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INDONESIA
Jurnal Bina Bangsa Ekonomika
Published by Universitas Bina Bangsa
ISSN : 2087040X     EISSN : 27217213     DOI : https://doi.org/10.46306/jbbe
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Bina Bangsa Ekonomika (JBBE) teregistrasi dengan nomor p-ISSN: 2087-040X dan e-ISSN: 2721-7213. Merupakan Jurnal yang berisi artikel-artikel ilmiah yang meliputi bidang-bidang Ekonomi, Manajemen, dan Akuntansi yang dikelola oleh Lembaga Penelitian dan Pengabdian pada Masyarakat (LP2M) Universitas Bina Bangsa sejak 09 Juli 2010. Sampai saat ini sudah 12 volume terbitan dengan jangka waktu penerbitan 2 kali dalam satu tahun.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 497 Documents
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PENGARUH PROMOSI JABATAN DAN MUTASI KERJA TERHADAP SEMANGAT KERJA MELALUI KEPUASAN KERJA PADA PT. PEGADAIAN KANWIL VI MAKASSAR Rahmat, Nuzul; Tangisalu, Jannati; Ampauleng, Ampauleng
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.758

Abstract

Pegadaian Regional Office VI Makassar is part of PT. Pegadaian (Persero) which has an important role in supporting the economy in its region. As a financial institution that focuses on financing and various services, PT. Pegadaian has a great responsibility in providing the best service to the community and creating a conducive business climate. In the face of increasingly fierce competition, quality human resources (HR) are the key to the company's success. Employees who have high work morale can make a positive contribution to the achievement of the company's goals.  The method used in this study is an explanatory method with a quantitative research approach and primary data sources. Meanwhile, to analyze the data obtained, Multiple Linear Regression Analysis, Coefficient of Determination Analysis, and Hypothesis Test with the help of smartPLS were used. Based on the results of the study, it was explained that job promotion had a significant positive effect on work morale, work mutation had a significant positive effect on work morale, Job promotion had a significant positive effect on job satisfaction, job mutation had a significant positive effect on job satisfaction, job satisfaction had a significant positive effect on work morale, Position promotion had a non-significant positive effect on work morale through job satisfaction and work mutations have a positive and insignificant effect on work morale through job satisfaction
PENGARUH SOCIAL MEDIA MARKETING, INFLUENCER, DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN MENGINAP DI HOTEL THE KAYON RESORT Permatasari, Komang; Prawitasari, Putu Putri
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v8i2.760

Abstract

This study aims to determine the influence of social media marketing, influencers, and online customer reviews partially and simultaneously on the decision to stay. The sample in this study is 140 guests who stay at the Kayon Resort Hotel. The data analysis techniques used Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, Determination Coefficient Test, F Test and t Test. From the results of the study, it was obtained that social media marketing, influencers and online customer reviews have a significant effect on the decision to stay, social media marketing has a positive and significant effect on the decision to stay, influencers have a positive and significant effect on the decision to stay, and online customer reviews have a significant positive effect on the decision to stay. The magnitude of the influence of the independent variable on the decision to stay was 74.2%. The suggestion that the researcher can give is that The Kayon Resort Hotel should always be active in providing information The Kayon Resort should always create interesting content, so that later many consumers will comment on social media, in implementing promotions, collaborating with well-known influencers, always trying to make the tourists who stay satisfied, and always maintaining a good reputation, So that later consumers always give good reviews on various online platforms.
PENGARUH COUNTRY OF ORIGIN DAN KUALITAS PRODUK TERHADAP MINAT BELI KONSUMEN DENGAN PERSEPSI SEBAGAI FAKTOR MEDIASI PADA PRODUK COSRX Aprilia, I Gusti Ayu Sinta Dewi; Putri Prawitasari , Putu; Ayu Tirtayani, I Gusti; Anjani, Ni Ketut
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.773

Abstract

One of the popular skincare brands is COSRX which has gained popularity in various countries including Indonesia because of its innovative formulation and recognized quality. This study aims to determine the influence of Country of Origin and product quality on consumer buying interest with perception as a mediating factor in COSRX products. This study uses the purposive sampling method in taking samples with a total of 100 respondents. The data collection method is carried out by distributing questionnaires directly at cosmetic stores or through Google Forms distributed on social media such as WhatsApp and Instagram. Data analysis uses multiple linear regression analysis with SPSS 25 for windows program. Based on statistical methods, validity tests, reliability tests, multicollinearity tests, heteroscedasticity tests, normality tests, multiple linear regression tests, partial tests, simultaneous tests and determination coefficient tests were carried out. The results of the study show that product quality and consumer perception play a major role in influencing purchasing decisions.
PENGARUH LIKUIDITAS TERHADAP RETURN ON ASSET DENGAN FIRM SIZE SEBAGAI VARIABEL MODERASI PADA PERUSAHAAN SUBSEKTOR KOSMETIK DAN PERALATAN RUMAH TANGGA YANG TERDAFTAR DI BURSA EFEK INDONESIA Putra Akbar, Ade; Jumady, Edy; Heslina, Heslina
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.774

Abstract

Ade Putra Akbar (2022 456 43 1334). The Effect of Liquidity on Return on Asset with Firm Size as a Moderating Variable in Cosmetics and Household Appliances Subsector Companies Listed on the Indonesia Stock Exchange. Guided by Edy Jumady and Heslina. Cosmetics and household goods companies are one of the consumer goods industry subsector companies listed on the Indonesia Stock Exchange that are engaged in the production of food and beverages, body care products, cosmetic products, traditional medicine products (herbal medicine), fragrance products, hair care products, and home care products. The increasing business competition in the era of globalization makes companies have to adjust and must be able to read the situation in order to manage the company well and improve performance so that the company's goals can be achieved. The method used in this study is an explanatory method with a quantitative research approach and secondary data sources. The data analysis obtained in this study will use a statistical data processing program known as Eviews Software version 12. Panel Data Regression Estimation Method There are three models that can be used, namely the Common Effect Model (CEM), Fixed Effect Model (FEM), and Random Effect Model (REM). Based on the results of the study, the results of statistical testing through eviews-12 software can be concluded that the Current Ratio has a negative and significant effect on Return on Assets. The results of statistical testing so that it can be concluded that Firm Size has a negative and significant effect on Return on Asset. The results of statistical testing so that it can be concluded that the moderation of Firm Size between Current Ratio (CR) and Return on Asset (ROA) has a positive and significant relationship.
PERAN MOTIVASI DALAM MENINGKATKAN PRODUKTIVITAS UMKM DI ERA EKONOMI DIGITAL Anriani Ritonga, Mei; Ruslita Batubara, Aisyah Norma; Lubis, M. Syahrozi; Hayati, Fitri
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.775

Abstract

This study aims to examine the role of motivation, both intrinsic and extrinsic motivation in increasing the productivity of Micro, Small and Medium Enterprises (UMKM) in the digital era. This study also focuses on identifying the types of motivation that have the most influence on the success of UMKM digital transformation. The method used in this study is descriptive with a qualitative approach based on secondary data taken from various relevant journals. The results of this study indicate that intrinsic motivation, such as the desire to develop, learn and innovate, and extrinsic motivation, such as government support, financial incentives and awards, significantly increase UMKM productivity.
KELEBIHAN DAN KEKURANGAN IMPOR BARANG ASING BAGI NEGARA INDONESIA Riyanto, Fendi; Christian Sitohang, Arga; Arsita Kusumadewi, Ni Made; Mahindah, Mahindah; Yulia Sari, Firda Ananda; Dinarti, Riska Putri; Rokmah, Dhaful Oktaviatul; Freitas Marcal, Ivonia Auxiliadora
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.776

Abstract

International trade begins with differences in resources owned by each country, international trade is defined as trade between or across countries, which includes export and import activities. In this international trade is divided into two categories, namely trade in goods (physical) and trade in services. The purpose of this study discusses the advantages and disadvantages of importing foreign goods for the Indonesian economy and understands the role of the government in regulating imports to protect the development of domestic industry. The method used in this study is a qualitative descriptive method, namely a type of research that aims to provide an overview or explanation of the advantages and disadvantages of importing goods for Indonesia and uses data collection in the form of literature studies by analyzing various journal sources, as well as analysis of documents from the Central Bureau of Statistics, with a focus on volume, value, and import trends over time. The advantages of imports include increasing the availability of goods, decreasing prices, increasing product quality, and supporting economic growth. However, on the other hand, imports also bring challenges, such as threats to local industry, dependence on other countries, and the risk of a trade balance deficit. The role of the government in regulating imports is crucial to protect domestic industry through protection policies, quality regulations, and promotion of local products.
RURAL WOMEN EMPOWERMENT STRATEGY IN THE DIGITAL ERA TO PROMOTE A SUSTAINABLE CREATIVE ECONOMY Emmywati, Emmywati
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.777

Abstract

Rural women empowerment strategies in the digital era are key to driving a sustainable creative economy. This article examines various empowerment approaches involving education, skills training, access to technology, and policy support to increase rural women's participation and contribution in the creative economy sector. This study uses qualitative methods by collecting data through in-depth interviews, participant observation, and literature studies. The results of the study indicate that rural women empowerment not only improves their economic welfare but also contributes to the social and cultural development of the community. By integrating local values ​​and global potential, this strategy is expected to create an inclusive and sustainable creative economy ecosystem.
PENGARUH PRODUCT PLACEMENT TERHADAP PURCHASE INTENTION DENGAN BRAND AWARENESS SEBAGAI VARIABEL MEDIASI (STUDI KASUS PADA PRODUK REALFOOD JELLY DALAM VARIETY SHOW GOING SEVENTEEN) Irna Suryani, Ni Putu; Putri Prawitasari, Putu; Ratih Nurmalasari, Made; Ayu Tirtayani, I Gusti
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.779

Abstract

This research purpose is to determine the effect of product placement on purchase intention through brand awareness as a mediating variable for a case study in the Realfood Jelly product at the Going Seventeen Variety Show. This research uses the S-O-R theory, which states that a response will be obtained when an individual receives stimulus from the media. Product placement in this research as a stimulus and purchase intention as a response. The population in this research is residents of Denpasar city as internet users, especially the YouTube application. The sample of the research there was 112 respondents used purposive sampling technique. The type of data used is quantitative data with data collection method through distributing questionnaires. The data analysis used is Structural Equation Model ─ Partial Least Square (SEM-PLS). The results of this research are (1) product placement variable has a positive and significant effect on purchase intention, (2) The product placement variable has positive and significant effect on brand awareness, (3) The brand awareness variable has positive and significant effect on purchase intention, and (4) The brand awareness as a mediates variable output is positive and significantly between product placement to purchase intention.
PERAN ASURANSI SYARIAH DALAM MEMENUHI KESEHATAN FINANSIAL MASYARAKAT PERKOTAAN Zuhdi, Muhammad Farhan; Sulaiman Sitompul, Gandi; Fatahilla, Lou; Harahap, Nurhayati
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.782

Abstract

Sharia insurance plays an important role in facing financial risks faced by urban communities, who are often trapped in a consumptive lifestyle. The background of this research focuses on the challenges faced by society in managing unexpected risks, such as job loss and health costs. The purpose of this study is to explore how sharia insurance can provide financial protection and improve people's financial health. The method used is a qualitative approach with literature analysis and interviews to understand public perception of sharia insurance. The results of the study show that although sharia insurance offers significant benefits, insurance offers benefits while urban communities are exposed to risks in the future. Especially with the lifestyle of people who have a consumptive tendency coupled with professional uncertainty which results in losing their jobs anytime and anywhere, thus allowing people to lose income. Sharia insurance can protect the community from the risk of financial losses of the community, so that the financial health of the community can be fulfilled. The conclusion of this study emphasizes the need for better education about sharia insurance and the development of products that are in accordance with the needs of the community, so that sharia insurance can function optimally in supporting financial stability and the welfare of urban communities.
ANALISIS STRATEGI PEMASARAN TERHADAP PENJUALAN PRODUK UMKM KULINER STUDI KASUS PADA “FIOR FIORE PATISSERIE” BANDAR LAMPUNG Daud, Syahril; Yanra, Tania Permata; Shabrina, Dea Nurullyah; Naufal, Ahmad Ghani
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.796

Abstract

The culinary industry significantly contributes to Indonesia's economy. In facing intense competition, MSMEs, including Fior Fiore Patisserie, require effective marketing strategies to maintain and enhance their competitiveness. This study aims to analyze the application of the marketing mix strategy (product, price, place, promotion) at Fior Fiore Patisserie and identify the factors influencing its success. A qualitative research method was employed, utilizing data collection techniques such as direct observation of the business location and interviews with the business owner. The findings reveal that Fior Fiore's marketing strategies include strategic location selection, the use of high-quality ingredients, product innovation that aligns with trends, and leveraging social media to reach a broader market. These strategies successfully built brand image, attracted customers, and increased sales. However, the study also identified challenges such as limited performance evaluation, potential conflicts among team members, and restricted market segmentation due to premium-priced products made with high-quality ingredients. To address these challenges, recommendations include optimizing performance management, diversifying product offerings, implementing flexible pricing strategies, expanding online sales channels, and developing customer loyalty programs. These findings are expected to serve as a guide for other MSMEs in developing competitive marketing strategies in the culinary industry.

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