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INDONESIA
Jurnal Ekonomi
Published by SEAN INSTITUTE
ISSN : 23016280     EISSN : 27219879     DOI : https://doi.org/10.54209
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi [p. ISSN 2301-6280, e. ISSN 2721-9879] is a peer-reviewed journal published Half times a year (June, and December) by SEAN Institute. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts in the various topics include, but not limited to, functional areas of Accountancy, Business management, Capital market, Economic History, Applied Economics, Business and Finance, Environmental Economics and Ecology, Islamic economics, Health Economics, Fiscal Economy Monetary Economics, Political Economy, Economic management, Operational management, Human Resource Management, Financial management, Marketing Management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,386 Documents
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Brand Equity PT Pos Indonesia (Persero) Purba, Desima Fitriani; Franky Okto Bernando
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

The purpose of this study is to examine the brand equity of Pos Indonesia. The researchers employed descriptive analysis techniques, including interval class ranges and data processing through means, range, and mean differences. This study employed a sample of 200 customers of Pos Indonesia in Jakarta. The data was collected by distributing questionnaires using Google Forms. The purpose of this research was to examine brand equity, specifically focusing on four dimensions: brand awareness, brand perceived quality, brand association, and loyalty. Brand refers to the unique identity and reputation of a product or company. Brand loyalty is the tendency of customers to choose and support a certain brand above others consistently. The descriptive analysis of the brand equity condition of the Pos Indonesia Main Branch Office yielded an overall mean score of 3.66. This score indicates that all consumers agreed in perceiving the company's brand equity. Starting from the highest, the brand association dimension reveals the outcomes of each level. The top dimensions of brand equity in the brand association dimension are brand association (3.86), perceived quality (3.81), and brand awareness (3.75). Customers perceive these three aspects as aligning with the three dimensions of brand equity. Additionally, brand loyalty, which scored 3.23, was perceived by customers as strongly indicating their loyalty towards Pos Indonesia. This research is constrained by the fact that it only includes postal users residing in the DKI Jakarta region. This research is expected to serve as a benchmark for future studies and offer valuable insights for organizations to shape their policies and explore alternative solutions. 
The Influence of Financial, Service, Operations and Human Resources Aspects on Company Performance Using the Balanced Scorecard Method at PT. Adhya Tirta Batam Hendrik Gomar Sinaga
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

The Directorate General of Human Settlements, Ministry of PUPR who took over the function of the Drinking Water Supply System Development Support Agency (BPPSPAM) as a regulator or organizer of the Drinking Water Supply System (SPAM) throughout the territory of the Republic of Indonesia has implemented the Balanced Scorecard as a Performance Measurement Tool covering Financial, Service, Operations and Human Resources aspects of all PDAMs and other private drinking water companies that obtained concessions from the Government to meet the requirements of quality, quantity and continuity of drinking water supply system services to the community. The object of research is at PT Adhya Tirta Batam (ATB), the data studied is secondary data from financial statements. The data is analyzed by multiple regression analysis using the SPSS program. As a result, the research proves that all independent variables together have a significant effect on variable Y. The simultaneous test results show that the sig column. 0.000 < 0.005 level of significant (a). Partial test results show that the aspects of finance, service, operations and human resources partially have a significant effect on company performance, with sig. 0.000 < t table 0.05. The Adjusted R Square result obtained in this study is 0.895, which means that the ability of financial, service, operation and HR variables to explain the effect of company performance results is 89.5%, while the remaining 10.5% can be explained by other variables outside of this study.
The Impact Of Service Quality & Dining Atmosphere Towards Customer Satisfaction At Authentic Restaurants In Tangerang Goeltom, Vasco Adato H.; Juliana , Juliana; Angelina , Jacklyn; Tandra , Jane Keisya; Valencia, Vallery; Sianipar, Rosianna
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

This study aims to test and analyze the effect of Service Quality and Dining Atmosphere on Customer Satisfaction at Authentic Restaurants in Tangerang. The sampling technique in this study includes non-probability sampling where the sampling in this study is not random and is aimed specifically at the population specifically at customers who have visited one of the three Authentic Restaurants in Tangerang. This study took a sample of 157 respondents. The method applied in this research is descriptive quantitative method, and the data collected from respondents is analyzed using the SmartPLS application The results in this study show that: (1) Service Quality has a positive effect on Customer Satisfaction, (2) Dining Atmosphere has a positive effect on Customer Satisfaction.
Strategy To Improve The Operation And Maintenance Performance Of Irrigation Networks For Water-Using Farmers (P3A) In The Pekan Dolok Irrigation Area, Sub-District. Dolok Masihul, District, Serdang Bedagai Wardi, Eko Pramasto; T Sabrina; Nuradi, T Erry
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

Field problems that occur in the Operation and Maintenance of irrigation networks are obstacles for the Water-Using Farmer groups and the relevant Government in improving the effectiveness of irrigation Operation and Maintenance performance which need to be followed up immediately. This research is quantitative research with a SWOT analysis approach. Using the total sampling method with a total of 85 respondents consisting of all members of the Water User Farmers. The research results were proven to have proven validity and reliability with rtable = 0.1796. Analyzed using SWOT (Strength, Weakness, Opportunity, Threat). The results of the SWOT matrix conclude that the performance of Water User Farmers has not been effective in the Operation and Maintenance of Irrigation Networks, as well as conclusions regarding 4 strategies to maximize its effectiveness, namely: (1) Involve all members of Water User Farmers without exception in all activities held by the User Farmer group. Water and programs held by related agencies such as construction and maintenance of irrigation network facilities. (2) Involve local communities around the Irrigation Network Operation and Maintenance area in the construction of irrigation network facilities so that they also feel they can benefit from the government program. Use craftsmen from them and not use craftsmen from other areas. (3) Form a security team consisting of members of the Water Using Farmers group without exception to resolve the problem of unilateral water monopoly by several individuals. (4) Hold regular events involving the parties involved, namely members of Water-Using Farmers, local communities and related agencies so that good communication patterns and a sense of belonging between each other are established.
The Effect Of Work Life Balance And Organizational Commitment On Turnover Intention With Job Satisfaction As Mediation Variable Permatasari, Fanny; Sugiarto, Agus
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

This study aims to determine the effect of work-life balance and organizational commitment on turnover intention with job satisfaction as a mediator in the study of PT BPR BKK Boyolali. The sample technique in this study uses cluster sampling, which is a method based on area or cluster. This study used a sample of 125 respondents. The data collection technique in this study used a questionnaire distributed via Google Form. This study uses data analysis techniques carried out by the Partial Least Square (PLS) method using SmartPLS version 3.0 software. This study shows different results from previous studies with the addition of a new variable, namely job satisfaction as a mediating variable. The results showed that work-life balance has no effect on turnover intention, organizational commitment has a negative effect on turnover intention, work-life balance has a positive effect on job satisfaction, organizational commitment has a positive effect on job satisfaction, job satisfaction has no effect on turnover intention, job satisfaction does not mediate the effect of work-life balance on turnover intention, job satisfaction does not mediate the effect of organizational commitment on turnover intention. Then the limitations in this study are the characteristics of employees in terms of age and certain length of service. Therefore, it is hoped that future researchers can add other variables and expand the research object to different fields and agencies
Analysis Of The Influence Of Islamic Marketing Ethics On Customer Satisfaction At Padang Padang Restaurant Morning Afternoon Ilham Arydani; Mohammad Bintang Pamuncak
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

This study aims to determine the application of Islamic marketing ethics to customer satisfaction of RM Pagi Sore in the Bogor area. The sample in this study were consumers of RM Pagi Sore. The research method used is the descriptive quantitative method. The sample was taken from 70 respondents using the purposive sampling technique. Hypothesis testing using multiple linear regression analysis methods with SPSS version 22. The results of the analysis show that Islamic marketing ethics positively and significantly influence customer satisfaction. This finding highlights the importance of applying Islamic ethical principles in marketing strategies to increase customer satisfaction in the restaurant industry. The managerial implications emphasize the need for restaurants to strengthen values such as Al-Siddiq (true, honest), Al-Amanah (trusted, credible), Al-tabligh (communicative, transparent), Al-fathanah (intelligent, professional) towards the environment in every aspect of its operations to build sustainable customer trust and loyalty.
Analysis Of Factors Affecting The Amount Of People's Business Credit Loans In Lubuk Pakam District, Deli Serdang Regency, North Sumatra Province Muhammad Rum Lubis; Reza Nurul Ichsan; Lukman Nasution; Venny Fraya Hartin Nst; Diana Lubis
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

The objective of this study was to examine the influence of business tenure, collateral, number of family dependents, customer age, and the presence of an internal control system on bank credit lending practices. The methodology utilized was a quantitative approach, utilizing primary data sources, namely, information obtained directly from the first source. The sample size for this study was 133 respondents, all of whom were customers of KUR loans. A random sampling technique was employed to select the sample, with data collection carried out using a questionnaire. A Structural Equation Modeling with Partial Least Squares (SEM-PLS) approach was then used to analyze the data, with the results of this process then processed through the Smart PLS tools. This entailed examining both the results of the Measurement Model Analysis Test (outer model) and the Model Analysis Test (inner model). The findings revealed a negative association between business tenure and credit lending, with no impact on credit lending. Collateral demonstrated a positive and statistically significant impact on credit lending. Conversely, the number of dependents exhibited a negative correlation with credit lending. Furthermore, customer age demonstrated an inverse association with credit lending, with no impact. The internal control system, however, exhibited a positive and statistically significant influence on credit lending.
Intensity of Fixed Assets and Supplies to the level of OPD (Regional Government Organization) Income of Central Sulawesi Province in 2022 and 2023 Tahawa, Bahran
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

The aim of this research is to examine the effect of fixed asset intensity and inventory intensity on Central Sulawesi Province OPD Revenue in 2022 and 2023. This research uses a sample of fixed asset, inventory and regional income data in the financial reports of 40 OPDs in Central Sulawesi Province from 2022 to 2023. Data processing was carried out using SPSS. The hypothesis was tested using multiple linear regression. The research results show that there is a significant negative influence between Fixed Asset Intensity and OPD income. Apart from that, inventory asset intensity has no effect on OPD income.
The Influence Of Financial Literacy, Financial Self-Efficacy, And Income On Financial Management Behaviour In Micro Businesses In Bandung Kulon Sub-District Bandung City Lestari, Gina Tri; Ridwan, Ridwan
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

This study evaluates the influence of financial literacy, financial self-efficacy, and income on financial management behavior among Micro, Small, and Medium Enterprises (MSMEs) in Bandung Kulon, Indonesia. Despite the crucial role of MSMEs in bolstering the economy, challenges in effective financial management persist, often exacerbated by limited financial literacy, fluctuating income levels, and low financial self-efficacy. Using a quantitative descriptive and verificatory approach, the research employs a sample of 162 micro-enterprises to analyze the data collected through surveys and in-depth interviews. Validity and reliability tests confirm the accuracy and consistency of the measurement instruments, utilizing Pearson correlation coefficients and Cronbach's Alpha respectively. Further statistical analyses include regression, with classical assumption tests such as the Kolmogorov-Smirnov test for normality, and tests for multicollinearity and heteroscedasticity ensuring the robustness of the regression model. The results indicate significant statistical relationships where financial literacy and financial self-efficacy positively impact financial behavior, while the influence of income did not show a significant effect. These findings suggest that enhancing financial knowledge and confidence among MSME owners can lead to better financial practices, crucial for the sustainability and growth of their businesses. This study contributes to the formulation of targeted strategies to improve financial management capabilities among MSMEs in Indonesia.
Factor Analysis Of Product Quality, Service Quality, And Corporate Image Towards Customer Loyalty Through Customer Satisfaction On CV Vins Cahaya Sukses Customers In Pekanbaru Wilbert Roderick Tanaldo; Yanuar Dananjaya; Oliandes Sondakh
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

The results obtained by product quality has a significant effect on ap customer satisfaction, service quality has a significant effect on customer satisfaction, corporate image has a significant effect on customer satisfaction, product quality has a significant effect on customer loyalty, service quality has a significant effect on customer loyalty, corporate image has a significant effect on customer loyalty and customer satisfaction has a significant effect on customer.

Page 193 of 239 | Total Record : 2386

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