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Journal of Management and Digital Business
Published by Nur Science Institute
ISSN : -     EISSN : 27979555     DOI : https://doi.org/10.53088/jmdb
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Management and Digital Business [2797-9555]contains articles based on conceptual studies and research results in the field of management and business, including organizational behavior, leadership, human resources management, innovation, it, operations and supply chain management, marketing management, strategic management, entrepreneurship, green business, banking management, healthcare and hospital management, business management, strategic management, and digital business.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 137 Documents
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Keterlibatan Gen-Z pada Merek m-BCA: Analisis Pengaruh Pengalaman Merek terhadap Kepuasan dan Loyalitas Merek Syahwiati, Aisya Sukma; Sihotang, Ellen Theresia
Journal of Management and Digital Business Vol. 4 No. 3 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i3.1184

Abstract

Gen-Z has intensive access to internet technology, which has made it the market share of financial digital services, including banks. The Top Brand Index (TBI) 2024 survey states that m-BCA is included in the first top brand category. Referring to the survey results, this study aims to measure the engagement of gen-Z in the m-BCA brand on brand experience and its influence on the satisfaction and loyalty of the m-BCA brand. The sample used was 200 gen-Z who live in Surabaya and Sidoarjo with judgment sampling technique. The data analysis method used is SEM-PLS. Gen-Z engagement in the m-BCa brand positively and significantly affects the brand experience. The positive experience of Gen-Z has a significant effect on brand satisfaction and loyalty. Gen-Z satisfaction with the m-BCA brand has a positive and significant effect on brand loyalty. The generation's engagement significantly influences Gen-Z's experience with the m-BCa brand and its loyalty.
Efikasi diri sebagai mediator antara insentif, lingkungan kerja, dan pengembangan karir terhadap kepuasan kerja Tenaga Kesehatan Program Nusantara Sehat di Provinsi Kepulauan Riau Sepyenita, Sepyenita; Ngaliman, Ngaliman; Faizah, Ana
Journal of Management and Digital Business Vol. 4 No. 3 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i3.1199

Abstract

This study aims to analyze the influence of incentives, work environment, and career development on job satisfaction through self-efficacy among healthcare personnel in the Nusantara Sehat Program in the Riau Islands Province. The research employed a quantitative approach, surveying 116 respondents. Data were collected through questionnaires measuring respondents' perceptions of incentives, work environment, career development, self-efficacy, and job satisfaction. Data analysis was conducted using multiple linear regression and path analysis to assess the mediating role of self-efficacy. The results showed that incentives, work environment, career development, and self-efficacy significantly affect job satisfaction. In addition, the work environment and career development affect self-efficacy, while perception is insignificant. Other findings showed that self-efficacy was shown to act as a mediating variable that strengthens the relationship between the work environment and job satisfaction. At the same time, incentives and self-development had no effect. The conclusion of this study emphasizes that increasing incentives, conducive working conditions, and clear career development opportunities can increase job satisfaction in health workers through increasing self-efficacy.
Strategi peningkatan kapasitas usaha pada pelaku ekonomi melalui digital marketing Mahadipta, Ngurah Gede Dwi; Pratama, Gede Yudha Anugerah; Prasiani, Ni Komang
Journal of Management and Digital Business Vol. 4 No. 3 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i3.1213

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are one of the country's key drivers in promoting economic growth. Digital technology development and changes in consumer behaviour require MSME entrepreneurs to enhance their business capacity, particularly in mastering digital marketing. The main objective of this research is to develop strategies for enhancing business capacity among economic players through digital marketing, specifically for MSMEs in the Province of Bali. The method used in this study is descriptive qualitative with a literature review approach. The results indicate that MSME actors in the Province of Bali need to implement strategic steps to face business competition, including gaining more accessible access to capital and financial literacy with the support of relevant stakeholders, producing potential products, determining product branding and pricing, fostering continuous innovation, and enhancing digital marketing skills through content creation, building engagement to foster loyalty, and applying human-centric principles.
Variasi kemasan Lontar, persepsi kemasan berkelanjutan, dan minat pembelian: Peran mediasi harga dalam pengambilan keputusan konsumen Amaral, Maria Augustin Lopes; Klau, Anggelina Delviana; Ketmoen, Adrianus; Bau Mau, Ignatia Thomasita; Taninhelon, Defita Desideria
Journal of Management and Digital Business Vol. 4 No. 3 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i3.1219

Abstract

This study explores the interplay between packaging variety, perception of sustainable packaging, price, and consumer purchase intention regarding lontar packaging. Utilizing a quantitative approach, data were gathered from an online survey of 153 environmentally conscious consumers in Kupang City, selected through convenience sampling. The analysis employed Structural Equation Modeling—Partial Least Squares (SEM-PLS). Key findings reveal that the perception of sustainable packaging significantly influences consumer purchase intention. Conversely, while packaging variety does not directly affect purchase intention, it impacts product pricing. Price is a mediator in the relationship between packaging variety and purchase intention. However, the perception of sustainable packaging does not mediate this relationship. The managerial implications emphasize the need for integrating sustainability perceptions into packaging design and developing pricing strategies that align with consumer preferences. Additionally, effective marketing strategies should leverage the mediating role of price to enhance product appeal. This research contributes to understanding market dynamics related to packaging and consumer behavior, particularly in the context of sustainability.
Dampak lingkungan kerja, disiplin kerja dan kompensasi terhadap kinerja karyawan saat bekerja dari rumah Uhai, Sabalius; Siskawati, Eka; Makkulawu Panyiwi Kessi, Andi; Yuniarti Utami, Eva; Liswandi, Liswandi
Journal of Management and Digital Business Vol. 4 No. 3 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i3.1233

Abstract

Remote work poses challenges for companies to ensure employees remain effective in their roles. This study aims to examine whether work environment, work discipline, and compensation individually or simultaneously influence employee performance during remote work. This is a quantitative study involving a sample of 55 employees currently working from home. Data were collected using a questionnaire with a Likert scale and subsequently analyzed. Instrument testing confirmed that all items were valid and reliable. The findings revealed that work environment, work discipline, and compensation positively and significantly influence employee performance both individually and simultaneously during remote work. This research provides several important implications that can assist companies in optimizing employee performance while working from home. Moreover, companies can enhance overall employee performance and achieve greater efficiency and productivity in remote work settings.
Determinan penerapan good governance pada pemerintah daerah Kota Bima Darmawan, Imam; Ovriyadin, Ovriyadin; Nurulrahmatiah, Nafisah; Humairah, Marsya; Fitriani, Reza
Journal of Management and Digital Business Vol. 4 No. 3 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i3.1238

Abstract

This research aims to determine the factors that influence the implementation of Good Governance in the Bima City regional government. This research uses a quantitative approach method by distributing questionnaires. The population in this research is all 34 SKPDs in Bima City. The sampling technique used is Judgment Sampling (selection of samples based on considerations) in determining the sample, a non-random type of sample selection where the information obtained is generally adjusted to the research objectives or problems. In this research, the samples taken were all elements of the leadership of each Bima City SKPD, with considerations directly related to policy formulation and regional financial management. So, the sample in this study was 102 respondents. The data analysis tool uses Smart PLS. This research provides information that the Application of Information Technology, Quality of Human Resources, and Internal Control Systems influence the Implementation of Good Governance in the Bima City government. Likewise, implementing good governance affects the quality of financial reports in the Bima City government.
Pengaruh perceived usefulness dan perceived ease of use terhadap intention to use dengan attitude sebagai variabel intervening pada e-commerce Tokopedia di Yogyakarta Migueli, Imer; Lukitaningsih, Ambar; Ningrum, Nonik Kusuma
Journal of Management and Digital Business Vol. 4 No. 3 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i3.1261

Abstract

The presence of the internet the previous several decades has brought about rapid changes in human lifestyle patterns in various aspects ranging from social, cultural, political, to economic. The internet's rising appeal offers up business opportunities with the concept of integrating the internet with commerce, which is called e-commerce. The purpose of this study was to investigate the relationship between perceived ease of use and usefulness on intention to use with attitude as an intervening variable at the Tokopedia online store in Yogyakarta. This study analyzed quantitative data. Population data from 160 participants were collected through a questionnaire method. The results showed that a person's perception of usefulness and ease of use greatly influenced their attitudes and their intention to use. The concept has a positive and significant impact on the desire to use. It was also added that attitude as an intervening variable can significantly affect the relationship between perceived usefulness and perceived ease of use on intention to use. The findings of this study can be useful in developing business strategies to increase customer intention to use Tokopedia e-commerce and face a competitive business environment.
Inovasi entrepreneurship business model canvas dalam membangun ekonomi berkelanjutan Sukendri, Nengah
Journal of Management and Digital Business Vol. 4 No. 3 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i3.1285

Abstract

This research aims to analyze the Entrepreneurship Business Model Canvas innovation in building a sustainable economy in the Hampers business in Mataram City. The method in this research uses a qualitative approach using literature review methods and non-participant observation. Data analysis techniques are carried out by carrying out data reduction, data presentation, inference and data verification. The Business Model Canvas is a strategic tool in an effort to build a holistic sustainable economy that allows an organization to map, analyze and redesign business models by considering sustainability aspects comprehensively. The BMC strategy with nine important elements, namely Customer Segments, Value Proposition, Channels, Customer Relationship, Revenue Streams, Key Resources, Key Activities, Key Partnership, Cost Structure can help identify opportunities to increase resource efficiency, reduce environmental impacts, and be able to create value social. BMC can not only improve a company's individual competitiveness, but can also contribute to broader changes towards a sustainable economy. Therefore, the BMC concept is an important instrument for aligning business goals with environmental and social needs in shaping a more responsible and regenerative future economic landscape.
Consumer behavior in e-Commercce: The role of ease, security, and price in purchase decisions on Tokopedia Tirta, Yonathan Harun; Jumono, Sapto; Abddurahman, Abddurahman; Jatmiko, Jatmiko
Journal of Management and Digital Business Vol. 4 No. 3 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i3.1296

Abstract

This study examines the influence of perceived price, perceived security, and perceived ease of use on consumer purchase decisions on the Tokopedia application. This quantitative study uses an online survey distributed via Google Forms, targeting 100 respondents who are new and active Tokopedia users in the East Cengkareng area. The data were analyzed using multiple linear regression. The findings suggest that perceived ease of use, perceived security, and perceived price significantly affect consumer purchase decisions on the Tokopedia platform. This research contributes to understanding how key factors like convenience, security, and pricing perceptions shape online consumer behavior in e-commerce platforms, specifically Tokopedia. The study's results provide insights for e-commerce businesses, particularly Tokopedia, to enhance user experience by focusing on ease of use, improving security measures, and offering competitive pricing to influence purchasing decisions effectively.
Workload on SOEs employee performance: Mediating effects of work stress and burnout Meliani, Azzalia; Heriyadi, Heriyadi; Rosnani, Titik; Saputra, Pramana
Journal of Management and Digital Business Vol. 4 No. 3 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i3.1322

Abstract

Sakernas August 2023 results also show that the quality of workers in West Kalimantan is low. State-owned enterprises (SOEs) in West Kalimantan are vulnerable to high workloads. Employees often encounter diverse pressures and challenges in performing their responsibilities, including time constraints, heavy workloads, and rising performance expectations. This study aims to analyze the impact of workload on employee performance in state-owned enterprises (SOEs) in West Kalimantan, emphasizing the mediating roles of work stress and burnout. The study includes a sample of 145 respondents and utilizes Structural Equation Modeling (SEM) and Partial Least Squares (PLS). The research findings indicate that workload hurts employee performance but positively affects work stress and burnout. Work stress positively affects burnout but does not affect employee performance. Burnout hurts employee performance. Workload through work stress does not affect employee performance but hurts employee performance through burnout. Work stress hurts employee performance through burnout.

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