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Society: Jurnal Pengabdian Masyarakat
Published by Edumedia Solution Indonesia
ISSN : -     EISSN : 2827878X     DOI : -
Core Subject : Economy, Science, Education, Social,
Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences
Society: Jurnal Pengabdian Masyarakat diterbitkan oleh Lembaga Edumedia Solution adalah peer-reviewed journal yang memuat artikel-artikel ilmiah dari berbagai disiplin ilmu yang diadopsi dalam berbagai aktivitas pengabdian kepada masyarakat dan penelitian terapan lainnya. Artikel-artikel yang dipublikasikan di Society: Jurnal Pengabdian Masyarakat meliputi hasil-hasil kegiatan pengabdian pada masyarakat, artikel ulasan ilmiah yang bersifat baru, atau komentar atau kritik terhadap tulisan yang ada dimuat di Society: Jurnal Pengabdian Masyarakat maupun dalam terbitan berkala ilmiah lainnya. Society: Jurnal Pengabdian Masyarakat terbit 6 (enam) kali setahun, setiap bulan Januari, Maret, Mei, Juli, September, dan November. Artikel yang telah publish dapat didownload secara gratis, dibaca dan disebarluaskan sebagai rujukan artikel selanjutnya.
Arjuna Subject : Umum - Umum
Articles 428 Documents
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Empowerment of Women-Led MSMEs in Mojokerto through Artificial Intelligence Training to Improve Product Marketing Communication Skills Dewi, Ratnainingrum Zusyana; Ningsih, Masnia; Utama, Jenny Yudha
Society : Jurnal Pengabdian Masyarakat Vol 4, No 4 (2025): Juli
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v4i4.613

Abstract

This community service initiative aims to empower women-managed Micro, Small, and Medium Enterprises (MSMEs) in Mojokerto, Indonesia, by improving their digital marketing communication skills through the practical application of Artificial Intelligence (AI) tools. Despite their crucial contribution to the economy, many women entrepreneurs face barriers in adopting digital technologies, which limits their market reach and business growth. Through a collaboration with the Mojokerto Cooperative Office and the Gerakan Majapahit Muda, supported by Microsoft and the Ministry of Digital Communications, the program trained 45 women entrepreneurs using a community-based participatory approach. A tailored three-day AI training module introduced tools such as ChatGPT, Canva, and WhatsApp Bots, followed by a two-month online mentorship. Results showed significant improvements in AI literacy, marketing content quality, customer engagement, and business performance. Notably, social media interactions and online product orders increased, with several entrepreneurs reporting up to 30% sales growth. The program also fostered peer learning and collective support among participants. While challenges such as limited internet access and resistance to technology were encountered, they were mitigated through inclusive teaching strategies. The project demonstrates the transformative potential of AI training in enabling inclusive, sustainable development for women entrepreneurs in semi-urban areas.
Digital Marketing Training through Copywriting Techniques And SEO for Social Forestry Business Groups Bungo Residential Office Istianingsih, Nanik; Muhammad, Ariyanto; Zulkifli, Zulkifli; Juniarsih, Delvita; Rianto, Rianto
Society : Jurnal Pengabdian Masyarakat Vol 4, No 4 (2025): Juli
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v4i4.596

Abstract

In today's technological era, digital marketing is one of the keys to running a successful business. Digital marketing implementation includes scriptwriting techniques and search engine optimization (SEO). Through the implementation of this activity, forestry business groups will be trained to know, understand, and apply information technology for digital marketing activities. Based on initial interviews with the management partners of the business group, several key issues in marketing their business were identified. First, digital marketing insights; second, techniques to increase online sales; third, improving product reputation; and fourth, improving product quality, packaging, and presentation. The training will explain digital marketing and teach two digital marketing techniques: copywriting and SEO, depending on the needs of the participants. The stages of implementing this community service are, first, learning digital marketing skills, second, understanding copywriting, and third, practicing the application of SEO to the participants' businesses. The training includes lectures, exercises, discussions and practical exercises. The results of the activity will be evaluated through a question and answer session with participants. From the results of this activity, it is hoped that the participants of the business group will start applying search engine optimization techniques in running their businesses.
Utilization of Digital Marketing for Micro, Small and Medium Enterprises in Dandangan Village. Kurniawan, Rony; S, Edy Djoko; Prasojo, Aji; Cindia, Ike; Nuansari, Shindy Dwita
Society : Jurnal Pengabdian Masyarakat Vol 4, No 4 (2025): Juli
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v4i4.601

Abstract

Digital transformation presents a major opportunity for MSMEs to expand markets and improve efficiency. In Dandangan Village, Kediri, many MSMEs use social media and e-commerce platforms, yet market reach remains limited and digital marketing knowledge is lacking. A one-month community service program provided training and outreach to enhance MSMEs’ digital literacy, including the use of mind maps as marketing planning tools. Results showed improved digital promotion skills, including public speaking during live selling. The use of mind maps helped MSMEs analyze markets, schedule content, and monitor digital performance. This program demonstrates that targeted assistance can sustainably strengthen MSMEs’ digital capabilities.
Improving Public Speaking Skills through YouTube Media for Sixth Grade Students of SDN 2 Daleman, Education Subdivision Coordinator of Tulung District, Klaten Regency, Academic Year 2024/2025 Syamsiyah, Siti; Basuki, Basuki; Putut Setiyadi, Dwi Bambang; Hersulastuti, Hersulastuti; Herawati, Nanik
Society : Jurnal Pengabdian Masyarakat Vol 4, No 4 (2025): Juli
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v4i4.592

Abstract

This study aims to improve the public speaking skills of sixth-grade students at SDN 2 Daleman through the utilization of YouTube as an audiovisual-based learning medium. Public speaking is a crucial component of oral communication competence that needs to be developed from an early age, as it influences students’ confidence, critical thinking, and ability to express ideas in public. Initial observations indicated that most students faced difficulties in structuring their speeches systematically, using proper pronunciation and intonation, and showing appropriate expression and vocal control during presentations.The research employed a Classroom Action Research (CAR) approach conducted in two cycles, each comprising planning, action, observation, and reflection stages. The subjects were 17 sixth-grade students, consisting of 8 boys and 9 girls. Data were collected through observation, documentation, interviews, and speech performance tests. The success indicators were determined by the increase in the number of students who met the Minimum Mastery Criteria (MMC) of 75 and improvements in specific aspects of public speaking, including expression, pronunciation, intonation, voice volume, and content structure.The results showed a significant improvement in students’ public speaking skills through the use of YouTube media. In the pre-cycle stage, only 7 out of 17 students (41%) achieved the MMC. After the first cycle of implementation, the number increased to 10 students (58%). By the second cycle, 15 students (88%) met or exceeded the target. In addition to the quantitative improvement, qualitative enhancements were observed in students’ delivery of speech elements.Learning improvement was also evident across multiple performance aspects, such as clarity of pronunciation, appropriate expression, dynamic intonation, mastery of content, and proper vocal projection. The effective use of YouTube, particularly through a modeling approach featuring high-achieving students as role models, proved to be a powerful motivator and conceptual clarifier. Moreover, it enabled students to engage in self-reflection by watching their own recorded speeches. Therefore, YouTube serves not only as a visual aid but also as a strategic tool to enhance oral communication skills in the context of 21st-century learning.
The Use of Animated Videos in Preventing Anemia in Adolescent Girls Julianawati, Tinta; Yana, Lusi; Aprilia, Dinda
Society : Jurnal Pengabdian Masyarakat Vol 4, No 4 (2025): Juli
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v4i4.584

Abstract

Anemia is a serious public health problem and has an impact on the life cycle of adolescents, especially adolescent girls. Adolescent girls who suffer from anemia have limitations in the growth process, learning capacity, ability to focus on daily activities, are susceptible to infection, have a tendency to drop out of school, physical fitness levels, and work productivity. The risk of anemia in adolescent girls tends to increase with age and coincides with the teenage years when the growth process occurs most rapidly. The ages between 12 and 15 years, when nutritional needs are very high, are known to have a very high risk of suffering from anemia. One of the educational media that can be easily understood by adolescents is animated videos. The purpose of this community service is to increase knowledge about preventing anemia in adolescents. The activities carried out are in the form of education, using educational videos to prevent anemia in adolescents. The method used is socialization and health education to adolescent girls through videos and explanations of the consumption of iron tablets distributed to all adolescent girls. The location of the activity was carried out at SDN 001 Nongsa. The stages of the activity include the stages of preparation, implementation and reporting. Data from the results of community service activities showed an increase in the capacity of adolescent girls, showing a change of 22 points in the pre-post test education, HB level examination from 30 people. The examined adolescent girls who experienced anemia were 16 people (53%) and 14 people did not experience anemia. All adolescents showed high enthusiasm for this activity and hoped that anemia and nutritional status education activities could be carried out sustainably to improve the fitness and health of adolescent girls.
Utilization of Organic Banana Peel Waste as an Alternative Material for Making Environmentally Friendly Ice Cream Imelda, Dewi Qomariah; Hariyati, Tati; Ningsih, Resky Ayu; Nugroho, Prisma; Respita, Reny; Sari, Dwi Alya Amanda
Society : Jurnal Pengabdian Masyarakat Vol 4, No 4 (2025): Juli
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v4i4.604

Abstract

Banana peels are an abundant organic household waste that has not been optimally utilized. This community service activity aims to empower community groups through training in making banana peel-based ice cream as a functional food product that is environmentally friendly and has economic value. The implementation method includes socialization, technical training in processing banana peels into flour, ice cream formulation, packaging, and mentoring for household-scale businesses. The activity was carried out in Tanjung Selor, Bulungan Regency, targeting students of the University Kaltara. The results of the implementation showed an increase in participants' skills in processing waste into products with sales value, as well as the emergence of interest in developing local food-based businesses. This program also supports the implementation of a circular economy and the reduction of organic waste through an innovative community-based approach.
Assistance in Developing Canvas Model Business Capacity at Walcoo Shoes in Bogor City Heirunissa, Heirunissa; Bakti, Rizal; Dhamaah, Wahjuny; Eldianson, Rio; Maku, Alin Djafar; Ilham, Anggio
Society : Jurnal Pengabdian Masyarakat Vol 4, No 4 (2025): Juli
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v4i4.602

Abstract

MSMEs are an important pillar in the Indonesian economy with a significant contribution to GDP and labor absorption. The fashion industry, especially shoes, is showing strong growth, and WALCOO Shoes as a player in this industry needs to understand and design the right business model. This study aims to analyze the WALCOO Shoes business model using the Business Model Canvas (BMC) approach and SWOT analysis. The SWOT analysis shows that WALCOO Shoes strengths in the comfort and flexibility of its products, but has weaknesses in supporting intensive physical activity and weather resistance. Opportunities include fashion trends and innovative materials, while the main threats come from fierce competition and changing consumer trends. Strategic recommendations for WALCOO Shoes include improving marketing strategies, maintaining product quality, and offering after-sales service with a warranty. The main resources include human resources, raw materials, and sewing machines, while the main activity is the shoemaking process from design to sales. The use of social media and e-commerce such as Tiktok and Shopee is optimized for sales channels. The proposed business model is expected to improve WALCOO Shoes' performance and competitiveness in the shoe industry
Digital Marketing Strategy to Increase Promotion and Sales of Banana Stem Craftsmen in Kedungkeris Village Sari, Niken Permata; Mindhayani, Iva
Society : Jurnal Pengabdian Masyarakat Vol 4, No 4 (2025): Juli
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v4i4.593

Abstract

Through a digital marketing strategy, this community service activity focuses on optimizing the promotion and sales of banana stem craft products in Kedungkeris Village, Nglipar, Yogyakarta. The background of this program is based on the potential of unique crafts from banana stems, such as mini photo frames, baskets, flip-flops, songkok, sling bags, and pencil cases, as local MSME products with high value. However, these products still have limited market reach and promotion due to a minimal understanding of utilizing digital platforms. The shift in consumer behavior towards the courage to shop post-pandemic also further emphasizes the importance of a digital presence for their business desires. The main objective of this service is to improve the craftsmen's understanding and digital marketing skills. The activity was carried out at the Kedungkeris Village Hall and involved 26 participants who were banana stem craftsmen. The material provided includes the basics of digital marketing, utilization of social media (especially Instagram and Facebook), e-commerce strategies (Shopee and Tokopedia), and practical tips for optimizing promotion and sales. The approach used is interactive lectures and discussions, helping participants understand essential concepts such as determining target markets, product innovation (including combining crafts with culinary products as hampers), and ease of access to purchases through digital channels. The implications of this activity are expected to increase the capacity of digital craftsmen significantly, expand the market reach of Kedungkeris banana stem products, and ultimately increase sales turnover and the economic welfare of the local community sustainably.
Optimizing the Role of Adolescents in Preventing Early Marriage Through Advocacy of Reproductive Health Rights. Fitriani, Fitriani; Husnah, Ridni; Fariningsih, Erika; Kartika, Adila Citra
Society : Jurnal Pengabdian Masyarakat Vol 4, No 4 (2025): Juli
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v4i4.589

Abstract

Wedding age early Still become challenge serious in Indonesia because its complex impact to health , education and welfare social teenagers. Activities devotion public This aiming For optimize role teenager in prevention wedding age early through advocacy rights health reproduction. Activities implemented at SMAN 7 Batam in May 2025, with involving 32 teenagers age 14–18 years. The method used covering education interactive, discussion group, training advocacy , as well as simulation and formation group peers. Evaluation is carried out through pre-test and post-test, observation participatory, as well as interview. The results show improvement significant to knowledge teenager related health reproduction (62.5%), impact wedding age early (71.87%), rights adolescents (68.75%), and advocacy strategies (81.25%). In general qualitative, teenagers show better understanding comprehensive and attitude critical to practice wedding age early. They also showed initiative For share information and form group Advocacy. Activities This prove that teenager own potential big as agent change in effort prevention wedding age early, and advocacy rights health reproduction is an effective strategy in empowerment teenager For create change positive social.   
Analysis of ICT Framework of Junior High School Teachers in Depok City in Supporting In-depth Learning: (Study on Schools Receiving Operational Assistance for School Performance 2025) Yulaikhah, Siti; Suharyati, Henny
Society : Jurnal Pengabdian Masyarakat Vol 4, No 4 (2025): Juli
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v4i4.606

Abstract

This study aims to analyze the readiness of junior high school teachers receiving the 2025 Performance-Based School Operational Assistance (BOS Kinerja) in utilizing Information and Communication Technology (ICT) to support deep learning. A total of 100 teachers from various public and private schools participated in the study. Data were collected using a questionnaire based on the UNESCO ICT Competency Framework for Teachers and analyzed using quantitative descriptive methods. The results indicate that teachers' readiness in the domains of knowledge acquisition (KA) and knowledge deepening (KD) to support deep learning falls into the "ready" category. The highest competency was observed in the knowledge acquisition aspect, with a mean score of4.12, followed by knowledge deepening at 3.75, and knowledge creation (KC) at 3.30, which indicates a "fairly ready" status and highlights the need for further reinforcement. 78.9% of teachers stated that they have integrated ICT into their lesson plans (RPP). However, only 42.2% reported that this integration supports project-based, collaborative, and reflective learningChallenges remain in increasing the consistent use of ICT and optimizing practice-based training. These findings are essential for data-driven, targeted, and sustainable policy-making aimed at enhancing teachers' digital competencies.

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