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Moestopo International Review on Social, Humanities, and Sciences (MIRSHuS)
Published by Universitas Prof. Dr. Moestopo
ISSN : -     EISSN : 27759601     DOI : https://doi.org/10.32509/mirshus.v1i1.4
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
We thank God, the Almighty, who gives us the ability to develop science and technology, one of which is to increase the number of researches whose results can be published and read by the wider community, according to the needs of each problem, especially the issues that have a scientific basis, primarily Social, Humanities and Science, also other issues have come to the fore. In this case, Universitas Prof. Dr. Moestopo (Beragama) has published scientific papers of the research results of lecturers and students and scientific observers in the publication of an international journal with the name "Moestopo International Review on Social, Humanities, and Sciences" (MIRSHuS).
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 105 Documents
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COMMUNICATION OF LOCAL WISDOM ON RAIN PROTECTION THROUGH PLANT MEDIA IN BARABAI Hayat, Muzahid Akbar; Ayuni, Risa Dwi; Mardiana
Moestopo International Review on Social, Humanities, and Sciences Vol. 4 No. 1 (2024)
Publisher : Universitas prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/mirshus.v4i1.67

Abstract

The purpose of this study is to analyze the motives for using chili peppers and taro leaves as a rain-deterring plant medium, the process and patterns of communication and how to preserve the tradition as local wisdom communication in the Kahakan Village community, Barabai. The type of research used is a qualitative research method with a phenomenological study approach. Data collection techniques use observation, interview and documentation methods. The results showed that the motive for using chili peppers and taro leaves as a medium for rain warding plants is a tradition of previous parents who are considered as intermediaries and not against religion. The communication process of rain deterrence rituals in the form of symbols in the form of chilies and taro leaves which are interpreted according to the nature of the two plants, namely spicy or hot and waterproof, the ritual process is accompanied by reading basmallah, shalawat and prayer. Communication patterns use symbols of chili peppers and taro leaves where the meaning is generally understood by the local community. The way to preserve this tradition is by introducing it to their children’s generation through stories and inviting them persuasively to participate in the rain deterrence ritual when there is a celebration in the community.
THE STRATEGY OF UNILEVER'S CORPORATE SOCIAL RESPONSIBILITY 6.0 IN BUILDING CORPORATE PERSONAL BRANDING Kusuma, Ema; Barus, Imelda; Pranawukir, Iswahyu
Moestopo International Review on Social, Humanities, and Sciences Vol. 4 No. 1 (2024)
Publisher : Universitas prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/mirshus.v4i1.68

Abstract

The aim of the research is to find out the Corporate Social Responsibility (CSR) 6.0 strategy implemented by the Unilever company in building corporate personal branding. The research approach uses descriptive qualitative with a case study method to describe how Unilever is committed to CSR 6.0 and how this impacts the company's image. The data consists of documentation studies, including: Unilever's sustainability reports, company publications and related articles and research, followed by observations. The research results show that the CSR 6.0 concept is the substance of communication management carried out by Unilever in building personal branding. In fact, the CSR 6.0 concept has had an impact on Unilever's strong corporate personal branding. As for the implementation of communication, the CSR 6.0 strategy is the content of a sympathetic communication management message that Unilever has seven pillars of CSR 6.0 targets: 1) Health and Welfare, 2) Environmental Impact Reduction, 3) Social Inclusion, 4) Empowerment of Farmers and Ranchers, 5) Protection Human Rights, 6) Food and Nutrition Security, 7) Community Engagement.
THE EFFECT OF GREEN MARKETING AND BRAND IMAGE TOWARD PURCHASE DECISIONS ON SENSATIA BOTANICALS PRODUCTS IN JAKARTA Sollu, Yolanda; Hendratmoko
Moestopo International Review on Social, Humanities, and Sciences Vol. 4 No. 1 (2024)
Publisher : Universitas prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/mirshus.v4i1.70

Abstract

Environmental issues have become a major focus in many countries, including Indonesia, where pollution, climate change, and biodiversity loss are significant challenges. The increasing public awareness of the negative impact of environmental issues companies like Sensatia Botanicals to implement green marketing strategies. The purpose of this study is to examine the effect between green marketing and brand image toward purchase decisions on Sensatia Botanical products in Jakarta. The research method used is quantitative research method. The number of respondents in this study were 150 respondents, namely consumers who have purchased Sensatia Botanicals products who live in Jakarta. The sampling technique was non-probability sampling using a questionnaire containing several statements and given to research subjects online using the google form format. The analysis method uses Multiple Linear Regression Analysis with the SPSS 26 program. The study's result demonstrates that there is a significant and positive effect between green marketing toward purchase decisions on Sensatia Botanicals products in Jakarta, and there is a significant and positive effect between brand image toward purchase decisions for Sensatia Botanicals products in Jakarta.
STUDY IN THE POTENTIAL OF CHEMICAL COMPOUNDS OF ROSELLA FLOWER (HIBISCUS SABDARIFFA LINN) EXTRACT AS A PREVENTION OF RELAPSE AFTER ORTHODONTIC TREATMENT Kusparmanto, Farhany Sefina; Pakpahan, Evie Lamtiur; Yuditha, Solva; Kusparmanto, Lukas
Moestopo International Review on Social, Humanities, and Sciences Vol. 4 No. 1 (2024)
Publisher : Universitas prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/mirshus.v4i1.71

Abstract

In dentistry, we can correct malocclusion and malposition by moving the teeth with orthodontic treatment. After the orthodontic treatment is done there’ll still be a possibility of relapse. Relapse is when the teeth return to their original position before the orthodontic treatment was done. The prevalence of relapse after orthodontic treatment is still quite high. Relapse prevention can be achieved through the use of mechanical devices but, they have some limitations. Natural materials can be used as an alternative as the prevention method that can prevent the relapse from happening. Roselle extract contains chemical compounds that have the potential to prevent relapse after the orthodontic treatment is done. To observe the potential of chemical compounds in roselle flower extract as a relapse prevention method after orthodontic treatment. This research was a laboratory experiment. The research phase began with the extraction of rosella flowers (Hibiscus sabdariffa Linn), then continued with the second stage, namely the phytochemical screening of rosella flowers (Hibiscus sabdariffa Linn) using the color reaction method. The phytochemical tests showed that the roselle flower extract contains chemical compounds such as flavonoids, tannins, and saponins. Conclusion: The roselle flower extract contains chemical compounds such as flavonoids, tannins, and saponins, which have anti-inflammatory and antioxidant properties, making it potentially effective in preventing relapse after orthodontic treatment.
EVALUATING IMPLEMENTATION OF E-GOVERNMENT PUBLIC SERVICES IN DKI JAKARTA TOWARDS A SMART CITY USING THE CIPP AND KIRKPATRICK EVALUATION MODEL Pakpahan, Roy Tumpal
Moestopo International Review on Social, Humanities, and Sciences Vol. 4 No. 1 (2024)
Publisher : Universitas prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/mirshus.v4i1.86

Abstract

This study evaluates the implementation of the E-Government program in DKI Jakarta using the CIPP (Context, Input, Process, Product) evaluation model and the Kirkpatrick model. The CIPP evaluation results indicate that the E-Government program has successfully integrated various public services into a digital system aligned with the Regional Medium-Term Development Plan (RPJMD). The program requires ongoing investment in information technology infrastructure and training for civil servants, as well as increased participation from various government agencies and the public. The product evaluation results show improved government transparency and accountability, making it easier for the public to access public services and government policy information. The evaluation using the Kirkpatrick model shows positive results at every evaluation level, with users providing positive feedback on e-government services, increased understanding, adoption of digital services, and significant long-term impacts on operational efficiency, transparency, and public satisfaction. However, this study also identifies challenges that need to be addressed, such as technology infrastructure gaps, digital literacy among the public, and data security and privacy issues. Addressing these challenges will optimize the implementation of E-Government in DKI Jakarta and support the government's vision of an efficient, inclusive, and responsive Smart City.
BUSINESS PLAN ANALYSIS OF HEALTHYLE Ramadhani, Siti Aulia; Aziz, Fauzan; Arief, Mochammad Muminto
Moestopo International Review on Social, Humanities, and Sciences Vol. 4 No. 2 (2024)
Publisher : Universitas prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/mirshus.v4i2.64

Abstract

Catfish is a popular and affordable fishery product enjoyed by many. Healthyle, which stands for Healthy Lele, was established in 2023 to sell instant frozen catfish products, including ready-to-fry catfish and catfish katsu. These products are made from catfish farmed according to Good Fish Farming Practices (CBIB) and are halal certified. The catfish farming operation began in 2021. This study aims to analyzing Healthyle's marketing and operational strategies. This research uses data collection techniques carried out is secondary data. The result of this study is Healthyle's business plan highlights the need for comprehensive analysis to refine marketing and operational strategies. Despite a broad market for catfish in Jabodetabek and West Java, Healthyle’s marketing remains traditional and underutilized. The pricing is competitive, and the supply chain for raw materials is secure, suggesting that enhancing marketing efforts could significantly improve sales performance.
THE IMPACT OF THE "PEKAN GAWAI DAYAK" CULTURAL EVENT ON TOURISTS' DECISION TO VISIT PONTIANAK CITY Natasha, Cindy; Facrureza , Dewanta
Moestopo International Review on Social, Humanities, and Sciences Vol. 4 No. 2 (2024)
Publisher : Universitas prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/mirshus.v4i2.72

Abstract

This study aims to determine the impact of the "Pekan Gawai Dayak" cultural event on tourists' decision to visit Pontianak City. The research uses a quantitative approach with a causal relationship type of study. The subjects of this research are limited to tourists who attended the 37th Pekan Gawai Dayak Pontianak event in 2023. Data collection techniques include the use of questionnaires. Data analysis techniques use correlation tests with the help of SPSS software version 25. Based on the research results, several conclusions can be drawn, First, the Spectacularisation dimension has a significant partial influence on the Decision to Visit, as indicated by a t-value of 2.335 > t-table (1.98) and a significance value of 0.022 < 0.05. Second, the Theme dimension does not have a significant partial influence on the Decision to Visit, as indicated by a t-value of 1.276 < t-table (1.98) and a significance value of 0.205 > 0.05. This means that respondents did not consider the theme of the Pekan Gawai Dayak event when deciding to attend the event. Third, the Immersion and Participation dimension has a significant partial influence on the Decision to Visit, as indicated by a t-value of 2.324 > t-table (1.98) and a significance value of 0.022 < 0.05. Fourth, the "Pekan Gawai Dayak" cultural event has a positive and significant simultaneous influence on tourists' Decision to Visit Pontianak City, as indicated by an F-value of 10.809 > F-table (2.70) and a significance value of 0.000 < 0.05. Furthermore, the coefficient of determination indicates that the cultural event influences 53.6% of tourists' decision to visit Pontianak City, while the remaining 46.4% is influenced by other factors not examined in this study.
PERSONALITY DEVELOPMENT THROUGH INNATE TRAITS AND ENVIRONMENT IN ISLAMIC PSYCHOLOGY Rismanto, Firman
Moestopo International Review on Social, Humanities, and Sciences Vol. 4 No. 2 (2024)
Publisher : Universitas prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/mirshus.v4i2.73

Abstract

This study examines the impact of innate (nature) and environmental (nurture) factors on human psychological development, using the Quran and Hadith as foundational perspectives. The research employs a literature review, collecting data from books, journals, and other sources. The process involves identifying the main topic, using keywords to search academic databases, selecting quality literature, analyzing findings, and compiling results. The study reveals that while Allah SWT has meticulously designed human nature, individuals are shaped by genetic and environmental influences. Parents or caregivers significantly affect personality, behavior, and beliefs. The Quran and Hadith emphasize recognizing one’s nature, practicing gratitude, and following Allah's teachings to maintain faith and knowledge. Ultimately, humans are entrusted with the responsibility to fulfill their purpose in seeking Allah’s pleasure through worship and righteous living. Therefore, awareness of nature, knowledge, and practices in accordance with His teachings are fundamental to achieving the life purpose desired by Allah SWT.
WHY DOES HOMELESS GOVERNANCE IS NOT WORKING IN LOCAL GOVERNMENT? Alifa, Ripdah; 'Arif, Alma
Moestopo International Review on Social, Humanities, and Sciences Vol. 4 No. 2 (2024)
Publisher : Universitas prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/mirshus.v4i2.76

Abstract

The number of homeless in Tangerang Regency is the highest in Banten province, so a government commitment is needed to control the high number of homeless in Tangerang Regency. This study aims to identify and describe the factors that cause the governance of homelessness prevention in Tangerang District not to be optimal by using the constructivism paradigm that relies on qualitative data with an inductive approach. The data analysis technique used is thematic analysis with the coding method. The results of the study illustrate that the governance of homeless control in Tangerang Regency is still not running optimally. There are several factors affecting the homelessness governance is not working, namely the lack of human resources, lack of infrastructure, and lack of accredited LKSA by the Ministry of Social Affairs. The concept of governance is needed in controlling vagrancy so that the government plays a role in involving other actors in realizing good governance.
THE ROLE OF 4OCEAN IN CLEANING UP OF MARINE DEBRIS IN BALI IN 2022-2023 Ramadhony, Farid; Suryani, Irma
Moestopo International Review on Social, Humanities, and Sciences Vol. 4 No. 2 (2024)
Publisher : Universitas prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/mirshus.v4i2.77

Abstract

The garbage piled up in the ocean can be caused by household waste and increasing marine tourism and shipping activities. The increase of marine debris is an international case because it has impacted the global climate crisis resulting in the damage of marine ecosystems. Those large impacts caused by pollution in the ocean prompted many parties to make regulations regarding the marine debris crisis. In carrying out its project, 4ocean cleans up the garbage by transporting it from rivers, coasts, and the ocean, then brings it to the land and processes it into recycled products. The 4Ocean teams work using environmentally friendly equipment. 4Ocean cleans the ocean by removing around one million pounds of garbage every month. This project can help the government tackle the marine waste crisis. The method used in this research is a literature study where the author collects data through previous writings and searches for data from the internet. This research aims to look at the role of international organizations as one of the actors in international relations in dealing with the waste crisis.

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