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INDONESIA
Jurnal Administrasi Kantor
Published by Universitas Bina Insani
ISSN : 23376694     EISSN : 25279769     DOI : https://doi.org/10.51211/jak
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Social Sciences
Jurnal Administrasi Kantor (JAK) merupakan jurnal ilmiah yang diterbitkan oleh Universitas Bina Insani. Jurnal ini berisi tentang karya ilmiah hasil penelitian yang bertemakan: Manajemen Pemasaran, Manajemen SDM, Manajemen Operasional, Manajemen Keuangan, Ekonomi Makro dan Mikro, Kesekretarisan, Komunikasi, Humas, Bahasa Indonesia, Bahasa Asing, dan Administrasi Kantor.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 219 Documents
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Analisis Strategi Pemasaran Untuk Peningkatan Penjualan Pada Butik Tuhfah Style Kota Bekasi Kristiana Widiawati; Nita Ramadani
JURNAL ADMINISTRASI KANTOR Vol 11 No 1 (2023): Jurnal Administrasi Kantor (JAK)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Bina Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51211/jak.v11i1.2431

Abstract

Abstrak: Bisnis fashion merupakan salah satu usaha yang tidak ada ujungnya karena seiring dengan perkembangan zaman model fashion mulai banyak berinovasi. Tujuan dari penelitian ini adalah untuk mengetahui strategi pemasaran melalui pendekatan dengan Segmenting, Targeting, positioning dan marketing mix dalam meningkatkan penjualan pada butik Tuhfah Style. Metode yang digunakan dalam penelitian ini adalah deskriptif kualitatif dengan menggunakan tiga teknik pengumpulan data yang berupa wawancara, observasi dan, dokumentasi yang di lakukan dengan pemilik. Hasil penelitian ini menunjukkan bahwa penerapan dengan menargetkan kalangan wanita dengan rentan umur 15 tahun keatas dan kalangangan wanita yang memiliki pendapatan menjadikan target pada butik Tuhfah Style tergolong sebagai kategori target kalangan menengah ke atas. Marketing Mix pada butik Tuhfah Style meliputi Product (Produk) yang memiliki kualitas premium dan model yang terkini. Price (Harga) yang ditawarkan sesuai dengan kemampuan masyarakat. Place (Tempat) yang menarik dan instagramable. Promotion (Promosi) yang dilakukan dengan cara memberikan discount dan promosi di media sosial namun belum dimanfaatkan dengan maksimal. People (Karyawan) menerapkan system 3s (senyum, sapa, salam). Process (Proses) yang detail dan terdata dapat mempermudah pembayaran bagi customer. Physical Evidence (Bukti Fisik) store yang terletak di pinggir jalan dan disertai bukti testimoni dari customer di media social. Berdasarkan kendala dan hasil analisa di atas maka usulan untuk meningkatkan penjualan yaitu dengan menggunakan iklan di instagram
Studi Perbandingan Antara Indonesia dengan Berbagai Negara di Dunia Renza Fahlevi; Caroline Marninda; Angela Angela; Charlie Wijaya; Titan Martinus; Sun Bhuan
JURNAL ADMINISTRASI KANTOR Vol 11 No 1 (2023): Jurnal Administrasi Kantor (JAK)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Bina Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51211/jak.v11i1.2338

Abstract

Abstrak: Indonesia adalah negara terbesar keempat di dunia, dan suatu negara dapat dikatakan terdiri dari sumber daya manusia, politik, ekonomi dan budaya, untuk mengetahui 4 aspek tersebut, maka dilakukan analisis perbandingan aspek ekonomi, politik, budaya, dan sumber daya manusia Indonesia dan Negara lainnya yang merupakan tujuan penelitian. Metode penelitian yang digunakan adalah penelitian kualitatif deskriptif dengan sumber data sekunder. Hasil penelitian menunjukkan bahwa Indonesia menghadapi permasalahan pengangguran akibat rendahnya kualitas sumber daya manusia. Indonesia sebagai negara agrikultur memiliki nilai ekspor yang baik, meskipun belum bisa menyaingi Thailand dan Vietnam. Akan tetapi, Indonesia termasuk dalam emerging market sehingga memungkinkan untuk mengikuti persaingan global. Untuk membentuk lingkungan global yang baru dan menambah lapangan kerja, Indonesia dapat memperkecil perdagangan ekspor barang mentah dan menerima penanaman modal asing. Namun, Indonesia memiliki kolektivitas tinggi yang tergambar dari solidaritas dan kekentalan adat di dunia kerja seperti adanya kesenjangan kekuasaan, ketidaksetaraan gender, dengan komunikasi bisnis yang high context. Adapun saran, dalam upaya mengurangi jumlah pengangguran, negara dapat meningkatkan sumber daya manusia dengan memperhatikan kualitas pendidikan. Diperlukan pula penyesuaian diri pada lingkungan pekerjaan, serta meninggalkan kebiasaan buruk dalam bekerja dan mengutamakan profesionalitas dan ketepatan waktu. Perkembangan infrastruktur juga diperlukan untuk mempermudah dan memperkecil biaya kegiatan logistik ekspor dan impor. Kemudian adanya kemudahan perizinan sektor bisnis bagi PMA dapat memudahkan para pebisnis dalam mengikat modal. Kata kunci: Ekonomi, Budaya, Politik, Sumber Daya Manusia
Ketepatan pengalokasian pajak Ketepatan pengalokasian pajak dan tax morale terhadap tax evasion mardani mardani; Anis Syamsu Rizal
JURNAL ADMINISTRASI KANTOR Vol 11 No 1 (2023): Jurnal Administrasi Kantor (JAK)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Bina Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51211/jak.v11i1.2238

Abstract

Abstrak: Pajak merupakan salah satu sumber pendapatan dan belanja negara (APBN) yang utama bagi bangsa Indonesia. Pajak digunakan untuk menopang perekonomian Indonesia karena hampir 85% APBN Pemerintah Indonesia berasal dari sektor pajak. Pajak digunakan untuk mendanai kesejahteraan dan kemakmuran hidup masyarakat. Penghasilan negara Indonesia terbanyak bersumber dari penerimaan pajak. Pemerintahan harus membentuk Anggaran Pendapatan Dan Belanja Negara (APBN) guna mengendalikan perekonomian nasional, pemerintah dalam menjalankan tugasnya menggunakan salah satu cara yakni dengan mengadakan pungutan dalam berbentuk pajak kepada masyarakat. Penelitian ini bertujuan untuk mengetahui Pengaruh Ketepatan Penalokasian Pajak dan Tax Morale terhadap Tax Evasion. Jenis penelitian ini adalah penelitian kuantitatif. Populasi penelitian ini adalah Wajib Pajak Orang Pribadi yang terdaftar di kantor pelayanan pajak pratama Depok Cimanggis. Pengambilan sampel menggunakan rumus Slovin. Jumlah sampel yang di sebar 115. Metode pengumpulan data dalam penelitian ini adalah kuisoner. Teknis analisis data yang digunakan adalah statisik deskriptif, uji kualitas data, uji asumsi klasik, uji hipotesis. Hasil penelitian secara parsial menunjukan bahwa (1) Terdapat pengaruh yang signifikan antara Ketepatan Pengalokasian pajak Terhadap Tax Evasion, (2) Terdapat pengaruh yang signifikan antara Tax Morale terhadap Tax Evasion. Sedangkan secara simultan Ketepatan Pengalokasian Pajak dan Tax Morale terdapat penaruh yang signifikan terhadap Tax evasion. Kata kunci: Ketepatan Pengalokasian Pajak, Tax Morale, Tax Evasion
Financial Literacy: Empowering Women for Better Financial Management Ela Elliyana; Yuliani Yuliani; Ambo Paerah
JURNAL ADMINISTRASI KANTOR Vol 11 No 1 (2023): Jurnal Administrasi Kantor (JAK)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Bina Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51211/jak.v11i1.2383

Abstract

Previous research has shown that women tend to have lower levels of financial literacy and participation in economic activities than men. The research aims to determine ways for women to empower themselves by improving their financial literacy. The research design, a literature study, is based on a review of articles using appropriate keywords, aiming to identify and objectively evaluate relevant research on the topic of financial literacy in women, the determinants, and applicable criteria approaches to enhancing financial literacy, using a transparent process to minimize research bias. Although this systematic literature review is not comprehensive, the research has been complex. The systematic review involves thorough literature searching, explicit criteria for the inclusion and exclusion of studies, and a reliable assessment of the quality of the cited research. The research findings indicate several appropriate methods, including understanding the basics of financial literacy, taking control of personal finances, using technology, making smart investments, and seeking professional assistance in managing and consulting on finances
Implementasi Penanganan Surat Masuk dan Keluar Berbasis Digital Menggunakan Aplikasi E-Surat terhadap Efektivitas Administrasi di Dinas Lingkungan Hidup Kabupaten Gianyar Ni Wayan Eva Lia Putri; Gede Pradiva Adiningrat; Putu Eka Suryadana
JURNAL ADMINISTRASI KANTOR Vol 14 No 1 (2025): Jurnal Administrasi Kantor (Juni 2026)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Bina Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51211/jak.v14i1.3967

Abstract

This study aims to analyze the digital-based incoming and outgoing mail handling process using the E-Surat application and identify the obstacles encountered in its implementation on administrative effectiveness at the Environmental Agency of Gianyar Regency. The research employed a descriptive-analytical qualitative approach with six informants purposively selected from three management levels. Data were collected through observation, in-depth interviews, and documentation during August 2024. The findings revealed that the digital mail handling process has been conducted through a structured mechanism involving the Secretariat, Leadership, and Target Divisions, yielding positive impacts such as increased disposition speed, ease of archive retrieval, and archiving efficiency. However, the system's effectiveness remains suboptimal due to inaccurate tracking and notification features, hybrid print-sign-scan procedures, the absence of Digital Signature policy, the obligation to manage two parallel systems (E-Surat and Srikandi), server instability, and limited human resource competency. This study recommends strengthening digital signature policies, system integration, technological infrastructure enhancement, and sustainable human resource capacity development. Keywords: E-Surat, administrative effectiveness, incoming mail, outgoing mail, digitalization
Implementasi Digital Marketing Untuk Produk BRI Mobile Banking (Brimo) Pada Bank BRI KCP Kemang Pratama Indra Muis; Wiwit Septi Ratika Putri
JURNAL ADMINISTRASI KANTOR Vol 13 No 1 (2025): Jurnal Administrasi Kantor (Juni 2025)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Bina Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51211/jak.v13i1.3387

Abstract

The use of mobile banking applications such as BRIMO by individuals aged 55 and above is often confronted with several challenges. Limitations in technology use are one of the main hurdles, where understanding application navigation, utilizing online transaction features, and digital security measures can be complex. This research aims to implement digital marketing through digital technology such as websites, social media platforms like Instagram, Twitter, YouTube, SEO, email marketing, etc., to facilitate customers in becoming familiar with, using, and understanding BRIMO features. Using a qualitative approach, through interviews and direct observation, as well as segmenting customers based on generations: generation millennials (18-34 years old), generation X (35-54 years old), Babyboomers (55 years old and above), generation Z (below 18 years old). Marketing mix analysis of the 7P by determining product, price, promotion, place, people, physical evidence, process. Findings indicate that customers aged 55 and above, who are less familiar with technology, face difficulties in using BRIMO. Therefore, a proposal is made to create video tutorials on how to use the application and its features on BRIMO, promoted through social media channels such as YouTube. Keywords: Customer, Digital Marketing, Marketing Mix, Mobile Banking
Penerapan nilai-nilai pemasaran Islami dalam menarik konsumen di Xifrahijab.id Vika Sayyidatul Mukarromah; Aun Falestien Faletehan
JURNAL ADMINISTRASI KANTOR Vol 12 No 2 (2024): Jurnal Administrasi Kantor (Desember 2024)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Bina Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51211/jak.v12i2.3215

Abstract

This study aims to analyze the application of Islamic values in marketing strategies used to attract consumer interest at the Xifrahijab.id online shop. Xifrahijab.id is a business focused on selling hijabs and Muslim women's clothing, emphasizing Islamic principles such as product halalness, honesty, fairness, and trustworthiness in every business process. This research uses a qualitative approach by conducting in-depth interviews with Xifrahijab.id customers and the owner. The findings show that the application of Islamic values in marketing such as providing honest product information, setting fair prices, and maintaining commitments to customers has increased consumer trust and loyalty. Additionally, the marketing strategy through social media, combined with special promotions during Ramadan, has proven effective in attracting consumer interest. Thus, the application of Islamic values not only serves as an ethical business guideline but also significantly contributes to enhancing competitiveness and commercial success. Keywords: Marketing strategy, Islamic values, Consumer purchasing interest, Online shop.
ANALISIS LAPORAN KEUANGAN UNTUK MENGUKUR TINGKAT KESEHATAN KEUANGAN KSP DUTA SEJAHTERA PERIODE 2022–2025 Khairani Alawiyah Matondang; Muhammad Abdi; Fahmi Apriyansyah Siregar; Runggu Sihombing
JURNAL ADMINISTRASI KANTOR Vol 14 No 1 (2025): Jurnal Administrasi Kantor (Juni 2026)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Bina Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51211/jak.v14i1.3888

Abstract

The primary focus of this study is to evaluate the financial health of KSP Duta Sejahtera during the 2022–2025 period in accordance with Minister of Cooperatives and Small and Medium Enterprises Regulation No. 14/Per/M.KUKM/XII/2009. This study employs a quantitative descriptive method with a case study approach on KSP Duta Sejahtera for the years 2022–2025 based on Ministerial Regulation No. 14/Per/M.KUKM/XII/2009. The data used consists of the cooperative’s financial statements obtained from the cooperative’s official website and analyzed through seven aspects of cooperative health assessment: capital, quality of productive assets, management, efficiency, liquidity, independence and growth, and the cooperative’s identity. The analysis results show that KSP Duta Sejahtera achieved an average health score of 71.81, earning the rating “Fairly Healthy.” The aspects of capital, management, quality of productive assets, and cooperative identity are in good condition, while the aspects of efficiency, liquidity, and self-reliance and growth still need improvement so that the cooperative’s health level can advance to the “healthy” category.
Peran Teknologi dalam Meningkatkan Pola Komunikasi dan Dampaknya terhadap Kinerja Pegawai di Kantor Desa Cikole Maulida Sifa Yusnita; Regita Gusrianisa
JURNAL ADMINISTRASI KANTOR Vol 13 No 1 (2025): Jurnal Administrasi Kantor (Juni 2025)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Bina Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51211/jak.v13i1.3438

Abstract

The development of information and communication technology has significantly transformed governance systems, including at the village level. Cikole Village in West Bandung Regency serves as an interesting case as it integrates communication technology into its daily operations. This study aims to identify the role of technology in enhancing communication patterns among employees and its impact on their performance. A qualitative descriptive approach was used, with data collected through direct observation and in-depth interviews with the Village Secretary of Cikole. The findings reveal that the use of applications such as WhatsApp, Telegram, Line, Google Drive, and online meeting platforms like Zoom and Google Meet has improved communication efficiency, accelerated decision-making processes, and strengthened internal coordination. Technology also supports public service transparency through the Village Information System (SID) and the Village Financial System (Siskeudes). However, challenges such as limited internet access and technical server issues still persist. This study recommends improving network infrastructure and providing continuous training for village officials to optimize technology use. The results are expected to serve as a reference for other villages in utilizing communication technology to enhance performance and public service quality. Keywords: Communication, Performance, Service, Technology, Village Governance
PENYUSUNAN BAHAN AJAR SIMULASI PERKANTORAN DIGITAL BERBASIS PROJECT BASED LEARNING Nelly Armayanti; Dodi Pramana; M. Fitri Rahmadana
JURNAL ADMINISTRASI KANTOR Vol 12 No 2 (2024): Jurnal Administrasi Kantor (Desember 2024)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Bina Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51211/jak.v12i2.3166

Abstract

Professional teaching staff have a direct influence on student learning outcomes, especially in the 21st century, where developments in technology, information and communication are growing rapidly. The challenge of 21st century learning is a problem found in the office administration education study program, namely the lack of digital-based teaching materials owned by lecturers to teach these courses. This research aims to prepare teaching materials for the Theory and Practice based Office Simulation course and is also accompanied by a Project Based Learning model. The reason for choosing the Office Simulation course is because this course is the basis for students to become familiar with administrative and administrative practices in the concept of office administration. This research is Research and Development (RnD) research using the ADDIE development model which consists of 5 (five) implementation stages, namely: (1) Analysis, (2) Design, (3) Development (4) Implementation, and (4) Evaluation. The data analysis techniques used in research include 3 (three) types, namely Validity, Effectiveness and Practicality. The results of this research show that the average percentage of validator scores for the content aspect is 88.66%, the presentation aspect is 90.66% and the language is 92.88%, these three aspects show that the office simulation book is very suitable for use. Meanwhile, practical testing for the content aspect was 93.04%, the presentation aspect was 88.05% and the language aspect was 88.04%. From this tabulation, the office simulation book is very practical to use. In testing effectiveness through parametric tests, a calculated t value of 26.599 can be obtained with a significance value of 0.00 < 0.05, so H0 is rejected. Thus, student learning outcomes after using office simulation books are significantly higher than those who do not use teaching materials. Keywords: Teaching Material, Learning Outcomes, Office Simulation

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