cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Ira Kristiana
Contact Email
editor.apjme@aibpm.org
Phone
+62341366222
Journal Mail Official
editor.apjme@aibpm.org
Editorial Address
JL. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia
Location
Kab. malang,
Jawa timur
INDONESIA
Asia Pacific Journal of Management and Education
Published by AIBPM Publisher
ISSN : -     EISSN : 26552035     DOI : https://doi.org/10.32535/
Core Subject : Education,
Education Languange, Linguistic, Communication & Media Other
APJME aims to feature narrative, theoretical, and empirically-based research articles relevant to management and education area. We also strive to develop a better understanding on education as well as management fields. APJME has a mission to be carried out which is to bring up the latest topic research on management and education fields in hope to contribute to the community in Asia Pacific countries.
Arjuna Subject : Umum - Umum
Articles 349 Documents
 14   15   16   17   18 
Parasocial Interaction as a Mediator: Unraveling the Influence of Social Media Influencers on Purchase Intentions Sutiono, Heru Tri; Hayumurti, Aruna Kintamani; Tugiyo, Tugiyo; Harjanti, Sri
Asia Pacific Journal of Management and Education (APJME) Vol 7, No 1 (2024): March 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v7i1.2937

Abstract

This research aims to analyze the influence of social media influencers on the purchase intention of online shopping application users in Indonesia, by including parasocial interactions as a mediator. There were 200 respondents obtained through purposive sampling technique. Using PLS-SEM (Partial Least Squares Structural Equation Modeling), the research results reveal that (1) social media influencers have a positive and significant direct influence on purchase intention; and (2) the influence of influencers is not only direct but also through mediated parasocial  interactions. These findings become valuable insights for marketers in increasing the effectiveness of marketing strategies through collaboration with influencers. Overall, this research underscores the critical role of social media influencers in shaping purchase intention among online shopping application users in Indonesia, emphasizing the significance of emotional connections and engagement in influencing consumer behavior. In summary, the study results underscore the notable impact of social media influencers on the intention to purchase among users of online shopping platforms in Indonesia.
The Influence of Academic Stress on Academic Performance among University Students Li, Tan Xue; Lin, Tan Tze; Xin, Tan Hui; Wardhani, Sukma Tri Kusuma
Asia Pacific Journal of Management and Education (APJME) Vol 6, No 3 (2023): November 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v6i3.2675

Abstract

Stress can be broadly defined as the response of the body when one cannot adapt to a situation when they feel under pressure or tension. This may affect students' lives and significantly impact their academic performance. This study took place at universities in Malaysia and Indonesia. Data collection using random sampling method (or stratified sampling method), 200 students were involved in this study. Questionnaires consisting of the Perceived Stress Scale and Student Life Satisfaction Scale were used to collect data for this study. This study aimed to determine the relationship between stress and academic performance among university students. This data was measured using descriptive statistical techniques, analysis of the factors that cause stress, the chi-square test, and the multivariate analysis of variance (MANOVA) model. From the data that has been tested, researchers suggest that the level of stress and life satisfaction among university students is different. Students with high grades have lower stress levels than students who do not, and the majors they take, the stress level, and life satisfaction of students majoring in Management and majoring in Medicine are different.
Analysis of Factors Affecting Brand Loyalty: A Study of Coca-Cola Ling, Gan Yu; Yuang, Gao; Zhicheng, Gao; Xuan, Gisele Tok Xuan; Maharani, Cevira Dewi; Genira, Chika Felsia; Tyagi, Nishita; M., Saidhanyakumar
Asia Pacific Journal of Management and Education (APJME) Vol 6, No 3 (2023): November 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v6i3.2635

Abstract

Every day, Coca-Cola beverages are consumed in more than 200 countries with more than 1.9 billion servings. This study is carried out with the aim to observe how Coca-Cola gains strong brand loyalty through factors including product quality, brand image, product design and product promotion. The goal of this study is to examine which is the most effective approach to attract and connect with consumers which leads to strong brand loyalty. The primary data of this research is collected from 150 respondents through online surveys via Google Form. Secondary data is also used to support this study. The result shows that health benefits, product quality, and product promotion influence the most on brand loyalty of the consumer to the Coca-Cola company. Suggestions for improvement and consequences are discussed in this paper.
Assessing the Influence of Practical Training on Perceived Employability Among Public University Students in Malaysia Yusof, Rosmelisa; James, Siby; Ng, Jia Qi; Bin Roslan, Naazhim; Ng, Shu Luan; A/P Sathiaselan, Niwasini; Qureshi, Sharim; Kee, Daisy Mui Hung
Asia Pacific Journal of Management and Education (APJME) Vol 7, No 2 (2024): July 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v7i2.3014

Abstract

This study examines the influence of practical training on the perceived employability of students from public universities in Malaysia. As employability becomes an important aspect of higher education, practical training is often viewed as essential in preparing students for the workforce. This study assesses the impact of practical training on students' perceived employability by evaluating the quality, effectiveness, and satisfaction associated with such training, all of which are important for career readiness and success. Quantitative data was collected through a survey questionnaire distributed via Google Forms. The findings highlight the positive impacts of practical training on students' perceived employability, including skill development, increased confidence, and improved employer perception. Also, the study identifies areas for enhancing training programs to better prepare students for the workforce. The insights gained aim to inform improvements in university career readiness programs and highlight the importance of practical training in enhancing students' employability.
The Analysis of Natural Disaster Risk Impact on Labor Market Outcomes: Does It Lead to Middle-Class Workers Decrease? Salahudin Al Ayyubi, Muhammad; Pratomo, Devanto Shasta; Prasetyia, Ferry
Asia Pacific Journal of Management and Education (APJME) Vol 7, No 1 (2024): March 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v7i1.1961

Abstract

Indonesia, as a country that is progressing towards an upper middle-income country, is facing a high incidence of disasters. Understanding how disasters impact living standards is still relatively difficult due to the lack of relevant studies in the literature. Therefore, the study aims to analyze the likelihood of individuals who were in areas with a high risk of disaster becoming middle-class workers. In this study, the incidence of disasters is represented by the disaster risk index, which comprises three components, namely the hazard, vulnerability, and capacity components in each province and regency/city based on the definition carried out by the National Disaster Management Agency (BNPB). By using logistics methods, this study found that individuals living in areas with a high risk of disaster tend to have a lower chance of becoming middle-class workers. In overcoming the labor market challenges faced by regions with high disaster risk, careful policy steps are needed that focus on strengthening capacity and reducing the risk of high investment costs. Enhancing disaster-resistant infrastructure and community networks as well as improving access to social protection services and promoting economic recovery are priorities.
Factors Influencing Consumer Purchasing Behaviour: A Study of Honda Singh, Esha Kaur A/P Jaswent; Valin, Eyep Kay; Tony, Elyana Anak; Binti Zulhelmi, Ezreen Dayana; Gautam, Mayank; Dema, Wangden; Nabila, Belinda; Agiasari, Nabella Putri; Teoh, Dr. Kok Ban; Yusof, Dr. Rosmelisa
Asia Pacific Journal of Management and Education (APJME) Vol 6, No 3 (2023): November 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v6i3.2668

Abstract

Honda is a competitive brand in the automobile industry with a growing popularity among the public. Hence, Honda has always tried to innovate and make its product different from others which are still preferred by the public. The purpose of this study is to identify the factors that are influencing consumer purchasing behaviour towards Honda cars to provide useful insights regarding the buying pattern of consumers to assist the management in their future marketing strategies. The factors that affect customers purchasing behaviour towards Honda’s vehicle are price, service quality, perceived usefulness and brand loyalty. The research was conducted through primary data sources such as surveys and secondary data sources such as website research. We employed a quantitative research method, surveyed and collected data from 160 participants through an online survey questionnaire. The findings showed that customers are concerned about the brand loyalty and service quality the most while purchasing Honda vehicles. These are helpful for the company to implement strategies and grasp more customers as well as continuous improvement towards its performance.
How Does Tiktok Help to Improve Netflix’s Business Performances Tan, Lay Hong; Hazarika, Anurag; Ahmad Tamizi, Nur Farah Alyaa; AHMAD NAZRI, NUR ARNIESYA; MAT FUZI, NUR ATHIRAH; SAXENA, PRANJAL; MOHD AFFANDI, NUR FARHANA
Asia Pacific Journal of Management and Education (APJME) Vol 7, No 2 (2024): July 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v7i2.3294

Abstract

With rapid technological improvements, organisations are constantly looking for new ways to improve performance and reach their target audience. TikTok, a popular social media network, especially among young people, offers businesses a unique potential for interaction and brand recognition. This study evaluates TikTok's positive impact by looking at the precise mechanisms via which it helps to corporate growth, such as its impact on brand awareness and consumer engagement. This study also looks into why companies like Netflix prefer to use TikTok as a marketing tool for company success. A survey questionnaire was given to 150 participants in this study.  The statistics demonstrated a direct association between TikTok use and increases in Netflix's business success, brand recognition, and consumer engagement. These data can help TikTok and businesses like Netflix optimise their strategy and leverage on the platform's potential for long-term growth and success.
The Influence of Green Marketing on the Revenues and Firm Value of Companies in Asia Ramadhany, Diwa Artha; Pandey, Mayank Kumar; Pandey, Rudresh; Singh, Padmalini; Artha, Diwa; Hanif, Maulana; Bhavishya, Bhavishya; Kumari, Madhumita
Asia Pacific Journal of Management and Education (APJME) Vol 7, No 1 (2024): March 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v7i1.2948

Abstract

Green marketing is a marketing and product development method from a company oriented towards environmental sustainability. This research further aims to discover if green marketing can influence the increase in revenue and firm value of companies in Asia through the ROA ROE and PER indicators. In its analysis, this research uses a research methodology in the form of quantitative research with a research sample of 30 companies in Asia that implement green marketing with indicators (Green product, green promotion, green price and green place) and then tested using SPSS. The results of this research are 1. Green marketing turns out to have no correlation with increasing company revenue in Asia 2. Green marketing has an influence on firm value. The implications of this research encourage companies in Asia to focus more on green marketing strategies as a way to increase their long-term value, which may be more important than short- term revenue growth for increasing a company's stability and future growth
Job Satisfaction’s Role in Mediating the Influence of Workload and Work Culture on Employee Performance of Community Health Center at Klungkung Trisnayani, Ketut; Gunadi, I Gusti Ngurah Bagus; Landra, Nengah; Putra, I Gede Cahyadi
Asia Pacific Journal of Management and Education (APJME) Vol 7, No 1 (2024): March 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v7i1.2536

Abstract

Community health center is a community that has a vital role in the growth of human resources. If health services are low, it will greatly affect all sectors of community growth, including the economy in the area. The aim of this research is to determine and analyze the influence of psychological workload and work culture on performance with job satisfaction as a mediator. The population is all employees of the UPTD Puskesmas Banjarangkan I Klungkung with total of 78 people. The analysis technique used is SEM–PLS. The research results show that psychological workload has no significant effect on employee performance, work culture has a significant effect on employee performance, job satisfaction has a significant effect on employee performance, psychological workload has no significant effect on job satisfaction, and work culture has a significant effect on job satisfaction. The implication of this research is that community health centers must continue to improve the performance and satisfaction of their employees so that employees can provide excellent service to the community.
Workshop on Tourism Service Quality for Tourist Satisfaction and Return Visits to Cikadu Tourism Village, Tanjung Lesung Buffer Zone Rahmiati, Filda; Nugraha, Rendika; Prayoga, Tasya Zahwa
Asia Pacific Journal of Management and Education (APJME) Vol 6, No 3 (2023): November 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v6i3.1634

Abstract

In the light of COVID-19 outbreak, the tourism industry has affected the most with a loss in visitor both in local and foreign. The popularity of village tourism has increased as it can significantly boost the local and regional economies. This study is a explatorary research with descriptive analysis approach takes the form of community service activity program that based on a penta-helix structure and featured a strategic steering stakeholder with the representatives from academics, volunteers, businesspeople, and local resident from Cikadu, Tanjung Lesung. This paper intend to identify the stakeholders involved and increase their knowledge towards penta-helix model in village to rbuild restart tourism. This study found that not all tourism stakeholders in Cikadu village aware of the penta-helix model due to a lack of synergy in maximizing their roles. However, the workshop program giving a positive response from tourism village stakeholder and they are capable using a cooperative strategy between the community and stakeholders to manage tourism during a pandemic. The Penta helix instilled both knowledge and a fervor for tourist village development in participants.

Page 16 of 35 | Total Record : 349

 14   15   16   17   18 

Filter by Year

2018 2025


Reset
Filter By Issues
All Issue Vol 8, No 3 (2025): November 2025 Vol 8, No 2 (2025): July 2025 Vol 8, No 1 (2025): March 2025 Vol 7, No 3 (2024): November 2024 Vol 7, No 2 (2024): July 2024 Vol 7, No 1 (2024): March 2024 Vol 6, No 3 (2023): November 2023 Vol 6, No 2 (2023): July 2023 Vol 6, No 1 (2023): March 2023 Vol 5, No 3 (2022): November 2022 Vol 5, No 2 (2022): July 2022 Vol 5, No 1 (2022): March 2022 Vol 4, No 3 (2021): November 2021 Vol 4, No 2 (2021): July 2021 Vol 4, No 1 (2021): March 2021 Vol 3, No 3 (2020): November 2020 Vol 3, No 2 (2020): July 2020 Vol 3, No 1 (2020): March 2020 Vol 2, No 3 (2019): November 2019 Vol 2, No 2 (2019): July 2019 Vol 2, No 1 (2019): March 2019 Vol 1, No 1 (2018): November 2018 Vol 1, No 1 (2018): Asia Pacific Journal of Management and Education More Issue