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Karona Cahya Susena
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JL. RATU AGUNG NO. 4 A , ANGGUT BAWAH, RATU SAMBAN, KOTA BENGKULU, 38223
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INDONESIA
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review
Published by Indonesian Journal Publisher
ISSN : 27983951     EISSN : 27982742     DOI : https://doi.org/10.53697/emba.v1i1
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal EMBA REVIEW is a peer-reviewed journal. Journal EMBA REVIEW (Economics, Management, Business and Accounting) invites academics and researchers who do original research in the fields of economics, management, Business and accounting, including but not limited to: Economics Monetary Economics, Finance, and Banking International Economics Public Economics Economic development Regional Economy Business Science Buyer behavior Finance Organizational theory and behavior Marketing Risk and insurance International business Management Science Marketing Financial management Human Resource Management International Business Entrepreneurship Accounting Sciences Taxation and Public Sector Accounting Accounting information system Auditing Financial Accounting Management accounting Behavioral accounting
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 284 Documents
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The Influence Of Brand Image, Product Quality, And Price On Brand Switching Of Wardah Makeup In Bengkulu City Peli Rahmita Sari; Ida Ayu Made E.G; Zoniarti Zoniarti
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 3 No. 2 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v3i2.1519

Abstract

When buying an item, a consumer often assesses whether the item is suitable for them or not, whether it is suitable for them or not, therefore consumers prioritize choosing by looking at the brand image, product quality and price to fulfill their desires or needs in purchasing goods. The aim of this research is to determine the influence of brand image, product quality and price on brand switching of Wardah makeup products in Bengkulu City. The type of research used is quantitative. The data analysis methods used are multiple linear regression, determination tests, and hypothesis tests. The results of multiple linear regression have the equation Y = 54, 534 - 0.395(X1) - 0.007(X2) - 0.404(X3) + 3.602 because the direction of the regression is positive, it can be interpreted that if brand image, product quality and price increase, then interest in buying Wardah's makeup product in Bengkulu City will also increase. Brand image does not have a significant effect on interest in buying Wardah makeup products in Bengkulu City, this is proven by the value of t count is smaller than t table (-5, 324 < 1.659) and a significant value of 0.000 < 0.05 meaning that H0 is accepted and Ha is rejected. Product quality has a significant effect on interest in buying Wardah makeup products in Bengkulu City, this is proven by the value of t count is greater than t table (-0.065 < 1.659) with a significant value of 0.984 > 0.05 meaning H0 is rejected and Ha is accepted. Price has a significant effect on interest in buying Wardah makeup products in Bengkulu City, this is proven by the value of t count is greater than t table (-6,200 < 1.659) with a significant value of 0.000 - 0.05 meaning H0 is rejected and Ha is accepted. Brand image (X1), product quality (X2), and price (X3) together have a significant effect on brand switching (Y) of Wardah makeup products in Bengkulu City.
Ananalysis Of The Effect Of Service Quality And Price Toward Consumers' Satisfaction At Agas Mart Serly Mayang Sari; Yun Fitriano; Nia Indriasari
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 3 No. 2 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v3i2.1521

Abstract

Competition in the context of marketing products and services will certainly show their respective advantages. For this reason, every company must be able to realize quality that can increase customer satisfaction. This research aims to test whether there is an effect of service quality and price on consumer’s satisfaction at Agas Mart Store. In this research, the data analysis methods used were validity test, reliability test, coefficient of determination, classical assumption test, multiple linear regression test, partial test (T test) and simultaneous test (F test). And determine data collection using the questionnaire method on a sample size of 75 customer respondents who came to buy basic food ingredients at Agas Mart Store. The sampling technique uses accidental sampling (sample by chance). The results of this research show that there is a positive and significant effect between Service Quality (X1) and Price (X2) on consumer satisfaction (Y) with a value (R) obtained by an R2 (R Square) value of 0.396 or (39%) which shows that the service quality (X1) and price (X2) variables have a positive and significant influence on the consumer’s satisfaction variable (Y). Thus, the hypothesis is accepted. Based on partial testing (T test), the service quality variable has a positive and significant effect on consumer satisfaction at a significance value of less than 0.05. Meanwhile, price does not have a positive and significant effect on the consumer satisfaction variable at a significance value greater than 0.05. Based on simultaneous testing (F test) on the variables service quality (X1) and price (X2) on consumer satisfaction (Y) has a positive and significant effect because the F value is 23.598 with a significant value of 0.000 which is smaller than 0.05.
Analysis Of The Preparation Of Financial Reports Based On Accounting Standards For Financial Entities Without Public Accountability No. 5 Of 2009 At The Princess Hotel In Bengkulu Lensa Odios; Ahmad Soleh; Herlin Herlin
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 3 No. 2 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v3i2.1522

Abstract

This research aims to analyze the application of SAK ETAP No.05 of 2009 concerning profit and loss reports at the Princess Bengkulu Hotel. The aim of this research is to determine the suitability of implementing SAK ETAP No. 05 of 2009 concerning profit and loss reports at the Princess Benkulu Hotel. The data analysis used is comparative descriptive, namely a research method that compares a valid theory with events that occur in the field. The results of this research indicate that the Princess Bengkulu Hotel specifically has not prepared a profit and loss report in accordance with SAK ETAP No. 05 of 2009, but in the profit and loss report of the Hotel Princess Bengkulu, 80% of the components are in accordance with SAK ETAP No. 05 of 2009 which applies. These components include income, expenses, profit or loss, tax expense, net profit or loss.
Analysis Of The Efficiency And Effectiveness Of Village Budget Management In Temiang Village, Pagar Jati Regency, Central Bengkulu District Aprilia Azari; Neri Susanti; Tito Irwanto
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 3 No. 2 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v3i2.1523

Abstract

This research aims to analyze the level of efficiency and effectiveness of village fund budget management in Temiang village, Pagar Jati District, Central Bengkulu Regency, whether it is used efficiently in Temiang village and whether it is effective, and to find out what the level of efficiency and effectiveness of village fund budget management is.The results of the research show that budget and village management in Temiang Village, Pagar Jati District, Central Bengkulu Regency is less efficient and less effective.
Analysis Of Merchandise Inventory Control Using Eoq, Rop, Ss Methods At Raffa Bengkulu Fruit Store Yusni Octavia Batu Bara; Ida Anggriani; Herlin Herlin
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 3 No. 2 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v3i2.1524

Abstract

Raffa's Fruit Shop Business is a shop that distributes merchandise which operates in the fruit sector. Among the various methods available, the methods used are the EOQ, ROP, and Safety Stock methods. This research aims to analyze fruit inventory control using the EOQ, ROP, SS method at the Raffa Fruit Shop, Bengkulu City. The data analysis used is descriptive qualitative, namely a research method to determine variable values ​​without making comparisons. The results of this research show that the required quantity of merchandise for 1 period is 671,159 Kg, the economical purchase amount or EOQ is 24,291 Kg, the Purchase Frequency is 28 orders. Reorder Point or reorder point is 40,197 Kg, and Safety Stock or safety stock is 392.81 Kg.
The Influence Of Work Attitude, Emotional Intelligence, Work Productivity And Work Motivation On The Effectiveness Of The Work Of Employees Of The Regional Revenue Agency Of Muara Enim Regency Ahmad Zahri; Nisma Aprini; Marko Ilpiyanto
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 3 No. 2 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v3i2.1525

Abstract

This study aims to determine and analyze the effect of work attitude, emotional intelligence, work productivity and work motivation on the work effectiveness of employees of the Muara Enim Regional Revenue Agency. The research method used in this study is a quantitative method using questionnaires distributed to respondents. Test the quality of the data by using the validity test, reliability test, normality test. The analysis used is descriptive analysis and inferential analysis using statistical calculations with multiple regression formulas, partial tests and coefficient of determination. The results of the study showed that work attitude has a significant effect on the work effectiveness of employees of the Muara Enim Regency Regional Revenue Agency. Emotional intelligence has a significant effect on the effectiveness of the work of employees of the Muara Enim Regency Regional Revenue Agency. Work productivity has a significant effect on the work effectiveness of Muara Enim Regency Regional Revenue Agency employees. Work motivation has a significant effect on the work effectiveness of employees of the Muara Enim District Revenue Agency.
The influence of organizational characteristics, task division, job satisfaction and employee behavior on the work performance of employees of the regional revenue agency of muara enim district. Nadia Purnama Sari; Sulbahri Madjir; Yusnawati Yusnawati
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 3 No. 2 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v3i2.1526

Abstract

The research method used in this research is a quantitative method using questionnaires distributed to respondents. Test data quality using validity tests, reliability tests, normality tests. The analysis used is descriptive analysis and inferential analysis using statistical calculations with multiple regression formulas, partial simultaneous tests and coefficient of determination. Organizational characteristics have a significant effect on the work performance of Muara Enim Regency Regional Revenue Agency employees. The division of tasks has a significant effect on the work performance of Muara Enim Regency Regional Revenue Agency employees. Job satisfaction has a significant effect on the work performance of Muara Enim Regency Regional Revenue Agency employees. Employee behavior has a significant effect on the work performance of Muara Enim Regency Regional Revenue Agency employees. Organizational Characteristics, Division of Tasks, Job Satisfaction and Employee Behavior together have a significant effect on the work performance of Muara Enim Regency Regional Revenue Agency employees.
The influence of training, work planning and Work discipline on teacher quality At mts. Negeri 1 muara enim Jumianah Jumianah; Sulbahri Madjir; Harun Samsuddin
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 3 No. 2 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v3i2.1527

Abstract

ABSTRAK
Implementation of the organizational development policy of the cooperative office of small and medium enterprises muara enim district Mardiana Mardiana; Hardiyansyah Hardiyansyah; Nisma Aprini
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 3 No. 2 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v3i2.1528

Abstract

The purpose of this research is to find out and analyze the implementation of organizational development policies for the Muara Enim Regency Small and Medium Enterprises Cooperative Service and to find out and analyze what factors are obstacles in the organizational development of the Muara Enim Regency Small and Medium Enterprises Cooperative Service.. The results of this research can be explained, the implementation of organizational development policies for the Muara Enim Regency Small and Medium Enterprises Cooperative Service, seen from the objectives, organizational structure, leadership, work procedures mechanisms, is in the good category. Meanwhile, organizational development is seen from the relationship management and reward system with not good category. There are several inhibiting factors in implementing organizational development policies for the Muara Enim Regency Small and Medium Enterprises Cooperative Service, namely: Internal organizational factors, loss of orientation, lack of focus, unclear accountability and incompetence
The Effect of Organizational Commitment and Work Motivation on Employee Productivity of PT. RODATEKNINDO PURWAJAYA Prayu Ivantri; Yun Fitriano; Yanto Efendi
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 3 No. 2 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v3i2.1533

Abstract

Rodateknindo Purajaya is a construction company in the implementation sector with the form of PT which has qualifications. This research aims to determine the effect of organizational commitment and work motivation on employees’ work productivity at PT. Rodateknindo Purajaya. This type of research is correlational, namely research to determine the influence and level of influence between two or more variables without any attempt to influence these variables. The sample in this study used a total sampling technique, where the entire population was sampled, amounting to 55 people. There is an influence of organizational commitment (X1) on work productivity (Y) at PT. Rodateknindo Purajaya Bengkulu is 0.000, so Ho is rejected and Ha is accepted. From the significance value obtained, variable X influences work productivity (Y). There is an influence of work motivation (X2) on work productivity (Y) at PT. Rodateknindo Purajaya Bengkulu is 0.031, so Ho is rejected and Ha is accepted. From the significance value obtained, the variable X2influences work productivity (Y).

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