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Mey Engane
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Jalan Jenderal Sudirman No.9 Makale, Tana Toraja Sulawesi Selatan, Indonesia, Kab. Tana Toraja, Provinsi Sulawesi Selatan
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INDONESIA
Proceeding of The International Conference on Economics and Business
Published by Universitas Kristen Indonesia Toraja
ISSN : 29633656     EISSN : 29633370     DOI : https://doi.org/10.55606/iceb.v1i2
Core Subject : Economy,
Economics, Econometrics & Finance
Proceeding of The International Conference on Economics and Business is published by the Faculty of Economics, UKI Toraja. Topics in this Journal relate to any aspect of Management, Economics and Business. This journal is published 1 year 2 times (June and December)
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 135 Documents
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The Importance of the Role of the Logo in Building Branding on MSMEs Sutrisno Sutrisno
Proceeding of The International Conference on Economics and Business Vol. 1 No. 2 (2022): Proceeding of The International Conference on Economics and Business
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/iceb.v1i2.222

Abstract

When launching an MSME, MSME branding is very important. MSMEs can increase sales and attract customers with their own brand. By creating websites for MSMEs, creating social media platforms, and providing meaningful logos, MSME branding allows MSMEs to be recognized by the general public. The goal is for sellers to have their own brand, and with the logo of the products being sold, they can also be recognized by the general public. As a result, the logo is extremely important in SMEs. In order for the Istana Gorengan MSME to maximize sales and introduce its products, it is required to produce content for MSMEs, create MSME social media, create MSME websites, and create a new logo for MSMEs. Keywords: , , .
Relasion Capability and Product Innovation in Increasing Competitive Advantage the Covid-19 Pandemic (PT. Hanan Boga Rasa) Wandi Kurniadi
Proceeding of The International Conference on Economics and Business Vol. 1 No. 2 (2022): Proceeding of The International Conference on Economics and Business
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/iceb.v1i2.223

Abstract

At this time, the COVID-19 pandemic is currently sweeping the world, especially our own country, namely Indonesia itself, which has had various impacts, including the economy. The impact of the Corona virus on the economy in Indonesia results in a potential economic growth of 0.4%, which is a bad scenario. With the existence of COVID-19, many were affected, which resulted in many companies terminating their jobs (PHK, Sumarni, and Panday, 2020). Research was conducted to find out whether relational capability and product innovation had an influence on competitive advantage during the COVID-19 period. 19. The method used by researchers using quantitative methods with a sample size of 35 fashion creative industries in the city of Bandung. Researchers used multiple linear regression analysis techniques and hypothesis testing (F and T tests). This study used the SPSS version 25 program. From the results This study shows that there is a significant and positive influence between relational capabilities and competitive advantage, but not between product innovation and competitive advantage during the COVID-19 period.
Burnout Management To Maintain The Performance Of The Shipping Crew Abdul Nasir Rachman; Hardiyono Hardiyono; Ifah Finatry Latiep
Proceeding of The International Conference on Economics and Business Vol. 1 No. 2 (2022): Proceeding of The International Conference on Economics and Business
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/iceb.v1i2.224

Abstract

Burnout is something that must be considered from crew members who have a high workload and maintain their performance. This study aims to analyze the burnout conditions of the crew of the Mutawa 303 while working on board the ship and find solutions so that performance can still be optimized. This research is a qualitative research that examines the conditions that occur in the field from information obtained based on interviews with the captain and crew to identify respondents' perceptions of workload conditions and work-life balance when sailing. The results showed that the burnout experienced by the crew of the Mutawa 303 was in the high category, but the crew tried to work professionally and maintain work-life conditions. balance by regularly communicating through meedia social with family and avoiding role conflicts when sailing which is prone to occur when the crew experiences burnout.
The Effect of Using Social Media Marketing and Market Orientation on the Performance of Culinary MSMEs in Makassar Mukhtar Galib; Siti Haerani; Jumidah Maming; Abdul Razak Munir
Proceeding of The International Conference on Economics and Business Vol. 1 No. 2 (2022): Proceeding of The International Conference on Economics and Business
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/iceb.v1i2.227

Abstract

The goal of this study was to ascertain the impact of market orientation and social media marketing on the efficiency of the culinary MSMEs in Makassar. 40 respondents make up the entire sample in this causal study design. The non-probability sampling approach is used in the sampling procedure. Using the Smart PLS 3.0 application, data is processed. The findings of this study suggest that the performance of culinary MSMEs in Makassar is significantly influenced by the usage of social media marketing and market orientation.
Levers of Control as an Integrated Control Systems: A Case of Cement Manufacturing Company Andi Gunawan; Mediaty Mediaty; Andi Kusumawati; Syamsuddin Syamsuddin
Proceeding of The International Conference on Economics and Business Vol. 1 No. 2 (2022): Proceeding of The International Conference on Economics and Business
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/iceb.v1i2.228

Abstract

The aim of the research is to analyze implementation of levers of control in Semen Indonesia Group (SIG) which are belief system, boundary system, diagnostic control system and interactive control system. The methodology employed is qualitative descriptive with case study approach. In belief system, the company communicates its core values with vision, mission statement, and corporate core values (AKHLAK). The company reduces risk by regulating employee’s behavior in its agreement with employee in performance contract, code of conduct and by implementing integrated risk management system as part of its boundary system. For the interactive control system, the company monitors interactively certain indicators in the Kriteria Penilaian Kinerja Unggul (KPKU) or Criteria for Superior Performance Assessment. In the diagnostic control system, the company evaluate an implementation of its strategy by monitoring indicators not only in the Kriteria Penilaian Kinerja Unggul (KPKU) or Criteria for Superior Performance Assessment and but also evaluating variances in its management reports.
Bukalapak Online Store's SWOT-Based Service Quality Improvement Strategy Shadli Rolaskhi
Proceeding of The International Conference on Economics and Business Vol. 1 No. 2 (2022): Proceeding of The International Conference on Economics and Business
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/iceb.v1i2.229

Abstract

The purpose of this research is to be able to analyze the strengths, weaknesses, opportunities and threats of using the Bukalapak online store. The research conducted is qualitative in nature. As for collecting data using questionnaires. As for the data processing technique used is to use the SWOT method. Population determination involves internal and external parties. The technique used is to use the SWOT method. Where internal parties involve admin sellers who have direct access to consumers while external parties are students who are in the Palembang city area. The results of the study show that from the internal side it is at coordinates 0.54, while in the factor matrix while on the external side it is at coordinates 0.37. So from the internal matrix mapping and external matrix it shows that Bukalapak is still in a strong position and still has business opportunities.
Applying A Swot Analysis Approach To A Sharia Marketing Perspective At Alunicorn Shops In Bandung Rianda Hanis; Muhammad Yusuf
Proceeding of The International Conference on Economics and Business Vol. 1 No. 2 (2022): Proceeding of The International Conference on Economics and Business
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/iceb.v1i2.230

Abstract

This research is motivated by advances in internet technology which are currently growing rapidly in society. Digital marketing strategies are an alternative way for business people to reach consumers very broadly and quickly in promoting their products via the internet and to increase sales volume. The purpose of this study is to determine the application of Fihadaessie's digital marketing strategy in developing business by promoting products that can increase sales turnover as measured using the SWOT matrix and to review the digital marketing strategy whether it is in accordance with sharia marketing principles. This research was conducted using a descriptive qualitative approach using the IFAS Matrix, EFAS Matrix, and SWOT Matrix to measure strengths, weaknesses, opportunities and threats. Source of data obtained from primary data and secondary data. Data collection techniques through observation, interviews and documentation. The results of this study indicate that the implementation of digital marketing strategies has been successfully implemented through social media WhatsApp, Instragram, Shopee and Tiktok so that there has been an increase in turnover and the implementation of digital marketing strategies is in accordance with sharia marketing principles. From the results of the IFAS matrix, it is strong in identifying internal factors, the EFAS matrix is ​​good at responding to existing opportunities and avoiding threats that come from competitors. The results of this study indicate that the implementation of digital marketing strategies has been successfully implemented through social media WhatsApp, Instragram, Shopee and Tiktok so that there has been an increase in turnover and the implementation of digital marketing strategies is in accordance with sharia marketing principles. From the results of the IFAS matrix, it is strong in identifying internal factors, the EFAS matrix is ​​good at responding to existing opportunities and avoiding threats that come from competitors. The results of this study indicate that the implementation of digital marketing strategies has been successfully implemented through social media WhatsApp, Instragram, Shopee and Tiktok so that there has been an increase in turnover and the implementation of digital marketing strategies is in accordance with sharia marketing principles. From the results of the IFAS matrix, it is strong in identifying internal factors, the EFAS matrix is ​​good at responding to existing opportunities and avoiding threats that come from competitors.
The Impact of Liquidity Risk Optimization on the Stability of Islamic Commercial Banks in Indonesia Kaharuddin Kaharuddin; Muhammad Yusuf
Proceeding of The International Conference on Economics and Business Vol. 1 No. 2 (2022): Proceeding of The International Conference on Economics and Business
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/iceb.v1i2.231

Abstract

This research was conducted with the aim of knowing the effect of liquidity risk on bank stability with credit risk and operational efficiency as intervening variables for Islamic Commercial Banks in Indonesia for the 2010-2019 period. This study uses secondary data on the financial reports of Islamic commercial banks issued by the financial services authority (OJK) during the period 2010 to 2019. The sample was taken using a non-probability sampling technique, namely purposive sampling in order to obtain 11 Islamic commercial banks. The analysis technique is carried out by testing 6 (six) hypotheses. The results of this study indicate that liquidity risk can have a direct effect on bank stability, but there are also credit risk and operational efficiency variables play a role in mediating the relationship to the stability of the bank. Meanwhile, liquidity risk is not able to directly affect the operational efficiency of the bank.
DESIGN OF LOGISTICS COMPANY PERFORMANCE MEASUREMENT Aried Sumekar; Erlina Erlina; Rina Br. Bukit; Chandra Situmeang
Proceeding of The International Conference on Economics and Business Vol. 1 No. 2 (2022): Proceeding of The International Conference on Economics and Business
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/iceb.v1i2.232

Abstract

Bubu Logistic Indonesia is a service company. Based on company reports the performance of the operational system shows quite good results, but integrated performance measurement has never been carried out. This study aims to design a performance measurement PT. Bubu Logistic Indonesia with several integrated aspects, namely financial perspective, customer perspective, internal business process perspective, as well as learning and growth perspective which will improve the performance of employees of PT. Bubu Logistics Indonesia. This research is a design process of measuring the performance of employees of PT. Bubu Logistic Indonesia uses the Analytical Hierarchy Process (AHP) and Balance Scorecard (BSC) methods. To find out the results of designing employee performance measurements, the next step is to make a strategic map that has been proposed and approved by management and then grouped into 4 Balance Scorecard (BSC) perspectives. To find out the weight and priority of each perspective, the Analytical Hierarchy Process (AHP) method is used. The financial perspective has a weight of 39.25%, followed by a customer perspective of 36.75%, an internal business perspective has a weight of 18.75%, and a growth and learning perspective has a weight of 5.25%. From the results of measuring the performance of employees of PT. Bubu Logistic Indonesia has an average performance measurement score for 6 months of 56%.
COMMUNITY SOCIO-ECONOMIC AND CULTURAL CONDITIONS IN THE OIL PALM PLANTATION DEVELOPMENT AREA (ELAEIS GUINEENSIS JACQ) PT. FARMING PRIMA MAKMUR IN ANDABIA VILLAGE, ANGGABERI DISTRICT, KONAWE REGENCY Sarty Syarbiah; Usman Rianse; Ine Fausayana; Idrus Salam
Proceeding of The International Conference on Economics and Business Vol. 1 No. 2 (2022): Proceeding of The International Conference on Economics and Business
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/iceb.v1i2.247

Abstract

This study aims to determine the social, economic and cultural conditions of the community in the development area of the oil palm plantation of PT. Tani Prima Makmur (TPM) in Andabia Village, Anggaberi District, Konawe Regency. The population in this study were all people who grow oil palm independently and/or who work as laborers at the palm oil company PT Tani Prima Makmur (TPM) in Andabia Village, Anggaberi District, Konawe Regency, totaling 32 families. The sample determination in this study was carried out by census means that the entire population is sampled. The results of this study indicate that the social, economic and cultural conditions of the community in the development area of the PT Tani Prima Makmur (TPM) oil palm plantation in Andabia Village, Anggaberi District, Konawe Regency have had positive impacts in the form of opening new jobs and negative impacts in the form of environmental pollution.

Page 7 of 14 | Total Record : 135

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