Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
MORFAI This journal will publish research articles or studies that are multidisciplinary in nature, including: education, law, health, agriculture, engineering, energy, technology, and social science. This journal is dedicated to explore and socialize many creative and innovative thought who focus in: Humanities: Art, History, Languages, Literature, Music, Philosophy, Religion, Theater, etc. Social Science: Geography, Sociology, Education, Political Science, Law, Policy, Social Review, Arts, History, Philosophy, Anthropology Management: Commerce, Economics, Finance, Accounting, Corporate Governance, Human Resources Management, Marketing Management, Quality Management Training and Development Engineering: Information Technology, Computer Application, Civil Engineering, Machanical Engineering, Chemical Engineering, Electrical Engineering, Physics Medical Science: Medicine, Health, Nursing, Clinical Research, Pharmacy, Pharmaceutical, Pharmacognosy, Pharmacology, Phytochemistry Biology: Botany, Bioscience, Microbiology, Biotechnology, Clinical Biology, Molecular Biology, Biochemistry, Agriculture, Chemistry, Environment and Ecology, Food Science, Nutrition, Plant Science, Entomology, Zoology, Fisheries Physical Education: Sports, Yoga, Physiotherapy, Physiology, Exercise, Health
Articles
1,727 Documents
<![CDATA[THE INFLUENCE OF HIGH SCHOOL STUDENTS’ COMMUNICATION WHILE USING ARTIFICIAL INTELLIGENCE ON INDEPENDENT LEARNING PROCESSES IN BANJARBARU CITY, SOUTH KALIMANTAN (A CASE STUDY ON THE USE OF CANVA AND CHATGPT) ]]>
<![CDATA[Mardiana]]>;
<![CDATA[Muzahid Akbar Hayat]]>;
<![CDATA[Ahmad Riduan]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/morfai.v5i2.3714
<![CDATA[Abstract The development of Artificial Intelligence (AI) technology has had a significant impact on the field of education, particularly in supporting students’ independent learning processes. In this digital era, Senior High School students in Banjarbaru City have begun to utilize AI-based tools, such as ChatGPT and Canva, to assist them in completing assignments and understanding material more efficiently and flexibly. In using AI, students' communication skills play a crucial role in determining the effectiveness of their interactions with the technology, especially in delivering accurate commands or prompts. This research employed a quantitative approach with a correlational method to examine the influence of students’ communication when using AI on their independent learning processes. The data were analyzed using simple linear regression with hypothesis testing (t-test), supported by SPSS version 26. Findings revealed that the t-count was 9.455, with a regression coefficient (β) of 0.221 and a significance level (ρ) of 0.00. These results indicate that the independent learning process variable had a significance value of 0.00 < 0.05, meaning that the independent variable (students’ communication using AI) significantly influenced the dependent variable (independent learning process). The communication variable showed a moderate significant influence of 19.5% on the independent learning process of Senior High School students in Banjarbaru City, as indicated by the R Square value of 0.195. The remaining 80.5% is influenced by other variables not included in this study. Overall, the hypothesis testing confirmed that students’ communication when using AI has a moderate significant effect on their independent learning process.]]>
<![CDATA[THE INFLUENCE OF PERSUASIVE COMMUNICATION ON THE INSTAGRAM ACCOUNT OF MOP (MOTHER OF PEARL) BEAUTY ON CONSUMER BUYING INTEREST ]]>
<![CDATA[Devi Amelia Putri]]>;
<![CDATA[Danang Trijayanto]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/morfai.v5i2.3741
<![CDATA[This study aims to measure the influence of persuasive communication by influencers on @mop.beauty's Instagram account on consumer buying interest. In the digital era, social media has become the main tool in marketing beauty products. The study used a quantitative approach with an online survey method to 100 respondents who were followers of the account. The Elaboration Likelihood Model (ELM) theory is used to analyze the persuasion process through central and peripheral pathways. The results of the study showed that persuasive communication had a positive and significant influence on consumer buying interest, with a contribution of 64.8%. The most influential factors include the communicator's credibility, emotional appeal, and delivery style in visual content. These findings confirm the importance of effective communication strategies in shaping purchase intentions on social media.]]>
<![CDATA[THE INFLUENCE OF PERSUASIVE COMMUNICATION OF TIKTOK SHOP LIVE SHOPPING BRAND AMBASSADOR GLAD2GLOW ON BUYING INTEREST ]]>
<![CDATA[Oktavia Sri Wahyuni]]>;
<![CDATA[Danang Trijayanto]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/morfai.v5i2.3743
<![CDATA[The purpose of this study is to analyze how consumers' interest in buying Glad2Glow skincare products is influenced by brand ambassadors and persuasive communication strategies used in TikTok live shopping. This study uses a quantitative methodology by surveying 100 active TikTok users in Papanggo Village, North Jakarta, aged 17 to 34 years. Each item in the research instrument is valid and reliable, according to the results of the validity and reliability test. Persuasive communication strategies, brand ambassadors and buying interest are strongly and significantly correlated, according to Pearson's correlation research. Both independent factors significantly influence buying interest, according to multiple linear regression analysis, with persuasive communication strategies having the greatest influence.]]>
<![CDATA[COMMUNICATION IDENTITY WITHIN THE CASUAL FASHION ENTREPRENEUR COMMUNITY IN WEST JAVA AS A FORM OF PERSONAL BRANDING ]]>
<![CDATA[Zane Rose Alfirda Kharomi Handoyo]]>;
<![CDATA[Indra Novianto Adibayu Pamungkas]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/morfai.v5i2.3745
<![CDATA[This study aims to identify and analyze the communication identity formed within the casual fashion entrepreneur community in West Java and its contribution to building personal branding. A qualitative descriptive approach was employed, utilizing in-depth interviews with casual fashion entrepreneurs who are part of local creative communities. The primary theory used is the Communication Theory of Identity (CTI) by Michael Hecht, alongside the concept of personal branding from David Aaker, which encompasses five dimensions of individual brand character. The results show that the four layers of CTI (personal, enacted, relational, and communal) emerge simultaneously and intertwine in the entrepreneurs' communication processes. The findings also indicate that authenticity, consistency, emotional engagement, and community collaboration are the key strengths in forming a credible and impactful self-image. Through the exploration of each identity layer, this study confirms that communication is a central element in the formation of personal branding. Personal identity is manifested through a relaxed yet professional demeanor; enacted identity is evident in warm interactions and openness; relational identity is formed by maintaining personal character while adapting to social relationships; and communal identity is demonstrated through collaboration, product representation, and active participation in the community. These findings expand the understanding that personal identity is not only formed individually but also collectively through consistent communication practices within the business community. This study enriches the literature on communication identity in the context of the creative industry and provides a foundation for developing community-based personal branding strategies.]]>
<![CDATA[THE INFLUENCE OF COMPETENCE, DISCIPLINE, AND WORK MOTIVATION ON JOB SATISFACTION AND AFFECTIVE COMMITMENT OF SCHOOL ADMINISTRATION STAFF (TAS) AT SENIOR HIGH SCHOOLS IN SE SUNGGAL DISTRICT, DELI SERDANG REGENCY ]]>
<![CDATA[Nurhamida]]>;
<![CDATA[Yohny Anwar]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/morfai.v5i2.3746
<![CDATA[This study aims to analyze the influence of: (1) competence on job satisfaction; (2) discipline on job satisfaction; (3) work motivation on job satisfaction; (4) competence on affective commitment; (5) discipline on affective commitment; (6) work motivation towards affective commitment; (7) job satisfaction with affective commitment; (8) job satisfaction in moderating competence on affective commitment; (9) job satisfaction in moderating discipline on affective commitment; and (10) job satisfaction in moderating work motivation on affective commitment to School Administrative Staff in Senior High Schools in Sunggal District. The research population was School Administrative Staff in Senior High Schools in Sunggal District with a sample of 136 people. The research method is a quantitative method with Smart-PLS analysis. The results of the study concluded: (1) the influence of the competency variable on job satisfaction was 27.1%; (2) the influence of the discipline variable on job satisfaction was 26.5%; (3) the magnitude of the influence of the work motivation variable on job satisfaction was 34.8%; (4) the influence of the competency variable on affective commitment is 12.5%; (5) the influence of the discipline variable on affective commitment is 71.4%; (6) the influence of the work motivation variable on affective commitment is 26.5%; (7) the magnitude of the influence of the job satisfaction variable on affective commitment is 16.6%; (8) the influence of the competency variable on affective commitment with job satisfaction moderation is 11.8%; (9) the influence of the discipline variable on affective commitment with job satisfaction moderation is 11.7%; and (10) the influence of the work motivation variable on affective commitment with job satisfaction moderation is 12.3%. Overall, the results of the study show that affective commitment is influenced by competency, discipline, and work motivation on job satisfaction by 74.0%; while the remaining 26.0% is determined by other factors.]]>
<![CDATA[THE IMPLEMENTATION OF DIGITALIZATION ON EMPLOYEE PERFORMANCE MODERATED BY EMPLOYEE ENGAGEMENT AT THE GENERAL BUREAU OF THE REGIONAL SECRETARIAT OF NORTH SUMATRA PROVINCE ]]>
<![CDATA[Yusuf T. Lubis]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/morfai.v5i2.3748
<![CDATA[This study aims to determine the effect of digitalization implementation on employee performance moderated by employee engagement in the General Bureau of the Regional Secretariat of North Sumatra Province (Setdaprovsu). The North Sumatra Provincial Government, particularly in the General Bureau of the Setdaprovsu, has begun implementing a digital-based work system. This is done to be in line with the central government and other provinces that have already used digital technology. Digitalization is expected to make work faster, more efficient, and improve employee performance. However, some older employees find it difficult to use modern technology. A lack of understanding of digital systems makes it difficult for them to adapt. Therefore, it is important to determine whether the implementation of digitalization truly has an impact on employee performance, and whether employee engagement in their work can help in facing this challenge. This research method uses a quantitative approach by distributing questionnaires to 76 employees of the General Bureau of the Setdaprovsu as respondents online using Google-form. Then the data obtained will be converted into numbers with a Likert Scale which aims to find the effect of the independent variables on the dependent variable and intervening variables, then processed using the Smart-PLS (Partial Least Squares) Statistics application. Based on the analysis, it can be concluded that the implementation of digitalization has a positive impact on employee performance. This indicates that the higher the level of digital technology utilization in the workplace, the greater the effectiveness and efficiency of employee performance. Furthermore, employee engagement has been shown to positively moderate the relationship between digitalization and employee performance. Therefore, the influence of digitalization on performance will be stronger if employees are highly engaged with their work.]]>
<![CDATA[THE EFFECT OF COMPENSATION AND TRAINING ON WORK MOTIVATION WITH INDIVIDUAL CHARACTERISTICS AS A MODERATING VARIABLE AT PT PLN (PERSERO) UP3 PEMATANG SIANTAR ]]>
<![CDATA[Rahmat Sihombing]]>;
<![CDATA[Mesra B]]>;
<![CDATA[Muhammad Isa Indrawan]]>;
<![CDATA[Kiki Farida Ferine]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/morfai.v5i2.3753
<![CDATA[This study aims to analyze the effect of compensation and training on work motivation with individual characteristics as moderating variables at PT PLN (Persero) UP3 Pematang Siantar. Work motivation is an important aspect in improving employee performance and organizational effectiveness, where compensation and training are seen as two main factors influencing it. Individual characteristics such as age, education, and work experience are assumed to strengthen or weaken the relationship. The research method used is quantitative with the Partial Least Square (PLS) approach to test the structural model. The research sample was 93 respondents who were employees in the customer service unit. The research instrument has met the validity and reliability tests, with outer loadings values above 0.70 and composite reliability above 0.90. The results show that compensation, training, and individual characteristics have a positive and significant effect on work motivation. However, individual characteristics do not play a significant role as moderating variables in strengthening the effect of compensation and training on work motivation. The R² value of 0.733 indicates that 73.3% of the variation in work motivation can be explained by this research model. These findings indicate that the management of PT PLN (Persero) UP3 Pematang Siantar needs to pay attention to providing quality compensation and training as a strategy to increase work motivation, even though individual characteristics do not significantly strengthen the relationship.]]>
<![CDATA[IMPLEMENTATION OF DIGITAL TRANSFORMATION TO IMPROVE THE QUALITY OF LAND SERVICES ]]>
<![CDATA[Lulus Yuswardono Prasetyanto]]>;
<![CDATA[Sudarmo]]>;
<![CDATA[Rino Ardhian Nugroho]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/morfai.v5i2.3777
<![CDATA[Digital transformation at the National Land Agency (BPN) is a strategic response to demands for faster, more transparent, and accountable public services. This study aims to identify the forms of digital transformation that have been implemented and the challenges faced in their implementation. The method used was a literature review of ten relevant recent scientific journals. The results show that the BPN's digital transformation includes electronic land certificates, electronic mortgages, the Touch My Land public service application, land archive digitization, strengthening the digital competence of civil servants (ASN), an electronic queuing system, and service integration with Land Deed Officials (PPAT). Despite significant progress, challenges such as infrastructure, digital literacy, and inter-agency coordination remain obstacles. This study concludes that the success of the BPN's digital transformation requires a holistic approach encompassing technology, human resources, and supporting regulations.]]>
<![CDATA[DIGITAL-BASED LAND SERVICE INNOVATION: ELECTRONIC CERTIFICATE CHECKING AT THE KLATEN DISTRICT LAND OFFICE ]]>
<![CDATA[Tri Mardiyanti]]>;
<![CDATA[Kristina Setyowati]]>;
<![CDATA[Sudarmo]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/morfai.v5i2.3778
<![CDATA[With the rapid development of science and technology, the government is expected to innovate in providing public services to achieve Good Governance. One example of the application of Good Governance is public services in the land sector managed by the Ministry of Agrarian Affairs and Spatial Planning/National Land Agency. As part of this government agency, the Klaten Regency Land Office developed an innovation in online certificate checking services. The purpose of this study was to determine the extent of the implementation of online certificate checking service innovations and what factors influenced it. The method used in this study is a qualitative descriptive method. The data collection method in this study used interviews and document reviews where the informant sources were the community and employees of the Klaten Regency Land Office. Data analysis in this study consisted of three stages: data condensation, data presentation, and drawing conclusions or verification. The results of the study indicate that online certificate checking services can significantly improve the quality of the Klaten Regency Land Office in providing fast, accurate, transparent, and accountable services to applicants or the community. The public has responded positively to the shift towards digital-based land service innovations, particularly in online certificate verification. The research findings provide insights into these service innovations and the factors influencing them. These factors can be categorized as internal factors, such as vision and strategy, human resources, organizational structure, and organizational culture, and external factors, such as technology availability and government policies. Recommendations from this research aim to develop more robust and sustainable programs for public service innovation in the future.]]>
<![CDATA[THE INFLUENCE OF LIFESTYLE, PRICE, AND PRODUCT QUALITY ON PURCHASE DECISIONS AT THRIFT SHOPS IN PADANG ]]>
<![CDATA[Intan Christina Agtri Saragih]]>;
<![CDATA[Ratni Prima Lita]]>;
<![CDATA[Laura Amelia Triani]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 4 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/morfai.v5i4.3786
<![CDATA[Fashion has become one of the emerging industries in Indonesia with the increasing purchasing power of the society, social media exposure, and globalization, which drives the society to make it a means of self-expression and lifestyle manifestation. Amid fast-fashion trends, thrift fashion appears as an alternative for sustainable and affordable clothing consumption and grows popular, especially among young groups. Although the ban on the import of second-hand clothing has been imposed, the thrift shop phenomenon continues to grow in many different cities, including Padang. This research analyzes the influence of lifestyle, perceived price, and product quality on consumer purchase decisions at thrift shops in Padang. A quantitative approach with a cross-sectional design was invoked. Data were collected through an online-based questionnaire with a 1-5 Likert scale distributed to 320 respondents, who were selected using the purposive sampling technique. The respondent criterion was consumers who previously purchased thrift products. Data analysis was carried out using the Structural Equation Modeling (SEM) technique with SmartPLS version 4.0 software. Results demonstrated that lifestyle, price, and product quality significantly and positively affected purchase decisions at thrift shops, confirming that thrift fashion consumptions were impacted by not only economic considerations but also lifestyle preferences and perceived quality, particularly among young groups, who were considered the latest trend-sensitive.]]>
