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Fuad Zaini
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International Journal of Education, Social Studies, And Management (IJESSM)
Published by Lembaga Peduli Pengembangan Pendidikan Indonesia
ISSN : -     EISSN : 27754154     DOI : https://doi.org/10.52121/ijessm.v1i2
Core Subject : Education,
Education Other
The International Journal of Education, Social Studies, and Management (IJESSM) is an interdisciplinary publication of original research and writings on education that publishes articles in journal form to an international audience of educational researchers. This journal aims to provide a forum for scientific understanding of the fields of education, social and management and play an important role in promoting the accumulation of knowledge, values, and skills that are transmitted from one generation to another; and to make the methods and content of evaluation and research in education available to teachers, administrators, students, faculty and research workers. This journal covers a wide range of topics, including, social, curriculum, management science, educational philosophy and educational approaches, etc.
Arjuna Subject : Umum - Umum
Articles 604 Documents
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The Influence of Information Technology Adoption on the Financial Performance of Medan City MSMEs Nasution, Ummi Kalsum; Irama, Ova Novi
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i2.396

Abstract

This research was carried out based on phenomena that exist in the city of Medan. shows that there is an increase in the quality of community businesses by using information technology. The number of MSMEs in the city of Medan is a very large number, but not all MSME actors understand how to use technology to support their businesses. Information technology has an influence on increasing sales and income of MSMEs, such as increasing market access, operational efficiency and personalization of services. This research looks at how influential information technology is on the financial performance of MSMEs in the city of Medan. This research obtained data from 3 sub-districts which were used as research samples. if the significance value is <0.05, it means that variable X has an influence on variable Y and if the significance value is >0.05, it means that variable As a result of squaring R from the output, the coefficient of determination (R2) is 0.897, so from this table it can be seen that Information Technology has a good influence on the financial performance of Medan City MSMEs. Keywords: Technology Adoption, MSMEs.
The Effect of Knowledge and Promotion on Customer Interest in Using Services PT. Pegadaian Branch, Parepare City Asriani, Asriani
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i2.397

Abstract

This study aims to determine: The influence of customer knowledge on customer interest in using PT Pegadaian services at the Parepare city branch and to determine the influence of promotion on customer interest in using PT Pegadaian services, both of which greatly influence customer interest. The method used is quantitative and data is obtained by means of questionnaires, interviews and documentation. Data analysis techniques: validity test, reliability test, statistical test and classical assumption test. The results of the study indicate that the influence of customer knowledge partially has a significant effect on customer interest in using PT Pegadaian services and then promotion partially has a significant effect on customer interest in using PT Pegadaian services.
The Effect of Business Risk, Company Size, Investment Decisions, Board Size, Profitability on Capital Structure in Property and Real Estate Companies for the Period 2018 - 2022 Kamaluddin, Natalia Angela; Wijoyo, Amin
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 3 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i3.400

Abstract

This study aims to determine the impact of Business Risk, Firm Size, Investment Decisions, Board Size, and Profitability on Capital Structure in property and real estate sector companies listed on the Indonesia Stock Exchange. This study used a sample of 12 companies during the period 2018 - 2022 with a total of 60 data. In this study there are research methods which include Descriptive Statistics, Classical Assumption Test, Multiple linear regression analysis, T test, F test, and Coefficient of determination. Based on the results of the research analysis, it shows that the business risk, investment decision, and profitability variables have a negative and significant effect on the capital structure. Company size variable have no significant influence on capital structure. While the board size variable has a positive and significant effect on capital structure.
Artificial Intelligence Enhanced Learning Management System: Supporting Merdeka Belajar-Kampus Merdeka (MBKM) at a State University in Indonesia Anisah, Lina; Yawan, Hendri; Marhamah, Marhamah
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 3 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i3.414

Abstract

This research aims to develop an e-learning system integrated with ChatGPT in enhancing students' learning outcomes within the Merdeka Belajar Kampus Merdeka (MBKM). By adopting the Analyze, Design, Develop, Implement, and Evaluate (ADDIE) approach, this study indicates a remarkable 80% satisfaction rate among users of the e-learning platform. Despite focusing on the e-learning development stage and content preparation, there remains an avenue for further investigation, specifically in the realm of classroom action research. The implementation of this e-learning portal stands as a significant milestone in educational technology, emphasizing accessibility, adaptability, and cost-efficiency, offering a durable platform for educational content. User feedback underlines the success of this development, endorsing its continued usage and potential for further advancements. This research not only addresses the immediate effectiveness of integrating ChatGPT into e-learning but also showcases the potential for continual enhancement and the ongoing evolution of educational technologies within the MBKM initiative at Universitas Sembilanbelas November Kolaka.
Analysis of Leading Sectors Supporting Agriculture through the LQ and Shift Share Approaches in Sumatera Khoirunnisa, Icha; Ratih, Arivina; Ciptawaty, Ukhti; Wahyudi, Heru; Murwiyati, Asih
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 3 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i3.420

Abstract

This study analyzes the economic impact of agriculture on Sumatra's regional growth from 2018 to 2022, employing quantitative descriptive methods and data from the Provincial Central Statistics Agency (BPS). By utilizing Location Quotient (LQ), Dynamic Location Quotient (DLQ), and Shift Share (SS) analyses, the research identifies key agricultural sectors contributing to economic development. Results reveal that plantation crops, forestry, fisheries, and agricultural services are significant contributors, with Riau Province showing the highest relative contribution. Cluster analysis categorizes sectors into four groups, with plantation crops and agricultural services in the second cluster. Sumatera Utara and Riau demonstrate stable economic growth. The study suggests enhancing productivity, expanding export markets, and improving infrastructure and innovation for less significant sectors. Future research should explore non-basis sectors and successful case studies to provide deeper insights into sectoral performance and economic impact.
Redefining Da'wah Management Graduate Competencies in Islamic State Universities Sugiharto, Guruh
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 3 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i3.426

Abstract

This study aims to provide a redefinition of the competence of da'wah management graduates. These competencies are rearranged based on the work needs in Hajj and Umrah travel companies. The results of this study indicate that these competencies can be explained through the MTEC model, namely Managerial, Technology, Ethics, and Communication. With this competence, the education and employment sectors can link and match. Thus increasing the absorption of graduates in the job market and making it easier for companies to get quality human resources.
Application of Product Branding to Increase the Effectiveness of MSME Marketing (Mangrove Drinks and Onion Chips) in Kwala Langkat Village Ramadhan, Achmad; Harahap, Ananda Aditya Sari; Lubis, Nurul Amanda Khairani; Andini, Rizka Tri; Sari, Anita Purnama; Aini, Siti
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 3 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i3.431

Abstract

In the era of globalization in marketing communications, there are many strategies that can be used, one of which is product branding, namely the strategy or process of building a unique identity and value for MSME products. So it can be differentiated from other competitors and attract consumer interest. This research article aims to analyze product branding in increasing the marketing effectiveness of MSMEs in Kwala Langkat Village. The results of this research show that the application of logos, slogans and product packaging has a big impact on sales of mangrove drink products and onion chips in Kwala Langkat Village; awareness of the residents of Kwala Langkat Village to play a full role in improving branding on products sold to become products that are ready to compete and attract consumers; Product branding is the right strategy and increases the effectiveness and competitiveness of MSMEs in Kwala Langkat Village.
Strengthening the Local Economy Through Empowering Shrimp Production (Product Packaging Design Ideas) Arlina, Arlina; Prayoga, Hafizh; Hamdani, Hamdani; Lubis, Syifa Aramitha; Andika, Luthfie Budie
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 3 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i3.433

Abstract

UKM (Small and Medium Enterprise-based Terrace) is one of the efforts that plays an important role in the development of the local economy. Especially in the coastal areas of Ivory Coast Village. kecepe shrimp, as the main raw material, have high economic value and large market potential because it is used in various traditional cuisines. . In addition, unique and interesting packaging designs are also one of the attractiveness and innovations for these porch products. The purpose of this study is; a). To find out the materials and process of making shrimp paste kecepe, and b) products. To provide new packaging design innovation. The research method used in this study is descriptive qualitative, with the type of research method, namely the fenomenologis study with the intention of observing and seeing the data directly and the suitability of the situation that occurs. Data collection techniques are carried out with interviews, observations and documentation. The data sources used are primary data, with research subjects, namely home industry players on the porchi and research objects, namely local shrimp products. The data analysis used is data reduction, data presentation and drawing conclusions. The results show that the ingredients and process of making terraces consisting of kecepe shrimp, water and rough salts through the preparation stages of kecepe shrimp, washing, drying, kissing, fermmentasi and printing and packaging. The results also show that compelling and unique packaging designs can increase sales and avoid product claims by irresponsible parties.
Building Inclusive Collaboration: The Impact of Sourcing Channel and Gender on Employee Performance Through Right Placement Tatasari, Titis
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 3 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i3.438

Abstract

This research analyzes how Recruitment Channel and Gender affect Employee Performance with Placement as an intervening variable. This study used a quantitative method design with 34 saturated samples taken from PT. SJI Surabaya, Indonesia. The data collection in this study was primary data, and the instrument used was a self-administered questionnaire addressed to 34 respondents of PT SJI Surabaya, Indonesia, consisting of 4 variables, namely recruitment channel, gender, placement, and employee performance. Data analyses used SEM SmartPLS-3. The results indicate that gender is not a direct determinant of employees' performance, but it affects placement considerably. Placement influences performance significantly and thus might be an intervening variable in the performance-gender relationship. Recruitment channels do not significantly influence either employee performance or placement. Strong points of this study include the application of Organizational Psychology theory to understand the relation of variables, thus giving a sound conceptual framework in the context of the Indonesian Industry. This is a study that will try to provide insight for companies in managing gender diversity and the recruitment process. Results from the present study have highlighted placement into jobs, which should take into consideration the individual characteristics and demands of a particular job and vice versa, while implementing diversity and inclusion management will create a favorable working environment that actually enhances employee performance.
The Influence of Service Quality and Customer Satisfaction on Customer Loyalty of BCA Mobile in Bandar Lampung Rusdiansyah, Muhammad; Wiryawan, Driya; Ramelan, Mudji Rachmat
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 3 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i3.442

Abstract

PT. Bank Central Asia, Tbk, founded in 1957, is one of the largest private banks in Indonesia today with an asset value of 1,408 trillion rupiah with a net profit of 48.6 trillion rupiah. The results of the Bank Service Excellence Monitor (BSEM) survey conducted by Marketing Research Indonesia (MRI) in the 2020-2021 edition produced data that BCA Mobile was ranked second and the 2023-2024 edition was ranked fifth in the 10 best mobile banking performances in Indonesia. The problem in this research is that there has been a decline in BCA Mobile's performance followed by many complaints about the use of the BCA Mobile application, which has become a trending topic on the X social media platform (Twitter). BCA Mobile must attention to this so that customers do not think about looking for alternatives to other mobile banking. The aim of this research is to test whether service quality and customer satisfaction have an influence on BCA Mobile customer loyalty in Bandar Lampung City. This research uses a survey method by distributing questionnaires to 90 respondents via Google Form.  The analytical method used is simple regression using the partial test (t test) and Sobel test with the SPSS 25 application. The results of the research show that the service quality variable and customer satisfaction variable have an influence on the BCA Mobile customer loyalty variable in Bandar Lampung City.

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