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International Journal of Tourism and Hospitality in Asia Pasific

IJTHAP
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Published by AIBPM Publisher

ISSN : 26858800 EISSN : 26547945 DOI : https://doi.org/10.32535/

Core Subject : Humanities,

Humanities

IJTHAP aims to enhance theoretical development in the field of hospitality and tourism. In order to promote those innovations and fresh ideas, the journal alsso accepts conceptual research, book review, as well as essays of experience belongs to hospitality practitioners. The mission of IJTHAP is to publish scholarly empirical and theoretical research articles, offering authors and readers alike a combination of academic rigor as well as professional development. We also strive to develop a community composed of professionals and experts from anywhere around the globe.

Arjuna Subject : Umum - Umum

Articles 325 Documents

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Foodpanda’s Impact on Consumer Behavior During the Pandemic Ang, Hui Jun; Jules, Alwenna Fabian; Zulhaime, Aina Zalikha; Ang, Xiao Sian; Kamarozaman, Amir Aiman; Pontoh, Natalia
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 2 (2022): June 2022
Publisher : AIBPM Publisher

The COVID-19 pandemic has set off a new era in the world, the food delivery applications have become an important aspect of individuals’ daily lives. In addition, consumer behavior will change during COVID-19 pandemics. Due to changes in consumer behavior during the pandemics, many companies are facing difficulties such as reduced sales. Therefore, this paper aims to examine the impact of consumer behavior on Foodpanda during the COVID-19 pandemic. Lockdown and social distancing have disrupted consumer buying and shopping habits during the COVID-19 pandemic. This dramatic scenario also strongly influenced consumer behavior. The data was collected using an online questionnaire. The data was collected primarily through surveys distributed to 100 respondents. The results show that Food panda provides a very convenient service for customers during the Covid-19 outbreak. The results also show that customers are satisfied with the quality of Food panda’s service. Keywords: Consumer Behavior, Covid-19 Pandemics, Food Panda, Impact.

Al Kazemi Group Becerra, Esteban Rivera; Alajmi, Hussain; Mubarak, Ahmed M A A
International Journal of Tourism and Hospitality in Asia Pasific Vol 2, No 3 (2019): October 2019
Publisher : AIBPM Publisher

The study is about the Al kazemi Group in Kuwait. It is a large group and well knowned in service sector of the Kuwait. They are currently involved in the businesses related to shipping and logistics, travel and tourism, real estate, hospitality and FMCG (Fast moving consumer goods). N travel and tourism business they are working as the sales agents for many transportation companies like Royal Air Maroc, Aegean Airline and Egypt Air. In hospitality business they have established two hotels named as New Park Hotel and Latif Hotels. These hotels are considered among very top rated hotels in Kuwait. In the project the discussion is about the launch of bus service for the tourist in Kuwait. They could offer this service to the guests that stay in their hotels. They can make this service popular among the guests and the local citizens by providing it free of cost initially. The Al Kazemi group is already very famous in Kuwait and have very strong market position. They can bear the cost or expenditures incurred on the startup of this bus service. In this study, there is a complete discussion about the target market for this new idea in the business and there will be a complete analysis of economic, social, political and environmental effects of this new business idea. According to the analysis of external factors, it has been analyzed that these all are favorable in this business to accept the new idea as there is capacity for starting this unique service to enhance the productivity and the profitability of the recent business. According to the technological environment, it is analyzed in this study that these are also favorable as the transport industry of Kuwait is outstanding. There are some risks to start this new idea in the business which includes the threat for failure and the low acceptability from the customer side. With the failure of idea, there is a risk for losing the huge amount of capital which is a great loss to the company. This idea is sensible as it is the demand of the customers of this organization as it has been providing tourism services to the customers and with the introduction of transport facilities to its customers, there will be increasing attraction as the customers do not have need to go for finding another company to get the transport services for the tour in Kuwait and in its popular places. As the concluded remarks, it has been analyze that this business idea is sensible and most suitable for this organization as it has the positive results for organization.

Factors that Lead Amazon.com to A Successful Online Shopping Platform Warrier, Uma; Singh, Padmalini; Jien, Chuah Wei; Kee, Daisy Mui Hung; Yi, Goi Zi; Jiann, Tan Woei; Liang, Tan Yong; SB, Gopika; Nair, Suji; Nair, Rajesh Kumar; Lokhande, Swapnil Digambar; Ganatra, Varsha
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

The online shopping method has replaced the traditional shopping method. Amazon.com as one of the largest online shopping platforms has adopted a number of strategies which has contributed to its success. It includes innovation, outstanding customer service, execution, and diversification. The purpose of this study is to investigate the factors that lead Amazon.com to be a successful online shopping platform. This study explored what made Amazon today by gauging some factors such as the level of customer awareness, sources of awareness, customer perception, customer satisfaction, competitor analysis, competitive advantage, etc. It also investigates the opportunity Amazon gained in the market. This study proves there is a positive relationship between the factors and the success of Amazon.com.

Analysis of the Shopee’s Strategies to Succeed in the Global E-commerce Market: Malaysia Case Madan, Sahana; Pérez-Morón, James; Chua, Xin Nee; Kee, Daisy Mui Hung; Chua, Joeanne; Chua, Ken Zie; Chuah, Yi Wen; Vidal, Luis David Santodomingo
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 1 (2022): February 2022
Publisher : AIBPM Publisher

This study examines the strategies that influence consumer loyalty and buying intentions on the Shopee e-platform. Due to the rapid growth of e-commerce platforms worldwide, the researchers would like to know if this makes it difficult for Shopee to maintain customer loyalty in Malaysia. To maintain a successful existence in the global electronics market, Shopee developed integrated marketing communications, categorize the competitors, and leveraged AI and data. In this study, a total of 100 respondents from Malaysia responded to this survey. The data is collected via a survey questionnaire. The findings revealed that consumer behavior and experience, consumer convenience, and consumer trust have positively related to the customer satisfaction and purchase intent towards Shopee. Not only does this research provide Shopee with valuable guidance and insights on how customers perceive Shopee, resulting in increased customer satisfaction but also this research illustrates that Shopee has the potential to develop its prospects and strategies to succeed in the global e-commerce market.

Case Study on TGV Cinemas SDN BHD Bt Sapian, Nur Dini Izzati; Kee, Daisy Mui Hung; Bt Abu Hassan, Nurul Nadia; Bt Ahmad Faizh, Nur Farah Izzah; Bt Miswan, Nadia Izzati
International Journal of Tourism and Hospitality in Asia Pasific Vol 2, No 2 (2019): June 2019
Publisher : AIBPM Publisher

The project is about a case study on TGV Cinemas Sdn Bhd. TGV Cinemas is one of Malaysia’s premier film exhibition companies and established its name as a pioneer of cinema industry. We focus on the issues faced by this company which are inefficiency of customer services such as call centre and online movie ticket purchase, employees’ services, unreasonable food and beverages prices and maintenance of hall. The methodology that we employed to conduct this project is by interviewing the employees, distributing questionnaire among random people and online research. This study will discuss the solutions that can be implemented by the company to solve these problems which are improving their website system, expand employees’ skills, adjust their prices for foods and beverages and perform regular inspection. Keywords: TGV, Cinema Industry, Customer Services, Employees’ Services, Unreasonable Food and Beverages Prices, Maintenance of Hall

AirAsia’s Efforts in Maintaining Good Workplace Environment for its Employees During Covid-19 Irdina, Irdina; Kee, Daisy Mui Hung; Reddy, Vasunthra; Izzati, Zafirah; Sri, Kamini; Perez, Manuela Granda; Restrepo, Camilo Alberto Perez; Lopez, Carolina Ardila; Das, Akash; Malhotra, Kunal; Pandey, Rudresh
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 3 (2020): October 2020
Publisher : AIBPM Publisher

This study aims to examine the relationship between the workplace environment and employees’ satisfaction; to what extent can the workplace environment affect job satisfaction? The study used past research and interviewing an employee on job satisfaction and so was able to come up with reliable conclusions. The results showed a positive and strong correlation between workplace environment and job satisfaction. This study enhances the understanding of job satisfaction which can be used by managers to create a better workplace environment and boost employee performances.

How Brand Reputation Influences Customer Satisfaction: A Case Study of Starbucks, Malaysia Aryani, Dwi Nita; Singh, Padmalini; Liew, Yee Wen; Kee, Daisy Mui Hung; Li, Yurou; Li, Jiahui; Lim, Choon Yan; Arif, Wibowo
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

Starbucks has a lot of loyal consumers from all over the world. There are some reasons that consumers tend to purchase at Starbucks. This study examines the influences of brand reputation on customer satisfaction in Starbucks, Malaysia. The study adopted a survey research design. The method of data collection in this study are internet sources and questionnaires. A total of 100 respondents participated in this survey. The data were analyzed with descriptive statistics and inferential statistics. From the findings of the study, we find out that the aspects of brand reputation influence and correlate to customer satisfaction in Starbucks, Malaysia. Besides, some recommendations for Starbucks' improvement can be obtained through the findings.

Brand Attitude, Brand Experience, Brand Love and Word of Mouth: Evidence from China and Malaysia's IKEA Elanchelian, Pavitra A/P; Pang, Ziyi; Pu, Yunfei; Raja Ahmad Zulfakar, Raja Nur Zakirah Binti
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 3 (2022): October 2022
Publisher : AIBPM Publisher

IKEA is a fast-growing multinational home furnishings company started in 1943 in Sweden. Using a comparative analysis of the IKEA brand in Malaysia and China, this research intends to analyze the relationship between brand attitude, brand experience, brand love, and word of mouth. The data collected from China (N=100) and Malaysia (N=100) revealed that brand attitude, brand experience, and brand love impact word of mouth. This paper contributes to the fast-growing consumer-brand relationships literature by exploring the role of brand attitude, brand experience, and brand love in retail brands in China and Malaysia. It also intends to understand better how to build and nurture effective brand attitude, brand experience, and brand love to elicit intense and passionate feelings towards retail brands. Keywords: Brand Attitude, Brand Experience, Brand Love, China, IKEA, Malaysia, Word of Mouth

What Makes Tourists Stay in Homestay? The Correlation Between Service and Occupancy at Homestay Around Borobudur Super-Priority Destination Rahayu, Emik; Asshofi, Izza Ulumuddin Ahmad; Pamungkas, Imang Dapit; Widyatmoko, Karis; Hapsari, Dian Indriana; Mulyono, Ibnu Utomo Wahyu; Nurjanah, Nurjanah; Irawan, Joseph Aldo; Pramitasari, Ratih; Ramdhani, Aji Kusumah
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 1 (2023): February 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i1.2105

Homestays are an alternative form of community-based accommodation that allows tourists to experience local wisdom in the community. Homestays in Borobudur Superprioritas-Tourist-Destinations should provide a comfortable accommodation option for tourists. However, they have not been managed optimally yet since limitation resources. This study aims to determine the service factors related to homestay occupancy.This research was part of the need assessment of homestay improvement programs. This study was observational-quantitative with a cross-sectional design. The respondents were twenty-two owners and managers of homestays in Candirejo Borobudur Village. Data were collected by self-administered questionnaire and analyzed by fisher-exact-testThe results showed that the quality of service related to occupancy. The service items associated with occupancy were booking procedures, payment notes, and rate information. Furthermore, factors associated with excellent service were older age and participation in homestay management training.

Shopee: How Does E-commerce Affect E-consumer Perception And Satisfaction? Khaw, Jaylene; Teoh, Joyce Kah Ting; En Loo, Kelvin Sian; Kam, Wen Jing; Fransiska, Elfi Vega
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 1 (2023): February 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i1.2169

Shopee was the most visited e-commerce site in Southeast Asia during the third quarter of 2021. Shopee provides hundreds of millions of consumers with a simple, convenient, secure, rapid, and satisfying online shopping experience. It is dedicated to assisting brands and sellers in achieving online shopping success, and its offerings are functional to the markets in which it operates. This study aims to examine how Shopee as an e-commerce company affects the behavior of e-consumer. We tested hypotheses using SPSS. A total of 164 Shopee users participated in an online survey via a google form. We found that perceived ease of use and trust impacted customer satisfaction. Interestingly, perceived price and convenience did not significantly influence customer satisfaction. This research provides new insights on e-consumers perceptions of Shopee and how this perception may promote customer satisfaction.

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OAI Link

Editorial Team

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Reviewer

Google Scholar

Contact Name
Ira Kristiana

Contact Email
journal.ijthap@gmail.com

Phone
+62341366222

Journal Mail Official
journal.ijthap@gmail.com

Editorial Address
Jl. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia

Location
Kab. malang,

Jawa timur

INDONESIA

Abstract

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Ira Kristiana

Contact Email journal.ijthap@gmail.com

Phone +62341366222

Journal Mail Official journal.ijthap@gmail.com

Editorial Address Jl. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia

Location Kab. malang, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Ira Kristiana

Contact Email
journal.ijthap@gmail.com

Phone
+62341366222

Journal Mail Official
journal.ijthap@gmail.com

Editorial Address
Jl. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia

Location
Kab. malang,

Jawa timur

INDONESIA