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Muh. Rizal S
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INDONESIA
Jurnal Administrasi Bisnis
Published by Universitas Negeri Makassar
ISSN : -     EISSN : 28297814     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Ilmu Administrasi Bisnis bertujuan untuk mempertajam ide bisnis dengan bidang keilmuan administrasi bisnis, ekonomi, manajemen, kewirausahaan, pemasaran dan pengembangan sumber daya manusia.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 117 Documents
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Pengaruh Hedonic Shopping Motives terhadap Impulse Buying Penjualan Online pada Kerukunan Pelajar Mahasiswa Tanah Bumbu Kalimantan Selatan Makassar Muhammad Naufal; Risma Niswaty; Muh Rizal S; Andi Aslinda; Andi Caezar To Tadampali
Jurnal Administrasi Bisnis Vol 3, No 3 (2024): September
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v3i3.65737

Abstract

Penelitian ini tertujuan untuk mengetahui bagaimana pengaruh hedonic shopping motivesterhadap impulse buying penjualan online terhadap Kerukunan Pelajar Mahasiswa Tanah Bumbu Kalimantan Selatan Makassar. Penelitian ini menggunakan metode penelitian kuantitatif. Teknik pengumpulan data yang dilakukan adalah melalui observasi, kuesioner dan dokumentasi. Dalam penelitian ini sampel yang digunakan adalah teknik sampling jenuh sebanyak 60 responden Kerukunan Pelajar Mahasiswa Tanah Bumbu Kalimantan Selatan Makassar. Teknik analisis data yang digunakan yaitu uji validitas dan uji reliabilitas untuk menguji kuesioner, analisis deskriptif, uji normalitas, uji regresi linear sederhana untuk menguji hipotesis serta uji korelasi product moment untuk menguji ada tidaknya hubungan yang signifikan dan seberapa besar pengaruh hedonic shopping motives terhadap impulse buying. Hasil penelitian ini menunjukkan bahwa: (1) Hedonic shopping motives Kerukunan Pelajar Mahasiswa Tanah Bumbu Kalimantan Selatan Makassar berada pada kategori baik ditinjau dari aspek advanture shopping, social shopping, gratification shopping, ideal shopping, dan role shopping. (2) Impulse buying pada Kerukunan Pelajar Mahasiswa Tanah Bumbu Kalimantan Selatan Makassar berada pada kategori baik ditinjau dari aspek spontanitas, kekuatan kompulasi dan intensitas, kegairahan dan stimulus serta ketidakpedulian akan akibat. (3) sebesar 0,711 pengaruh hedonic shopping motives terhadap impulse buying pada Kerukunan Pelajar Mahasiswa Tanah Bumbu Kalimantan Selatan Makassar yang berkorelasi kuat/tinggi.Kata Kunci: Hedonic Motives, Impulse Buying
Implementasi Kebijakan Pemilahan Sampah di Kabupaten Bantaeng Henni Zainal
Jurnal Administrasi Bisnis Vol 3, No 2 (2024): Mei
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v3i4.61792

Abstract

Penelitian ini bertujuan untuk mengevaluasi implementasi kebijakan pemilahan sampah di Kabupaten Bantaeng, Sulawesi Selatan. Kebijakan ini diterapkan sebagai upaya untuk mengurangi volume sampah yang dibuang ke tempat pembuangan akhir (TPA) dan meningkatkan daur ulang serta pengelolaan sampah yang berkelanjutan. Metode penelitian yang digunakan meliputi studi lapangan, wawancara dengan pejabat pemerintah dan masyarakat setempat, serta analisis dokumen kebijakan terkait. Hasil penelitian menunjukkan bahwa meskipun kebijakan pemilahan sampah telah disosialisasikan secara luas, tingkat partisipasi masyarakat masih rendah. Beberapa faktor yang menghambat implementasi kebijakan ini antara lain kurangnya fasilitas pendukung seperti tempat pemilahan sampah yang memadai, keterbatasan sumber daya manusia, serta minimnya kesadaran dan edukasi masyarakat mengenai pentingnya pemilahan sampah. Penelitian ini juga menemukan adanya inisiatif positif dari beberapa komunitas lokal yang aktif dalam mengelola sampah secara mandiri dan mendukung program pemilahan. Mereka menunjukkan bahwa dengan edukasi yang tepat dan fasilitas yang memadai, pemilahan sampah dapat dilakukan dengan efektif. Kesimpulan dari penelitian ini adalah bahwa untuk meningkatkan keberhasilan implementasi kebijakan pemilahan sampah di Kabupaten Bantaeng, diperlukan peningkatan fasilitas pendukung, peningkatan kapasitas dan koordinasi antar instansi terkait, serta program edukasi dan sosialisasi yang lebih intensif kepada masyarakat. Dengan langkah-langkah ini, diharapkan kebijakan pemilahan sampah dapat berjalan lebih efektif dan berkontribusi signifikan terhadap pengelolaan sampah yang berkelanjutan di Kabupaten Bantaeng.
The Influence of Service Quality on Costumer Satisfaction in Regional Drinking Water Companies (PDAM) in Polewali Mandar District Nurfadila, Nurfadila; S, Muh Rizal; Bakhtiar, Bakhtiar; Mardatilla, Andi Mahdiana
Jurnal Administrasi Bisnis Vol 4, No 1(2025) January
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i1.65956

Abstract

The Influenca of Service Quality on Customers at the Regional Drinking Water Company (PDAM) Polewali Mandar Regency. Thesis. Business Administration Study Program, Faculty of Social Sciences and Law, Makassar State University, Supervised by Muh. Rizal S and Bakhtiar. This study aims to determine how much influence service quality has on customer satisfaction at the Regional Water Company (PDAM) Polewali Mandar Regency. This study uses quantitative research methods. The data collection technique used is through observation and questionnaires. The sample used in this study were 100 respondents in Polewali Mandar Regency. The data obtained from the research results were processed using data analysis and using the SPSS 22 application consisting of validity and reliability tests, descriptive statistical analysis techniques, simple linear regression analysis, and coefficient of determination. The results showed that the indicators used in each of these variables indicate the quality of service is in the good enough category, for indicators on the customer satisfaction variable are in the good category. Based on simple linear regression analysis, there is a significant influence between service quality and customer satisfaction at PDAM Polewali Mandar. 
Thrift Business Marketing Mix Strategy (Study at NS Thrift Store) in Pinrang District Aslinda, Nur; Nuryamin, Muh; Jamaluddin, Jamaluddin; Khaeruddin, Faizah; Muis, Nurhasni
Jurnal Administrasi Bisnis Vol 4, No 1(2025) January
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i1.69960

Abstract

Thrift Business Marketing Mix Strategy (Study on NS Thrift Store) in Pinrang Regency. Thesis for the Study Program of Business Administration, Department of Administrative Sciences, Faculty of Social Sciences and Law, Makassar State University. Supervised by Muh. Nur Yamin and Jamaluddin. This study aims to determine and analyze the right marketing mix strategy (Case Study NS Thrift Store) in Pinrang District. The research method used is a qualitative descriptive research approach using data collection methods through observation, interviews and documentation of research objects, which are then analyzed using SWOT analysis. Based on the results of the study, it shows that the strategy implemented by NS Thrift Store is in accordance with the SWOT analysis which is in quadrant I, namely an aggressive strategy with the implementation of a strategy (growth oriented strategy) which is a very favorable situation with the implementation of marketing mix policies. because it is in the area of strength and opportunity. Aggressive must be done as much as possible, in order to be able to increase growth and achieve maximum progress and the need to keep abreast of technological developments so that they can compete in the midst of the times. Keywords : Marketing Mix, Thrift
Nggoli Weaving Marketing Strategy in An Effort to Increase People’s Income in Sangga Village Lambu Sub District, Bima District Wulandari, Putri; Akib, Haedar; Aslinda, Aslinda
Jurnal Administrasi Bisnis Vol 4, No 1(2025) January
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i1.69952

Abstract

This study aims to find out the marketing strategy as well as the inhibiting factors and supporting factors for the nggoli weaving business in Sangga village, Lambu district, Bima district. This type of research is descriptive qualitative research. Data collection techniques in this study through observation, interviews, and documentation. The data analysis technique in this study uses condensation data, data presentation, and draws conclusions. The results of this study indicate that the marketing strategy applied is directed and maximized by determining segmentation, targeting, positioning. Another marketing strategy used is the marketing mix which includes product, price, place and promotion. The inhibiting factors are the lack of promotional activities through social media, not having special packaging, not being creative in marketing products and supporting factors consisting of manual weaving processes, various products produced, affordable prices and availability of local goods.Keyword : Marketing Strategy, Nggoli Weaving,  Community Income
Innovation and sustainability of micro businesses in Sidenreng Rappang Regency Zainal, Henni
Jurnal Administrasi Bisnis Vol 4, No 1(2025) January
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i1.70196

Abstract

This study aims to analyze innovation and sustainability ofmicro-enterprises in Sidenreng Rappang (Sidrap) Regency as one of the local economic centers in South Sulawesi. The main focus of the study is to understand how micro-entrepreneurs implement innovation in products, services, and business processes to increase competitiveness, whilemaintaining business sustainability amidst global economic challenges and changes in the businessenvironment. The research method used is a mixed-method approach, with data collection through surveys, in-depth interviews, and direct observation of micro-enterprises in the trade, agriculture, and local craft sectors. The results of the study show that technology-basedinnovation, such as the use of digital media for marketing, and product diversification, play a significant role in driving the growth of micro-enterprises. However, challenges such as limited access to capital, low digital literacy, and lack of infrastructure support are still majorobstacles. To support the sustainability of micro-enterprises, collaboration is needed between localgovernments, local communities, and the private sector in providing training, mentoring, and more inclusive accessto financing. This study concludes that innovationsupported by a conducive business ecosystem can increasethe sustainability of micro-enterprises in Sidrap Regency, while strengthening their contribution to regional economic development. Recommendations are given forstrengthening policies based on economic inclusion anddigitalization of micro-enterprises.Keywords: Innovation, sustainability, micro-enterprises, digitalization, local economy. 
Pine Forest Tourism Destination Business Development Strategy Malino, Tinggi Moncong District Gowa Regency Ridhawati, Ridhawati; Aslinda, Aslinda; Saleh, Sirajuddin; Kasmita, Maya
Jurnal Administrasi Bisnis Vol 4, No 1(2025) January
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i1.69957

Abstract

This study aims to determine the business development strategy for the Malino pine forest tourism, Tinggimoncong District, Gowa Regency. The research method used is a qualitative method with data collection techniques, namely observation, interviews and documentation, and analyzed using SWOT analysis techniques. This research was conducted at the Department of Tourism and Culture, Gowa Regency. The instrument used in this study was the researcher himself (Human Instrument). Checking the validity of the data used to determine the level of confidence in the research results, namelyTriangulation andMemberCheck. From the results of the SWOT analysis, the main strategy used by the Gowa Regency Tourism and Culture Office is the strategy as a plan. As for the implementation of the identified development strategy, namely the aspect of Attraction, it is still being developed. in terms of transportation, tourist information centers, money processors, theaters, as well as several roads that still need to be repaired so that tourists visiting the Malino pine forest tour feel comfortable. This means that the strategy used by the Gowa Regency Tourism Office in business development for the Malino pine forest tourist destination is to first carry out planning starting from the management system, developing human resources, facilities and infrastructure planned from the start. For further development, cooperate with the marketing sector to carry out promotions.   Keywords:Strategy, Business Development.
Implementation of Information Technology and Applications to Support Business Transformation of MSMEs in Makassar City Rizal S, Muh; Mandasari, Mandasari; Adipa, Fauzan; R, Riska; Nurlaela, Nurlaela; Ramadhani, Andi Aulia
Jurnal Administrasi Bisnis Vol 4, No 1(2025) January
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i1.70195

Abstract

Business transformation of MSMEs is a top priority in improving competitiveness in the digital era. This study aims to analyze the implementation of information technology and applications in supporting the transformation of MSMEs in Makassar City. The research uses a descriptive method with a quantitative approach, through a survey of 60 MSMEs that use information technology such as computers, the internet, and digital applications. Data analysis includes validity, reliability, normality, and linear regression tests to see the relationship between technology utilization and MSME performance. The results show that most MSMEs in Makassar have used information technology for administration, marketing, communication with consumers, and promotion. E-commerce proved to be an important element in expanding markets and improving operational efficiency. Statistical testing revealed a significant influence between the use of information technology and the improvement of MSME performance, including production, sales, revenue, and HR management. These findings suggest that information technology helps MSMEs in Makassar City become more competitive in the digital era.Keywords: MSMEs; Information Technology; Makassar City 
The Effect Of Promotion On The Interest Of Visiting Domestic Tourists In Bantimurung Natural Tourist Destination, Maros Regency Indasari, Indasari; Baharuddin, Aris; Siraj, Muhammad Luthfi; Seppa, Yusi Irensi
Jurnal Administrasi Bisnis Vol 4, No 1(2025) January
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i1.69958

Abstract

This study aims to find out how much influence promotion has on the interest of visiting domestic tourists in Bantimurung Natural Tourism Destinations, Maros Regency. This research uses quantitative research methods. To achieve this goal, researchers use data collection techniques in the form of observations, questionnaires, and documentation. The sample used in this study was 99 tourists. Data obtained from research results that were processed using data analysis and using the SPSS 25 application consisting of validity and reliability tests. Descriptive data analysis techniques. The results showed that the promotion variable (X) consisting of advertising, sales personal, sales promotion, and public relations indicators, and on the visiting interest variable (Y) consisting of indicators of interest, preferences, and information search had a positive and significant influence. This is evidenced from the results of a simple linear regression analysis and a correlation coefficient test of 0.865 which means that the relationship between promotion and visiting interest is in a very strong category. And the coefficient of determination test (R2) was obtained by 0.748 which means that the influence of promotion on visiting interest in the Bantimurung Natural tourist destination of Maros Regency obtained a value of 74.8%, while the remaining 25.2% was influenced by other factors. Keywords: Promotion, Visiting Interest
Between Convenience and Risk: A Legal Analysis of Consumer Protection in Pay Later Services Wardah, Siti Syarifah Wafiqah; Kasmita, Maya; Irensi Seppa, Yusi
Jurnal Administrasi Bisnis Vol 4, No 1(2025) January
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i1.69994

Abstract

Paylater services have grown significantly in Indonesia as a practical payment alternative in the digital era. However, along with its growth, various challenges related to consumer protection have emerged, especially in terms of transparency of fees, interest, and personal data management. This research aims to analyze the aspects of consumer protection in paylater services in Indonesia, as well as identify legal gaps that exist in applicable regulations, including the Consumer Protection Law, Electronic Information and Transactions law, and Financial Services Authority Regulations. The method used is a normative approach with analysis of laws and regulations and related literature. The results show that current regulations have not specifically regulated paylater services, resulting in a legal vacuum in consumer protection, including a lack of cost transparency and adequate supervision. This research is relevant to encourage regulatory improvements, stricter supervision by financial services authorities, and consumer education about their rights so that paylater services can operate with the principles of fairness and better protection.                       Keywords: Paylater Service, Consumer Protection, Legal Regulation

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