Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
MORFAI This journal will publish research articles or studies that are multidisciplinary in nature, including: education, law, health, agriculture, engineering, energy, technology, and social science. This journal is dedicated to explore and socialize many creative and innovative thought who focus in: Humanities: Art, History, Languages, Literature, Music, Philosophy, Religion, Theater, etc. Social Science: Geography, Sociology, Education, Political Science, Law, Policy, Social Review, Arts, History, Philosophy, Anthropology Management: Commerce, Economics, Finance, Accounting, Corporate Governance, Human Resources Management, Marketing Management, Quality Management Training and Development Engineering: Information Technology, Computer Application, Civil Engineering, Machanical Engineering, Chemical Engineering, Electrical Engineering, Physics Medical Science: Medicine, Health, Nursing, Clinical Research, Pharmacy, Pharmaceutical, Pharmacognosy, Pharmacology, Phytochemistry Biology: Botany, Bioscience, Microbiology, Biotechnology, Clinical Biology, Molecular Biology, Biochemistry, Agriculture, Chemistry, Environment and Ecology, Food Science, Nutrition, Plant Science, Entomology, Zoology, Fisheries Physical Education: Sports, Yoga, Physiotherapy, Physiology, Exercise, Health
Articles
2,142 Documents
FROM CSR PROGRAM TO BRAND LOYALTY: SERIAL MEDIATION OF BRAND LEGITIMACY AND CUSTOMER ENGAGEMENT
Senam Agbetossou
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 5 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA
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DOI: 10.5281/zenodo.22023681
Corporate social responsibility (CSR) programs are increasingly used by consumer brands to build durable relationships, yet the mechanisms through which consumers’ perceptions of these programs translate into brand loyalty remain insufficiently explained. This study examines whether brand legitimacy and customer engagement transmit the effect of CSR Program on brand loyalty in the global fast-food restaurant context. Data were obtained from 305 consumers in Bandung, Indonesia, who had purchased from McDonald’s, KFC, or Burger King within the previous six months. The model was tested using partial least squares structural equation modeling (PLS-SEM). CSR Program strongly predicted brand legitimacy (β = 0.714, p < 0.001) and positively predicted customer engagement (β = 0.307, p = 0.001). Brand legitimacy positively influenced customer engagement (β = 0.537, p < 0.001) and brand loyalty (β = 0.455, p < 0.001), while customer engagement positively influenced brand loyalty (β = 0.455, p < 0.001). In contrast, the direct effect of CSR Program on brand loyalty was not significant (β = −0.088, p = 0.162). However, its total effect on brand loyalty was positive and significant (β = 0.551, p < 0.001), supported by significant indirect effects through brand legitimacy, customer engagement, and their serial mediation. The findings demonstrate that CSR Program contributes to brand loyalty primarily through relational mechanisms rather than through a direct effect.
ANALYSIS OF THE EFFECT OF WIND SPEED AND CONIDIUM DENSITY ON EDAMAME LEAF SPOT (CERCOSPORA SP.) IN IMMATURE OIL PALM AREAS
Muhammad Riyan Alparizi;
Guntoro;
Henry Budi Hasibuan
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 5 (2026): Multidiciplinary Output Research For Actual and International Issue
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This study aimed to analyze the effects of wind speed and the number of Cercospora sp. conidia on the severity of leaf spot disease in edamame cultivated in immature oil palm areas. This research used a quantitative approach through field observations, spore trap installation, conidial counting, wind speed measurement, and disease intensity observation. The data were analyzed using multiple linear regression with SPSS. The results showed that the regression model was significant simultaneously, with an F value of 6.218 and a significance value of 0.004. Partially, wind speed had a positive and significant effect on disease severity, with a t value of 3.238 and a significance value of 0.002. Meanwhile, the number of conidia had a positive effect but was not significant at the 5% level, with a significance value of 0.100. The R Square value of 0.228 indicates that 22.8% of the variation in disease severity can be explained by the number of conidia and wind speed. These findings emphasize the importance of environmental factors in the epidemiology of edamame leaf spot disease.
THE INFLUENCE OF EXPOSURE INTENSITY TO @THEINDAHGSHOW CONTENT ON VICTIM-BLAMING ATTITUDES: THE MEDIATING ROLES OF EMPATHY AND THE INTERNALIZATION OF RAPE MYTHS
Rifa Ralinda Azhara;
Sri Wahyuning Astuti
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 6 (2026): Multidiciplinary Output Research For Actual and International Issue
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DOI: 10.5281/zenodo.22662759
Social media, particularly TikTok, has become a primary platform for young women to access narratives surrounding sexual violence. One account that consistently addresses this issue is **@theindahgshow**, which regularly provides educational content from a survivor-centered perspective. However, the influence of exposure to such content on victim-blaming attitudes is not direct; rather, it is mediated by psychological factors such as empathy and the internalization of rape myths. This study aims to examine the effect of the intensity of exposure to TikTok content from **@theindahgshow** on victim-blaming attitudes, with empathy and the internalization of rape myths serving as mediating variables. This study employed a quantitative approach using a survey method involving 400 female active TikTok users. Data were collected through an online questionnaire and analyzed using path analysis. The findings indicate that the intensity of content exposure has a significant negative effect on victim-blaming attitudes (β = −0.425; *p* < 0.001). Furthermore, content exposure has a significant positive effect on empathy (β = 0.453; *p* < 0.001) and a significant negative effect on the internalization of rape myths (β = −0.689; *p* < 0.001). Empathy was found to have a significant negative effect on victim-blaming attitudes (β = −0.294; *p* < 0.001), whereas the internalization of rape myths had a significant positive effect (β = 0.297; *p* < 0.001). The indirect effect analysis revealed that empathy and the internalization of rape myths function as partial mediators in the relationship between the intensity of content exposure and victim-blaming attitudes. These findings suggest that the educational content shared on the TikTok account **@theindahgshow** can reduce victim-blaming attitudes both directly and indirectly by increasing empathy and decreasing the internalization of rape myths. This study contributes to a better understanding of the role of social media in shaping social attitudes toward sexual violence issues in Indonesia.
MEDIA REALISM PERCEPTION AS A MEDIATOR OF THE RELATIONSHIP BETWEEN INSTAGRAM CONTENT EXPOSURE AND THE NORMALIZATION OF OUT-OF-WEDLOCK PREGNANCY
Aurelia Dara Dinanti Darmawan;
Sri Wahyuning Astuti
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 6 (2026): Multidiciplinary Output Research For Actual and International Issue
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DOI: 10.5281/zenodo.22661916
This study is motivated by the phenomenon of continuous exposure to social media content on Instagram, which has become a major force in shaping public perceptions and social norms. Through personalized algorithms and the concept of media realism perception, many users express support for influencers by posting positive comments, liking, reposting, and engaging with content related to premarital pregnancy. This phenomenon became increasingly evident following the viral case involving Erika Carlina, which sparked widespread public debate across digital platforms. This study aims to examine the mediating role of media realism perception in the relationship between Instagram content exposure and the normalization of premarital pregnancy. The study employed a quantitative explanatory approach using a cross-sectional research design. A total of 400 followers of the Instagram account @eri.carl were selected using purposive and convenience sampling techniques. Data were analyzed using descriptive statistics and path analysis with JASP and SPSS version 24. The findings indicate that all proposed hypotheses were supported. Instagram content exposure had a positive and significant effect on the normalization of premarital pregnancy (β = 0.7876) and on media realism perception (β = 0.7605). Media realism perception also had a significant effect and was found to partially mediate the relationship between Instagram content exposure and the normalization of premarital pregnancy. The proposed model explained 68.90% of the variance in the normalization of premarital pregnancy. In the Indonesian context, where religious values and conservative cultural norms remain deeply rooted, media realism perception plays a crucial role by fostering the belief that premarital pregnancy is a realistic and plausible social phenomenon. Over time, this process blurs the boundary between media representations and social reality, thereby contributing to a gradual and subtle shift in societal norms.
ANALYSIS OF SUSTAINABLE COMMUNITY-BASED WASTE MANAGEMENT POLICIES IN THE CITY OF WAIKABUBAK
Timotius Haru Mbaha
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 5 (2026): Multidiciplinary Output Research For Actual and International Issue
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DOI: 10.5281/zenodo.21942070
Waste management in Waikabubak City continues to face various challenges, including increasing waste generation, limited infrastructure, inadequate technology, and low community participation, resulting in suboptimal environmental sustainability. This study aims to analyze the sustainability status of community-based waste management policies and evaluate the operational effectiveness of the existing waste management system. A mixed-methods approach with a descriptive-analytical design was employed. Sustainability was assessed using the Rapid Appraisal for Waste (RapWaste) approach based on Multi-Dimensional Scaling (MDS), while operational effectiveness was evaluated using the Overall Equipment Effectiveness (OEE) method. Primary data were collected through observations, interviews, questionnaires, and focus group discussions, supplemented by secondary data from government reports and policy documents. The results indicate that the overall sustainability index reached 46.21, classifying waste management in Waikabubak City as less sustainable. The institutional dimension achieved the highest score (56.59), whereas the technology dimension recorded the lowest (25.27), highlighting technology as the main priority for improvement. Furthermore, the OEE value of 21.587% indicates that operational effectiveness remains low despite a high availability rate (96.15%), primarily due to limited performance and poor waste processing quality. These findings imply that sustainable waste management requires integrated policy interventions focusing on technological innovation, infrastructure improvement, stronger institutional capacity, community participation, and the implementation of circular economy principles to achieve environmentally sustainable waste management.
THE EFFECT OF ORGANIZATIONAL CITIZENSHIP BEHAVIOR ON EMPLOYEE PERFORMANCE THROUGH JOB SATISFACTION AS A MEDIATING VARIABLE IN THE MINING INDUSTRY AT PT X
Muhammad Chairul Iman Nudin;
Widhiastuti Widhiastuti;
Arumwardhani Nusandari
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 6 (2026): Multidiciplinary Output Research For Actual and International Issue
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DOI: 10.5281/zenodo.22302194
This study aims to analyze the effect of Organizational Citizenship Behavior (OCB) on employee performance through job satisfaction as a mediating variable at PT X Mining Industry. The study employed a quantitative approach using an explanatory research design. The research population consisted of 83 employees, all of whom were included as the sample using a saturated sampling technique. Data were collected through a structured questionnaire measured on a four-point Likert scale. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results indicate that OCB has a positive and significant effect on employee performance (β = 0.326, p = 0.011) and job satisfaction (β = 0.655, p < 0.001). Job satisfaction also has a positive and significant effect on employee performance (β = 0.336, p = 0.002). Furthermore, job satisfaction significantly mediates the relationship between OCB and employee performance (β = 0.220, p = 0.016). These findings suggest that employees' voluntary behaviors that support organizational effectiveness not only enhance employee performance directly but also indirectly by increasing job satisfaction. This study provides practical implications for organizations by emphasizing the importance of fostering a work culture that encourages OCB, strengthening supportive leadership, improving internal communication, and creating a work environment that enhances job satisfaction to achieve sustainable employee performance.
THE EFFECT OF ENVIRONMENTAL, SOCIAL, AND GOVERNANCE (ESG) DISCLOSURE AND PROFITABILITY ON FIRM VALUE IN COAL SUBSECTOR COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE FOR THE 2020–2025 PERIOD
Rani Manik;
Jummaini;
Rico Nur Ilham;
Wardhiah
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 5 (2026): Multidiciplinary Output Research For Actual and International Issue
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DOI: 10.5281/zenodo.21862424
This study aims to examine the effect on Environmental, Social, and Governance (ESG) Disclosure and Profitability on Firm Value in coal subsektor companies listed on Indonesia Stock Exchange (IDX) during the periode 2020-2025. This study employs a quantitative methode using secondary data obtained from annual reports and sustainability reports of the companies. The data were analyzed using panel data regrssion analysis. The sampel consists of 11 companies with 66 observations selected through purposive sampling. The result indicate that partially, Environmental Disclosure has a positive and significant effect on firm value, Social Dicslosure has a negative and significant effect in firm value, while Governance Disclosure and Profitability have no significant on firm value.Then simultaneously, Environmental, Social, and Governance Disclosure and profitability have a positive and significant effect on firm value.
LEGAL RESPONSIBILITY OF CONSTRUCTION SERVICE PROVIDERS TOWARDS CONSUMERS FOR BREACH OF AGREEMENT (DECISION STUDY NUMBER: 740/PDT.G/2019/PN.MDN)
Alisya Yasmin Alka Siregar;
Maswandi;
M. Ridha Haykal Amal
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 5 (2026): Multidiciplinary Output Research For Actual and International Issue
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DOI: 10.5281/zenodo.22660054
The legal relationship between a construction service provider and a consumer arises from an agreement that creates rights and obligations for the parties. In its implementation, default by a construction service provider can cause losses for consumers so that certainty regarding the form of legal responsibility is needed. The formulation of the problem in this study is: (1) how are the legal regulations regarding the liability of construction service providers to consumers for default in an agreement in Indonesia; (2) what are the legal consequences of default committed by construction service providers to consumers; and (3) what is the responsibility of construction service providers to consumers for default in an agreement based on the Medan District Court Decision. This study aims to analyze the legal regulations, legal consequences, and forms of liability of construction service providers to consumers for default based on the Medan District Court Decision. The research method used is normative juridical legal research with a descriptive analytical nature through a literature study of laws and regulations, doctrines, and court decisions. The research results show that the liability of construction service providers for breach of contract is regulated in the Civil Code, Law Number 2 of 2017 concerning Construction Services, Government Regulation Number 22 of 2020 as amended by Government Regulation Number 14 of 2021, and Law Number 8 of 1999 concerning Consumer Protection. Service providers proven to have committed breach of contract are required to be responsible in accordance with the contents of the agreement and the provisions of applicable laws and regulations.
A SIMPLE MANAGEMENT ACCOUNTING MODEL FOR PROCESSED FOOD FARMER GROUPS TO SUPPORT VILLAGE FOOD SECURITY (CASE STUDY: BANDAR SETIA VILLAGE)
Leni Deli;
Putri Nazli;
Nur Anzelina Hrp;
Reza Kurniawan
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 5 (2026): Multidiciplinary Output Research For Actual and International Issue
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DOI: 10.5281/zenodo.21873761
This study aims to develop a simple management accounting model for food processing farmer groups in Bandar Setia Village to support village food security. Many farmer groups lack manual financial record-keeping, fail to separate business and personal finances, and lack structured financial reporting, thereby hindering effective planning and decision-making. The study employs a qualitative descriptive approach with a case study design involving 80 members of food processing farmer groups in Bandar Setia Village. Data were collected through observation, interviews, document analysis, and focus group discussions (FGD). The results indicate that financial record-keeping practices are inconsistent and rely solely on memory, making it difficult to monitor costs, determine product prices, and evaluate business performance. Based on these findings, a simple management accounting model was designed, incorporating cash receipt and expenditure recording (via a general cash book), production cost calculations, cost of goods manufactured calculations, and pricing guidelines. The proposed model is practical, easy to implement using accessible language, and tailored to the specific needs and capabilities of the farmer groups. Implementation of this model is expected to improve financial management, support managerial decision-making, enhance business sustainability, and strengthen village food security through more effective management of local food resources.
THE POSITION OF DIGITAL FORENSICS AS EVIDENCE IN LAW ENFORCEMENT OF CRIMINAL VIOLATIONS COPYRIGHT IN THE CYBER DOMAIN
Windy Anggraini;
M. Citra Ramadhan;
Azwir Agus
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 5 (2026): Multidiciplinary Output Research For Actual and International Issue
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DOI: 10.5281/zenodo.22025561
This study discusses the position of digital forensics as evidence in law enforcement of copyright infringement crimes in the cyber realm. The formulation of the research problem is: (1) What is the role of digital forensics in the criminal evidence system in Indonesia? (2) What are the legal challenges in utilizing digital forensics to uncover copyright infringement on the Internet? and (3) How effective is digital forensics in supporting the legal evidence process for copyright crimes committed online? This study uses a normative juridical research type with a descriptive-analytical nature, through a literature study of primary, secondary, and tertiary legal materials. The analysis is carried out using a statutory approach and a conceptual approach to examine relevant regulations, doctrines, and legal theories. The results of the study indicate that digital forensics has an important role in proving copyright infringement, despite legal challenges related to its validity, procedures, and application. This study provides a normative overview of the position of digital forensics and its contribution to law enforcement in the digital era.