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Pusaka : Journal of Tourism, Hospitality, Travel and Business Event
Published by Politeknik Pariwisata Makassar
ISSN : 26561336     EISSN : 26561301     DOI : https://doi.org/10.33649/pusaka
Core Subject : Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Environmental Science Languange, Linguistic, Communication & Media Other
Pusaka: Journal of Tourism, Hospitality, Travel and Business Event. ISSN: 2656-1336 (Print) | ISSN: 2656-1301 (Online) is an international open access and peer-reviewed journal, published by Politeknik Pariwisata Makassar, Indonesia. It is published two times a year in February-July and August-January. Pusaka: Journal of Tourism, Hospitality, Travel and Business Event is a journal publishes original research, review, and short communication (written by researchers, academicians, professional, and practitioners from all over the world) which utilizes research results, theoretical studies, theoretical applications, conceptual ideas, and book reviews relevant to the Tourism Discipline. Pusaka: Journal of Tourism, Hospitality, Travel and Business Event has been granted SINTA 2 Accreditation based on Decision of the Director General of Higher Education, Research, and Technology Number 72/E/KPT/2024
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 218 Documents
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Pro Poor Tourism Initiative in Lagoi Tourism Area: An Empirical Study Food Value Chain Hary Jocom; Minarni Anita Romaida Gultom
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 5, No 2 August (2023)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v5i2.197

Abstract

This study aims to identify the tourism value chain and its contribution to improving the local community's economy, especially in the food supply chain of 10 hotels/resorts in the Lagoi tourism area, Bintan Regency, Riau Archipelago Province. This study uses a qualitative method related to the food supply chain consisting of vegetables & fruits, fish & seafood, poultry and meat. This study uses primary data through semi-structured interviews with sources from hotel/resort managers, collectors, farmers, fishermen, traders, and suppliers. Foodstuff transaction data obtained directly from the sources. Secondary data obtained from reports by related sources. The results of this study indicate that the existence of the Lagoi tourism area contributes to the economic turnover of the people in Bintan. This shows that all food needs for hotels/resorts are supplied by local economic actors, i.e., supplied by business actors in the agriculture, fish/seafood, poultry and local meat sectors. Local suppliers have become the priority for hotels/resorts. When the requested item cannot be obtained, hotels/resorts will seek it from outside of Bintan. The economic impact is felt directly by producers, be they farmers or fishermen. However, the four sectors mentioned above, the fish/seafood supply chain has a high economic value compared to others, so that it has a broad and real impact, especially for fishermen and related stakeholders. This is shown by the image that Bintan is an archipelago that has a wealth of marine products, supported by various beach and sea destinations that attract tourists to enjoy the processed marine products.
The Influence of Brand Awareness and Brand Image on Customer Loyalty in Purchasing Domestic & International Flight Tickets: Case Study on Antavaya Bali I Gede Agus Sukertha Yasa; Ni Putu Evi Wijayanti
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 5, No 2 August (2023)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v5i2.244

Abstract

Brand awareness and brand image are essential for the business world because they can attract and make customers want to buy and use products or services owned by a company in maintaining and increasing customer loyalty. This research was conducted at Limited Company (Perseroan Terbatas/PT) of Anta Express Tour & Travel Service Branch Office Bali (Antavaya Bali), with the problems that occur, namely the price of flight tickets which are increasingly expensive during the pandemic to endemic. Still, the interest in traveling by plane is very high. This study aims to analyze the effect of brand awareness and brand image on customer loyalty at Antavaya Bali, which is analyzed using the Statistical Program for Social Science (SPSS), the type of data needed by researchers using quantitative data types. The sample used in this study was customers who purchased domestic and international flight tickets at Antavaya Bali, with questionnaires distributed to 397 respondents who were the research sample at Antavaya Bali. The sampling technique is non-probability sampling with a purposive sampling approach. The results of this study indicate that brand awareness and brand image simultaneously have a positive and significant effect on customer loyalty at Antavaya Bali.
Waiter’s Communication Abilities at Some Cafes on Jimbaran Beach Pastini Ni Wayan; Susianti Hartanti Woro; Ariasri Nyoman Reni
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 5, No 2 August (2023)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v5i2.232

Abstract

The research endeavors to examine the utilization of the English language by waitress operating within the Jim-baran Beach tourist precinct in Bali. The primary objec-tive is to evaluate the proficiency of their English commu-nication skills and ascertain the repercussions on custom-er encounters and the advancement of the local tourism sector. The investigation seeks to delve into the extent to which waitress in Jimbaran Beach can effectively engage with international patrons in English. Employing a qualita-tive descriptive methodology, this study analyzes the Eng-lish communication practices of waitress across diverse cafes situated in the Jimbaran Beach tourism vicinity. Da-ta is gathered through firsthand field observations and interviews with the waitress. The findings of the research unveil the presence of recurrent language errors in the English communication employed by the waitress. These errors encompass grammatical inaccuracies that involve both superfluous additions and inadvertent omissions of words. The study underscores the paramount importance of enhancing the English language aptitude of the wait-ress, particularly when serving overseas tourists. Drawing from these research findings, the proposal of regular training sessions targeted at refining the grasp of English grammar among Jimbaran Beach waitress emerges. The overarching objective is to cultivate a more fluid and pre-cise English communication proficiency among the wait-ress within the Jimbaran Beach precinct, thereby ensuring a positive encounter for tourists and contributing to the advancement of tourism while concurrently augmenting the favorable perception of the destination
Managing Glocalization: Exploring the Dynamics, Transformations, and Challenges of Food in South Sulawesi Muhammad Anas; Faisal Akbar Zaenal; Lily Dianafitry Hasan
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 5, No 2 August (2023)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v5i2.242

Abstract

This study explores South Sulawesi's glocalisation. This study is conducted in Makassar City, Pare-Pare City, and Bulukumba Regency due to their higher urban and tourism context mobilisation, port accessibility, and port potential. This study investigates using phenomenology. Document analyses, observations, in-depth interviews, and focus group discussions (FGD) contribute to carefully selecting culinary or tourism industry experts as informants. According to the research, globalisation and localisation have affected South Sulawesi dishes' appearance, aroma, flavour, and environment (sight and touch). Since these are commercial dishes, fundamental ingredients and market values are essential. Since "traditional terminology" is devalued, contemporary cuisine is also gaining popularity. Modernisation and globalisation have altered the community's ontological security. Globalisation, technology, and transportation have altered every aspect of celebrations, including food. Due to the absence of a commercial context (anticipated monetary rewards), the festival is the only location where traditional culinary offerings are more likely to persist than elsewhere.
Sustainable Tourism Management in Sekotong: Potentials and Challenges Surayyal Hizmi; Ilham Junaid
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 5, No 2 August (2023)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v5i2.258

Abstract

Sustainable tourism management is a crucial aspect that needs attention to improve the quality of destinations. Sekotong, an area in West Lombok regency, has a lot of potential that can be developed to support sustainable tourism, while studies on identifying the potential and implementing sustainable tourism in this area are still limited. This study aims to identify tourism potential in Sekotong as a tourism product and evaluate the implementation of sustainable tourism management in each destination of Sekotong. Data collection was carried out through the observation of four representative destinations, namely Mangrove Sekotong Tengah and Elak-Elak Beach representing marine tourism, Mareje Village for rural tourism, and 3 Gilis (Naggu, Tangkong, Sudak) representing island tourism. The research was conducted by observing the potencies of these destinations and then reviewing the implementation of the concept of sustainability. To obtain more information, researchers interviewed managers or tourism operators at each destination. The observation and interview referred to 4 pillars of the GSTC sustainable tourism standards. The results showed that there is a potential for cultural tourism products in Mareje village, marine and underwater tourism activities in 3 Gilis and Elak-Elak beach, as well as marine-based educational tours in Mangrove Sekotong Selatan. Referring to the 4 pillars in sustainable tourism, however, the management and provision of facilities need to be standardized and improved. In addition, several important strategies need to be implemented in improving the quality of these destinations such as synchronization among stakeholders and training in implementing destination management by considering all sustainable tourism concepts in accordance with the 4 pillars in the GSTC criteria.
Implications of the Role of Green Jobs in the Development of Low-Carbon Tourism Angga Wijaya Holman Fasa; Mahardhika Berliandaldo; Muhammad Iqbal Rosyidi; Dini Andriani
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 6, No 1 February (2024)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v6i1.238

Abstract

Afterward, the tourism sector contributes to environmental impact. Accelerating the tourism sector’s role to achieve net zero carbon tourism activities for a higher quality experience is indispensable. Instead, there is a change in tourism trends that focus on developing sustainable tourism and implementing low carbon tourism within sustainable development, resulting in green job opportunities that positively impact economics, socio cultural, environment, and communities. Based on several previous studies, not much research has been found on the implications of the role of green jobs in developing the tourism sector in Indonesia. Qualitative literature methods such as journals, books, study reports, statistical reports, policy and regulations, and the acquisition of data and information are analyzed using the VRIO (value, rarity, imitability, and organization) approach. This will be done by identifying the issues related to low-carbon tourism and their impact on the value creation of green jobs as an enabler to support sustainable tourism, resource capacity, and competitiveness, as well as the results of the VRIO analysis to obtain strategic implications. Indonesia's low-carbon tourism sector has four key elements that can provide a sustainable competitive advantage: environmental innovation, investment in an environmentally friendly tourism industry, human resource capacity, and green skills.
Anti-fraud Strategy in Tourism Destination Organizations: The Role of Leader Integrity, Ethical Leadership and Trust in the Leader Anita Carolina; Anis Wulandari
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 6, No 1 February (2024)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v6i1.220

Abstract

Fraud has enormous negative consequences, not only for enterprises but also for stakeholders and society. The study of fraud prevention has increased in importance in determining how businesses' strategies can prevent fraud and what factors influence the effectiveness of fraud prevention strategies. Leaders in an organization that manages tourist attractions have a critical role in preventing fraud. Built on the social exchange theory, this research investigates the relationship between leader integrity, ethical leadership, trust in the leader, and anti-fraud strategy in the tourism sector in Madura Island, Indonesia. Multi-source data was collected from 193 group members aware of the importance of the tourism sector (Tourism Community) in 4 tourism destination organizations across Madura Island, Indonesia. Findings from structural equation modeling confirmed that leader integrity, ethical leadership, and trust in the leader all contribute to a successful anti-fraud strategy. It has also been proven that there is a positive association between leader integrity and ethical leadership, as well as a connection between leader integrity, ethical leadership, and trust in the leader. This research contributes significantly to tourist management by presenting a theoretical model that connects leadership and anti-fraud strategy elements
Voluntourism: Motivations of Gen Z Participants in Bali Ni Putu Evi Wijayanti; Ni Komang Anggy Septiani; Putu Ayu Aryasih; Laras Ayu Esty Nariswari
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 6, No 1 February (2024)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v6i1.295

Abstract

Voluntourism is becoming increasingly popular among Generation Z (Gen Z) in Indonesia. This study examines the motivations of Gen Z volunteer tourists who participate in voluntourism activities in Bali. This study used a qualitative descriptive approach. The informants comprised twenty-six Gen Z tourists in Indonesia, all selected through non-probability and snowball sampling. The result shows that Gen Z tourists are motivated by push and pull factors, including helping others, gaining new experiences, meeting new friends, personal development and growth, cultural interest, visiting Bali, and personal interest in specific volunteering activities. This study provides an in-depth insight into how Gen Z views voluntourism as a means to explore exotic destinations such as Bali and as an opportunity to contribute to the local community positively. The implications of these findings can provide valuable guidance for the tourism industry and volunteer organizations to develop more relevant and meaningful voluntourism programs for Gen Z.
Feasibility Study of Homestay Management in Rural Villages (Tebat Meringang Lame, South Sumatra) Wisanggeni Agus Priyanto; Andi Ade Zulkif; Hariman; Abdul Khaliq
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 6, No 1 February (2024)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v6i1.97

Abstract

This research aims to identify the current management conditions and assess the feasibility of developing homestays in Tebat Lereh Meringang Lame tourist village, South Sumatra. The research methodology involved interviews and observations with informants, including homestay managers and administrators of tourism awareness groups. The study revealed that only one person can manage each homestay in the tourist village. The same person may have multiple roles, such as receptionist, room attendant, and kitchen manager. The feasibility of developing homestays in the village depends on physical environmental conditions, such as landscape characteristics, cool air, and an authentic rural atmosphere, as well as the uniqueness of Ghumah Baghi architecture and the hospitality of Basemah Malay culture. It is recommended that the number of personnel in each homestay be increased according to workload standards. The required skills for this position include reception and room attendance, food management, and improving local literacy about Ghumah Baghi
Culinary Tourism in Kutawaringin (Bandung): Structural Relationship Between Food Quality, Tourist Perceptions, And Culinary Tourism Satisfaction Annisa Bintang Kusumawardhani; Awaludin Nugraha; Evi Novianti
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 6, No 1 February (2024)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v6i1.310

Abstract

This study assessed tourist satisfaction with culinary tourism in Kutawaringin District, Bandung Regency. A quantitative descriptive approach was used to reveal tourist perceptions and the impact of food quality on culinary tourism satisfaction in Kutawaringin District, Bandung Regency. Data was collected through interviews, observation, and documentation. A random sample of tourists completed the questionnaire. The study sample consisted of 50 individuals who participated in in-depth interviews. It is important to note that these evaluations are based solely on objective criteria and do not include subjective opinions. Lemon tea was found to be the most popular food item, while tourists rated the seller's service highest at 74%. Food hygiene received a rating of 71%; food tastes 60%; affordability of the seller's location 57%; food quality and promotion 46%; and food prices 40%, all with a fair assessment. Collaboration is necessary among tourism managers and stakeholders to make Kutawaringin a supporting factor for the Bandung Destination. This requires consideration of various factors, including food prices, packaging quality, and promotion

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