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Jurnal Ilmu Manajemen Advantage
Published by Institut Teknologi dan Bisnis Widya Gama
ISSN : 25981072     EISSN : 25978888     DOI : https://doi.org/10.30741/adv
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Manajemen Advantage published twice a year in June and December, published by Institut Teknologi dan Bisnis Widya Gama Lumajang since June 2017. Jurnal Ilmu Manajemen Advantage intended as a forum for publishing scientific articles in the field of management science.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 225 Documents
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STUDENT LOYALTY IN PERSPECTIVE OF EDUCATION SERVICE QUALITY, CREATIVE PROMOTION AND STUDENT SATISFACTION Nike Norma Epriliyana; Yusita Titi Hapsari; Andri Mardi Susanto
Jurnal Ilmu Manajemen Advantage Vol. 5 No. 1 (2021): June
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This research aims to explain the student loyalty level through the perspective of education service quality, creative promotion, commitment, decision, and their satisfaction at private universities in Jember. We designed this research with a quantitative approach; it called explanatory research by a causal type. There are six research variables consisting of 3 (three) independent variables, 1 (one) intervening variable and 2 (two) dependent variables. The independent variables consist of the quality of education services (X1), creative promotion (X2), and commitment (X3). The dependent variable consists of satisfaction (Y1) and loyalty (Y2). The intervening variable consists of Decision (Z). The data collection technique carried out by distributing questionnaires online to 300 students of private universities in Jember. Data analysis carried out by using the Structural Equation Modeling (SEM) with AMOS (Analysis of Moment Structures) software. The research result showed that (1) the education service quality had no significant effect on students’ decision that indicated with a probability value: 0.058. (2) The education service quality had a significant effect on students’ satisfaction that indicated with the probability value: 0.000. (3) The creative promotion had a significant effect on students’ decision that indicated with the probability value: 0.000. (4) The student commitment had not significant effect on students’ decision that indicated with a probability value: 0.0760. (5) The student commitment had a significant effect on students’ loyalty that indicated with the probability value: 0.000. (6) The student decision had not significant effect on students’ satisfaction that indicated with a probability value: 0.611. (7) The student satisfaction had a significant effect on students’ loyalty that indicated with the probability value: 0.000. Keyword: education service quality, creative promotion, satisfaction, loyalty
Pandemic Impact of Covid-19 in The New Normal Area on Consumer Behaviour Nawangsih Nawangsih
Jurnal Ilmu Manajemen Advantage Vol. 5 No. 1 (2021): June
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v5i1.673

Abstract

The research objectives are: to find out the positive and negative impacts of the Covid-19 pandemic in the new normal era on the shift in consumer behavior and identify types of potential new business opportunities to be developed in the current new normal era. The research method uses this type of research based on literature study. The results of research based on literature studies show that: consumers make scale and value a priority in making purchases, the pandemic creates a new economy based on work from home, service changes, digital marketing, product diversification, wise consumption, fosters a sense of solidarity, family togetherness, creativity and innovation, careful activities, opportunities to increase knowledge and love for local and domestic products. The sectors affected by the pandemic are generally the prima donnas, the occurrence of punic buying and ease of service, a decrease in sales turnover and a shift in consumption patterns from offline to online. Meanwhile, new business opportunities that can be developed include: digital-based creative and innovative businesses, healthy and healthy culinary businesses, and several other potential businesses.
Customer Satisfaction of Surabaya Mortuary MUA Services Yurilla Endah Muliatie; Nur Jannah; Dwi Lesno Panglipursari; Rena Febrita Sarie; Nurleila Jum’ati
Jurnal Ilmu Manajemen Advantage Vol. 5 No. 2 (2021): December
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v5i2.723

Abstract

The development of services is showing a significant increase. This is of course influenced by the complex and diverse needs of the community in an effort to meet their needs. The part of funeral services that cannot be ruled out is make-up services. Mortuary MUA may be a profession that is rarely heard of. This research aim was to determine whether customer experience influence on customer satisfaction in using the mortuary MUA services in Surabaya and also how the five dimensions of customer experience affect customer satisfaction. This study explains the causal relationship or influence between variables through hypothesis testing on certain samples. Population used is all consumers who use mortuary MUA services and the sample totally 60 respondents using Purposive Sampling method. The results shown that: there is a positive effect on the customer experience variable on customer satisfaction for mortuary MUA services in Surabaya. From the dimension of customer experience, it partially affects customer satisfaction and what is influential is the act dimension.
JOINT STOCK PRICE INDEX AND THE MOVEMENT OF THE RUPIAH EXCHANGE RATE DURING THE PANDEMIC Deni Juliasari
Jurnal Ilmu Manajemen Advantage Vol. 5 No. 1 (2021): June
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

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Abstract

The existence of the Corona Virus (Covid-19) pandemic event not only poses a threat to health but also to economic growth in a country. The impact of the spread of the Corona Virus (Covid-19) cannot be calculated with certainty. So this study aims to find out the difference between the JCI and the Rupiah Exchange Rate before and after the pandemic on March 2, 2020. The analysis method uses a paired t-test. The population for this study are companies listed on the Indonesia Stock Exchange 2020. The sampling technique used is purposive sampling. Based on the results of data analysis and discussion, it can be concluded that there is a difference between the JCI before and after the COVID-19 pandemic. There is a significant difference in the Rupiah Exchange Rate in the events before and after the pandemic. The existence of the Corona Virus (Covid-19) pandemic event not only poses a threat to health but also to economic growth in a country. The impact of the spread of the Corona Virus (Covid-19) cannot be calculated with certainty. However, the slowdown in the economic system has been felt, especially in the industrial, tourism, trade, transportation and investment sectors. It is unavoidable as well as with Indonesia, the increase in positive cases of Corona has an effect on the stock market.
Financial Literacy and Entrepreneurial Finance In Bumdesa Management Study Moh. Hudi Setyobakti; Istifadah Istifadah; Intan Awwaliyah; Kasno Kasno
Jurnal Ilmu Manajemen Advantage Vol. 5 No. 2 (2021): December
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v5i2.766

Abstract

The purpose of this study is to get an overview of the knowledge and financial aspects of entrepreneurship to be a decisive part in the management of Bumdesa. The method used in this research is descriptive qualitative with a case study approach. The results obtained are from the aspect of financial literacy of the Bumdesa management on human resource input, knowledge of the preparation of financial reports and the inadequate ability to analyze financial statements so that they have not been able to make financial reports as a basis for decision making. The financial aspect of entrepreneurship can be seen from the Bumdesa business idea. running a business idea, the ability to organize a business, develop innovation as a whole have been implemented, but have not run optimally, so that it has an impact on the Bumdesa financial performance.
Enhancing MSME Performance through Market Sensing Capability, Innovation Capability, and Iconic Ethnic Product Development Latifah Anom; Abdul Azis Safii
Jurnal Ilmu Manajemen Advantage Vol. 6 No. 1 (2022): June
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v6i1.778

Abstract

Facing competition from global batik producers with prices that tend to be cheaper, MSME Batik Jonegoroan faces serious problems in its sales performance. This study aims to analyze the development of comparative product advantages sourced from the company's market sensing and innovation capabilities. Products with comparative advantage based on regional ethnic characteristics are expected to reclaim market share from Jonegoroan Batik. A total of 194 owners of SMEs producing Jonegoroan batik were sampled in this study. Structural equation modelling analysis with smart-PLS software shows that market sensing capability, innovation capability, and iconic ethnic product positively affect MSME performance. The indirect effect test proves that iconic ethnic products perform a mediating function in the relationship innovation capability and MSME performance. Meanwhile, the iconic ethnic product is not a mediating variable for the influence of market sensing capability on MSME performance. This finding implies that MSMEs with innovation capabilities should emphasise the orientation of developing comparative advantages of products based on ethnic characteristics to increase innovation and ultimately achieve company performance. The research limitation is related to data collection, which only involves one of the many MSME sectors that may affect the generalization of the research results.
The Efficiency of Financial Decisions on Stock Returns Moderated Financial Performance Ainun Jariah; Ninik Lukiana; Hartono Hartono; Jesi Irwanto
Jurnal Ilmu Manajemen Advantage Vol. 6 No. 1 (2022): June
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v6i1.822

Abstract

The formation of a company has several objectives, including achieving maximum profit, prospering the owner of the company, and maximizing the value of the company as reflected in its share price. The financial decisions, such as the investment decisions, the funding, and the dividend policy must be considered by the financial managers in order to increase the value of the company. The financial decisions will have an impact on the assessment of the financial performance. The stock returns will be influenced by the financial performance. This study aimed to analyze and acquire the empirical evidences of the effect of the financial decisions on the financial performance and the stock returns, as well as the fact that the financial performance moderates the financial decisions on the stock returns. Based on the Moderated Regression Analysis, the results showed that the financial decisions and the financial performance had no effect on the stock returns. On the other hand, the investment and the funding decisions affected the financial performance. The financial performance could not moderate financial decisions on the stock returns. The limitation of this research is that it only used the financial decision variables and the financial performance in predicting the stock returns.
Applying Importance Performance Analysis (IPA) Method in Analyzing Level of Service Quality Firda Auliawati Nuraieni; Nanda Ravenska; Hafid Aditya Pradesa
Jurnal Ilmu Manajemen Advantage Vol. 5 No. 2 (2021): December
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v5i2.779

Abstract

The more the startups are established in Indonesia, the higher the competition for companies in offering their products and services to customers. In overcoming increasingly fierce business competition, Bliin always makes efforts to improve the quality of service on its application with the aim of creating customer satisfaction. This research employed a descriptive, quantitative method. The population in this study comprises the users of Bliin application who have made transactions and live in Bandung City. the sample used amounted to 191 respondents. The data were collected through questionnaires. The analysis method used the Gap analysis and Importance Performance Analysis (IPA). Based on the Gap analysis method, the overall Gap average value shows the results (-0.43) However, from the overall value per attribute item, almost all attributes are negative. There are only three attribute items that are positive. On the overall average value of the level of performance of (3.73) is smaller than the level of importance or expectation of (4.16). This indicates that the perceived service < the expected service which means that the perceived performance is not as expected. From the results of the IPA analysis method on the Cartesian diagram mapping, there are 9 attributes in quadrant I (high importance and low performance) and 8 attributes in quadrant II (high importance and high performance).
Perception and Motivation Analysis of Purchase Decisions in Lumajang Samsuranto Samsuranto
Jurnal Ilmu Manajemen Advantage Vol. 5 No. 2 (2021): December
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v5i2.795

Abstract

This research is a type of quantitative research by looking for the relationship between the independent variable and the dependent variable. The purpose of this study is to prove that consumer perceptions and consumer motivation partially or simultaneously influence purchasing decisions at Graha Mulia Plaza Lumajang. The sample used in this study was 75 respondents. The sampling method was non-probability sampling with incidental sampling technique. This study uses multiple linear regression analysis techniques. The results of this study indicate that partially consumer perceptions have no significant effect on purchasing decisions and consumer motivation has a significant effect on purchasing decisions. Meanwhile, simultaneously, the variables of consumer perception and motivation have a significant effect on purchasing decisions at Graha Mulia Plaza Lumajang. The results of the coefficient of determination show that 47.1% of purchasing decisions can be explained by variables of consumer perception and consumer motivation, while the remaining 52.9% of purchasing decision variables are influenced by other variables not examined in this study.
Human Resources Development in Increasing Sales Turnover of Synthetic Rattan Products Mimin Yatminiwati; Riza Bahtiar Sulistyan; Zainul Hidayat; Fauzan Muttaqien
Jurnal Ilmu Manajemen Advantage Vol. 6 No. 1 (2022): June
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v6i1.826

Abstract

This study was made with the aim of analyzing Human Resource Development in Increasing Sales Turnover of Synthetic Rattan Products by Dfanda Synthetic Rattan. The research method used is descriptive analysis using a qualitative research approach. The data collection technique carried out by the researcher was to conduct interviews and direct observations to the business owner. In addition, there are additional supporting data from reading books and other sources related to the research title. The analyzed using SWOT analysis to find out what are the strengths, weaknesses, opportunities, and threats of human resource development carried out by the company. The results of human resource development research to increase employee productivity Dfanda Rattan synthetic is the business partner model strategy because this strategy has several advantages, namely the existence of several strengths within the company that can be used to take advantage of several opportunities and face several threats to the company as shown by the Cartesian diagram that the company is in quadrant I, namely aggressive with the implementation of the Growth Oriented Strategy which is a very profitable situation for the company. The company has the power so that it can take advantage of the opportunities that exist.

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