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Pusaka : Journal of Tourism, Hospitality, Travel and Business Event
Published by Politeknik Pariwisata Makassar
ISSN : 26561336     EISSN : 26561301     DOI : https://doi.org/10.33649/pusaka
Core Subject : Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Environmental Science Languange, Linguistic, Communication & Media Other
Pusaka: Journal of Tourism, Hospitality, Travel and Business Event. ISSN: 2656-1336 (Print) | ISSN: 2656-1301 (Online) is an international open access and peer-reviewed journal, published by Politeknik Pariwisata Makassar, Indonesia. It is published two times a year in February-July and August-January. Pusaka: Journal of Tourism, Hospitality, Travel and Business Event is a journal publishes original research, review, and short communication (written by researchers, academicians, professional, and practitioners from all over the world) which utilizes research results, theoretical studies, theoretical applications, conceptual ideas, and book reviews relevant to the Tourism Discipline. Pusaka: Journal of Tourism, Hospitality, Travel and Business Event has been granted SINTA 2 Accreditation based on Decision of the Director General of Higher Education, Research, and Technology Number 72/E/KPT/2024
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 218 Documents
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Loyalty the Customer: Profile of Customer Relationship Management (Hotel Case Study In West Bandung, Indonesia) Ananta Budhi Danurdara; Rudy Parlindungan Siahaan; Ammarn Sodawan
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 6, No 1 February (2024)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v6i1.285

Abstract

There have been many studies on customer relationship management, but those focusing on the history behind success are still minimal. This research aims to uncover customer relationship management in fostering the loyalty of Hotel X, West Bandung, West Java, Indonesia. The Bandung area, which includes Subang, has recently become a more popular tourist destination due to the construction of numerous nearby hotels. However, the rivalry is now more fierce than it was previously. In order to compare the topic under investigation with the actual conditions at Hotel X at West Bandung Regency, the researcher conducted a literature analysis on Customer Relationship Management and spoke with five managers about it. The three programs the researcher determined impacted CRM were the Partnering Program, Continuity Marketing, and One-to-One Marketing. The researcher has examined the program and connected it to theory through primary research employing qualitative approaches. While nearly every program has been implemented, Hotel X at the West Bandung Regency did not adopt a branding program, according to the results of the interview session. It is recommended that hotels conduct shortterm market and competitor research. As technology advances, so does the environment.
Are They Still Traveling to Bali Following The Covid-19 Pandemic? Apakah Wisatawan Masih Melakukan Perjalanan ke Bali Setelah Pandemi Covid-19? Liestiandre, Hanugerah Kristiono; Supratayasa, I Gusti Ngurah Agung; Suasapha, Anom Hery; Sumariati, I Dewa Ayu Rai; Ngelambong, Anderson
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 6, No 2 August (2024)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v6i2.113

Abstract

The world has been significantly impacted by the COVID-19 epidemic, particularly in the travel and tourism sector. Even after the Covid-19 outbreak stopped, the effects in various forms continued to recur. The market segment is also affected by post-pandemic developments in the tourism industry. Geographically, changes in tourist market sectors might present new perspectives and opportunities or new challenges and risks to a tourism destination if it does not adjust quickly to these changes. This pilot study attempts to identify shifts in traveler market patterns that arise in Bali as a global travel destination following the pandemic. It illustrates how changes in market segments have occurred in this destination through tourist arrival data recorded by the National Statistics Bureau. A quantitative comparison analysis approach to the number of tourist visits reveals that there have been changes in nearly every region. The number of visitors to Bali has changed significantly in each region's tourist-generating countries. This study demonstrates that, due to various circumstances, market segment shifts have happened considerably in practically every region and every country. This study offers a crucial overview for formulating strategies and policies for growing the tourism industry after the COVID-19 outbreak.
Implementation of The Lake Paisu Pok Tourism Development Policy (Challenges and Recommendations for Enhancing Tourist Attraction): Implementasi Kebijakan Pengembangan Pariwisata Danau Paisu Pok (Tantangan dan Rekomendasi untuk Meningkatkan Daya Tarik Wisata) Kurnia, Intam; Irfan, Muhammad; Intan Kumbayoni, Ni Gusti Putu; Fiki Ferianto; Ruliyanti; Badollahi, Muh. Zainuddin
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 6, No 2 August (2024)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v6i2.117

Abstract

This research aims to analyze the implementation of the flagship tourism development policy at Lake Paisu Pok. The research method used is a case study with a qualitative approach. Data were collected through in-depth interviews with various stakeholders, field observations, and documentary studies. The results of the research indicate that the implementation of the flagship tourism development policy at Lake Paisu Pok has achieved several achievements but still faces several challenges, such as a lack of supporting infrastructure, suboptimal coordination among relevant agencies, and ineffective tourism promotion and marketing. Based on these findings, it is recommended that local governments and various stakeholders improve coordination and cross-sectoral cooperation, enhance supporting infrastructure, and improve tourism promotion and marketing to enhance Lake Paisu Pok's attractiveness as a flagship tourism destination.
Millennial Muslim Tourists’ Motivations and Characteristics at Marawa Beach Club: Motivasi dan Karakteristik Wisatawan Muslim Milenial di Marawa Beach Club Mandalia, Siska; Fernanda, Aldi
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 6, No 2 August (2024)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v6i2.127

Abstract

This research aimed to identify the dominant characteristics and motivations of millennial Muslim tourists visiting Marawa Beach Club Padang West Sumatra. Utilizing a quantitative research method, data was collected through the distribution of questionnaires. A simple random sampling technique was employed to select participants from the tourist population. The data were analyzed using quantitative descriptive analysis, with responses evaluated on a Likert scale of 1-5. Results from the questionnaires, completed by 100 respondents, highlighted distinct characteristics and motivations of millennial Muslim tourists compared to other visitor segments. This study reveals the unique appeal of Marawa Beach Club for this demographic. The findings provide valuable insights for tourism businesses, local authorities, and destination marketers aiming to cater to the specific preferences of millennial Muslim travelers. Additionally, this research lays a foundation for understanding evolving travel trends and informs strategies to create a more inclusive and enriching destination experience.
Super Priority Destination Mandalika: Quality of Sport Tourism Services: Destinasi Super Prioritas Mandalika: Kualitas Layanan Wisata Olahraga Satiadji, Amirosa Ria; Ali Muhtasom; Lilik Hidayati; Ardhana, Valian Yoga Pudya; Mohammad Javed Equbal
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 6, No 2 August (2024)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v6i2.156

Abstract

Sports tourism is here to provide added value for the intrinsic and extrinsic elements of destinations in an area which has implications for increasing the number of visitors. In Indonesia, there are several regions that promote sports tourism to boost tourist visits and the regional economy, including NTB Province with Mandalika. Mandalika has now become a super priority destination in NTB Province and the center of attention in the development of sports tourism. To ensure this development runs well, it is necessary to understand the factors that influence the quality of service in this destination. Therefore, this research is needed to assess the quality of sport tourism services in Mandalika. The data collection technique uses scraping and crawling then creates a questionnaire and the results are analyzed using statistical tests. The results of the analysis show that event management has the most significant influence on the perception of service quality at sports event destinations with an influence of 97.7%. Besides that, the importance of event management in improving service quality, destination managers must utilize social media and online advertising as an effective marketing strategy and collaborate with sports influencers to increase tourist interest and participation.
The Moringa Superfood: Iconic Gastronomic Tourism Food in Ubud Gianyar: Makanan Super Kelor: Wisata Gastronomi yang Ikonik Makanan di Ubud Gianyar Putu Sucita Yanthy; Yayu Indrawati; Azila Azmi; Ni Nyoman Sri Aryanti; L.G.L.K. Dewi; Ni Wayan Purnami Rusadi
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 6, No 2 August (2024)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v6i2.288

Abstract

Moringa has gained popularity in the world of gastronomy due to its nutritional value and great versatility. Moringa leaves are rich in nutrients and can be used in a variety of dishes. The leaves have a unique flavor and a vibrant green color that enhances the dish. With such potential, moringa can become one of the most iconic gastronomic tourism foods, especially in Bali. This research aims to explore the potential of moringa as a gastronomic icon. The research utilizes a qualitative method by analyzing the results of in-depth interviews and interpreting the data. The research concludes that by understanding the uniqueness of moringa, this food ingredient can be developed into food and beverage menus that are widely consumable. Promotion through culinary festivals and events, moringa nutrition education, and incorporating moringa into cooking class activities are all efforts to establish this food ingredient as a gastronomic icon, particularly in Ubud, Gianyar. Furthermore, promoting moringa-based products can contribute to the promotion of health tourism, attracting visitors interested in wellness and nutritional benefits, thereby supporting the local economy.
Food Wastage, a Threat to Indonesian Tourism: Pemborosan Makanan, Ancaman bagi Pariwisata Indonesia Lemy, Diena Mutiara; Kusumo, Elang; Brian, Reagan
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 6, No 2 August (2024)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v6i2.305

Abstract

The tourism sector have the impact to environmental as it shifts towards sustainable tourism development. Food waste is a one of environment continuing global issue possessing sustainability challenges in the tourism sector. Food waste is edible food that is discarded, negatively impacting environmental health. As per the 2020 report from the Food and Agriculture Organization (FAO), approximately one-third of all food produced for human consumption globally is wasted or discarded. Indonesia is among the leading producers of food waste in Southeast Asia. The 2021 UNEP annual report, food waste in Indonesia totals 20.93 million tons. The Tourism food and beverage sector, some of the biggest contributors to food waste, along with, is also by the behavior of people who may not be aware of the negative effects on food waste. This study using Qualitative method approach, with the data such as media journals, reports, journals articles and books, and will explore the behavior of domestic tourists towards food waste, especially in the Labuan Bajo area, which is one of the super priority tourist destinations in Indonesia. The study's findings give an overview of how people's attitudes and knowledge are influenced food wastage behavior.
Breaking the Gridlock: Can Teman Bus Transform Ubud’s Traffic Woes? Putu Puja, Ida Bagus; Winatha , Mahendra Adi; Retnasamy, Vithyacharan; Aryasih, Putu Ayu
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 7 No. 1 (2025): February-Juli
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v6i2.447

Abstract

Traffic congestion in Ubud, Bali, is a significant issue affecting both the quality of tourist experiences and the daily lives of residents. The Teman Bus program, a public transportation initiative, is expected to alleviate congestion by providing a more efficient mass transit alternative. However, the program's implementation faces challenges, particularly regarding the bus sizes that are unsuitable for Ubud's narrow roads, as well as criticism from local residents who feel its contribution to reducing congestion has been minimal. This study aims to evaluate the impact of the Teman Bus program on traffic congestion in Ubud from the perspectives of local residents and tourists. Data were collected through surveys and interviews with Ubud residents and tourists who use the Teman Bus service. The findings indicate that while Teman Bus has the potential to reduce congestion, its effectiveness is limited by the mismatch between bus sizes and road conditions, as well as the lack of awareness and information about the service. Recommendations include the use of smaller buses, improvements to routes and schedules, and enhanced outreach to both local communities and tourists. The study concludes that achieving the goal of reducing congestion requires adjustments to the implementation of the Teman Bus program to better align with the needs of Ubud's local and tourism sectors.
Integrating Tourism Policy with Socio-Economic Development in Morowali Haris, Subhan; Sahid, Achmad; Muh Zainuddin Badollahi; Muhammad Ahsan Samad
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 7 No. 1 (2025): February-Juli
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v6i2.473

Abstract

ABSTRACT Pariwisata memegang peranan penting dalam diversifikasi ekonomi dan pembangunan berkelanjutan, khususnya di daerah-daerah yang bergantung pada sumber daya alam seperti Morowali, Sulawesi Tengah. Studi ini mengkaji integrasi kebijakan pariwisata dengan pembangunan sosial ekonomi, dengan fokus pada penyeimbangan kegiatan industri dengan pelestarian lingkungan, pelestarian budaya, dan pemberdayaan masyarakat. Perekonomian Morowali sebagian besar digerakkan oleh pertambangan, yang, meskipun berkontribusi terhadap infrastruktur dan lapangan kerja, telah menyebabkan degradasi lingkungan dan gangguan sosial budaya. Pariwisata menghadirkan jalur alternatif untuk ketahanan ekonomi dengan memanfaatkan bentang alam dan warisan budaya daerah tersebut. Penelitian ini menggunakan pendekatan metode campuran, yang menggabungkan survei, wawancara, dan diskusi kelompok terfokus di lima desa untuk menilai potensi pariwisata dan persepsi masyarakat setempat. Temuan penelitian menunjukkan minat masyarakat yang kuat terhadap ekowisata, agrowisata, dan wisata budaya, khususnya di desa-desa tradisional. Namun, tantangan seperti infrastruktur yang tidak memadai, kerusakan lingkungan, kesenjangan tata kelola, dan kesenjangan sosial ekonomi menghambat pembangunan pariwisata berkelanjutan. Rekomendasi kebijakan utama meliputi penyusunan rencana induk pariwisata yang komprehensif, peningkatan partisipasi masyarakat, promosi praktik pariwisata berkelanjutan, dan perbaikan infrastruktur. Investasi strategis dalam pariwisata dapat mengurangi dampak buruk industrialisasi, menyediakan mata pencaharian alternatif, dan mendorong revitalisasi budaya. Mengintegrasikan pariwisata dengan pengelolaan lingkungan dan tata kelola yang inklusif sangat penting untuk memastikan manfaat sosial-ekonomi jangka panjang. Studi ini menggarisbawahi pentingnya menyelaraskan kebijakan pariwisata dengan aspirasi lokal dan tujuan pembangunan berkelanjutan, serta memposisikan pariwisata sebagai katalisator pertumbuhan inklusif di Morowali.
The Global Gotong Royong (G2R) Tetrapreneur Concept for Accelerating Tourism Village (Case Study of Karangasem Bantul Tourism Village) Masyhari Makhasi, Ghifari Yuristiadhi; Fatimah P.L., Rika; Kenchu, Hikaru
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 7 No. 1 (2025): February-Juli
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v6i2.155

Abstract

Not many tourist villages in Indonesia have achieved the classification of independent tourist villages (desa wisata mandiri) as stated in the Tourism Village Guidelines published by the Coordinating Ministry for Maritime Affairs and Investment of the Republic of Indonesia (2021) which oversees tourism and village affairs. Global Gotong Royong (G2R) Tetrapreneur as a sustainable entrepreneurial model concept for creating independence and authority towards global iconic products can be an acceleration towards an independent tourist village. This conceptual paper wants to offer an acceleration concept that can be carried out by the management of the Karangasem Tourism Village in Bantul Yogyakarta by implementing the four pillars of Tetrapreneur, namely Chainpreneur, Marketpreneur, Qualitypreneur, and Brandpreneur to become an independent tourist village with its global iconic product, namely bamboo crafts, which are the mainstay product of the community. The findings can also be applied to other tourist villages in Indonesia to expedite their transformation into independent tourism villages.

Page 20 of 22 | Total Record : 218

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