrastructure compared with continental countries. According to data from Directorate General of Electricity (2018), the electrification ratio Indonesia until the end of 2017 just around 95,37%. Even more, there are two provinces that have electrification ratio below 70% (NTT 59,85% and Papua 61,94%). Compared with other ASEAN countries, Indonesia's national electrification ratio is still low. The electrification ratio of Thailand and Singapore already 100%. Malaysia and Brunei Darussalam have 99% electrification ratio and Vietnam with electrification ratio reaching 98%. Therefore, at this time the Government seeks to achieve electrification ratio 99,90% in 2019. For that reason, the government is trying to increase electrification ratio by 35.000 MW program. But to realize this, the government must face high uncertainty of the future. So it needed scenario planning approach to prevent unwanted conditions. The purpose of this study is not only to provide an overview of the future situation in the electricity industry and all aspects that may impact on changes in the electricity sector, but also being able to transform from one scenario to another scenario with a better future. There are two main uncertainty factors with the greatest impact that is the level of economic growth and security of primary energy supply to power plant. Then these two factors of uncertainty are used as axis to create four quadrants containing four scenarios that will occur. The four scenarios are Alert Industry, Full of Light Industry, Climbdown Industry, and Blackout Industry.Keywords: Scenario Planning, Electrification Ratio, 35.000 MW Program, Economic Growth, Security of Primary Energy Supply.Abstrak. Indonesia sebagai negara kepulauan terbesar di dunia, memiliki tantangan tersendiri dalam infrastruktur pasokan energi dibandingkan dengan negara kontinental. Menurut data dari Direktorat Jenderal Ketenagalistrikan (2018), rasio elektrifikasi Indonesia hingga akhir 2017 hanya sekitar 95,37%. Terlebih lagi, masih ada dua provinsi dengan rasio elektrifikasi di bawah 70% (NTT 59,85% dan Papua 61,94%). Dibandingkan dengan negara-negara ASEAN lainnya, rasio elektrifikasi nasional Indonesia masih rendah. Rasio elektrifikasi Thailand dan Singapura sudah 100%. Malaysia dan Brunei Darussalam memiliki rasio elektrifikasi 99% dan Vietnam dengan rasio elektrifikasi mencapai 98%. Sehingga saat ini Pemerintah berupaya mencapai rasio elektrifikasi 99,90% pada 2019. Oleh karena itu, pemerintah berupaya meningkatkan rasio elektrifikasi melalui program 35.000 MW. Tapi untuk merealisasikan hal ini, pemerintah harus menghadapi ketidakpastian yang tinggi di masa depan. Sehingga dibutuhkan metode perencanaan skenario untuk mencegah kondisi yang tidak diinginkan. Tujuan dari penelitian ini adalah tidak hanya untuk memberikan gambaran umum situasi masa depan di industri ketenagalistrikan dan semua aspek yang berdampak pada perubahan sektor ketenagalistrikan, namun juga dapat mengubah dari satu skenario ke skenario lain dengan masa depan yang lebih baik. Ada dua faktor ketidakpastian utama dengan dampak terbesar yaitu tingkat pertumbuhan ekonomi dan keamanan pasokan energi primer terhadap pembangkit listrik. Kemudian kedua faktor ketidakpastian ini digunakan sebagai sumbu untuk membuat empat kuadran yang berisi empat skenario yang akan terjadi. Keempat skenario tersebut adalah Alert Industry, Full of Light Industry, Climbdown Industry, dan Blackout Industry.Kata kunci: Perencanaan Skenario, Rasio Elektrifikasi, Program 35.000 MW, Pertumbuhan Ekonomi, Keamanan Pasokan Energi Primer.
Brand equity of team sports towards sponsorship in Indonesian football club Lukman, Syauqy; Nasution, Reza Ashari
Jurnal Manajemen Teknologi Vol 9, No 3 2010
Publisher : SBM ITB

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Abstract

This is a study concerning the result of sports sponsorship where the research focuses on how would a specific construct of Brand Equity would correlate with the sponsorship outcome. The study takes one of the forerunners of professional football (soccer) club as the object. Persib (Persatuan Sepakbola Indonesia Bandung), a football club which resides in Bandung. Persib has proven to be one of the most prominent football clubs in terms of business, fans, and professionalism. Each home game are watched by a minimum number of 40,000 spectators, and the company itself, PT. PBB (Persib Bandung Bermartabat, Inc.) has managed to generate a yearly income of approx. 12 Billion Rupiahs, income which is considered as the largest from a professional football club in Indonesia.The study is aimed to discover how the construct of BETS (Brand Equity of Team Sports) would influence the Sponsorship Outcome. Questionnaires were distributed to 403 fans of Persib Bandung, whom are ssociated with Viking community. The study modifies the concept of Bauer, et al. (2005) that applies the concept of Consumer Based Brand Equity from Keller (1993), and also the concept of Sponsorship Outcome (SO) from Gwinner and Swanson (2003). BETS is divided into four dimension; Awareness, Product-Related Attributes, Non Product-Related Attributes, and Brand Benefits. For the football context, each dimension is measured according to the characteristics of a football club. Product-related attributes consists of Athletic success, star player(s), coach, and management. Sponsorship Outcome is measured by; Sponsor recognition, attitude toward sponsor, sponsor patronage, and satisfaction with sponsor. The research would focus on observing SO on the context of general sponsorship of Persib, Honda, and PT. Daya Adira Mustika. The concepts are modified by researcher to fit research context. This study introduces a simpler construct to measure BETS from earlier model of Bauer, et al. And empirical test prove research hypothesis that BETS significantly affect SO using SEM, and dimensions of BETS correlates with SO. Simpler dimensions of BETS proposed by this study can accurately measure BETS, and the research also concluded Honda as the top of mind sponsor of Persib.Keywords: Sponsorship, Sports Marketing, Brand Equity, Structural Equation Modeling, Brand Equity of Team Sports, Sponsorship Outcome, Sport Sponsorship Marketing.
Supply Chain and Quality Management Practice: Its Impact on Competitive Advantage and Firm Performance (Study on Small and Medium Enterprises at West Java) Subhan, Ali; Putro, Bramantiyo Eko
Jurnal Manajemen Teknologi Vol 16, No 3 (2017)
Publisher : SBM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (9358.547 KB) | DOI: 10.12695/jmt.2017.16.3.1

Abstract

Abstract. Small and Medium Enterprises (SMEs) play an important role in encouraging economic growth of West Java. However, the contribution of SMEs is still small due to the lack of competitiveness of SME products. Competitiveness and weak SME performance can be enhanced by supply chain management and quality management practices. This study focuses on supply chain management and quality management practices that are mutually casual, competitive advantage and firm performance and the role of moderation of company age in SMEs in West Java. The purpose of this study is to determine the effect of supply chain management and quality management practices on competitive advantage either partially or simultaneously and its impact on firm performance, and how the role of moderating variable company's age in moderating the relationship between competitive advantage and firm performance. The unit of analysis in this study is the Small and Medium Enterprises business located in West Java region with a sample size of 200 business units. To test the model of the research empirically tested using structural equation modeling (SEM) with the help of LISREL 8.70. The results of this study indicate that the implementation of supply chain management and quality management are done simultaneously provide a great impact for increasing competitive advantage as well as firm performance. The role of corporate age moderation is very small in strengthening the relationship between competitive advantages with firm performance on SMEs in West Java.Keywords: Supply chain management practice, quality management practice, competitive advantage, firm performance, firm ageAbstrak. Usaha Kecil dan Menengah (UKM) berperan penting dalam mendorong pertumbuhan perekonomian Jawa Barat. Akan tetapi kontribusi UKM masih kecil dikarenakan kurangnya lemahnya daya saing produk UKM. Daya saing dan performa UKM yang lemah dapat ditingkatkan oleh supply chain management dan quality management practices. Penelitian ini fokus pada supply chain management dan quality management practices yang saling kasual, keunggulan bersaing dan kinerja perusahaan serta peran moderasi umur perusahaan pada UKM di Jawa Barat. Tujuan penelitian ini adalah untuk mengetahui pengaruh supply chain management dan quality management practices terhadap keunggulan bersaing baik secara parsial maupun simultan dan dampaknya terhadap kinerja perusahaan, serta bagaimana peranan variabel moderating umur perusahaan dalam memoderasi hubungan antara keunggulan bersaing dan kinerja perusahaan. Unit analisis dalam penelitian ini adalah usaha Industri Kecil dan Menengah yang berada di wilayah Jawa Barat dengan ukuran sampel sebanyak 200 unit usaha. Untuk menguji model penelitian maka dilakukan pengujian secara empirik menggunakan structural equation modeling (SEM) dengan bantuan LISREL 8.70. Hasil penelitian ini menunjukan bahwa penerapan manajemen rantai pasokan dan manajemen kualitas yang dilakukan secara bersamaan memberikan dampak yang besar bagi peningkatan keunggulan bersaing maupun kinerja perusahaan. Peran moderasi umur perusahaan sangat kecil dalam memperkuat hubungan antara keunggulan bersaing dengan kinerja perusahaan pada UKM di Jawa Barat.Kata kunci: Manajemen rantai pasokan, manajemen kualitas, keunggulan bersaing, kinerja perusahaan, umur perusahaan
The Role of Emotion in Elimination of Contribution and Collaboration Dilemma in Citarum River Basin Problem Putro, Utomo Sarjono; Siallagan, Manahan; Novani, Santi; Utomo, Dhanan Sarwo
Jurnal Manajemen Teknologi Vol 8, No 2 2009
Publisher : SBM ITB

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Abstract

The purposes of the current research are to identify, analyze and simulate the dynamics of interaction and conflicts among agents using drama theory in Citarum river basin problem. To accomplish these purposes, we crate a simulation model that combine drama theory and emotional state model (PAD model). Drama theory was adopted because it able to describe dilemmas and paradox arising from rational goal seeking behavior. It also provides us with rigorous analytical and computational tools for conflict analysis. Our previous model was able to recognize and solve confrontation dilemmas, i.e., persuasion and rejection dilemma among the agents. In this paper, we propose an enhanced simulation model that is able to recognize and solve collaboration dilemmas (trust dilemma) among the agents. In order to obtain some fruitful suggestions for encouraging agent’s collaboration, we product agent-based simulation using SOARS (Spot Oriented Agent Role Simulator).Keywords: Agent based Simulation, Negotiation, Dilemma, Drama Theory, Emotion
Adopsi dan Penerapan Kompetensi Kecerdasan Emosi dalam Proses Rekrutmen dan Seleksi Fresh Graduates Wijaya, Monika Ayu; Rupidara, Neil Semuel
Jurnal Manajemen Teknologi Vol 14, No 2 (2015)
Publisher : SBM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (9099.145 KB) | DOI: 10.12695/jmt.2015.14.2.2

Abstract

Abstrak.Kecerdasan emosi telah diargumentasikan sebagai determinan yang kuat bagi kesuksesan di tempat kerja. Penelitian-penelitian empiris juga telah memberikan bukti-bukti pendukung. Untuk menbangkan pengetahuan tentang kecerdasan emosi dari hasil-hasil penelitian sebelumnya, studi ini berfokus pada proses bagaimana perusahaan mengadopsi kecerdasan ke dalam sistem rekrutmen dan seleksinya. Penelitian ini bertujuan untuk memahami: 1) arti penting kecerdasan emosi sebagaimana yang dipersepsi oleh pelaksana rekrutmen dan seleksi, 2) alasan-alasan perusahaan memasukkan kecerdasan emosi ke dalam kriteria rekrutmen, dan 3) jenis instrument seleksi yang digunakan untuk mengukur kecerdasan emosi dalam merekrut dan menyeleksi fresh graduates. Ini adalah penelitian kualitatif, yang terutama didasarkan pada wawancara yang dilakukan pada delapan peserta Satya Wacana Job Fair ke-21. Studi ini menunjukkan bahwa kecerdasan emosi telah dipandang penting dan diimplementasikan dalam proses-proses rekrutmen dan seleksi fresh graduates. Kata kunci: kecerdasan emosi, fresh graduate, penelitian kualitatif, rekrutmen, seleksi.Abstract. Emotional intelligence has been argued as a strong determinant of job-related success. Empirical research has also provided supporting evidence. Extending previous research, this study focuses on the process how companies adopting emotional intelligence into their recruitment and selection system. This study aimsto understand (1) perceived importance of emotional intelligence according to recruitment and selection people, (2) reasons companies include  emotional intelligence into recruitment criteria, and (3) types of selection instrument used to measure emotional intelligence in the recruitment and selection of fresh gradutes. This is a qualitative research, mainlybased on interviews with eight participant of 21st SWCU Job Fair. This study shows that emotional intelligence has been considered important and implemented in the recruitment and selection process of fresh graduates.Keywords: emotional intelligence, fresh graduate, qualitative research, recruitment, selection
How does collaborative inventory management make progress? Simatupang, Togar Mangihut
Jurnal Manajemen Teknologi Vol 2, No 1 2003
Publisher : SBM ITB

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Abstract

Collaborative inventory management (CIM) has revolutionized electronics, textile, apparel, and grocery industries. An intriguing question is how far does the movement of CIM challenge the traditional practice of inventory management? This paper illustrates how to expose and challenge flawed assumptions of traditional inventory management. It also proposes a collaborative replenishment process that consists of a cyclic process of tactical planning, execution, and control. The proposed scheme makes it possible for the chain members to apply collaborative inventory management. The paper also outlines directions for future research.Keywords: inventory management, supply chain collaboration, logistics, theory of constraints
Beberapa indikator pengkontribusi kreativitas dan inovasi yang menentukan kompetensi kewirausahaan di usaha kecil Sya'roni, Deden A. Wahab; Sudirham, Janivita Joto
Jurnal Manajemen Teknologi Vol 11, No 1 (2012)
Publisher : SBM ITB

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Abstract

Pengusaha yang bergerak di usaha kecil cukup banyak menghasikan produk-produk hasil kreatif. Namun demikian, keberadaan usaha kecil tumbuh tidak menentu. Banyak usaha kecil yang tidak mampu bertahan lama dan mudah mengalami kebangkrutan. Kemampuan usaha kecil untuk mampu bertahan dan cukup berhasil dipengaruhi beberapa faktor dalam kewirausahaan, diantaranya kreativitas dan inovasi. Studi ini berusaha melihat beberapa indikator dari kreativitas dan inovasi yang membentuk kompetensi kewirausahaan dan dapat membantu keberlanjutan usaha kecil. Studi ini difokuskan pada usaha kecil yang potensial di wilayah Jawa Barat. Metode yang dipakai adalah metode survei. Analisis dilakukan dengan Stuctural Equational Modeling (SEM). Hasil analisis menunjukkan beberapa indikator yang mengkontribusi kreativitas diantaranya adalah nilai intelektual dan artistic, minat, peduli pada pencapaian pekerjaan dalam mencapai keunggulan, ketekunan, pemikiran mandiri, dan toleransi terhadap keraguan.Adapun indikator-indikator yang mengkontribusi inovasi diantaranya mengkreasikan produk baru, mengkreasikan proses, pengembangan produk, perbaikan proses serta penambahan sentuhan kreatif dengan duplikasi dan pemaduan faktor produksi serta metode baru.

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