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INDONESIA
PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat
Published by Transpublika Publisher
ISSN : 28098218     EISSN : 28097939     DOI : https://doi.org/10.55047/prima
The Community Service Innovation and Research Portal (PRIMA) is a peer-reviewed journal that publishes scientific articles from various disciplines that are implemented in various community service activities and other applied research. Articles published in the PRIMA Journal include the results of original scientific research, new scientific review articles, or comments and criticisms of existing writings published in the PRIMA Journal or in other scientific periodicals. PRIMA journal accepts manuscripts or article manuscripts in the field of applied research and downstreaming the results of community-based qualitative and quantitative scientific research into community service formats that cover relevant scientific fields including: 1. Social Science 2. Educational Field 3. Exact Science 4. Sports 5. Language 6. Business and Economics 7. Technical and Vocational 8. Arts 9. Religion and Philosophy 10. Medicine and Health
Arjuna Subject : Umum - Umum
Articles 164 Documents
PEMASARAN PRODUK MELALUI PROGRAM POJOK UMKM DI DESA KINDANG GUNA MENINGKATKAN EKSISTENSI PRODUK DAN MEMAJUKAN PEREKONOMIAN MASYARAKAT Nurrahmah, Andi Tenrisau; Nuraeni, Siti; Jibriyanti, Jibriyanti; Yaqhsan, Muh
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 2 No. 4 (2023): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v2i4.932

Abstract

Efforts in marketing products through the Micro, Small and Medium Enterprises or MSMEs Corner program play an important role in increasing the existence of products and the economic progress of the community in Kindang Village. This is based on the main problem of the decline in the community's economy as a result of the Covid-19 pandemic. For this reason, the MSME Corner program is present to facilitate business units in Kindang Village through marketing selected products to advance the economy of Kindang Village and expand the market or consumer reach of MSME players in Kindang Village. The implementers of this program are lecturers, students, along with mentors and village officials in Kindang Village. The visible achievement of this program is the availability of the UMKM Corner facility in Kindang Village. This facility not only functions as a marketing place, but also as an information and promotion center to expand market reach. Thus, this program not only provides direct economic benefits through increased product sales, but also indirectly increases public awareness and appreciation of local products. In addition, the program has a positive impact on increasing community involvement in local economic enterprises. With the MSME Corner, the community of Kindang Village can directly benefit from the development of micro, small and medium enterprises, thus increasing their sense of ownership and pride in their local products. This program can be used as an example for other villages as a model of effective collaboration in advancing the MSME sector at the local level.
UPAYA PENGENALAN PENTINGNYA MENERAPKAN POLA HIDUP SEHAT DALAM KEHIDUPAN SEHARI-HARI BAGI ANAK SD PIUS BAKTI UTAMA, KEBUMEN Tjokrosaputro, Miharni; Ariesta, Nicholas; Kennilyn, Thio
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 2 No. 4 (2023): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v2i4.939

Abstract

A healthy lifestyle is an unavoidable fundamental need for all individuals, although it is often considered a lifestyle that is difficult to implement. This concept is closely related to the lifestyle decisions a person makes in the course of their life. A healthy lifestyle brings a number of very significant benefits, covering both physical and mental health aspects. This research aims to convey understanding to students of SD Pius Bakti Utama, Kebumen, about the urgency of implementing a healthy lifestyle in their daily lives. This community service activity is carried out in the form of online counseling to children of SD Pius Bakti Utama, Kebumen, Central Java, scheduled on November 3, 2023, with an estimated time of about 2 hours. Through this counseling activity, it is expected to instill values and in-depth knowledge related to healthy lifestyles to students, as an investment to increase their awareness of the importance of living a healthy life. This research not only covers the theoretical aspect, but also presents the applicative aspect by providing an online platform that enables effective delivery of materials. Thus, it is hoped that this research can make a positive contribution in shaping healthy mindsets and behaviors, making physical and mental well-being an important aspect of students' daily lives.
PENDAMPINGAN PEMBUATAN ANGGARAN RUANG SERBA GUNA RT 02 DESA RAWA MEKAR JAYA Rasyid, Rosmita; Puswita Anhar, Dela Asokawati; Puspita, Elizabeth Christinio
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2023): DECEMBER
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v3i1.972

Abstract

The purpose of this community service activity is to assist in assisting the preparation of budgets and the realization of the construction of a multi-purpose room that will be used for the public interest of RT. 02 residents of Rawa Mekar Jaya village, Serpong District, South Tangerang, Rawa Mekar Jaya Village was chosen as a partner for community service activities due to the lack of knowledge and supervision of residents in the neighborhood towards budgeting for certain public facility projects. Based on initial observations to partners conducted by direct visits, the main problem lies in the absence of budgeting experts who do not participate in the budgeting of multi-purpose rooms. Meanwhile, public facility projects such as multi-purpose rooms must be planned carefully and accurately because they are related to the rights and interests of all residents. The method that will be used in this community service activity is assistance through training/socialization regarding offline and online budgeting.  Through this community service activity, it is hoped that public facilities in the form of a multipurpose room for RT. 02 residents of Rawa Mekar Jaya Village can be built with the right, efficient and accurate budget. Thus, it is hoped that in the future the function room can be useful and used for the common interests of local residents.
PELATIHAN CARA MENGUKUR KINERJA TENAGA PENJUALAN Rasyid, Ardiansyah; Puswita Anhar, Dela Asokawati; Puspita, Elizabeth Christinio
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2023): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v3i1.973

Abstract

The strategic role of salespeople in achieving success in selling company products cannot be underestimated. Improving the performance of salespeople is crucial, with the hope that it can make a significant contribution to increasing sales volume and achieving predetermined goals. The focus of this community service activity is to provide assistance to business owners so that they have a deep understanding of sales force performance measurement methods, enabling business owners to optimize their sales. The partner selected for this community service project is a honey business with the brand "Madu Pakcik" located in Jambi. Initial observations of the partner showed a major problem related to sales force performance measurement in the context of partner sales. Therefore, this PKM activity is implemented through an online training method using the Zoom Meeting platform. This training aims to provide partners with a comprehensive understanding of the key aspects of measuring sales force performance. Hopefully, with the knowledge gained through this activity, partners can significantly improve the quality and number of their sales. In addition to providing training, this activity also produces outputs in the form of scientific publications submitted to relevant journals as well as Intellectual Property Rights (IPR). Thus, this project not only has an impact on improving partner performance in practical terms, but also contributes to scientific knowledge and innovation in the field of sales force performance measurement.
PENGENALAN PENGUKURAN KELAYAKAN FINANCIAL PADA UMKM PD PUTRI DI PGC JAKARTA TIMUR Yusbardini, Yusbardini
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 2 No. 4 (2023): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v2i4.1030

Abstract

The financial feasibility measurement introduction training conducted by the Community Service team had the main objective of providing assistance to PD PUTRI's Small and Medium Enterprises (SMEs) in conducting a comprehensive evaluation of the financial feasibility of their development business. The training process covered several important aspects, including investment and production cost analysis, cost of goods sold, and business feasibility criteria such as Break Even Point (BEP), Net Present Value (NPV), Payback Period (PP), Internal Rate of Return (IRR), and Profitability Index (PI). In addition, in the context of SME development, careful planning requires serious consideration regarding the addition of working capital. The allocation of working capital by SMEs is crucial in providing the technology, equipment, and facilities and infrastructure needed to run the business optimally. Financial feasibility analysis is a key instrument in assessing whether the planned business can provide adequate profits and whether it is economically viable. Within the framework of raising working capital, aspects such as capital utilization efficiency, investment strategy, and risk management are also a key focus. This training aims to equip PD PUTRI's SME team with the knowledge and skills needed to design and evaluate a development strategy based on an in-depth financial feasibility analysis. As a result of the training, PD PUTRI SMEs are expected to make more informed decisions and optimize their working capital management. In addition, it is also expected to improve business competitiveness through a better understanding of the financial factors that influence business viability and sustainability
EDUKASI KEMANDIRIAN FINANCIAL MELALUI KEWIRAUSAHAAN PADA PANTI YATIM YAUMA Yusbardini, Yusbardini
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2023): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v3i1.1031

Abstract

Entrepreneurship is one way that is considered powerful enough for people to live independently and survive in the midst of difficult situations like this. Entrepreneurship is important for an individual as a provision for a future that will be faced with intense competition and challenges. More than that, entrepreneurship is also important for an individual to optimize his ability and financial independence. In line with this, there is a need for early entrepreneurship training to community groups, especially children. Underprivileged orphans are no exception. Most orphans have difficulty accessing education and skills training. Therefore, this training activity is aimed at orphans managed by the Yauma Orphanage Foundation in West Bekasi. Especially, for those who are already in high school / MA. The aim is to prepare them to live independently after being released from the foundation. This training is conducted through online media. The PKM Entrepreneurship material consists of: the basics of entrepreneurship, starting a business with light capital, and utilizing gadgets as support for entrepreneurial activities. This activity went well and smoothly, participants assessed that all material delivery could be understood, participants could also know and understand well what entrepreneurship is, the capital needed.
MENINGKATKAN KEMAMPUAN TEKNIK PENJUALAN PADA UKM Djakasaputra, Arifin; Puspita, Elizabeth Christinio
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2023): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v3i1.1032

Abstract

In a competitive business era, sales skills are crucial for every salesperson to face market competition. This article discusses the importance of an in-depth understanding of the goods or services sold by the company as well as expertise in applying effective sales techniques. The main focus is on the role of the salesperson in optimizing the sales of services and goods. This research was conducted with the aim of helping business owners, particularly in the culinary industry in Jambi, to improve their understanding and skills in sales techniques. The method used involved training and socialization to business partners, covering in-depth introduction to product offering techniques, handling buyer rejection, and coping strategies.The results of the research activities showed that the training provided significantly improved the partners' sales technique skills. Business partners were able to optimize their skills in selling products to end consumers. In addition, the partners' active participation in the training process was reflected in the two-way discussion between the research team and business partners. The enthusiasm shown by the partners in receiving the training materials confirmed the success of the activities in having a positive impact on the partners' sales skills. This research provides an important contribution for business owners, especially in the culinary sector, in improving the efficiency and effectiveness of sales techniques
PELATIHAN KEPEMIMPINAN DALAM MEMBENTUK PERILAKU KERJA INOVATIF PADA UKM Rodhiah, Rodhiah; Bravo, Christiandinata Tjandra
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2023): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v3i1.1033

Abstract

Kepemimpinan sangat penting dalam bisnis karena dengan adanya kepemimpinan dapat membentuk dan mempengaruhi perilaku kerja dan kinerja karyawan. Kepemimpinan yang baik dibentuk dari pemimpin yang bijak dalam merencanakan dan memecahkan suatu persoalan yang timbul dalam perusahaan. Suatu Kepemimpinan baik mampu membentuk dan meningkatkan efikasi diri baik individu maupun tim hingga menjadi pondasi kepemimpinan yang berhasil, mampu memberikan arahan positif bagi karyawannya serta membawa perusahaan menuju kesuksesan. hal ini akan diterapkan melalui Praktik Kepemimpinan kewirausahaan. Mitra kegiatan bergerak dalam usaha kuliner yang berlokasi di Jambi. Dalam kegiatan nya menghadap masalah terutama dalam hal kepemimpinan kewirausahaan . PKM bertujuan membantu mitra dalam upaya meningkatkan kemampuan tentang model kepempinan yang mampu meningkatkan perilaku kerja yang inovatif. Metode kegiatan dilakukan dengan pelatihan terkait dengan kepemimpinan dan perilaku kerja inovatif. Pelatihan dilakukan secara daring. Kegiatan pelaksanaan PKM telah dilakukan dan berjalan lancar. Materi yang disajikan dalam bentuk PPT meliputi pemahaman kepemimpinan kewirausahan, bentuk perilaku terkait kepemimpinan kewirausahaan dilakukan secara daring, dibantu 2 mahasiswa. Melalui kegiatan ini diharapkan, masalah yang muncul pada usaha mitra akan teratasi, mitra dapat meningkatkan perilaku kerja inovatif dalam menghasilkan produk dengan lebih inovatif. Luaran PKM berupa publikasi ke jurnal dan HKI.
SOSIALISASI KEBIJAKAN KPPU TERKAIT SINERGI BUMN: MEMASTIKAN PERSAINGAN USAHA YANG SEHAT DAN BERKEADILAN Rafie, Patih Ahmad; Junaidi, Junaidi; Merta, M. Martindo
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2023): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v3i1.1035

Abstract

The primary objective of this community service initiative is to augment public comprehension and awareness, particularly among business entities and stakeholders associated with State-Owned Enterprises (BUMN), regarding the regulations governing fair and robust business competition. The overarching goal is to stimulate greater adherence to these regulations and foster transparency in the operational practices of BUMNs. Through these endeavors, we aim to pinpoint and address challenges inherent in business competition practices, ultimately fostering an environment conducive to innovation and sustainable economic development. The methodology employed in this community service involves the orchestration of a comprehensive series of workshops. These workshops serve as a platform for disseminating knowledge on fair and healthy business competition regulations, elucidating best practices in the synergies of State-Owned Enterprises, and facilitating discussions on compliance and transparency. By creating an open forum for dialogue and learning, participants are equipped with the tools and insights needed to navigate the intricacies of business competition regulations effectively. The tangible outcomes of this community service initiative are multifaceted. Firstly, there is a discernible enhancement in public understanding and awareness of the regulatory framework governing fair and healthy business competition.
PENYULUHAN PADA IBU PENGETAHUAN TENTANG PENTINGNYA PENYEGAHAN STUNTING SEJAK DINI DI POSYANDU LAVENDA WILAYAH KERJA PUSKESMAS KENALI BESAR KOTA JAMBI Mastikana, Indah; Nadya, Embun; Lestari, Dewi Lestari; Rahmadiyanti, Noprinta; Madona, Yara Octari
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2023): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v3i1.1056

Abstract

Child stunting is a condition of chronic malnutrition that occurs due to long-term inadequate food intake. Stunting not only affects physical growth, but also becomes a problem that makes children more vulnerable to infection. One of the causes of stunting is a lack of maternal knowledge. Maternal understanding of child nutrition is very important in preventing stunting. Based on data fro the Ministry of Health announced the results of the Indonesian Nutrition Status Survey (SSGI) at the BKKBN National Work Meeting, where the prevalence of stunting in Indonesia fell from 24.4% in 2021 to 21.6% in 2022. The purpose of this activity is to increase public knowledge in preventing stunting as early as possible. The method used in this activity was carried out during the implementation of community service by counseling the local community at Posyandu Lavenda in the working area of the Kenali Besar Health Center, Jambi City. Based on the results of these activities, all participants were very enthusiastic about the counseling and proactive health workers took preventive actions related to the causes of stunting and prevent stunting in children as early as possible.

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