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International Journal of Humanities Education and Social Sciences
Published by CV. AFDIFAL MAJU BERKAH
ISSN : 28081765     EISSN : 28081765     DOI : https://doi.org/10.55227/ijhess.v1i1
Core Subject : Economy, Humanities, Education, Social,
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other
International Journal Of Humanities Education and Social Sciences (IJHESS) is to provide a research medium and an important reference for the advancement and dissemination of research results that support high-level research in the fields Culture of Education and Social Science Research . Original theoretical work and application-based studies, which contributes to a better understanding all fields of Education and Social Science Research (Humanities, Education, Sosial Science), this journal publishes articles six times in a year on August, October, December, Februari, April and June. Humanities : Theology Philosophy History Philology Linguistics Literature Art Psychology Archaeology Education: Education Policy and Leadership Business Education Educating the educators Professional Development for teachers in ICT Teacher Evaluation Virtual and remote laboratories Pedagogy Enhancement with E-Learning Course Management Systems Web-based tools for education Games and simulations in Education Learning / Teaching Methodologies and Assessment Curriculum, Research and Development Counselor Education Integrating technology in curriculum: Challenges & Strategies Collaborative & Interactive Learning Tools for 21st Century learning Learning Analysis Student Selection Criteria in Interdisciplinary Studies Global Issues in Education and Research Technology Support for Pervasive Learning Artificial Intelligence, Robotics and Human computer Interaction in Education Mobile/ubiquitous computing in education Web 2.0, Social Networking, Blogs and Wikis Multimedia in Education Social Science: Economics Political Science Sociology History Anthropology Commerce Social Work Home Science Public Administration Pupolation Studies Management Education Physical Education Law Library and Information Science Mass Communication and Journalism Geography Computer Environmental Human Right Tourism
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 1,008 Documents
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The Influence Of Brand Ambassadors, Instagram Promotions On Purchasing Decisions In Cirebon M. Badruddin; Jannathan Syahru Sudarso; Muhammad Santoso; Rahmadi Rahmadi
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 4 No 6 (2025): IJHESS JUNE 2025
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v4i6.1705

Abstract

In the digital era, social media platforms such as Instagram have become an important tool for marketing and customer engagement. This research investigates the impact of Brand Ambassador and Instagram Promotion on consumer purchase choices, especially on Skintific skin care products in Cirebon. The purpose of this study is to determine the result of Brand Ambassador and Instagram Promotion on Purchasing Decisions in Cirebon. The study's respondents were Skintific user consumers throughout Cirebon. With a sample of 111 respondents, this study used a quantitative approach by distributing online questionnaires and analyzing the data using multiple linear regression in the SPSS (Statistical Package for the Social Sciences) application. The validity and reliability tests showed high internal consistency, with Cronbach’s Alpha values of 0.946 (Brand Ambassador), 0.950 (Instagram Promotion), and 0.929 (Purchase Decision). The results showed that both Brand Ambassador and Instagram Promotion significantly influenced purchasing decisions (R² = 0.919), with Instagram promotion having a stronger influence (β = 0.828) than brand ambassadors (β = 0.185). The regression model demonstrates that 91.9% of the variation in purchasing decisions can be clarified by these two variables. This study found that digital marketing strategies, especially those that leverage social media engagement, play an important role in shaping consumer behavior. Companies are advised to optimize Instagram-based promotions while maintaining more effective use of Brand Ambassadors to improve brand image and sales performance.
Emotional Manipulation in the Name of Love: A Feminist and Hyperrealist Analysis of “Treat You Better” Sabtiana, Rela
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 4 No 6 (2025): IJHESS JUNE 2025
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v4i6.1717

Abstract

This study explores gender dynamics and emotional manipulation in Shawn Mendes’ song Treat You Better through the lens of feminist theory and Baudrillard’s concept of hyperreality. The lyrics center on a male persona who asserts that he can treat a woman better than her current partner. While this narrative appears empathetic and caring, it subtly conveys a form of benevolent coercion, in which the man positions himself as morally superior and thus more deserving of the woman’s affection. This analysis employs qualitative textual methods to examine the linguistic structure and implicit meanings embedded in the song’s lyrics. The findings reveal that expressions of concern are often framed as emotional domination, cloaked in seemingly affectionate language. Baudrillard’s hyperreality theory is used to illustrate how media representations of romantic love contribute to distorted ideals of relationships, obscuring the boundary between genuine care and controlling behavior. The study concludes that popular media, including songs like Treat You Better, may perpetuate patriarchal norms and emotional manipulation under the guise of romantic concern. By critically examining such portrayals, this research underscores the importance of media literacy and gender awareness. It reinforces global efforts toward achieving SDG 5 (Gender Equality) and SDG 4 (Quality Education).
The Urgency of Regulating Written Statement Format as an Administrative Requirement for Organ and Tissue Transplants Anandita, Azzavira Salsa; Djumikasih Djumikasih; Rino Arief Rachman
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 4 No 6 (2025): IJHESS JUNE 2025
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v4i6.1724

Abstract

This study discusses the administrative requirements for organ and tissue transplantation in Indonesia, particularly the form of the “written statement” which has not been fully accommodated in the current health legislation. There is a discrepancy between administrative requirements in Government Regulation No. 28 of 2024 and Ministry of Health Regulation No. 38 of 2016. Therefore, a normative ambiguity arises, which the author addresses through this research questions: (1) What is the urgency of regulating the form of a 'written statement' as an administrative requirement for organ and human tissue transplantation in Indonesia? and (2) What is the appropriate form of the “written statement” as an administrative requirement for transplantation? To answer these questions, the author uses normative juridical research methods and applies three approaches: statutory, conceptual, and comparative. The analysis is conducted through grammatical and systematic interpretation. The study finds that the regulation of the written statement is still unclear, causing legal uncertainty. Yet, such a document is crucial for ensuring that the transplantation process is legal, voluntary, and transparent, and to prevent organ trafficking. Therefore, a more specific regulation is needed. The study concludes that notarial deed is the most appropriate form to express the donor’s consent legally, ethically, and responsibly.
Model Komunikasi Konten Kuliner pada Akun Instagram @maumakanchanel Fernanda, Yasmin Dhea; Zuhriah, Zuhriah
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 4 No 6 (2025): IJHESS JUNE 2025
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v4i6.1729

Abstract

This article examines the persuasive communication model in culinary content produced by the Instagram account @maumakanchanel, which serves as a popular reference for promoting local culinary businesses in Medan City. The urgency of this study lies in the role of social media as a strategic promotional platform for micro, small, and medium enterprises (MSMEs), where visual and narrative communication acts as the primary instrument in influencing public consumption preferences. This study employs a qualitative method with a descriptive approach aimed at illustrating the dynamics of messages and persuasive communication strategies in digital content. Data collection techniques include content observation, in-depth interviews with eleven informants comprising account owners, administrators, and active followers, as well as digital documentation. Data analysis was conducted using the Miles, Huberman, and Saldana model, encompassing data condensation, data display, and conclusion drawing. The results indicate that persuasive message construction is formed through a combination of central and peripheral routes as outlined in the Elaboration Likelihood Model (ELM), emphasizing communicator credibility, appealing food visuals, and emotionally engaging, distinctive language styles. The study concludes that the integration of authentic communicator motivation, visual-verbal strategies, and an in-depth understanding of audience dynamics is crucial for the success of culinary communication on social media.
The Influence Of Self Efficacy and Locus Of Control On Employee Performance Through Learning Agility at PT. Pegadaian in Cirebon Rachman, Nisa; Ningsih, Imas Ayu; Hartono, Edy
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 4 No 6 (2025): IJHESS JUNE 2025
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v4i6.1734

Abstract

Learning agility and its impact on performance at PT Pegadaian are the focus of this study, which aims to investigate the function of self-efficacy and locus of control in this context.  There were no exceptions among the 120 workers; everyone was actively engaged.  Results showed a favorable correlation between high levels of self-efficacy and better performance.  In a similar vein, having an internal locus of control helps one function at their best.  The link between self-efficacy, locus of control, and employee performance was strengthened by learning agility, a major mediating variable.  To overcome the impact of these two mental aspects on productivity on the job, people's capacity for rapid and flexible learning is crucial.  As a result, boosting employees' learning agility and positive self-efficacy may work hand in hand to boost their performance. This study investigates the mediating role of learning agility in the relationship between self-efficacy, locus of control, and employee performance at PT. Pegadaian in Cirebon. A total of 120 employees participated in the study using a saturated sampling technique. Data were collected through questionnaires and analyzed using SPSS 25. The findings reveal that self-efficacy (β = 1.000, p < 0.000) and locus of control (β = 0.176, p < 0.000) significantly affect employee performance. Learning agility acts as a significant mediator, with a direct effect on performance (β = 0.501, p < 0.000), indicating its pivotal role in enhancing performance through psychological traits. The adjusted R² value of 1.000 supports the robustness of the model. These findings underscore the importance of internal psychological mechanisms and adaptability in achieving high job performance.
Customer Satisfaction of Beauty n Hair Salon in Ciayumajakuning through Brand Experience and Perceived Value of Makarizo Nanda Leopinda Putri; Ica Cahyani; Misbak Misbak; Tiara Muthiarsih
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 4 No 6 (2025): IJHESS JUNE 2025
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v4i6.1742

Abstract

The purpose of this study was to determine how customer satisfaction with Makarizo products in the Ciayumajakuning area is influenced by perceived value and brand experience. The tight competition in the hair care sector, which requires innovation and provides high-quality goods at competitive prices, is the background of this study. An online questionnaire was used in this quantitative study to collect data from 200 Makarizo consumers who were at least 17 years old and living in Cirebon, Indramayu, Majalengka, Kuningan. Multiple linear regression data analysis with SPSS. Based on the findings, each statement item related to the variables of perceived value, consumer satisfaction, and brand experience is considered valid and reliable. In addition, there are no signs of multicollinearity and the results of the linearity test indicate a substantial relationship between the independent and dependent variables. It is expected that this study will help the Makarizo hair care business especially in increasing customer satisfaction by managing perceived value and brand experience effectively.
Tpack-Based Multimodal Literacy In English Narrative For Um Tapsel Information Technology Students Shofie Nisma Dewi; Khairunnisah Khairunnisah; Ahmad Tarmizi; Novita Manja Sari; Solidha Ramadiah
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 4 No 6 (2025): IJHESS JUNE 2025
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v4i6.1743

Abstract

Multimodal literacy based on TPACK (Technological Pedagogical Content Knowledge) is an educational approach that integrates technology with pedagogical and content knowledge to develop multimodal literacy in students. Multimodal literacy refers to the ability to understand, analyse, and produce texts that combine various modes of communication such as written text, images, sound, video, and interactivity. Focus of this research is to find out TPACK-based multimodal literacy in improving English narratives for IT students of UM-Tapsel. English narrative is a form of writing or conversation that tells an event or series of events in English. The main purpose of narration is to tell a story or explain an event in detail, giving a clear picture of what happened, who was involved, when and where the event occurred, as well as how and why the event occurred. In addition, the purpose of this study is to find out the perspectives and levels of mutilmodal literacy of students in English narratives.The method used in this research is qualitative in the form of a case study. The sample size is 40 students of Faculty of Science and Technology, Information Technology study programme. Questionnaires were used to collect data in this study.
Dismantling The Ideology Of The Film Budi Pekerti (Discourse on Character and Morality Education on the Big Screen) Nurapni Pebyyani; Amin Aminudin
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 4 No 6 (2025): IJHESS JUNE 2025
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v4i6.1745

Abstract

This study examines the ideological discourse embedded in the 2023 film Ethics, with a focus on the depiction of character education and morality. Through critical discourse analysis, this research identifies how films build moral values, representations of ethical dilemmas, and ideological messages conveyed to the audience. This research highlights the role of film in shaping public perception of ethics and character education. Furthermore, this research explores how film narratives engage with traditional and modern perspectives on moral values. Using Van Dijk's critical discourse analysis, this study investigates how Ethics builds its ideological attitudes and the implications of its moral representations. The film is positioned in a larger discourse than Indonesian cinema as a tool for moral storytelling, emphasizing its potential in shaping societal norms. The study also discusses how audiences interpret the moral and ethical dilemmas presented, taking into account the socio-cultural context of Indonesia. The findings of the study show that Ethics strengthens the importance of character education through the depiction of ethical struggles, depicting individual and systemic moral conflicts. This highlights the film's dual function: as a reflection of contemporary moral values and as a critique of the ethical tensions prevailing in Indonesian society.
Work Readiness Of University Of Riau Management S1 Students Based On Internship Experience, Self-Efficacy And Work Motivation Abd. Rasyid Syamsuri; Rahmat Junaidi; Rafita Rafita
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 4 No 6 (2025): IJHESS JUNE 2025
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v4i6.1746

Abstract

The purpose of this study was to examine the effects of internship experience, self-efficacy, and job motivation on preparedness for the workforce among undergraduate management students at the University of Riau. The sampling strategy employed in this quantitative descriptive study is proportionate stratified random sampling based on the Slovin formula. 194 pupils made up the study's sample. methods for gathering data via surveys and observation. Multiple linear regression using SPSS is the analysis approach. The analytical test's findings demonstrate that: 1) Internship experience, self-efficacy and work motivation simultaneously have a positive and significant effect on the work readiness of undergraduate management students at Riau University. 2) Internship experience has a positive and significant effect on the work readiness of undergraduate management students at Riau University. 3) Self-efficacy has a positive and significant effect on the work readiness of undergraduate management students at Riau University. 4) Work motivation has a positive and significant effect on the work readiness of undergraduate management students at Riau University. The amount of contribution of its influence is 51% or 0.51.
Criminal Responsibility For Determination Of Suspects Of Duck Theft Assault Through Video Recording Evidence Obtained From Whatsapp At Labuhanbatu Police Muhammad Rizkiyawan Rafiyanto; Risdalina Risdalina; Indra Kumalasari M
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 4 No 6 (2025): IJHESS JUNE 2025
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v4i6.1747

Abstract

Criminal liability for the determination of suspects in the abuse of duck theft which is proven through video recordings that have been sent many times to the victim's family so that this is seen from the aspect of Article 184 of the Criminal Procedure Code and the aspect of Law Number 19 of 2016 concerning Electronic Transaction Information (ITE) so that the video recording evidence used as evidence by the Labuhanbatu Police investigators fulfills the elements to determine a suspect for the perpetrator without taking expert testimony and conducting a forensic test on the video recording obtained via WhatsApp as social media so that law enforcement against perpetrators of acts of violence and abuse that meet the elements of the crime that has been processed is seen to be irregular with the provisions of the applicable law in law enforcement so that the perpetrator must be held accountable for his actions through evidence of video recordings obtained through social media to determine the perpetrators as suspects, even though legal norms clearly function as guidelines for legal relations in community and state life. However, in reality, law enforcement against vigilante actions that meet the elements of Article 170 or Article 351 of the Criminal Code by Labuhanbatu Police investigators fulfilling the elements to determine the suspect for the perpetrator without taking expert testimony and conducting a forensic test on the video recording obtained through WhatsApp as social media so that law enforcement against perpetrators of acts of violence and abuse that meet the elements of a crime that has been processed is seen to be irregular with the provisions of the applicable law in law enforcement so that the perpetrator must be held accountable for his actions through evidence of video recordings obtained through social media to determine the perpetrators as suspects, even though legal norms clearly function as guidelines for legal relations in community and state life. However, in reality, law enforcement against vigilante actions that meet the elements of Article 170 or Article 351 of the Criminal Code by investigators from the Labuhanbatu Police for duck theft does not reflect the law enforcement expected for the perpetrators who force the perpetrators to be determined as suspects to be held accountable for their actions. This researcher uses the Normative Juridical research method using primary data and secondary data with the interview method as supporting data with related agencies by drawing deductive conclusions. The results of the study explain that (1) Law enforcement against vigilante actions that meet the elements of Article 170 of the Criminal Code concerning violence or Article 351 of the Criminal Code concerning abuse must be processed in accordance with applicable legal regulations in order to create law enforcement and legal certainty and justice for the victim. (2) The legal consequences of vigilante actions have resulted in the law not running properly but must be applied in accordance with the applicable legal mechanism for the investigation process so that when determining suspects for perpetrators it can be more effective so that there needs to be an increase in legal awareness in society so that society understands its rights and obligations, and law enforcement officers must improve the performance of law enforcement so that the law enforcement desired by society can be realized. (3) Criminal responsibility for the perpetrators of the duck theft assault has been determined as suspects by investigators from the Labuhanbatu Police, although in the end peace was made between the victim and the suspects as a form of responsibility for the perpetrators taking the law into their own hands for the duck theft carried out by the victim, although the victim will still be processed through the applicable law for his actions

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