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Journal of Management and Digital Business
Published by Nur Science Institute
ISSN : -     EISSN : 27979555     DOI : https://doi.org/10.53088/jmdb
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Management and Digital Business [2797-9555]contains articles based on conceptual studies and research results in the field of management and business, including organizational behavior, leadership, human resources management, innovation, it, operations and supply chain management, marketing management, strategic management, entrepreneurship, green business, banking management, healthcare and hospital management, business management, strategic management, and digital business.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 137 Documents
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Customer satisfaction in e-commerce: The role of service quality, product quality, and e-servicescape influences via perceived value Abdella, Rahajeng Ayesha; Indradewa, Rhian
Journal of Management and Digital Business Vol. 4 No. 2 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i2.1004

Abstract

Customer satisfaction was critical for optimizing profitability, especially in e-commerce environments. This study examined the impact of service quality, product quality, and e-servicescape on customer satisfaction in Samsung e-commerce, focusing on perceived value as a mediating variable. This quantitative study employed the Structural Equation Model (SEM). The population in this study consisted of Bekasi city residents who had made at least two purchases from Samsung e-commerce, with 115 respondents selected using a purposive sampling technique. Data was collected via a questionnaire, and KMO and MSA measurements were performed to assess validity. The data supported positive correlations between service quality, product quality, e-servicescape, and customer satisfaction. Furthermore, this study demonstrated that perceived value could mediate the relationship between service quality, product quality, and customer satisfaction.
Peran media sosial, citra merek, dan persepsi harga dalam meningkatkan minat beli Konsumen Produk Eiger di Kota Semarang Wiranto, Hardiy; Amron, Amron
Journal of Management and Digital Business Vol. 4 No. 2 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i2.1018

Abstract

The development of outdoor equipment products has recently experienced very rapid development. This condition can be seen from the increasing competition of similar products, such as imported and domestic products. Outdoor equipment products on the market affect a person's buying interest because of their price and quality. This study aimed to determine the effect of brand image, social media, and price perception on buying interest in Eiger Adventure products in Semarang City. This research method uses quantitative methods, and the population is consumers who have purchased Eiger Adventure products in Semarang City. The sample consisted of 100 respondents selected using purposive sampling, with the condition that consumers were 17 to 50 years old. The data collection technique used was a questionnaire. The data analysis used was multiple linear regression. The results of this study indicate that social media and price perception affect buying interest, while the brand image does not affect buying interest in Eiger products.
Pengaruh harga, kualitas pelayanan, dan citra merek terhadap kepuasan pelanggan pada pengguna Po Rosalia Indah Utomo, Fahman Hadi; Rizkiawan, Ilham Karin; Khasanah, Aulia Uswatun; Nuralamsyah, Dicky
Journal of Management and Digital Business Vol. 4 No. 2 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i2.1063

Abstract

Customer satisfaction is a feeling of pleasure or disappointment from a buyer after purchasing goods or services and making an assessment and comparison of the results and also their expectations. Several factors influence customer satisfaction: price, service quality, and brand image. This study aimed to test whether price, service quality, and brand image positively affect PO Rosalia Indah's customer satisfaction in the Special Region of Yogyakarta. This study used purposive sampling to determine the sample and a questionnaire to collect data distributed to 176 respondents who are users of Po Rosalia Indah in the Special Region of Yogyakarta. This study used multiple linear regression data analysis. The results of the study showed that price had a positive effect on customer satisfaction. Service quality had a positive effect on customer satisfaction; brand image had a positive effect on customer satisfaction. The results of the simultaneous test of price, service quality, and brand image had a simultaneous effect on customer satisfaction of users of Po Rosalia Indah in the Special Region of Yogyakarta.
Moderasi human capital pada pengaruh praktik manajemen sumber daya manusia terhadap inovasi layanan hotel di Yogyakarta Hananto, Kombang
Journal of Management and Digital Business Vol. 4 No. 1 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i1.1071

Abstract

The tourism sector, supported by the hospitality industry, plays a vital role in a country's economy. This study mainly explores the relationship between Human Resource Management (HRM) and innovation in service and whether the relationship is mediated by human capital. Questionnaires were chosen to collect data from several four-star and five-star hotels in Yogyakarta. The proposed hypotheses were then tested by the Structural Equation Model (SEM) using smartPLS, for which questionnaires were used to collect data from 209 respondents in Yogyakarta hotels. The research findings prove that Human Resource Management positively influences hospitality Service Innovation in Yogyakarta and human capital activities. The results of this study will help the hospitality sector foster creativity in services through human resource management practices and build proper use of human capital in their employees through cultures of innovation. Modern human resources should know that internal customer (employee) satisfaction leads to external customer satisfaction.
Integration of social exchange theory: spiritual leadership on millennial organizational performance Maksum, Ikhsan; Khan, Ryan Basith Fasih
Journal of Management and Digital Business Vol. 4 No. 2 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i2.1075

Abstract

For organizations whose members are predominantly Muslim, the appropriate leaders are leaders who have Islamic values ​​or what is usually called spiritual leadership. Based on the spiritual leadership approach, encouraging employees to participate in ta'awun behavior enhances human resources efficiency within a business organization. Researchers have studied many leadership models, but only a few have explored spiritual leadership models and OCBI and OCBO on human resource performance. The study aims to contribute to the growth of research into spiritual leadership models, OCBI, and OCBO behavior about HR performance. This study investigates the mediating role of ta'awun behavior in the relationship between spiritual leadership and HR performance. This study emphasizes 190 employees from PT Arkatama Solusindo and PT Digi Partner Studio and a quantitative research paradigm using the Partial Least Squares (PLS) analysis tool. According to this research, the spiritual leadership model is the most effective factor for improving human resource performance. Its influence can be effectively reduced by OCBI and OCBO behavior. OCBI behavior serves as a mediator for the impact of spiritual leadership on HR performance. Meanwhile, the mediating variable OCBO does not have a mediating role.
Influencer marketing di Instagram: Apakah influencer type, brand familiarity dan sponsorship disclosure mempengaruhi purchase intention Susilowati, Heni; Ady, Pangeran Pandu Bayu; Widyaningsih, Dewi
Journal of Management and Digital Business Vol. 4 No. 2 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i2.1093

Abstract

Influencer Marketing has changed the way people communicate, interact and engage with each other through social media. Influencers are considered to have the ability to spread information about a product by sharing sponsored content and brand messages so that consumers intend to buy. This research aims to determine the factors that influence the purchasing intentions of Surakarta people on Instagram. The sample selected was 100 respondents domiciled in Surakarta who actively use Instagram. The sampling technique uses nonprobability sampling with an incidental sampling method. Data were collected by distributing a questionnaire consisting of 20 question indicators via Instagram stories; then, the data was measured using a 1-5 Likert scale and processed using Multiple Linear Regression analysis. The findings showed that the variables influencer type, brand familiarity, and sponsorship disclosure are factors that influence the purchasing intentions of Instagram users in Surakarta. Social Media Influencers such as Instagram have an effective impact on marketing strategies.
Decoding purchase decisions: The interplay of brand image, courtesy, and religiosity Kurniawan, Heri
Journal of Management and Digital Business Vol. 3 No. 3 (2023): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v3i3.1095

Abstract

This study investigated the impact of Brand Image, Courtesy, and Religiosity on Purchase Decisions among Gen Z consumers in Central Java Province. A quantitative research approach was employed, utilizing Structural Equation Modeling (SEM) to analyze data collected from 400 respondents. The findings indicated that both Brand Image and Courtesy had significant positive effects on Purchase Decisions. Additionally, Religiosity was found to mediate these relationships significantly, highlighting its crucial role in shaping consumer behavior. These results suggest that integrating cultural and religious values into marketing strategies can enhance customer engagement and loyalty. The study provides new insights into the interplay between brand perception, interpersonal interactions, and personal values in influencing consumer decisions. This research underscores the importance of culturally and religiously sensitive marketing practices for effectively engaging and retaining customers. The implications of these findings are significant for both marketers and academics, providing a foundation for future research in consumer behavior and marketing strategy.
Efektivitas promosi melalui media sosial instagram terhadap minat berkunjung wisatawan di Agrowisata Kebun Teh Pagilaran Batang Maulana, Rizky; Dewi, Shinta Fatma; Syaifulloh, Muhammad
Journal of Management and Digital Business Vol. 4 No. 1 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i1.1104

Abstract

The growth of social media in Indonesia is an opportunity to maximize its potential as a medium for communication and sharing information, one of which is by utilizing Instagram social media as a platform for promotion and creating exciting content to attract tourists. This study aims to determine the influence of Instagram social media on tourists' interest in visiting the Pagilaran Batang Tea Garden Agrotourism. This study uses simple regression with 100 respondents as observations. The research analysis results show that Instagram social media influences tourists' interest in visiting because visitors are familiar with hashtags, geotags, shares, comments, and image or video-sharing features. In this case, Instagram social media is one of the factors that significantly influences tourists' interest in visiting. This finding confirms that Instagram as a "promotional media" is effective for promoting any tourist attraction, even though the location and type of tourist attraction are different.
Fenomena turnover intention pada Generasi Z dalam revolusi industri 5.0 Wibowo, Frendy; Sosilowati, Eny; Setiyawan, Adi Andika
Journal of Management and Digital Business Vol. 4 No. 2 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i2.1120

Abstract

Gen Z as a workforce filler provides great opportunities for company development, but problems arise when various surveys show that Generation Z tends to change jobs (turnover intention). This study aims to analyze the phenomenon of turnover intention in Generation Z. This type of research is quantitative and uses primary data obtained directly from questionnaires distributed to respondents. The population of this study was Gen Z in Surakarta, who worked in various fields and had one year of work experience, while the research sample was 100 Gen Z in Surakarta. The sampling technique was purposive sampling. Hypothesis testing in the study used multiple linear regression. The results showed that transformational leadership, work-life balance, and job stress significantly affected turnover intention in Gen Z. Gen Z, as productive youth, needs guidance from transformational leadership to achieve work-life balance and prevent stress in work. Turnover intention must be an important concern for companies by creating work balance and minimizing factors that trigger work stress.
Digital transformation of MSMEs in Indonesia: A systematic literature review Purnomo, Singgih; Nurmalitasari, Nurmalitasari; Nurchim, Nurchim
Journal of Management and Digital Business Vol. 4 No. 2 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i2.1121

Abstract

The digital transformation of Micro, Small, and Medium Enterprises (MSMEs) is a crucial driver of economic growth and innovation in Indonesia. This research explores the state of digital transformation among Indonesian MSMEs, focusing on development, digital adoption, and implementation challenges. The method used in this research is a Systematic Literature Review (SLR) with stages: planning, implementation, and reporting. The SLR done in this study utilized a collection of publications published between January 2020 and May 2024. The results of this study show that digital transformation in MSMEs in Indonesia provides significant benefits, such as increased market reach, operational efficiency, and profitability. However, this process faces limited resources, inadequate technical skills, and data security issues. Government support and cooperation with technology providers are essential to overcome these barriers so that MSMEs can optimally utilize digital technology to achieve sustainable growth and higher competitiveness.

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