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Kalbisocio: Jurnal Bisnis dan Komunikasi
Published by UNIVERSITAS KALBIS
ISSN : 23564385     EISSN : 28291301     DOI : https://doi.org/10.53008
Core Subject : Economy, Humanities, Education, Social,
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences
KALBISOCIO Jurnal Bisnis dan Komunikasi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi bisnis dan komunikasi. Fokusnya adalah menerbitkan makalah tentang bisnis dan komunikasi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua artikel yang dikirimkan harus merupakan artikel asli, hasil penelitian yang sebelumnya tidak pernah dipublikasikan, eksperimental atau teoritis, dan akan ditinjau oleh reviewer. Artikel yang dikirimkan ke jurnal harus memenuhi kriteria ini dan tidak boleh sedang dipertimbangkan untuk publikasi di tempat lain. Naskah harus mengikuti gaya jurnal dan dapat ditelaah dan diedit.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 224 Documents
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Pengaruh Modal Usaha Dan Karakteristik Wirausaha Terhadap Perkembangan UMKM Di Desa Sianting Anting Kecamatan Pangururan Nainggolan, Alexandre Wilhem; Siagian, Nalom; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 2 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi (Edisi Khusus: Kebijakan Publik)
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i2.4437

Abstract

This study aims to determine how much influence Business Capital and Entrepreneurial Characteristics have, both partially and simultaneously, on the Development of MSMEs in Sianting Anting Village, Pangururan District, Samosir Regency. The type of research conducted is descriptive with a quantitative approach. The population in this study were MSME actors in Sianting Anting Village totaling 154 MSMEs and the sample used was a saturated sample. The results of the t-test show that the t-count value for the Business Capital variable has a value of 8.640, meaning> t-table, namely 1.97580 and a significance value of 0.000 <significant level of 0.05. So it can be concluded that Business Capital (X1) has a positive and significant influence on the MSME Development variable (Y). The t-count value for the Entrepreneurial Characteristics variable has a value of 7.029, meaning> t-table, namely 1.97580 and a significance value of the variable 0.000 <significant level of 0.05. So it can be concluded that Entrepreneurial Characteristics (X2) have a positive and significant influence on the MSME Development variable (Y).
Pengaruh Penggunaan Dompet Digital Dana Terhadap Perilaku Konsumtif Pada Mahasiswa Universitas HKBP Nommensen Medan Sagala, Rista Suci Kristiani; Sihombing, Natalia E.; Pasaribu, Vera A.R.
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4441

Abstract

This research aims to determine the effect of using digital wallets on consumer behavior among students at HKBP Nommensen University, Medan. This research uses a quantitative approach with non-probability sampling techniques. The two variables examined in this research are digital wallet funds (Independent Variable) and consumptive behavior (Dependent Variable). The data collection technique used in this research used a questionnaire distributed to 98 students at HKBP Nommensen University in Medan. Based on hypothesis testing with the t test, the tcount for the digital funds wallet variable is 7.331, where this value is > from t table of 1.661 with a significant value for the digital funds wallet variable being 0.000 < the significance level of 0.05 (5%). So it can be concluded that digital fund wallets have a positive and significant effect on consumer behavior.
Pengaruh Kemudahan Penggunaan,Kualitas Pelayanan,Persepsi Keamanan Terhadap Keputusan Penggunaan BRImo Pada Mahasiswa Universitas HKBP Nommensen Medan Tambunan, Debora; Sihombing, Natalia E.; Rajagukguk, Jonson
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4442

Abstract

This study was conducted to examine the impact of ease of use, service quality, and security perception on the decision to use BRImo among students at the University of HKBP Nommensen Medan. The type of research used is quantitative research, with data collection through the distribution of questionnaires. The population in this study is the students of the University of HKBP Nommensen Medan. The sample calculation in this study uses the Slovin formula, resulting in 98 respondents. The sampling method used is a non-probability method with quota sampling technique. The data analysis technique uses SPSS 25.0. This study has met validity and reliability tests. The data analysis used in this study includes classical assumption tests, multiple linear regression tests, statistical tests, and coefficient of determination. The results of this study indicate that the variables of ease of use, service quality, and security perception have a significant impact both simultaneously and partially on the decision to use BRImo among students at the University of HKBP Nommensen Medan.
Pengaruh Harga Dan Pemasaran Andaliman Terhadap Pendapatan Masyarakat Petani Andaliman Di Kecamatan Borbor Kabupaten Toba Hutapea, Wilda Vionasari; Siagian, Nalom; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4447

Abstract

Andaliman (Zanthoxylum acanthopodium DC.) merupakan rempah khas tanah Batak. Permintaan andaliman terus meningkat, petani menghadapi tantangan dalam fluktuasi harga dan keterbatasan akses pasar, yang berdampak pada pendapatan mereka. Jenis penelitian yang digunakan adalah pendekatan Kuantitatif. Populasi adalah seluruh petani Andaliman. Hasil penelitian menunjukkan bahwa Pengaruh Harga secara signifikan mempengaruhi Pendapatan, hal ini di tunjukkan dalam hasil uji parsial (Uji t) nilai t hitung (X1) 9,065 > t tabel 1,989 nilai signifikan 0,000 < 0,05 dan hasil uji parsial (uji t) Nilai thitung (X2) 12,084> ttabel 1,989 nilai sgnifikansi 0,000 < 0,05. Koefisien determinasi (R2 ) diperoleh sebesar 0,645 artinya variabel Pendapatan petani Andaliman dapat dijelaskan oleh variabel Pengaruh Harga dan Pemasaran sebesar 64,5% dan sisanya 18,5% dipengaruhi oleh variabel lain di luar variabel penelitian ini. Kesimpulan dalam penelitian ini bahwa Pengaruh Harga dan Pemasaran berpengaruh positif dan signifikan terhadap Pendapatan petanui Andaliman di Kecamatan Borbor Kabupaten Toba.
Pengaruh Kepercayaan Dan Kemudahan Terhadap Keputusan Pembelian Secara Online Di TiktokShop Pada Mahasiswa UHN Medan Pandiangan, Meri Mesia; Sihombing, Natalia E.; Degodona, L. Primawati
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4473

Abstract

This research aims to analyze the influence of trust and convenience on online purchasing decisions on the Tiktok Shop buying and selling site among students at HKBP Nommensen University, Medan. This research uses quantitative research methods with data collection techniques through questionnaires. The research results show that the trust variable has a t-value of 5,600. The calculated t-value is smaller than the t-table value (5,600<t-table) also indicates that the hypothesis H0 is accepted. The convenience variable has a t-count value of 8.236 with a probability level (sig) of 0.000. Because this value is smaller than the significance level of 0.05, the t-count value which is greater than the t-table shows that the H1 hypothesis is accepted. The purchase decision F-calculated value of 41.233 is much greater than the F-table of 3.09, so H1 is accepted and H0 is rejected. The coefficient of determination of 0.453 indicates that 45.3 variations in purchasing decisions can be explained by the trust and convenience variables, the remaining 54.7% is explained by other factors not included in this research model.
Pengaruh Self-Efficacy Dan Occupational Information Terhadap Works Radinees Pada Mahasiswa Tingkat Akhir Universitas HKBP Nommensen Medan Napitupulu, Lenny R.L.A.; Manalu, Darma; Tobing, Artha Lumban
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4477

Abstract

The research method used in this research is a quantitative method. The aim of the research is to determine the influence of self-efficacy and occupational information on work performance among final year students at HKBP Nommensen University, Medan. The types of data used are primary data and secondary data. With data collection techniques, namely a questionnaire distributed via Google to 93 respondents. The data analysis techniques used were instrument testing, classical assumption testing, multiple linear regression analysis, hypothesis testing, and the R2 determination coefficient with the help of SPSS 27. The results of hypothesis research using the self-efficacy variable t test (X1) obtained a calculated t value of (9.77) > t table of (1.66196) with a significance value of (0.00), so it can be concluded that the self-efficacy variable has a significant effect on work performance in final year students, and the variable Occupational information (X2) obtained a calculated t value of (13.137) > t table of (1.66196) with a significance value of (0.00), so it can be concluded that the occupational information variable has a significant effect on work performance in final year students. Meanwhile, the F test obtained a calculated f value of (94.712) > f table of (3.098) with a significance value of (0.00). It can be concluded that the self-efficacy and occupational information variables on work professions in final year students have a significant effect. The R2 coefficient of determination value was obtained at 0.671 (6.71%), which states that the self-efficacy and occupational information variables are able to explain the work radiation variable by 6.71% and the remaining 33.9% is influenced by other factors whose existence is unknown.
Pengaruh Iklan Dan Harga Terhadap Keputusan Pembelian Konsumen Telepon Pintar Merek Xiaomi Di Plaza Medan Fair Situmorang, Flora Nikita; Sianturi, Charles M.; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4478

Abstract

The purpose of this study is to measure the influence of Advertising, Price and Consumer Purchasing Decisions of Xiaomi Palaza Medan Fair Smartphones. This study uses a quantitative method with nonprobability sampling techniques and a purposive sampling approach with a sample of 97 respondents. The data collection technique is carried out by distributing questionnaires to consumers with the purchase of the last Xiaomi smartphone. The data were analyzed using multiple regression analysis which began with validity, reliability, classical assumptions, determination coefficients, F test and t test conducted using SPSS statistic version 25. Based on the partial t test and the F test simultaneously, it was shown that three independent variables Advertising and Prices had a positive and significant effect on the purchase decision by consumers at Plaza Medab Fair. Based on the determination coefficient R2, it can be seen that two independent variables explain the 0.483%, the variability of Xiaomi product purchase data and the remainder can be explained by other variables that were not studied in this research.
Pengaruh Modal Dan Sikap Kewirausahaan Terhadap Pendapatan Pedagang Di Pasar MMTC Medan Lumban Gaol, Dody Harianto; Sihombing, Natalia E.; Rajagukguk, Jonson
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 2 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi (Edisi Khusus: Kebijakan Publik)
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i2.4480

Abstract

This study aims to determine how Capital and Entrepreneurial Attitude Influence Traders' Income in MMTC Market Medan. This study uses a quantitative approach and uses data collection techniques by distributing questionnaires. Hypothesis testing in the partial test section (t test) obtained a calculated t value on the capital variable of 3,252 where the value is> 1.66 and the significant value of the capital variable is 0.000 <0.05 and the calculated t on the entrepreneurial attitude variable is 1,235 where the value is> from the t table which is 1.66 and the significant value of the entrepreneurial attitude variable is 0.000 <0.05. Then H0 is rejected H1 is accepted so based on these results it can be concluded that capital and entrepreneurial attitudes have a significant effect on income variables. And in the simultaneous test (F test) the calculated F value is 173,395 where> from the F table of 3.10 it can be concluded that the Capital and Entrepreneurial Attitude variables together have a significant effect on Income.
Pengaruh Gaya Hidup Dan Pendapatan Terhadap Keputusan Pembelian Starbucks Coffe Williem Iskandar Pancing Medan Siagian, Abigail Ayumi; Siagian, Nalom; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4482

Abstract

In the modern era, Indonesia's economic growth is rapid, especially due to increasing consumer spending and Starbucks has become one of the places consumers often go not only to enjoy coffee but also for their lifestyle, to be able to show it off on social media. This research aims to determine the influence of Lifestyle and Income on Purchasing Decisions among Starbucks Coffee Williem Iskandar Pancing Medan Consumers. Research shows that lifestyle (X1) has a positive and significant effect on purchasing decisions (Y), income (X2) has a positive and significant effect on purchasing decisions (Y). Meanwhile, Lifestyle (X1) and Income (X2) simultaneously have a significant effect on Purchasing Decisions (Y). The results of this research can be concluded that Lifestyle (X1) has a positive and significant effect on Purchasing Decisions (Y), Income (X2) has a positive and significant effect on Purchasing Decisions (Y), while Lifestyle (X1) and Income (X2) simultaneously have a significant effect on Purchasing Decisions (Y).
Pengaruh Citra Merek Dan Harga Terhadap Keputusan Pembelian Hand Body Lotion Vaseline Pada UHN Medan Simanullang, Angel Natalia; Sihombing, Natalia E.; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4483

Abstract

This study aims to determine whether or not there is an influence of Brand Image and Price on Purchasing Decisions of Vaseline Hand Body Lotion products on UHN Medan students. This study uses a quantitative method where the data collection technique uses a questionnaire. The population of this study was 3,317 people and the number of samples selected using the Slovin formula was 97 people. Based on the results of the hypothesis test, it can be concluded that the significance value of Brand Image (X1) = 0.000 <0.05 or tcount = 5.504> ttable 1.984 or H0 is rejected and H1 is accepted and the significance value of Price (X2) = 0.000 <0.05 or tcount = 8.947> ttable 1.984 or H0 is rejected and H1 is accepted. This means that Brand Image and Price have a partial effect on purchasing decisions. The significance value of variables X1 and X2 is 0.000 < 0.05 and the Fcount value is 39.617> Ftable 3.09 or H0 is rejected and H1 is accepted, meaning that Brand Image (X1) and Price (X2) have a simultaneous effect on Purchasing Decisions (Y).

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