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INDONESIA
Jurnal Ekonomi
Published by SEAN INSTITUTE
ISSN : 23016280     EISSN : 27219879     DOI : https://doi.org/10.54209
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi [p. ISSN 2301-6280, e. ISSN 2721-9879] is a peer-reviewed journal published Half times a year (June, and December) by SEAN Institute. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts in the various topics include, but not limited to, functional areas of Accountancy, Business management, Capital market, Economic History, Applied Economics, Business and Finance, Environmental Economics and Ecology, Islamic economics, Health Economics, Fiscal Economy Monetary Economics, Political Economy, Economic management, Operational management, Human Resource Management, Financial management, Marketing Management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,391 Documents
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MARKETING MANAGEMENT STRATEGY; CHALLENGES AND SOLUTIONS IN THE DIGITAL ERA Zet Ena; Fitria Sari; Darmawanto Darmawanto; Irsyad Kamal; Ariyanto Masnun
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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Abstract

This research examines the analysis of good marketing management strategies, challenges, and solutions in the digital era. The research used in this research is a qualitative research which is described descriptively. Various sources were processed in this study such as books, research results, journals, and research articles. In this study, it was explained that the challenges and opportunities for marketing businesses that rely on digital applications are currently felt to be very diverse and complex. The pattern of spending on basic needs and shopping has changed due to the ease of using the internet for shopping and the existence of online services. Digital-based marketing for a profitable and sustainable business is proven to face many challenges and opportunities. The problem is that not all business people and customers understand and can apply technology, while the opportunity is that digital technology applications can innovate business marketing efforts efficiently, effectively, and productively. In addition, the role of digital marketing on the financial performance of several organizations and the implications of digital transformation models have been identified as the most important aspects.
SELECTION OF MARKETING STRATEGIES THROUGH ONLINE MARKETING PLATFORMS FOR MSMES Gordius Ago; Bayu Bayu; Trie Hierdawati; Imam Prawiranegara Gani; Ni Luh Ketut Ayu Sudha Sucandrawati
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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Abstract

Online marketing is one of the most common ways MSMEs to improve sales of their products or services in the current digital era. Choosing the appropriate marketing approach through online platforms can aid MSMEs in expanding their customer reach, enhancing their contact with consumers, and enhancing their client loyalty. However, MSMEs must also select the most effective marketing plan to promote sales of their products or services. SMEs frequently struggle to increase sales and expand their businesses, but this challenge may be addressed with the correct marketing approach. This research was undertaken with the objective of examining the selection of marketing strategies for micro, small, and medium-sized enterprises (MSMEs) that utilize online platforms in the marketing process to facilitate sales transactions. The research method employs a qualitative approach based on a literature review. The research results are presented in the form of a study about online platforms that are appropriate for MSMEs, as well as decisions that MSMEs can make when evaluating various marketing strategies, knowing the best way to attract consumer attention, and identifying the most effective online platform for MSMEs.
IMPROVING FINANCIAL LITERACY THROUGH TEACHING MATERIALS ON MANAGING FINANCE FOR MILLENNIALS Markus Asta Patma Nugraha; Vivid Violin; Samuel PD Anantadjaya; Nurlia Nurlia; Arkam Lahiya
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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Abstract

Financial literacy is essential for the younger generation since it enables them to effectively manage their resources and attain their long-term financial objectives. Therefore, young people should acquire financial management knowledge and incorporate it into their daily life. Therefore, the project intends to equip the millennial age with an awareness of financial literacy through website-based digital teaching materials that can be easily accessed online by the younger generation. Quantitative techniques, such as questionnaires, are used to collect data on the financial literacy of young respondents, particularly college students. The results of the study are freely accessible digital teaching materials on financial literacy, the content of which consists of 15 digital book page views; each material is tailored to the needs of respondents in terms of understanding financial literacy and the benefits of financial management management and planning savings and investment knowledge
MARKETING COMMUNICATION AS A FORM OF MSME DIGITAL LITERACY IN SUMEDANG REGENCY Instianti Elyana; Fera Nelfianti; Nurzalinar Joesah; Rini Martiwi; Eulin Karlina
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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Abstract

The government is currently stepping up its support for the digital literacy movement in the hopes that its citizens will become not just tech-savvy but also digitally literate and able to exercise responsible behavior when using digital tools. Micro, Small, and Medium-Sized Businesses (MSMEs) in the Sumedang area are among the primary audiences for this initiative. To help micro, small, and medium-sized enterprises (MSMEs) compete on a larger scale and expand their customer base, marketing communications are being digitized. Therefore, the goal of this research is to examine MSMEs' use of digital marketing communications as a form of digital literacy. To better understand the phenomenon under investigation, this study employs a qualitative strategy and descriptive methods of analysis. Based on the findings of this research, the MSME Digital Literacy Development is implemented through the utilization of social media due to its low cost, high efficiency, and high effectiveness. Constructing content, databases, and promotional materials contributes to the growth of digital literacy. The use of social media for marketing purposes has the potential to expand the target audience beyond what could be attained through traditional channels of communication..
INTENTION TO USE DIGITAL BANK: ROLE OF PERCEIVED EASE OF USE, CUSTOMER KNOWLEDGE, SERVICE QUALITY, AND SYSTEM SECURITY Andrianto Prasetya Nugroho; Etty Zuliawati Zed; Fitri Syakila
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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Abstract

The purpose of this study is to evaluate the factors affecting the intention to use digital banking on Jenius application users. Empirical studies were conducted to determine the effect of perceived ease of use, customer knowledge, service quality, and system security on the intention to use Jenius digital bank. Data were collected from 100 users of Jenius digital bank. The analysis result show that: (1) perceived ease of use has no effect on the intention to use the service; (2) customer knowledge has no effect on the intention to use the service; (3) service quality has a positive effect on the intention to use toward the service; (4) system security has a positive impact on intention to use toward the service. Service quality and system security are essential for further attention, considering that digital banks carry out almost all of their operations digitally without physical branches. Perceived ease of use, customer knowledge, service quality, and system security are able to explain intention to use Jenius digital bank by 80,2%.
EFFECTIVE LEADERSHIP AND GOOD GOVERNANCE: STUDIES ON THE IMPLEMENTATION OF REGIONAL AUTONOMY Deni Nurcahya
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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Abstract

This study aims to find out about the effectiveness of leadership and good governance that occurs in regional autonomy where in this case the leadership factor has a very strategic and important role in creating a government that is characterized and supported by the principles of good governance so that the existence of local government can be utilized properly. the best. In essence, the administration of regional government has undergone very fundamental changes since the enactment of Law No. 12 of 2008 and was finally replaced by Law No. 23 of 2014 concerning Regional Government. This study uses descriptive analysis as a research method, using a qualitative approach, and the results of this study reveal that, in simple terms, indicators in assessing the progress of the implementation of regional autonomy in regional government must be based on several important aspects including (1) regional economic aspects , namely the development carried out is development that stimulates economic growth in local communities. Then regional autonomy must be able to synergize with aspects of public service, where in this context, it must be assessed how close the regional government is to the community, which is reflected in open, efficient and effective public service matters. In addition, the implementation of regional autonomy requires the realization of governance Good governance in principle encourages regional heads to develop leadership that is more transparent and accountable, as well as conditions various steps of bureaucratic reform.
SUNDANESE VALUES IN THE IMPLEMENTATION OF GOOD GOVERNANCE Tedi Sukmana Harun
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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Abstract

Culture in an organizational system can be understood as the result of a leader or creator, who defines a certain domain, which is therefore acceptable to certain target groups. Leaders can be said to act as founders of a culture, which will accommodate the rules, values, beliefs and perceptions of the groups involved. the transformation of local cultural values in every work culture communication activity will certainly produce a new product, especially in creating a good governance system. And if the concept is actually successfully implemented properly and effectively, it is certain that public services in an area will run according to the desired target. Good governance will be created if the communication that is built is carried out effectively. That is, the system is run on the basis of compatibility between the sender of the message and the informant as the recipient of the message. In essence, the concept of good governance will create prosperity among the people, one of which is through collective agreements and a strategically structured work system. In this case the application of the concept of good governance combined with local wisdom values was able to present several new breakthroughs, especially in the world of bureaucracy in Indonesia. For example, as was done by the Purwakarta and Bandung Regency governments where the two regions succeeded in elaborating Sundanese values in their governance system, even though it required struggle and support from various parties in carrying it out, the application of the concept of culture and a good governance system could be a new solution. especially for regions that are trying to create a new service in their government system.
GOOD GOVERNANCE FOR GOVERNMENT MANAGEMENT IN TASIKMALAYA REGENCY Wasdi Wasdi
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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Abstract

Building the concept of good governance is changing the way things work in a government environment and making the attitude of the government more accountable to play a role in creating a new system that is generally useful. The concept of good governance arises because of dissatisfaction with the performance of the government which has been believed to be the organizer of public affairs. Implementing good governance practices can be done in stages according to the capacity of the government, civil society, and market mechanisms. One of the strategic choices for implementing good governance in Indonesia is through the provision of public services. This research is a type of qualitative research, namely a method that focuses on open communication with selected sources and collecting data through conversation. In addition, qualitative research is also often referred to as the naturalistic research method because the research is carried out in natural conditions (natural setting). The results of this study explain that the concept of good governance that is applied to the process of internal supervision and regional financial administration in the Tasikmalaya district has a very simultaneous influence. Because basically regional financial administration is part of the elements that can support the realization of good governance. In addition, the better and more effective internal supervision is carried out (direct superiors, DPRD, regional inspectorate) it will have a positive impact in supporting the realization of good governance in every government institution in Tasikmalaya Regency.
SOCIAL MEDIA INFLUENCER IMPLEMENTATION ON CONSUMER PURCHASE INTEREST Eliyanti Agus Mokodompit; Hardi Fardiansyah; Leny Yuliyani
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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Abstract

Technology, such as social media apps, has made communication and relationship building easier. The use of influencers is one of the actors that contributes to the success of digital marketing platforms such as social media. Effective marketing entails keeping products in the forefront of consumers' minds so that they will choose to purchase the products offered. The goal of this research is to determine how digital marketing uses social media influencers to influence consumer purchasing behavior. According to the AISAS flow, micro-influencers, macro-influencers, and mega-influencers can create interesting content that sways the interests of a large number of consumers. The number of likes and comments on influencer accounts can indicate how interested followers are in the account. Influencers can also convey various types of promotions via their visual style and personal language. This is demonstrated by the use of interesting photography and copywriting. The potential for affected netizens to search for products (search), buy products (action), and leave product reviews is obvious, which can have an impact on companies that can promote their products to influencers. Important Instagram statistics and trends for 2022, for example, advertisers could reach 1.440 billion Instagram users in July 2022, ranking it as the world's fourth most 'active' social media platform. Instagram restricts its platform to people aged 13 and up, so knowing that 45.8 percent of the eligible audience in Indonesia is using Instagram in 2022 is useful. As a result, influencer marketing is quickly becoming one of the most popular marketing strategies for influencers, as they can present posts that promote brand image and characteristics, which have a significant impact on consumers.
THE INFLUENCE OF STOCK TRADING VOLUME AND COMPANY SIZE ON STOCK PRICE VOLATILITY IN IDX80 BANKING COMPANIES DURING THE COVID-19 PANDEMIC Eko Putra; Mahdahleni Mahdahleni; Mia Muchia Desda
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

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Abstract

This study was conducted to determine the effect of stock trading volume and company size on stock price volatility in IDX80 Banking Companies during the Covid-19 Pandemic. The place and time of the author's research was carried out on banks listed on the Indonesia Stock Exchange starting from 2020 to 2021. The population of this study was a banking company listed on the IDX in 2020 and 2021. The sample in this study used the sampling technique, namely Purposive Sampling. The results of the study found that the results of the analysis with panel data regression, namely Y = 17.49811 + 0.552606 - 0.853274 showed that the Stock Trading Volume had a positive effect of 0.552606 and not significant at 0.6997 > 0.05. The technique used is panel data regression. The results showed that: (1) Stock trading volume had a positive and insignificant effect on stock price volatility. (2) Firm size has a negative and significant effect on stock price volatility. (3) Stock trading volume and firm size have a positive and significant effect on stock price volatility.

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