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Mohammad Rofiuddin
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Nur Science Institute Jl. Abdul Majid Cabean Mangunsari Sidomukti, Salatiga, Jawa Tengah
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Journal of Management and Digital Business
Published by Nur Science Institute
ISSN : -     EISSN : 27979555     DOI : https://doi.org/10.53088/jmdb
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Management and Digital Business [2797-9555]contains articles based on conceptual studies and research results in the field of management and business, including organizational behavior, leadership, human resources management, innovation, it, operations and supply chain management, marketing management, strategic management, entrepreneurship, green business, banking management, healthcare and hospital management, business management, strategic management, and digital business.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 154 Documents
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Factors that shape Muslim consumers' purchase decisions on Pattaya Corner Products, Salatiga City Saifudin; Kesuma , Murtadho
Journal of Management and Digital Business Vol. 1 No. 3 (2021): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (312.51 KB) | DOI: 10.53088/jmdb.v1i3.258

Abstract

This study aims to determine the reasons behind the fluctuating sales of Pattaya Corner products using price, product quality, and promotion variables to influence purchasing decisions. Primary data was used in this study and distributed through an online questionnaire. The population in this study is people who live in Salatiga, while for the sample itself, namely consumers from Pattaya Corner, Salatiga city, as many as 106 samples. Random sampling does sampling. A quantitative approach is used in this study with validity test, reliability test, T-test and F test. The study results using SPSS version 23 show that the variables of price, product quality, and promotion both have a positive and significant effect on purchasing decisions. The price variable has an impact of 52%. For the product quality variable, it has an effect of 46%. The promotion variable has an impact of 54% and is the most dominant in making purchasing decisions.
Adopsi teknologi sebagai alternatif untuk peningkatan daya saing UMKM Surakarta pasca Covid-19 Wibowo, Frendy; Agra, Belligo; Husain, Fida
Journal of Management and Digital Business Vol. 1 No. 3 (2021): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (262.443 KB) | DOI: 10.53088/jmdb.v1i3.262

Abstract

The rapid development of technology in the last few decades has impacted the business world. Information technology is one of the best examples of that rapid development. Large companies aware of the importance of information technology seek to increase its use to increase competitiveness in the market. In contrast to the conditions in the SME sector, it has not significantly comprehensively adopted information technology to increase competitiveness in the industry. This study uses a qualitative method. The respondents of this study were MSMEs who were randomly selected using snowball sampling by previous informants from various sectors regardless of the size of their business. Informants from the MSMEs are business owners with different educational backgrounds and experiences. We will only look at the status of MSMEs in deciding whether or not they are ready to use information technology to increase competitiveness in the industry. We found that four main factors become the basic considerations for SMEs in Surakarta to use or not to use information technology to increase competitiveness in the industry
Analisis faktor - faktor yang mempengaruhi pengambilan keputusan konsumen terhadap pembelian rumah : Studi kasus di Perumahan Griya Emas Kabupaten Pamekasan Santoso, Fuji; Anas, Zulviar
Journal of Management and Digital Business Vol. 1 No. 3 (2021): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (376.756 KB) | DOI: 10.53088/jmdb.v1i3.323

Abstract

The increase in population causes an increase in the demand for housing. Many developers use the increasing need for houses to provide housing with various facilities. Various kinds of developer offer make the public as consumers are faced with several factors in the decision to buy a house. The purpose of the study was to determine the effect of price, building design, physical building, facilities, and location and to determine the dominant factors in home-buying decisions. The research method uses quantitative methods. The results showed that the price factor, the building design factor, the physical building factor, the facility factor, and the location factor influenced the decision to buy a house. The most dominant factor in influencing home-buying decisions is the price factor. Other influencing factors are location, building physical, facility, and building design factors.
Peran dinas komunikasi dan informatika dalam mewujudkan informasi yang beretika dan bertanggung jawab di Kabupaten Sampang Eko Haryansyah, Septian; Anas, Zulviar
Journal of Management and Digital Business Vol. 1 No. 3 (2021): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (238.545 KB) | DOI: 10.53088/jmdb.v1i3.326

Abstract

The high level of violations in the use of social media and the lack of public knowledge about ethical and responsible information creates several problems in information and communication. In this case, the communication and informatics department of Sampang Regency plays a role in creating ethical and responsible information. Based on this, the researcher wants to research the role of the communication and informatics department in creating ethical and responsible information in the Sampang Regency. This study aims to determine the role of the communication and informatics office in creating ethical and responsible information and the factors that influence the role of the communication and informatics office in creating ethical and responsible information in the Sampang Regency. This study uses the concept of role theory, which explains several indicators such as informants, facilitators, and mediators. Based on the research, it can be seen that the role of the communication and informatics department in creating ethical and responsible information in Sampang Regency is still not maximized. Furthermore, the influencing factors are communication, resources, facilities, funds, and budget.
Pengaruh implementasi fungsi-fungsi manajemen terhadap kinerja pegawai di SMK Nazhatut Thullab Prajjan Camplong Kabupaten Sampang Anas, Zulviar; Haryansyah, Septian Eko; Santoso, Fuji; Sutinah, Sutinah
Journal of Management and Digital Business Vol. 2 No. 1 (2022): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v2i1.324

Abstract

The scope of this research is a study of the effect of implementing management functions on employee performance at SMK Nazhatut Thullab Prajjan Camplong, Sampang Regency. The purpose of this study was to determine the impact of the implementation of management functions on employee performance at SMK Nazhatut Thullab Prajjan Camplong, Sampang Regency. The research method used is simple linear regression analysis. The results can be concluded that implementing management functions positively affects employee performance. The diversity of variables in implementing management functions can be explained by employee performance variables, while the rest is influenced by other variables not mentioned in the model. The implications of the results of the study are then to improve employee performance, it is necessary to enhance the application of effective and efficient management functions at SMK Nazhatut Thullab Prajjan Camplong Region Sampang.
Pengaruh entrepreunial intention terhadap motivasi berwirausaha mahasiswa Haryono, Arfin; Zairina, Zairina
Journal of Management and Digital Business Vol. 2 No. 2 (2022): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v2i2.569

Abstract

Instilling entrepreneurial motivation in students is essential, as it capitalizes on students' knowledge and entrepreneurial intention in creating future young entrepreneurs. This study aimed to see how entrepreneurial intention influences entrepreneurial motivation in students of the Faculty of Economics and Business, Nazhhatut Thullab Al Muafa University. This study used 64 students as participants. Simple linear regression and descriptive statistics were utilized in data analysis. The study results show that entrepreneurial intention and motivation scores are very high. There is an influence of entrepreneurial intention on student entrepreneurship motivation. Meanwhile, entrepreneurial intention can explain 35.2 percent of entrepreneurial motivation. Recommendations for further research need to add locus of control and entrepreneurial self-efficacy to understand student entrepreneurial motivation.
Pengaruh e-service quality dan e-trust terhadap e-loyalty dengan e-satisfaction sebagai variabel intervening pada pengguna e-commerce shopee di Surakarta Rizkiawan, Ilham Karin; Putranti, Latifah; Puspita, Dela
Journal of Management and Digital Business Vol. 2 No. 3 (2022): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v2i3.576

Abstract

This study is entitled The Effect of E-Service Quality and E-Trust on E-Loyalty with E-Satisfaction as an Intervening Variable for Shopee E-Commerce Users in Surakarta. This study aims to determine electronic service quality and trust's effect on electronic loyalty, with electronic satisfaction as an intervening variable. This research is quantitative research with a survey method. The population of this study is consumers who have made purchases on the Shopee website more than once. The sampling technique used purposeful sampling with a total sample of 205 people. The data collection technique uses an online questionnaire that has been tested for validity and reliability. The data analysis technique used to answer the hypothesis is path analysis. The results of the study show that there is a positive effect of e-service quality and e-trust on e-satisfaction. There is a positive effect of e-service quality and E-Satisfaction on E-Loyalty. There is a positive and significant effect of e-service quality and e-trust on e-loyalty, which is mediated by the e-satisfaction of Shopee E-Commerce users in Surakarta.
Aplikasi metode association rule pada promosi produk Khirdany, Elvin Nury; Islamy, Sulaiha Nor; Aini, Laily Nur; Maghfiroh, Lailatul
Journal of Management and Digital Business Vol. 2 No. 2 (2022): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v2i2.578

Abstract

Product promotion is important by utilizing customer opinion to help choose products. A cafe is a place that many people visit, so it requires product promotion. Knowing the types of products that are often purchased can be used to determine what products are suitable to be promoted to customers. Therefore, it requires a method used for product promotion using association rules using support and confidence parameters. The results obtained are: If customer support for buying onion rings is 18%, then the confidence in latte americano is 60%. If customer support for buying onion rings is 25%, then orange juice confidence is 80%. If customer support for buying an iced latte is 13%, then confidence in onion rings is 66%. If customer support for buying onion rings and latte americano is 13%, then the confidence in orange juice is 67%. If customer support for buying onion rings and latte americano is 13%, then confidence in an iced latte is 67%.
Analisis strategi pemasaran CV. Gema Nusa berdasarkan metode SWOT Al Hakim, Humairoh
Journal of Management and Digital Business Vol. 2 No. 1 (2022): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v2i1.579

Abstract

This study's purpose was to analyze CV's internal and external conditions. Gema Nusa Klaten by using a SWOT analysis and making a proposal for the business development plan of CV Gema Nusa Klaten. This study used qualitative descriptive research with in-depth interviews for data collection. The analysis technique used is SWOT analysis. Based on the SWOT analysis results, CV Gema Nusa Klaten is in a growth-oriented strategy stage. This stage is a very favorable situation where the company has the strength to take advantage of existing opportunities. The strategy applied is SO (Strengths-Opportunities), which is a strategy that supports aggressive policies. The strategy undertaken is to recruit freelance workers for sales in the regions, increase the company's production capacity, increase teamwork capabilities, increase the number of products produced, and obtain sponsorship at certain events.
Pengaruh gaya kepemimpinan, loyalitas karyawan terhadap kinerja karyawan Wibowo, Frendy; Setiyanto, Sigit; Bahtiar, Habib
Journal of Management and Digital Business Vol. 2 No. 3 (2022): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v2i3.587

Abstract

This study examines the effect of leadership style and employee loyalty on employee performance, where leadership style and employee loyalty are the independent variables, and employee performance is the dependent variable. The population of this study was 53 employees of the Wonogiri Regency DISPORA. Data collection uses populative research methods (Census). The analytical tool used in this study is multiple linear regression analysis. The results showed that leadership style and employee loyalty simultaneously had a positive and significant effect on employee performance.

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