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International Journal of Education, Social Studies, And Management (IJESSM)
Published by Lembaga Peduli Pengembangan Pendidikan Indonesia
ISSN : -     EISSN : 27754154     DOI : https://doi.org/10.52121/ijessm.v1i2
Core Subject : Education,
Education Other
The International Journal of Education, Social Studies, and Management (IJESSM) is an interdisciplinary publication of original research and writings on education that publishes articles in journal form to an international audience of educational researchers. This journal aims to provide a forum for scientific understanding of the fields of education, social and management and play an important role in promoting the accumulation of knowledge, values, and skills that are transmitted from one generation to another; and to make the methods and content of evaluation and research in education available to teachers, administrators, students, faculty and research workers. This journal covers a wide range of topics, including, social, curriculum, management science, educational philosophy and educational approaches, etc.
Arjuna Subject : Umum - Umum
Articles 604 Documents
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Can Education Level and Work Environment Affect Employee Performance ? Hazmin, Gulam; Arifuddin, Hernita; Erdiansyah, Wahyu; Prasetyo, Adi; Muchran, Murniady
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i2.376

Abstract

Organizations require human resource management, or HRMs, which serves the purpose of increasing productivity through employee optimization at every level. Since employees are the main component of production, the performance of the organization is greatly influenced by them. The performance of employees serves as a measure of an organization's success in public service, particularly in government institutions. This study emphasizes the significance of the work environment and educational level in influencing the performance of employees at the Mallawa Sub-District Office in Maros Regency. The results indicate that a favorable work environment has been proven to enhance employee performance. Furthermore, employees with higher levels of education tend to perform their tasks more effectively. The positive relationship between these variables indicates that improving the work environment and investing in education are important steps towards enhancing the quality and performance of the workforce. Previous studies have indicated that education and work environment are crucial factors for employee performance. Therefore, supporting further education and providing a conducive work environment are crucial for the success of the company.
Analysis of Coffee Shop Digital Marketing Strategy through Social Media to Increase Product Sales Achmad, Gusti Noorlitaria; Elizabeth, Elizabeth; Ridwan, Mochamad; Noorfitri, Karin Cetta Putri; Sofiansyah, Agus
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i2.377

Abstract

This research aims to analyze coffee shop digital marketing strategy through social media to increase product sales. The approach in this investigate may be a quantitative approach. The population in the study was 30 Coffee Shops in Medan City. Samples were taken randomly from as many as 30 Coffee Shops in Medan City. Theory testing in this inquire about path analysis. Theory testing in this inquire about path analysis. The research results show that digital marketing strategy has a significant effect on social media in Coffee Shops in Medan City. Digital marketing strategy has a significant effect on increase product sales in Coffee Shops in Medan City. Social media has a significant effect on increase product sales in Coffee Shops in Medan City. Digital marketing strategy has a significant effect on increase product sales through social media in Coffee Shops in Medan City.
Effect of Emotional Intelligence on Employee Performance in Gen Z Ekasari, Silvia; Haji, Wachyu Hari; Ishak, Olfin; Nurdiani, Tanti Widia; Wulansari, Murwani
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i2.378

Abstract

This research aims to analyze effect of emotional intelligence on employee performance in Gen Z. This sort of investigate is affiliated investigate. The population in this study is Gen Z who are working in Indonesia. Based on these considerations, the number of research samples is 100 Gen Z who are working in Indonesia. Data analysis in this study using simple regression analysis. The results show that emotional intelligence has significant effect on employee performance in Gen Z.
Digital Media Marketing Strategy to Increase Car Sales Dharmawan, Donny; Hidayat, Ahmad Rifqi; Nurdiani, Tanti Widia; Azlina, Yunidyawati; Haes, Putri Ekaresty
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i2.379

Abstract

The trend in used car prices always depends on market conditions, consumer demand, and also the strength of the product itself. Used car sales can still grow in Indonesia because the car ownership ratio is still low and there is a lot of demand from the first time buyer segment. Therefore, used cars are an option for consumers who want cars at more affordable prices. Indeed, it must be admitted that many certain consumers prefer to choose used cars for certain brands or types for various reasons. This research aims to analyze digital media marketing strategy to increase car sales. This type of research is field research. The research informants were 20 used car sales entrepreneurs in Medan City. The analysis method used in this study is the field qualitative method. Based on the research results show that used car sales businesses in Medan City have implemented a marketing strategy through digital media, which means that it can increase car sales.
Effect of Burnout on Performance of Marketing Employees Anwar, Khoirul; Sutisna, Ade Jaya; Kusnady, Diding; Marthalia, Lia; Dera, Firman
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i2.380

Abstract

Human resources from time to time have always been interesting for researchers because they provide several benefits for companies, employees, and society. This indicates that the existence of human resources in a company has an important role in achieving goals. This research aims to analyze effect of burnout on performance of marketing employees. This research uses a causal research type with a quantitative approach. The population in the study were employees in the marketing field. Samples were taken randomly to answer the hypothesis of 30 respondents. The method of data analysis in this study used simple linear regression analysis. Based on the research results show that burnout has a positive and significant effect on performance of marketing employees.
Effect of Instagram Ads on Consumer Purchase Interest in Skin Care Rudianto, Rudianto; Ekasari, Silvia; Beryansyah, Beryansyah; Purwanti, Purwanti; Munizu, Musran
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i2.381

Abstract

The development of digital media has created innovative changes and opportunities in the field of marketing. If social media is used and used correctly, marketing through social media can clearly reduce marketing costs in the long run. A real example is Instagram advertising, which tends to be cheaper and more effective than other search engine advertising options. Advertisements can be defined as messages that offer a product aimed at the public through an information medium. This research aims to analyze effect of instagram ads on consumer purchase interest in skin care. This type of research is descriptive quantitative research. Population in this think about is the number of consumer purchase interest in skin care as Instagram users. Sample of tests for this consideration is 50 consumer purchase interest in skin care as Instagram users. The data analysis method used simple linear regression analysis. The results show that Instagram ads has significant effect on consumer purchase interest.
Location Quotient Analysis Tourism Support Sector in Lampung Nasrullah, Ade; Ratih, Arivina; Putri, Resha Moniyana
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i2.382

Abstract

This research was conducted to determine, analyze the tourism support sector in districts or cities, and to determine the identification and supporters of the superior tourism support in Lampung Province. Through the location quotient analysis approach in supporting the tourism sector in Lampung province. The data used is the PDRB ADHK data according to a business pitch published by BPS- Statistics Lampung Province as a reference for the Location Quotient analysis. The research Scope of the study includes 15 Regency/cities in Lampung provinces with a research period of 2019-2023. The results show that Bandar Lampung as a city of which has enormous potential in supporting and the superior tourism sectors in Lampung province. In addition, the tourism support sector was identified by the LQ value-based sector was the transportation sector of 1,272: the accommodation and food service activities sector amounted to 3.907, as well as other services activities of 1.835 in 2019-2023 years.
Islamic Perspective And The Public Awareness In Protecting Of Environment Situmorang, Muhajirin Ansori
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i2.383

Abstract

In modern lifestyle in this era ,the environmental problems are still an unresolved issue. Nowdays, there are still few humans who care about efforts to protect and preserve the environment. The Humans as thinking beings should be able to implement their behavior in accordance with religious guidance in preserving the environment. Not only taking advantage of the availability of nature, but also being able to manage it as a mandate from God. The aim of this research is to provide a general description and concept of ecological responsibility in an Islamic perspective that refers to its sources, namely the quran and Hadith. As well as providing data on how the current public awareness in maintaining and preserving the environment. In the Quran, it is explicitly stated that humans have ecological responsibilities. Because the creation of humans in the concept of the quran is as Khalifah on earth, which means the role, duties and responsibilities of humans in managing the earth as a place of life. It is not only Islam that teaches about environmental care. But all religions emphasize ethics towards the environment. One of the biggest factors in the lack of public concern in preserving the environment is the lack of knowledge in ecology, both its roles and responsibilities, as well as the concept of management and its impact.
Student Political Participation in the 2023 Medan State University Elections: (Study at Unimed PPKn Department) Giry, Taufiq Wijaya; Halking, Halking
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i2.385

Abstract

Indonesia is a democratic country. One of the indicators in measuring the level of democracy is political participation. The implementation of political participation in society is in the election of people's representatives. The election process is known as elections. Elections do not only exist in the community, but in the scope of the campus there is also what is known as Pemira. Pemira (General Election) is the biggest democratic party at Medan State University. Just like a country that has a leader as a representative of the people, students also have a high official who acts as a representative of students at both the university and faculty levels. Based on data that suggests that student political participation is low in Pemira 2023, namely 65% of students do not use their voting rights. The purpose of this research is to find out how political participation and what obstacles students experience in Pemira 2023.This type of research is  descriptive research with qualitative research methods. The informants in this study were students in the Civics department, the Pemira committee, and the Vice Dean 3 of FIS. The data used in this research are primary data and secondary data. Data collection techniques using interview techniques, with data collection instruments in the form of interview list sheets, books, journals, diaries, cameras, recording devices and so on. Data analysis used qualitative data analysis through 3 stages, including data reduction, data presentation, and verification/conclusion. The results showed that in Pemira 2023 the level of student political participation was low due to low student curiosity in Pemira and low student interest in becoming contestants in Pemira due to other tasks and student distrust of the organizations offered. The obstacles experienced by students in the 2023 Pemira were related to the low role of the committee in socializing information related to system improvements in the application used for elections, which caused many students to be unable to enter the Pemira application and did not exercise their voting rights.
The Impact of Leadership Change on Adaptation, Work Discipline in Increasing Effectiveness and Efficiency of Services in Tellumpanua Village, Tanete Rilau District, Barru Regency Asriani, Asriani
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i2.395

Abstract

This study aims to evaluate and improve the implementation of Democratic and Effective Village Government in accordance with Law Number 6 of 2014 concerning Villages, especially in Tellumpanua Village. The main focus of this study is to identify inhibiting factors in the implementation of the policy and provide relevant recommendations. The research method used is qualitative research with a case study approach, which involves data collection through in-depth interviews, participant observation, and document analysis. The collected data were analyzed using a thematic analysis approach to identify patterns, themes, and key issues that emerged. The results of the study are expected to provide deeper insight into the challenges faced in implementing village policies and offer practical recommendations to improve and enhance the effectiveness of village government under the applicable legal framework. This study aims to strengthen the implementation of a more democratic village government and use authority effectively, which can ultimately contribute to the development and welfare of village communities.

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