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Golden Ratio of Mapping Idea and Literature Format
Published by Manunggal Halim Jaya
ISSN : -     EISSN : 27766381     DOI : https://doi.org/10.52970/grmilf
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences
The Golden Ratio of Mapping Idea and Literature Format (GRMILF) is the first innovative journal in the world that collects and resumes prior research / recent studies. The Golden Ratio of Mapping Idea and Literature Format (GRMILF) aims to make it easier for global readers to get and read resumes from various summaries of research results concisely and clearly. Therefore, the Golden Ratio of Mapping Idea and Literature Format is expected to make it easier for scholars to find research gaps and target the SOTA (State-of-the-art) and novelty in their development. The scope of the article in the Golden Ratio of Mapping Idea and Literature Format (GRMILF) is multidisciplinary and (or) interdisciplinary expertise.The Golden Ratio of Mapping Idea and Literature Format (GRMILF) accepts various approaches in literature reviews (e.g., mapping literature, bibliometric, systematic literature review, etc.).
Arjuna Subject : Umum - Umum
Articles 59 Documents
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Search results for , issue "Vol. 6 No. 1 (2026): July - January" : 59 Documents clear
The Influence of Price Perception and Service Quality on Customer Satisfaction: Case Study on Irian Kisaran Supermarket, Asahan Regency, Indonesia Pane, Dian Novita Sari; Dailami, D.; Rahmadani, Julia; Aini, Nurul; Rivantino, Muhammad; Ramatika, R.; Andini, Larasati
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1376

Abstract

Dunia bisnis mengalami persiangan yang semakin ketat dalam menarik minat konsumen. Faktor yang menjadi penentu kepuasan konsumen diantaranya persepsi harga dan kualitas pelayanan. Permasalahan dalam penelitian ini adalah apakah persepsi harga dan kualitas pelayanan berpengaruh terhadap kepuasan pelanggan pada Supermarket Irian Kisaran Kabupaten Asahan. Tujuan penelitian ini untuk mengetahui adanya pengaruh persepsi harga dan kualitas pelayanan terhadap kepuasan pelanggan pada Supermarket Irian Kisaran Kabupaten Asahan secara pasrial dan simultan. Variabel dalam penelitian ini persepsi harga (X1), kualitas pelayanan (X2) dan kepuasan pelanggan (Y). metode prngumpulan data yang digunakan adalah kuesioner. Metode analisis data yang digunakan adalah analisis regresi linear berganda menggunakan SPSS. Hasil penelitian diperoleh persamaan regresi linear brganda Y = -0.113 + 0.467X1 + 0.235X2 + e. uji parsial (uji t) menunjukkan bahwa persepsi harga berpengaruh signifikan terhadap kepuasan konsumen, kualitas pelayanan berpengaruh signifikan terhadap kepuasan pelanggan. Uji simultan (uji F) menunjukkan bahwa persepsi harga dan kualitas pelayanan berpengaruh signifikan terhadap kepuasan pelanggan secara simultan.
The Impact of PayLater, Cash on Delivery, and Product Return Features on Consumer Buying Interest on Shopee in Asahan Regency Tampubolon, Erwin Cristian; Dailami, D.; Nurlela, Siti; Syafitri, Nadya; Irawan, Okta Saputra; Amanda, Sasa Aprilia; Pratiwi, Widya Ayu
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1378

Abstract

The development of digital technology has driven a significant transformation in consumer shopping behavior, primarily through e-commerce platforms. This study analyzes the influence of Shopee PayLater, Cash on Delivery (COD), and return of goods features on consumer purchasing interest in Asahan Regency. This study uses a quantitative approach with a survey technique. Data were obtained from 100 respondents through an online questionnaire based on a Likert scale and analyzed using multiple linear regression. The results showed that the return of goods feature significantly influences purchasing interest (sig. = 0.000), followed by the PayLater feature (sig. = 0.008). Meanwhile, the COD feature did not show a significant effect (sig. = 0.156). The Adjusted R Square value of 0.536 indicates that the three features can explain 53.6% of the variation in consumer purchasing interest. This finding shows that consumer perceptions of after-sales service and payment flexibility are key factors in purchasing decisions. This study provides strategic implications for e-commerce platform managers, especially Shopee, in developing service features that are more adaptive to the needs and behavior of digital consumers. The study also recommends testing other variables such as product quality, promotions, and customer reviews in further studies.
The Influence of Brand Image and Brand Trust on Purchase Decisions of McDonald's in Surabaya Sauqy, Muhammad Syafiqus; Ariescy, Reiga Ritomiea
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1380

Abstract

This research examined the influence of brand image and trust on purchasing decisions at McDonald's in Surabaya. The research method used is quantitative, with data collection techniques through questionnaires from 112 respondents in East Surabaya. The sampling technique used in this research is non-probability sampling in the form of quota random sampling. Data were processed using Smart Partial Least Squares (SmartPLS) software. The test results show a significant influence of brand image on purchasing decisions, while brand trust has an insignificant effect.
The Influence of Green Marketing Strategy on Purchasing Decisions with Brand Image as Mediating Variable Utami, Della Fauzi; Puspitasari , Intan; Ishak , I.
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1384

Abstract

Public awareness of sustainability issues drives changes in consumer behavior, including in choosing environmentally friendly skincare products. This study aims to analyze the influence of green marketing strategies on purchasing decisions and the mediating role of brand image on Emina Natura Pal Series consumers in Purworejo Regency. This study used a quantitative approach with a survey method on 133 respondents selected through purposive sampling. The research instrument was tested for validity and reliability before conducting hierarchical regression analysis. The results showed that green marketing significantly influenced brand image and purchasing decisions. Brand image was also proven to significantly influence purchasing decisions and partially mediate the relationship between green marketing and purchasing decisions. These findings emphasize the importance of building positive brand perceptions through green marketing strategies to encourage sustainable consumer behavior. The practical implication of this study is the importance of beauty industry players integrating sustainability values into their brand strategies. However, this study has limitations regarding regional coverage and the demographic characteristics of respondents. Future research is recommended to use a mixed approach and broader regional coverage.
The Influence of Lifestyle, Price Perception, and Product Quality on Mobile Phone Purchase Decision Rahmatia, R.; Anwar, Suhardi M.; Halim, Ibrahim; Sari, Harmita
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1396

Abstract

This study aims to determine the contribution of lifestyle, price perception, and product quality to purchasing Oppo mobile phones at the Mulia Cell Store, Palopo City, Indonesia. The study population includes all Oppo consumers at the store, with a sample of 30 respondents selected using purposive sampling techniques. This study uses a quantitative approach, with data collection techniques through observation, questionnaire distribution, and documentation. Data analysis was carried out using SPSS version 26. The results of the study indicate that, (1) lifestyle has a positive and significant effect on purchasing decisions, (2) product quality does not have a significant effect, (3) price perception has a significant positive effect on purchasing decisions, and (4) simultaneously, the three variables have a joint effect on purchasing decisions. This study provides a practical contribution for business actors, especially Mulia Cell Store owners, in developing marketing strategies adjusted to consumer lifestyles, price perceptions, and product quality to improve purchasing decisions.
The Effect of Product Quality and Price on Purchase Decisions Through Influencer Marketing G, Fikram; Khaddapi, Muammar; Qamaruddin, Muh. Yusuf
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1397

Abstract

This study aims to analyze the influence of product quality and price on purchasing decisions mediated by influencer marketing at the R2 Sport store in Palopo City. The phenomenon shows an increase in promotional activities through social media by involving local influencers, along with the increasing competition in the sports equipment business in the area. However, not all of the increased promotions have been able to increase consumer purchasing decisions directly. This study uses a quantitative approach with a survey method of 100 respondents who are active customers. Data were analyzed using path analysis techniques to test direct and indirect relationships between variables. The study results show that (1) Product quality positively and significantly affects influencer marketing. (2) Price has a positive and significant effect on influencer marketing. (3) Product quality positively and significantly affects Purchasing decisions. (4) Price has a positive and significant effect on purchasing decisions. (5) Influencer marketing positively and significantly affects Purchasing decisions. (6) By using influencer marketing as an intervening variable at the R2 Sport Palopo Store, product quality and price positively and significantly affect Purchasing decisions.
Agility and Resilience in Cement Industry Supply Chains: Investigating Their Roles in Enhancing Financial Performance Haryanti, Debby Sri; Santosa, Wahyuningsih; Darasih, Ratna; Widowati, Dorina
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1398

Abstract

This study aims to analyze the influence of Supply Chain Management on Financial Performance, with Supply Chain Agility and Resilience as the moderation variables. This study uses a quantitative approach using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method, and involves 200 respondents from cement manufacturing companies in the Bogor area. The analysis showed that only one of the three hypotheses proved significant, namely the direct influence of Supply Chain Management on Financial Performance (significance value p = 0.024). Meanwhile, the Supply Chain Agility variable did not significantly moderate the relationship between Supply Chain Management and Financial Performance (p = 0.482), nor did the combination of Supply Chain Agility and Resilience (p = 0.345). These findings emphasize the importance of optimizing supply chain management practices to improve a company's financial performance. On the other hand, the effectiveness of the moderation of agility and resilience requires stronger support through technology integration, adaptive information systems, and the development of human resources that are responsive to change, especially in the context of the relatively stable cement industry.
The Role of Big Data Analysis Capabilities in Mediating the Relationship between Sustainable Supply Chain Management Practices and Company Performance in Manufacturing Companies Camila, Syafa Alya; Santosa , Wahyuningsih; Darasih, Ratna; Widowati , Dorina
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1399

Abstract

This study aims to analyze the influence of sustainable supply chain management practices (SSCMP) on operational and environmental performance, with the mediation of big data analysis capabilities (BDAC) as a mediating variable. The research was conducted using a quantitative approach with a hypothesis testing method through Structural Equation Modeling based on Partial Least Squares (PLS-SEM), using primary data from 200 respondents in manufacturing companies. The results of the study show that PBRPB has a significant effect on the increase in BDAC, which then has a positive impact on operational performance. However, sustainability practices do not directly impact operational performance without the support of data technology. On the other hand, sustainable practices can directly improve environmental performance, even though BDAC does not significantly influence environmental aspects or act as a mediator. Other findings suggest that good operational performance significantly contributes to improving environmental performance. These results emphasize the importance of integrating sustainability strategies and analytics technology to drive operational efficiency while fulfilling environmental responsibility. As such, manufacturing companies need to build sustainable, data-driven supply chain systems to increase competitiveness amid market demands and regulations that increasingly emphasize sustainability.
Digitalization for SME: The Impact of the Use of E-Commerce and Fintech on Income Performance Wulandari, Lucia Putri; Muzakki , Kafidin; Anwar, Chairil; Wicaksono , Achmad
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1533

Abstract

This study aims to describe the impact of e-commerce and fintech use on the background income of snack SMEs. The method used in this study is Qualitative. The object of this research includes the e-commerce and fintech platforms used, while the research subjects consist of MSME owners, financial staff, and marketing staff. The data collection techniques used in this study are observation, interview, documentation, and triangulation techniques. The results of this study show that revenue from conventional methods only accounts for 10% of total revenue, but after switching to using TikTokshop, Shopee, and Lazada as marketing tools, revenue from TikTokshop has increased by 80%, Shopee (20%), and Lazada (5%). This shows that using e-commerce has a higher impact on increasing income. Meanwhile, fintech shows that Dana and ShopeePay contribute around 25%. Compared to cash payments in stores of around 10% with the set strategy, it has a greater impact on increasing the income of SME.
The Influence of Response Speed and Information Quality on the Effectiveness of SME Sales Through Facebook Ramadhani, Indah; Dailami, D.; Widiya, Ulva; Yunita, Irma; Nurhuda, Ridha; Mutia, M.
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1377

Abstract

This study aims to study the effect of response speed and quality of information provided in the customer service system via Facebook on the effectiveness of Mama Donuts' SME sales. Data were collected through surveys and analysis using statistical methods to test the effect of each variable both partially and simultaneously. From the analysis conducted, it was found that both response speed and information quality have a positive and significant impact on sales effectiveness. Partially, it was found that with a faster response time, better information to help answer questions significantly increased sales effectiveness with a significant value (sig) of less than 0.05. Simultaneously, both variables have a strong influence with a correlation coefficient value of 0.906 and an R2 of 81.6%. This means that these variables can explain most of the variability in the effectiveness of Mama Donuts' SME sales. These results strengthen the argument that faster responses and better information quality positively impact Facebook sales effectiveness, thus providing a sales performance strategy for SMEs.

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