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International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Published by CV. RADJA PUBLIKA
ISSN : -     EISSN : 2827766X     DOI : https://doi.org/10.54443/ijset
Core Subject : Economy, Humanities, Science, Education, Agriculture,
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education
International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) is an international journal that publishes popular articles in the fields of Social Science, Education, Economics, Agricultural Research, and Technology. IJSET is published every month in order to help researchers publish their research results quickly. The advantages of IJSET include: international indexing, fast review and publication processes, and affordable costs.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,111 Documents
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THE INFLUENCE OF ADVERTISING, BRAND IMAGE, AND PRICE ON CONSUMER LOYALTY OF HM SAMPOERNA CIGARETTES IN THE PEOPLE OF LHOKSEUMAWE Muhammad Yani Fadhil; Halida Bahri; Rusydi Abubakar; Muchsin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 1 (2025): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v5i1.1333

Abstract

This research aims to determine the influence of advertising, brand image and price on consumer loyalty for HM Sampoerna cigarettes in the people of Lhokseumawe City. The research method used is a quantitative method with a survey approach. This research was conducted on all consumers who consumed HM Sampoerna cigarettes in the city of Lhokseumawe, totaling 100 consumers. The data used in this research is primary data obtained by distributing questionnaires directly to 100 respondents. The data analysis technique used is multiple linear regression analysis using the Statistical Program for Product and Service Solution (SPSS) software. Where all these variables will be used using a Likert scale. The research results show that advertising, brand image and price together have a positive and significant effect on consumer loyalty for HM Sampoerna cigarettes. With an advertising regression value of 0.728 and a significant value of 0.000. This shows that advertising has a positive and significant effect on consumer loyalty, so the more attractive and effective the advertising for HM Sampoerna cigarettes, the higher the consumer loyalty to the brand. Brand image has a regression value of 0.269 with a significance value of 0.041. This shows that brand image has a positive and significant effect on consumer loyalty, so a good brand image can increase consumer loyalty. Price has a regression value of 0.478 with a significance value of 0.000. This shows that price has a positive and significant effect on consumer loyalty, so the price given by HM Sampoerna is in accordance with the product quality that consumers receive, which can increase consumer loyalty.
ENHANCING THE MASTERY OF LONG SERVICE BADMINTON TECHNIQUES USING THE DRILL METHOD AMONG ELEVENTH- GRADE STUDENTS AT SMA NEGERI 1 BADAR Safrudin Fahmi; Melfa Br Nababan; Orbit Irwansyah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 6 (2025): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i6.1334

Abstract

This classroom action research aims to improve the mastery of long service techniques in badminton through the implementation of the drill method for eleventh-grade students at SMA Negeri 1 Badar. The study was motivated by preliminary observations indicating that a majority of students lacked proficiency in performing the long service, a fundamental skill in badminton, due to insufficient understanding of basic techniques and a lack of targeted practice. Conducted over two cycles, this collaborative research employed a systematic approach involving planning, action, observation, and reflection. Data were collected through practical skill tests and direct observation, using a structured assessment rubric, and were analyzed quantitatively using descriptive statistics. The results demonstrated a significant improvement in student performance. In the pre-action phase, only 24.24% of students (8 out of 33) achieved the "good" category. After the first cycle, this figure rose to 48.48%. By the conclusion of the second cycle, 90.91% of students (30 out of 33) had reached the "good" and "very good" categories. The findings conclusively indicate that the systematic and repetitive nature of the drill method effectively enhances motor skill acquisition and technical proficiency in the badminton long service. This study recommends that Physical Education (PE) teachers incorporate the drill method into their teaching strategies for racquet sports and other skill-based physical activities.
ANALYSIS OF APPROACH AND TAKE-OFF TECHNIQUES IN THE LONG JUMP AMONG JUNIOR HIGH SCHOOL STUDENTS Hajirah; Afrizal; Fakhrur Rizal
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 6 (2025): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i6.1335

Abstract

This classroom action research aims to improve the mastery of long service techniques in badminton through the This study aims to provide a detailed analysis of the approach run and take-off techniques in the long jump among eighth-grade students at SMP Negeri 1 Badar. Employing a quantitative descriptive methodology, the research utilized direct skill tests and systematic observation to gather data from a purposive sample of 20 students. The collected data were analyzed using SPSS version 20.0, with descriptive statistics revealing the central tendencies and frequency distributions of the performance scores. The findings indicate that the students' proficiency in both the approach and take-off techniques falls within a moderate category. Consequently, the overall performance in the long jump, measured by the distance achieved, was also classified as moderate. These results underscore a significant gap in the students' mastery of fundamental biomechanical principles essential for a successful jump. The study concludes by proposing targeted recommendations for Physical Education (PE) teachers and curriculum developers. These include the integration of more structured, technique-focused training regimens, the adoption of varied teaching methods to enhance student engagement and understanding, and the provision of adequate facilities to support effective skill acquisition. This research contributes to the broader effort of improving athletic pedagogy in the Indonesian junior high school context.
COMPARATIVE ANALYSIS OF PT DHARMA POLIMETAL TBK'S FINANCIAL PERFORMANCE BEFORE AND AFTER THE ACQUISITION OF PT TRIMITRA CHITRAHASTA: A STUDY ON LIQUIDITY, LEVERAGE, AND PROFITABILITY RATIOS (2022-2024) Wawan Andi Saputra; Wihartari; Noviyati Husnul Khatimah; Nurariqa Ahmad; Nurul Fitriani; Nur Suci Anggraeni
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1336

Abstract

This study aims to analyze the differences in the financial performance of PT Dharma Polimetal Tbk before and after the acquisition of PT Trimitra Chitrahasta, which was carried out in 2022. The analysis focuses on three main financial ratios: liquidity (Current Ratio), leverage (Debt to Equity Ratio/DER), and profitability (Return on Assets/ROA). The research method used is descriptive quantitative with a comparative approach, where data is obtained from the company's annual financial statements for the period 2022–2024 published by the Indonesia Stock Exchange (IDX). The analysis technique is carried out by comparing the ratio values ​​before and after the acquisition to assess changes in the company's financial performance. The results show that after the acquisition, PT Dharma Polimetal Tbk experienced a significant increase in the liquidity ratio and a decrease in the leverage ratio, reflecting the company's improved ability to meet short-term obligations and healthier capital structure management. However, the profitability ratio (ROA) shows fluctuations with a downward trend in the last year, indicating that the effectiveness of asset utilization in generating profits is not yet fully optimal. Overall, the acquisition of PT Trimitra Chitrahasta has a positive impact on the financial stability of PT Dharma Polimetal Tbk, although its profitability requires improvement through asset optimization and operational efficiency.
THE EFFECT OF BRAND IMAGE, BRAND TRUST AND PRICE ON CUSTOMER LOYALTY OF INDOMIE INSTANT NOODLE PRODUCTS FEB STUDENTS OF MALIKUSSALEH UNIVERSITY Durrah Safira; Halida Bahri; Naufal Bachri; Rusydi Abubakar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 1 (2025): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v5i1.1337

Abstract

This study aims to determine how brand image, brand trust and price influence customer loyalty of Indomie instant noodle products among students of the Faculty of Economics and Business, Malikussaleh University partially and simultaneously. The data used in this study are primary data obtained by distributing questionnaires to 120 respondents. The questionnaire trial consists of validity and reliability tests using the Cronbach's Alpha method. The classical assumption test uses the normality test, multicollinearity test and heteroscedasticity test. Hypothesis testing uses the t-test, F test and coefficient of determination R2. The data analysis technique used is multiple linear regression using SPSS software version 26. The results of the study show that the Brand Image variable has a significance value of 0.007 and a t-value of 2.763> t-table, namely 1.981, which means it has a positive and significant effect on Customer Loyalty. Thus, the first hypothesis is accepted. Meanwhile, the Brand Trust variable has a significance value of 0.001 and a t-value of 3.368> t-table, which means it has a positive and significant effect on Customer Loyalty, so the second hypothesis is accepted. Furthermore, the Price variable shows a significance value of 0.001 and t count of 3.272 > t table, which means it has a positive and significant influence on Customer Loyalty, so the third hypothesis is accepted. Thus, it can be concluded that brand image, brand trust, and price partially and simultaneously have a positive and significant influence on customer loyalty.
THE EFFECT OF SERVICE QUALITY, PRICE, AND TASTE IMAGE ON CONSUMER SATISFACTION AT GHATHAF PREMIUM COFFEE, PANTE KEC. SYAMTALIRA ARON REGENCY Sumarni; Hamdiah; Ikrammuddin; Siti Maimunah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1338

Abstract

This study aims to find out how the effect of service quality, price, and taste on consumer satisfaction at Ghathaf Coffee Premium, Pante Kec.Syamtalira Aron, North Aceh Regency partially. This study uses primary data obtained through the distribution of questionnaires to 126 respondents. The questionnaire instrument was tested through validity tests and reliability tests with Cronbach's Alpha approach. To test the feasibility of the regression model, a series of classical assumption tests were carried out which included normality tests, multicollinearity tests, and heteroscedasticity tests. Hypothesis testing was carried out using a t-test (partial) and coefficient of determination (R²) analysis. The data analysis technique used in this study is multiple linear regression analysis with the help of SPSS version 23 software. The results of the study show that the Service Quality variable has a significance value of 0.005 and a tcal value of 2.844 > ttable, which is 1.657 which means that it has a positive and significant effect on Consumer Satisfaction. Thus, the first hypothesis is accepted. Meanwhile, the Price variable has a significance value of 0.027 and a calculation of 2.243 > table, which means it has a positive and significant influence on Consumer Satisfaction, so the second hypothesis is accepted. Furthermore, the Taste variable showed a significance value of 0.009 and a calculation of 2.672 > ttable which means it has a positive and significant influence on Consumer Satisfaction, so the third hypothesis is accepted. Thus, it can be concluded that the partial influence of service quality, price, and taste on Consumer satisfaction has a positive and significant influence.
PLN MOBILE APPLICATION PROMOTION STRATEGY IN FINANCIAL TRANSACTIONS AT PT. PLN (PERSERO) CUSTOMER SERVICE UNIT OF MEMPAWAH CITY Marwaji; R. Luki Karunia; Rahayu
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 11 (2025): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i11.1339

Abstract

Digital transformation in the electricity sector has encouraged PT. PLN (Persero) to launch the PLN Mobile application as a digital-based customer service platform. However, the implementation at the Customer Service Unit (ULP) in Mempawah City shows low adoption levels and financial transactions through the application. This study aims to analyze the strengths, weaknesses, opportunities, and threats (SWOT) of the promotional strategies used and to formulate appropriate strategies to increase adoption and financial transactions. This research employed a descriptive qualitative approach with in-depth interview techniques involving PLN internal informants and customers. The findings reveal that the main strengths lie in the diversity of promotional media and the completeness of the application’s features, while weaknesses include low digital literacy, limited outreach, and reliance on conventional promotion. Opportunities exist through social media integration, community events, and loyalty programs, while threats come from limited digital infrastructure and customer resistance to behavioral change. Therefore, the formulation of promotional strategies is directed toward an integrated marketing communication (IMC) approach, combining digital marketing, face-to-face education, and community collaboration to enhance sustainable promotional effectiveness.
THE ROLE OF THE BOARD OF COMMISSIONERS IN IMPROVING THE QUALITY OF FINANCIAL REPORTS: THE INFLUENCE OF AGE, EXPERIENCE AND EDUCATION ON TRADE, SERVICES AND INVESTMENT COMPANIES Ferry Safriandi; Aria Masdiana Pasaribu; Windy Aginta
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 1 (2025): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v5i1.1342

Abstract

This study aims to determine the effect of age, experience, and education of board commissioners on the quality of financial reports in companies in the trading, service, and investment sectors listed on the Indonesia Stock Exchange (IDX). The method used in this study is descriptive quantitative. The population of this study are companies in the trading, service, and investment sectors listed on the IDX. The sample size is 49. The analysis technique used is multiple linear regression The results of this study are the t-count value I is greater than the t-table value (-0.117 smaller than I 2.028) and the significant value of 0.907 I is greater than 0.05 I indicates that age partially has no effect on the quality of financial reports. The t-count value I is greater than the t-table value (-0.570 smaller than I 2.028) and the significant value of 0.570 I is greater than 0.05 I indicates that experience partially has no effect on the quality of financial reports. The t-count value I is greater than the t-table value (-0.874 smaller than I 2.028) and the significant value of 0.385 greater than 0.05 I indicates that education has partially no effect on the quality of financial reports. According to Table 3, the calculated F value for each variable (age, experience, and education of the board of commissioners) is 0.408, with a significance level of 0.748, which is greater than 0.05. Therefore, it can be concluded that each independent variable (age, experience, and education of the board of commissioners) simultaneously has no effect on the dependent variable (financial reporting quality).
THE EFFECT OF FINANCIAL LITERACY AND POCKET MONEY ON STUDENTS' FINANCIAL MANAGEMENT BEHAVIOR THROUGH FINANCIAL SELF-EFFICACY (A STUDY OF ACTIVE FEB STUDENTS AT STATE UNIVERSITY OF MAKASSAR) Fakhirah Husain; Adhiba Nur Fayyad; Imelda; Icha Patadungan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 1 (2025): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v5i1.1362

Abstract

This study examines the role of financial literacy and pocket money on students' financial management behavior, with financial self-efficacy as an intervening variable. The phenomenon of increasing student consumer behavior is the main background of this study. Using a quantitative explanatory approach with SEM-PLS analysis on 130 active students of the Faculty of Economics and Business, Makassar State University, the results show that financial literacy and pocket money have a positive effect on financial self-efficacy, and financial self-efficacy has a significant effect on financial management behavior. However, financial literacy does not have a direct effect without the mediation of financial self-efficacy. This means that the higher the financial literacy and pocket money accompanied by self-confidence in managing finances, the better the students' financial behavior in planning and controlling expenses wisely.
THE EFFECT OF FOREIGN EXCHANGE RESERVES, INFLATION, AND MONEY SUPPLY ON THE EXCHANGE RATE IN INDONESIA A. Mahendra; Witya Shalini; Amelia Novizar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1350

Abstract

This research aims to determine the influence of foreign exchange reserves, inflation, and the money supply on the exchange rate in Indonesia. The population in this study is Indonesia, and 25 of them were selected as samples through a purposive sampling technique. Estimates were conducted using multiple regression analysis. The data used in this study were secondary data, consisting of foreign exchange reserves, inflation, and the money supply on the exchange rate for the years 2000-2024. The results of this research show that, based on the partial t-test, foreign exchange reserves and the money supply have a significant effect on the exchange rate in Indonesia, but inflation does not. The simultaneous t-test (F-test) showed that foreign exchange reserves, inflation, and the money supply have a significant effect on the exchange rate.

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