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International Journal of Tourism and Hospitality in Asia Pasific

IJTHAP
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Published by AIBPM Publisher

ISSN : 26858800 EISSN : 26547945 DOI : https://doi.org/10.32535/

Core Subject : Humanities,

Humanities

IJTHAP aims to enhance theoretical development in the field of hospitality and tourism. In order to promote those innovations and fresh ideas, the journal alsso accepts conceptual research, book review, as well as essays of experience belongs to hospitality practitioners. The mission of IJTHAP is to publish scholarly empirical and theoretical research articles, offering authors and readers alike a combination of academic rigor as well as professional development. We also strive to develop a community composed of professionals and experts from anywhere around the globe.

Arjuna Subject : Umum - Umum

Articles 325 Documents

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Analysis of The Factors Affecting Tourist Visits in Minahasa District Rawung, Stanny Sicilia; Salindeho, Maya F. S.; Mantiri, Jeane
International Journal of Tourism and Hospitality in Asia Pasific Vol 2, No 3 (2019): October 2019
Publisher : AIBPM Publisher

The Long-Term Development Plan for 2010-2025 in the Minahasa district, establishes its area as one of the tourist destinations in North Sulawesi. In fact, the number of tourists visiting both domestic and foreign countries to this district is still far from what is expected, the objectives of this study are: (1) To find out more about the factors that influence tourist visits in Minahasa District (2) To find out more how is the potential of tourism competitiveness in Minahasa District compared to other Districts / Cities in North Sulawesi Province. This type of research is primary research using descriptive quantitative approach. The data sources used in this study are primary data obtained through survey data collection techniques. Secondary data used in this study are scientific publications issued by related parties, for example BPS and Minahasa District Tourism and Culture Office. The population in this study are all foreign tourists and domestic tourists visiting tourist attractions in Minahasa Regency. The researchers took samples accidentally from tourists who visiting the Kanonang Loving Hill and Moraya Tondano Fortress. 50 people each for each place. The total sample in this study was 100 tourists. The research questionnaire was prepared based on research variables, namely: the quality of human resources, promotion of tourism, tourism facilities. The data collected is analyzed using percentages which reflect the most dominant factors that affect to tourist visits in Minahasa District.

Tourism Sector Development Strategy in North Maluku: A Case Study of Tidore Islands Runtunuwu, Prince Charles Heston
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 3 (2020): October 2020
Publisher : AIBPM Publisher

Tourism is one of the important things for a country, with tourism, a country or more specifically the Regional Government where the tourist object is located, receives income from the income of each tourist attraction. This study aims to identify and determine tourism objects that need to get a priority scale as a leading tourism to be developed; how the strategies that need to be formulated in the context of developing tourist objects in the City of Tidore Islands. The number of research samples was 70 people. The test tools used are analysis weighted product, simple linear regression, SWOT analysis. The results showed that: (1) the leading tourist attraction in the City of Tidore Archipelago is the Kie Kedaton Kie tourist attraction in the Tidore Sultanate, which is ranked 1; (2) service quality on visitor satisfaction shows that the level of service quality has a significant effect of 73.3% on visitor satisfaction at the Kie Kedaton Kie Sultanate of Tidore; (3) The strategy for developing the leading tourism objects in the City of Tidore Islands is as follows: (i). Improve the quality and quantity of human resources (HR) so that managers of tourist attractions are more optimal, (ii). Development of supporting facilities to build vacant land, which is governed by policies and development of investment marketing and tourism marketing, (iii). Collaborating with third parties (private) or community self-help parties, (iv). Increased promotion through print media and tourism social media in its development so as to attract investors, (v). Increasing the improvement of the development concept development program by following the era of globalization without reducing its historical value to attract visitors so that they are ready to face competition between tourist objects, (vi) Accelerating building activities that have been designed considering the approaching year-end and holiday period (vii) Increasing the quality of the workforce professionals in the management of tourist objects so as to reduce environmental damage due to arbitrary developments.

The Effects of Covid19 Pandemic on Tourism Sector Espinoza, Miguel Córdova; Nair, Rajesh Kumar; Mulani, Rafick; Kaakandikar, Rishikaysh; Quispe, Alexandra; Riva, Fiorella
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

In this research, we are going to analyze the effects of Covid 19 pandemic on the human resources management in the tourism sector. MakeMyTrip is Indian online tourism company which provides online travel services, including flight tickets, domestic and international vacation packages, hotel reservations, railways and bus tickets. MakeMyTrip has branch office in New York, Singapore, Kuala Lumpur, Phuket, Bangkok, and Dubai. This sector is one of the most affected by the pandemic. This study aims to analyze how employees adapt to the new needs of the sector and how companies motivate them to meet the organizational goals. The method used in this study was descriptive method in which the data taken from secondary source such as research articles and scientific journal. The results found that as many as 350 employees of MakeMyTrip had been laid off in order to maintain the company financial remain stable. They also reduce their variable costs such as advertising, sales promotions, payment gateway costs, optimized IT infrastructure and expenses related to the operation of their offices and other facilities.

Online Food Industry (A Study Case: Talabat) Alsumait, Shahad; Alenezi, Rahaf
International Journal of Tourism and Hospitality in Asia Pasific Vol 2, No 2 (2019): June 2019
Publisher : AIBPM Publisher

Online food ordering has taken a huge place in the e-commerce sector, one of the essential parts of our daily lives. nowadays it is becoming the new way for the current generation especially with the new technology and the easy online access, people can easily order their food from any restaurant through a web page or an app. Creating a whole new market with a brand-new opportunity for entrepreneurs and for restaurants to reach the customers not only through actual restaurants where people go for food and services but to the comfort of their homes. Talabat is one of the biggest online food delivery company in the Middle East with more than 4000 different restaurants available for customers, as it grows and expands to 7 countries it faces a variety of problems that weakens the company’s share in the market allowing new entrants to have a competitive advantage and for talabat to lose customers. We’ll discuss some of this problem in the following report. Keywords: Talabat, e-commerce, online food delivery, restaurants, web business, customers.

Problems Faced by Automobile Industries: Case Study on Tesla Bhardwaj, Shelly; Pandey, Rudresh; Sharma, Shobha; Sejal, Shivani; Iyer, Ganesh; Sharma, Shivam; P.V, Ranjith; Kulkarni, Swati
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 2 (2020): June 2020
Publisher : AIBPM Publisher

The study is being done on the problems faced by Automobile Industries while launching Electric Cars. The problems are common for all the automobile industries which had launched the EV, are launching or will launch them. But here the research is done specifically in respect to Tesla. Tesla Motors Inc. is an American automotive and energy company that was founded in 2003 is based in Palo Alto, California. The company specializes in electric car manufacturing, SolarCity subsidiary and solar panel manufacturing. The company is well known for its exclusive models like Model S, Model 3, Model X and the newest one Model Y. Tesla Motors released its first electric car in 2008 that was called The Roadster. Roadster achieved 245 miles (394 km) on a single charge. Since 2008, Tesla sold approximately 2,450 Roadster in over 30 countries through December 2012. Tesla faced many problems while launching the very first EV not only with the model but with its marketing too. So, this Project Report is being prepared by researching the problems faced by the Tesla regarding its first EV and its marketing. There are some particular solutions that are recognized by our team for the respective problems which will be useful for the automobile industries to overcome certain problems. These solutions will open the doors for the industries that are going to launch EV by referring the past data analysis of Tesla which is studied and prepared by our team in this Research Project.

Critical Success Factors in the Fast food Industry: A Case of McDonald's Kee, Daisy Mui Hung; Ho, Siew Ling; Ho, Yee Syuen; Lee, Tze Wey; Ma, HaoYu; Yin, Yuan
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

The study is aimed to examine the critical success factors of McDonald's in the fast-food industry. As a leading global brand, McDonald’s has expanded operations into more than 100 countries such as Malaysia, China, and Japan. Its primary purpose is to be the customers' favorite eating place, focusing on customer experience. We employed the quantitative method. A total of 100 customers and 20 employees were surveyed. The result shows that innovation and technology strategies, job satisfaction, marketing strategies, and customer satisfaction are the critical factors that drive McDonald's success in the fast-food industry. The discussion and recommendations are presented.

A Case Study of Customer Experiences, Expectations and Satisfaction Level toward Services provided by E-Commerce Shopee during COVID-19 Pandemic in Malaysia Khairul Anuar, Nur Izzati Binti; Zulkifli, Nur Shakirah Binti; Mohd Kassim, Nur Hidayah Binti; Zaihaimi, Nur Husnina Amila Binti; Kumar, Akash; Sinha, Akash; Yadav, Laxmi Suresh; Huei, Lok Yee; Jian, Oh Zi
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 3 (2022): October 2022
Publisher : AIBPM Publisher

Shopee is an international company that focuses mainly on e-commerce. It is also known for being one of the globe's most significant and advanced online markets. Due to the pandemic outbreak, the company has boosted rapidly to serve consumers and sellers in different countries across America and Europe who wanted to make a purchase and sell their products online, with 343 million monthly visits. Shopee provides customers with a simple, fast, and delightful online shopping experience that millions worldwide enjoy daily. The study's objective is to examine the customer expectations, experiences and satisfaction levels toward using e-commerce Shopee during the COVID-19 pandemic in Malaysia. A total of 110 Shopee users from Malaysia participated in an online survey via a google form. Our findings provide new insights into customer expectations, experiences and satisfaction, which are helpful for the company. This study also provides recommendations that lead to improved customer satisfaction.Keywords: Shopee, E-Commerce, Expectations, Experiences, Customer Satisfaction, COVID-19, Malaysia

The Effect of Brand Personality and Customer Satisfaction to Customer Loyalty at The Mall: A Study Case Anita, Tiurida Lily
International Journal of Tourism and Hospitality in Asia Pasific Vol 2, No 1 (2019): February 2019
Publisher : AIBPM Publisher

Visiting a mall nowadays become popular activities that many people do to entertain themselves, family or friends. With so many malls around, each visitor must have one favorite mall he or she preferred to go to. Some customer preferred to go to one mall and other customer preferred other mall. This study aims to analyzed if the customer loyalty to a preferred mall was because the effect of the mall’s brand personality and customer satisfaction. The study took place at Botani Square Shopping Mall, Bogor City. Method analysis used on this study is a multiple regression analysis. The Result of this study conclude that the study of the effect of Brand personality and Customer Satisfaction to Customer Loyalty clearly shows that brand personality and customer satisfaction have an influence on customer loyalty to visit Botani Square Shopping Mall, Bogor City. Keywords: Brand Personality, Customer Satisfaction, Customer Loyalty

Analysis of Potential Tourism Attractions in Manado City Tangian, Diane; D. Polii, Bernadain; M.H. Mengko, Seska
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 1 (2020): February 2020
Publisher : AIBPM Publisher

The tourism industry is currently experiencing significant progress as can be seen from the number of annual tourist visits that has increased. The number of tourists visiting the city of Manado in 2015 was 1,103,081 tourists, in 2016 it was 1,531,505 and in 2017 it increased to 1,786,499 tourists. The increased number of tourist visits will certainly have a positive impact on economic growth and social welfare. The tourism industry is said to be successful if the number of tourist visits increases. With the increase in the number of tourist visits, the economy and welfare of the people will also increase. The longer tourists stay, the more money they spend on shopping. Seeing the potential of the tourism industry, it is necessary to identify the existing potential objects and tourist attractions so that tourists who visit have a variety of tourist attractions offered. In addition, it is also to maintain the environmental sustainability of Bunaken tourism objects from the pressure of the number of tourist visits that exceeds the carrying capacity limit. The utilization of the potential objects and tourist attractions, starting from natural, artificial, historical, artistic and cultural tourism must be carried out optimally. The assessment of the potential of the tourist objects and attractions is carried out by using the table of assessment criteria for potential objects and natural attractions of the Department of Forestry.

A Case Study on Domino’s Business Survival Strategy During the Covid-19 Pandemic Kumar, Navaneetha; Singh, Padmalini; Shan, Liew Pei; Kee, Daisy Mui Hung; Mei, Lee Tze; Ying, Ngai Wan; Zhi, Ooi Yu
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

COVID-19 pandemic has spread around the world and affected the development of economic countries. Some countries and states are under hotspot areas. During the lockdown period, many organizations were forced to close their businesses, causing economic recession. In addition, many companies have seen a sharp decline in their sales and affecting their profits. Due to the COVID-19 pandemic, many restaurants have started their service with takeaway or delivery, however they still unable to sustain their business, especially the small and medium-sized enterprises (MSMEs). This study aims to study the strategies used by Domino’s in sustaining their business during the COVID-19 pandemic. Quantitative method was used in this study and the data were collected within 2 weeks through the online distribution by using Google Form. The results showed the strategies used by Domino’s company for business survival during the COVID-19 pandemic are promotions and provided quality foods and there is a significant relationship between promotions and the preference for Domino’s Pizza.

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Reviewer

Google Scholar

Contact Name
Ira Kristiana

Contact Email
journal.ijthap@gmail.com

Phone
+62341366222

Journal Mail Official
journal.ijthap@gmail.com

Editorial Address
Jl. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia

Location
Kab. malang,

Jawa timur

INDONESIA

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Ira Kristiana

Contact Email journal.ijthap@gmail.com

Phone +62341366222

Journal Mail Official journal.ijthap@gmail.com

Editorial Address Jl. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia

Location Kab. malang, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Ira Kristiana

Contact Email
journal.ijthap@gmail.com

Phone
+62341366222

Journal Mail Official
journal.ijthap@gmail.com

Editorial Address
Jl. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia

Location
Kab. malang,

Jawa timur

INDONESIA