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INDONESIA
Jurnal Bina Bangsa Ekonomika
Published by Universitas Bina Bangsa
ISSN : 2087040X     EISSN : 27217213     DOI : https://doi.org/10.46306/jbbe
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Bina Bangsa Ekonomika (JBBE) teregistrasi dengan nomor p-ISSN: 2087-040X dan e-ISSN: 2721-7213. Merupakan Jurnal yang berisi artikel-artikel ilmiah yang meliputi bidang-bidang Ekonomi, Manajemen, dan Akuntansi yang dikelola oleh Lembaga Penelitian dan Pengabdian pada Masyarakat (LP2M) Universitas Bina Bangsa sejak 09 Juli 2010. Sampai saat ini sudah 12 volume terbitan dengan jangka waktu penerbitan 2 kali dalam satu tahun.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 497 Documents
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KEBIJAKAN PERDAGANGAN INTERNASIONAL TERHADAP PELUANG EKSPOR IMPOR NEGARA INDONESIA Febri Kinanti, Ayunda; Christian Sitohang, Arga; Nadila Rahma, Iluh; Wirastiti, Melinda; Fitriani, Azizatun; Fidzaky, Alif Finno; Safira, Tina; Yelanita, Verinda
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.810

Abstract

International trade policy can open up opportunities for import-export activities because the wider international trade is believed to be able to accelerate the economic growth of Indonesia and the world economy. The aim of this research is to find out Indonesia's international trade policy towards the global market, especially export and import activities related to all countries in the world, as well as to find out opportunities in international trade for export-import activities in Indonesia.The type of research used is literature study research by reviewing journals related to international trade policy on Indonesian export-import opportunities. This approach includes a number of tasks related to collecting information from library sources, reading, taking notes, and processing research materials. Activities that include international trade are export and import activities carried out across countries.Therefore, international trade policies which also play a key role in shaping the global trade structure, tariffs, quotas, free trade agreements and other trade regulations can provide incentives or obstacles for trade between countries so that there are many export and import opportunities for international trade. maximizing the benefits of international trade policies by minimizing the risks and negative impacts.
EKSPLORASI PENGARUH BEAUTY INFLUENCER DAN CUSTOMER TRUST TERHADAP PURCHASE INTENTION PADA PRODUK AZARINE DI MEDIA SOSIAL TIKTOK Dewi, Ni Komang Teni Shintya; Prawitasari, Putu Putri; Lestari , Ni Putu Nina Eka
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.811

Abstract

Indonesian people use social media with high intensity. Since social media is a platform for sharing information, buying and selling sites, and communication, the number of people using it is currently increasing. TikTok is one of the most popular social media sites today. The use of  beauty influencers to market and promote Azarine products on TikTok social media is one of the new developments that have emerged as a result of the high effectiveness of digital marketing. Customer Trush towards their purchase intention is greatly influenced by beauty trends pioneered by  beauty influencers. The purpose of this study was to examine how Customer Trush and influencer appeal  affect purchase intent. Social media users on TikTok who have used Azarine products are the research population. Purposive sampling combined with a non-probability sampling approach was used to select samples for this study. Quantitative research is the methodology used, and questionnaires are distributed to collect data. The SPSS version 25 program was used to analyze the data in this study using a multiple linear regression approach. The results of the study show that: (1) Beauty Influencers have a positive and significant influence on Purchase Intention; (2) Purchase Intention is positively  and significantly influenced by Consumer Trust; and (3) Purchase Intention is positively  and significantly influenced by Beauty Influencer and Consumer Trust
DAYA TARIK GLAD2GLOW DI TIKTOK: BAGAIMANA BRAND AMBASSADOR, KUALITAS PRODUK, DAN HARGA MEMPENGARUHI MINAT BELI Rahayu, Ni Putu Febri Lintang; Prawitasari, Putu Putri; Lestari, Ni Putu Nina Eka
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.812

Abstract

This research was conducted to analyze the impact of brand ambassadors, product quality, and prices both separately and simultaneously on consumer buying interest. The sample used was taken from 114 consumers aged between 17 and 30 years old, living in Denpasar, and are active users of the TikTok Application. This research was conducted using the SPSS application version 26. This study shows that brand ambassadors have a positive influence on buying interest, as well as product quality which has a positive effect. In addition, price has also been proven to have a positive influence on buying interest. Simultaneously, brand ambassadors, product quality, and price have a significant influence on consumer buying interest. The percentage of the influence of independent variables on buying interest is 70.1%. The advice that researchers can share, namely Glad2Glow on the TikTok Application, is expected to collaborate with artists or influencers who understand Glad2Glow products, always be consistent in maintaining product quality, make price policies that are more competitive, and always bid on products according to the needs or desires of consumers and have good quality
STRATEGI E-COMMERCE ERA MODERN: USER EXPERIENCE DAN AI CHATBOT SEBAGAI FAKTOR LOYALITAS PELANGGAN GEN Z Saputra, I Gede Ega; Prawitasari, Putu Putri; Lestari, Ni Putu Eka; Suryanata, I Gusti Ngurah Putra
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.813

Abstract

This study aims to determine the influence of User Experience, Artificial Intelligence Chatbot on Customer Satisfaction with Customer Loyalty as a mediating variable. The sample in this study is 112 consumers aged 15-29 years, domiciled in Denpasar and Shopee Application users. Using a quantitative approach, data was obtained through the distribution of questionnaires to respondents, using the Likert scale as a measuring tool. The results showed that independent variables, such as User Experience and Artificial Intelligence Chatbot, positively and significantly influenced the dependent variable, namely Customer Loyalty, directly. In addition, in the context of the influence of mediation, it was found that Customer Satisfaction plays a role as a mediating variable in the relationship between User Experience and Customer Loyalty. And also Customer Satisfaction plays a mediating variable in the relationship between Artificial Intelligence Chatbot and Customer Loyalty, with positive and significant results. This research can make a positive contribution to marketing literature and practically for Shopee companies need to consider the features in the application and web so that there are no bugs in the features, this affects the user experience so that users on the Shopee application and website feel the benefits of these features, so that increasing user satisfaction and customer loyalty will increase
PERAN HARGA, LOKASI, DAN ONLINE CUSTOMER REVIEW DALAM MEMENGARUHI KEPUTUSAN PEMBELIAN DAGHAN COTTAGE Araeza, I Dewa Gede Revindra; Prawitasari, Putu Putri
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.816

Abstract

Along with the increasing number of hotels that have sprung up in Nusa Penida, the level of competition between them is getting hotter. When it comes to hospitality, the competition is not only fierce in terms of promotions and physical amenities such as rooms, but also price and location, two factors that play a crucial role in a customer's decision to stay or not. The research team at Daghan Cottage Hotel sought to measure the impact of three factors on online bookings: price, location, and customer reviews. No specific number of domestic clients who had booked hotel rooms at Daghan Cottage were included in the population of this study. A total of 113 samples were used for data processing, with a minimum of 102 samples actually identified. A quantitative strategy based on multiple linear regression is used for this investigation. Based on the findings of this study, the online booking platform at Daghan Cottage Hotel is somewhat influenced by prices, location, and online customer reviews
SISTEMATIK LITERATUR REVIEW: STRATEGI IHRM UNTUK MENINGKATKAN RETENSI EKSPATRIAT Ghozali, Abbiyu M.
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.817

Abstract

Expatriate retention is a major challenge faced by global organizations in the era of globalization. High rates of expatriate assignment failures can lead to financial, operational, and reputational losses for companies. This study aims to identify and analyze effective International Human Resource Management (IHRM) strategies for improving expatriate retention through a Systematic Literature Review (SLR) approach. This research utilized literature from various prominent databases, such as Scopus and Web of Science, with inclusion criteria including relevance, quality, and publication year. The analysis revealed that strategies such as pre-assignment training, cultural support, family management, competitive compensation, and guidance during and after assignments significantly contribute to expatriate retention. Additionally, the findings highlight the importance of personalized approaches in expatriate management to enhance job satisfaction and cultural adaptation. This study provides practical insights for IHRM practitioners to design programs supporting expatriate success while paving the way for future research on the influence of technology in expatriate management
PERAN LEMBAGA KEUANGAN MIKRO SYARIAH (LKMS) DALAM MENDUKUNG EKONOMI KERAKYATAN DAN PENGENTASAN KEMISKINAN UMAT Ayunda, Antin; Ramadhani, Indri Gayatri; Fahlevy, Reza; Hayati, Fitri
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.818

Abstract

Many countries, including Indonesia, still face important problems, namely poverty. As of March 2024, based on data from the Central Statistics Agency (BPS), 25.22 million people from the total population of Indonesia live below the poverty line. This study aims to explore the strategic role of Islamic Microfinance Institutions (LKMS) in two aspects, namely supporting the development of the people's economy and poverty alleviation. Islamic Microfinance Institutions (LKMS) play an important role in supporting the people's economy and poverty alleviation in Indonesia. LKMS also helps the community through the management of social funds such as zakat, ifaq, sadaqah and waqf (ZISWAF), which support productive businesses in poor communities and improve their welfare. Overall, LKMS has succeeded in increasing financial inclusion by reaching previously marginalized populations and helping to combat poverty through fair and sharia-based financing. However, to reduce the impact of sharia financial products, the problem of financial literacy and public understanding of it must be resolved
PENERAPAN STANDAR OPERASIONAL (SOP) DALAM PENGELOLAAN BARANG MILIK NEGARA (BMN) DI KANTOR BNN PROVINSI SUMATERA UTARA Nasution, Ahmad Zidan; Hasibuan, Nur Fadhilah Ahmad
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.819

Abstract

The aim of this research is to illuminate how effective the implementation of Standard Operating Procedures (SOP) is in the management of State Property (BMN) at the North Sumatra Province BNN Office, management must comply with national assets and not conflict with applicable laws and regulations. Qualitative descriptive research collects data through documentation and interviews. Research shows that Standard Operating Procedures (SOPs) have been created and announced, but there are several challenges, especially related to employee understanding and compliance with existing SOPs. Only around 60% of employees understand and implement SOPs, which shows that there is a gap between established policies and practice in the field. The lack of training and outreach from BNN management is the main factor hindering this understanding, so more intensive efforts are needed to increase employee knowledge and skills in managing BMN
PENGELOLAAN KARYAWAN EKSPATRIAT: ANALISIS KEBERHASILAN ADAPTASI DAN RETENSI DI NEGARA ASING Paramayudha, Yudistira; Arwanti, Winda; Perkasa, Didin Hikmah
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.820

Abstract

This study examines the adaptation and retention of expatriate employees in the context of international human resource management. Adopting a systematic literature review (SLR) approach, the research identifies critical factors influencing expatriate success, including cultural differences, cross-cultural training, organizational support, individual motivation, and family welfare. The findings reveal that integrated strategies, such as pre-departure training, ongoing mentorship during assignments, and policies addressing expatriates' personal and family needs, significantly enhance international assignment outcomes. This research provides strategic insights for multinational corporations to develop innovative HR management policies, fostering a globally competent, adaptable, and competitive workforce in international markets.
PENGARUH CUSTOMER EXPERIENCE DAN STORE ATMOSPHERE TERHADAP LOYALITAS PELANGGAN DI CV. ARY’S MIKRO SINGAPADU BALI Suwardyanba, Gede Irfan; Prawitasari, Putu Putri; Ngurah Oka Ariwangsa, I Gusti; Tirtayani, I Gusti Ayu
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.821

Abstract

The purpose of this study is to test how CV customer service is. Ary's Mikro Singapadu Bali and the atmosphere of the store affect customer loyalty. One hundred participants, all of whom are active in CV. Ary's Micro, participated in this quantitative study that used a purposeful sample strategy. The data were analyzed using multiple linear regression after being collected using a Likert-based questionnaire. To determine how much the two independent factors affect customer loyalty at the same time, we used the F test; To separate the effects, we use the T test. A regression coefficient of 0.439 and a significance level of 0.001 (less than 0.05) indicate that Customer Experience significantly and positively affects Customer Loyalty. The regression coefficient of 0.227 and the significance level of 0.001 (less than 0.05) indicate that the atmosphere of the store positively and significantly affects customer loyalty. The two factors have a substantial impact on consumer loyalty when taken together, according to the F test, which shows a significance level of 0.001. These results highlight the importance of making customers feel comfortable and have good interactions to increase customer loyalty. By promoting retail strategies based on innovation in consumer contact and retail environmental management, the study helps achieve Sustainable Development Goal (SDG) 8, which focuses on Decent Work and Economic Growth. The findings of this study have important practical implications, such as the recommendation that CVs. Ary's Micro is constantly working to improve the Store Atmosphere and Customer Experience to increase customer loyalty.  

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