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Journal of International Conference Proceedings
Published by AIBPM Publisher
ISSN : 26220989     EISSN : 2621993X     DOI : https://doi.org/10.32535/
Core Subject : Humanities, Science, Education, Engineering,
Humanities Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media
JICP is proceedings series that aims to publish proceedings from conferences, in the fields of economics, business, and management research. All proceedings in this website are open access, which means the published articles are permanently free to read, download, copy, and distribute. The online publication of each proceedings is sponsored by the conference organizers and hence no additional publication fees are required. JICP helps the Conference Organisers to increase impact of their conference with Online Abstract Book and also fullpaper book and Indexed Publication of the abstracts. JICP has vision which is to publish scholarly empirical and theoretical research articles, offering the authors and readers alike an academic rigor as well as professional development.
Arjuna Subject : Umum - Umum
Articles 1,522 Documents
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Improving Students’ Scientific Literacy in Biology Learning Through Problem-Oriented Project-Based Learning (POPBL) Model with Pekerti Worksheet Sinusi, Nur Suhaiba; Ibrohim, Ibrohim; Rahayu, Sofia Ery
Journal of International Conference Proceedings Vol 7, No 5 (2024): 2024 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i5.3621

Abstract

This study investigates the effectiveness of the Problem-Oriented Project-Based Learning (POPBL) model, combined with the Pekerti Worksheet, in improving science literacy among students at Middle School 2 Alla, Enrekang, South Sulawesi. POPBL offers a project-based learning approach centered on real-world issues, complemented by the Pekerti Worksheet, which includes questions, essential concepts, action plans, and initiatives. The study utilized a quasi-experimental design with pre-tests and post-tests in a non-equivalent control group format. A total of 75 eighth-grade students were divided into three groups, and data were collected through observations and tests. Hypotheses were tested using Analysis of Covariance (ANCOVA). The results indicate that students in the POPBL group utilizing the Pekerti Worksheet demonstrated significantly higher science literacy scores than both the POPBL group without the worksheet and the conventional learning group. Statistical analysis confirmed that the integration of POPBL and the Pekerti Worksheet had a substantial positive impact on science literacy (p = 0.000). These findings support the implementation of the POPBL model with the Pekerti Worksheet as an effective approach to foster the Independent Curriculum in Indonesia's junior high schools, contributing to the enhancement of essential 21st-century skills
Analysis of Green Marketing Mix and the Purchase Intention of Environmentally Friendly Product Dewi, Alivia Zahra Kirana; Liestyana, Yuli; Wahyuningsih, Tri; Utami, Yekti; Oetomo, Hadi; Tugiyo, Tugiyo; Sudaryatie, Sudaryatie
Journal of International Conference Proceedings Vol 7, No 4 (2024): 2024 Wimaya Yogyakarta Proceeding
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i4.3757

Abstract

The study aims to analyze the effect of green marketing on the purchase intention of environmentally friendly products. The variables used are green product, green price, green place, green promotion, and purchase intention. This research uses quantitative methods. The data collection method was a questionnaire distributed to 132 respondents who knew about environmentally friendly products. The analytical method used is multiple regression analysis. The results of this research show that green products, green prices, and green promotions have a positive effect on purchase intention. Meanwhile, green places do not positively influence purchase intention. Green places do not affect purchase intention because the location or distribution of environmentally friendly products is not a consideration for potential buyers. Several factors may have caused the green place not positively to affect purchase intention. However, researchers have not examined this; it is hoped that future researchers can examine the phenomenon of green places not positively affecting purchase intention.
Analyzing the Effect of Population Density on Household Energy Consumption: A Case Study of Indonesian Provinces Sari, Rifa Nita; Saputro, Sahrul; Harwila, Elisabeth Beta; Umaroh, Rodhiah; yuliawati, yuliawati
Journal of International Conference Proceedings Vol 7, No 4 (2024): 2024 Wimaya Yogyakarta Proceeding
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i4.3703

Abstract

Indonesia's rapid population growth and urbanization have intensified concerns about the rising demand for energy, making it crucial to understand the relationship between population density and energy consumption for effective policymaking. This study utilizes the STIRPAT model with multiple estimation methods, including OLS, FE, RE, FGLS, and PCSE, to explore the relationship between household energy use and population density at the provincial level in Indonesia. The analysis is based on data from 2018 to 2022, focusing on household electricity and gas usage ratios as dependent variables. Independent variables include Gross Domestic Regional Product (GDRP) Per Capita, total population, population density, and the percentage of value added by GDRP. The results indicate a positive relationship between population density and household electricity and gas consumption during the study period. These findings emphasize the need for targeted and efficient energy policies to address the growing energy demand associated with population density trends
Analysis of Tourism Development Strategies Through Community Based Tourism Models at Maria Village Cultural Tourism Trisna, Trisna; Kaluge, David; Satria, Dias
Journal of International Conference Proceedings Vol 7, No 2 (2024): 2024 ICSM Thailand & AIC Proceeding
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i2.3324

Abstract

The variables used in this research are community participation, job creation, relationships between communities, environmental and cultural preservation and cultural tourism in Maria Village. The aim of this research is to determine the influence of community participation, job creation, relationships between communities, environmental and cultural preservation on Maria Village cultural tourism. The population in this study was the Maria Village community, while the sample used was the community who participated in the development of Maria Village tourism. The sampling technique in this research is a simple random sampling technique. The data collection method used (instrument) used was a questionnaire. This research uses quantitative research methods. The results of this research are that community participation (X1) has an effect on Maria Village tourism (Y), job creation (X2) has an effect on Maria Village tourism (Y), relations between communities (X3) has an effect on Maria Village tour (Y). Cultural and environmental sustainability (X4) influences Maria Village tourism (Y).
The Influence of Social Media Marketing on Purchase Decisions Mediated by Brand Equity and Brand Trust Angelica, Marcella; Winoto Tj, Hery
Journal of International Conference Proceedings Vol 7, No 5 (2024): 2024 ICPM Bali Proceeding
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i5.3671

Abstract

This research investigates the influence of social media marketing (SMM) on purchase decisions mediated by brand equity and brand trust. In this digital era, SMM has emerged as a critical strategy for businesses to engage consumers, specifically in the competitive fashion footwear market, such as PT Buccheri Indonesia. Using a quantitative approach, data were collected from 280 respondents domiciled in Jakarta, who had interacted with Buccheri’s Instagram account. The analysis used Partial Least Squares Structural Equation Modeling (PLS-SEM) with WarpPLS software. The results reveal that: (1) SMM positively and significantly influenced brand equity, (2) SMM positively and significantly influenced brand trust, (3) SMM positively and significantly influenced purchase decision, (4) brand equity positively and significantly influenced purchase decision, (5) brand trust positively and significantly influenced purchase decision. Strengthening brand equity through brand awareness, perceived value, and brand loyalty, alongside building trust through consistent service, privacy protection, and fulfilling promises significantly impacts purchase decisions. This research highlights the role of SMM and provides actionable insights for Buccheri to optimize its SMM strategy by enhancing Instagram marketing content, reinforcing brand positioning, and converting digital interactions into tangible sales on Shopee
Innovative Face Recognition System for Efficient Access Management in Academic Institution Nugroho, Douglas Rakasiwi; Sastra, Rico Aurelio Gunadi
Journal of International Conference Proceedings Vol 7, No 4 (2024): 2024 Wimaya Yogyakarta Proceeding
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i4.3736

Abstract

This paper introduces a proof of concept for an innovative device aimed at enhancing administrative efficiency in academic environments through advanced facial recognition technology. Designed to a large, portrait-oriented display and an integrated camera, the device is intended to be installed at various strategic locations across the campus, facilitating streamlined access to information. By replacing traditional login methods, it enables students and faculty members to access essential information quickly and effortlessly after a brief identity verification process. This efficient approach not only minimizes time spent on routine administrative tasks but also ensures a seamless user experience. In this paper, we aim to demonstrate that this concept can be realized by combining several elements, which will be detailed in the content. Additionally, it highlights the role this technology plays in advancing campus infrastructure, fostering a more efficient, and technologically equipped academic environment. Through this initiative, the paper contributes to the broader conversation on modernizing educational institutions by integrating facial recognition into everyday campus interactions
Literature Review: New Wave Marketing, Marketing Performance, and Memorable Tourism Experience in The Tourism Sector Karo Karo, Pelliyezer; Sulastri, Sulastri; Maulana, Ahmad
Journal of International Conference Proceedings Vol 7, No 4 (2024): 2024 Wimaya Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i4.3598

Abstract

Sector Indonesian tourism is also obliged to implement draft marketing to survive and make a real contribution to state income. The digital era, of course, produces a shift for many sectors, including its impact on the tourism sector, so the marketing concept must be able to follow changes in the behavior of tourists as consumers, which is related to experience travel. This study uses the studies' bibliography to explore the relationship between implementing new-wave marketing and performance marketing and memorable tourism experiences. A total of 108 selected articles contributing to this research were searched using Publish and Perish with the electronic databases Scopus, Semantic Scholar, and Google Scholar in the publication range from 2014 to 2023. The study results show that no special studies directly linked study topics as variables within the scope of the tourism sector and other related sectors. However, the three study topics show a relationship where applied marketing tends to be legacy marketing oriented. Apart from that, no studies link function moderation or intervention from experience travel with concept marketing and performance marketing. This finding is a contribution and angle that looks new to marketing research tourists in the future.
The Moderating of Government Public Policy on Housing Purchase Decisions in Tasikmalaya Komaludin, Ade; Tirtana, Dodi; Rudiana, Dedi
Journal of International Conference Proceedings Vol 7, No 4 (2024): 2024 Wimaya Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i4.3552

Abstract

The housing industry is experiencing an increase in demand, especially subsidized housing. Various factors are the main considerations for consumers in determining purchasing decisions such as environment, green open space, price, and location. The object of this research is 4 subsidized housing in Tasikmalaya Regency. This model measures government public policy as a moderating in deciding to buy a subsidized house. This study uses primary data in the form of a Likert scale questionnaire to measure each variable. The sample determination technique uses Proportionate Stratified Random Sampling. This research method uses SEM - PLS (Structural Equation Modeling - Partial Least Square). The results showed that government policy has a moderating role for the environment on housing purchase decisions. Environmental, green open space and price have a direct impact on purchasing decisions. The implication of this finding will be the establishment of supporting facilities related to the location of subsidized housing. In this case the government needs to ensure that public facilities are available before the subsidized housing project is implemented.
Evaluation of Production Efficiency in Asphalt Mixing Plant Using Lean Concept Based on TIMWOOD Putra, Dio Adelian; Devia, Yatnanta Padma; Harimurti, Harimurti
Journal of International Conference Proceedings Vol 7, No 5 (2024): 2024 ICPM Bali Proceeding
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i5.3630

Abstract

This study aims to assess the effectiveness of the lean concept in improving production efficiency in an asphalt mixing plant. The research emphasizes the need to reduce waste by applying the TIMWOOD principles, which target minimizing transportation, inventory, motion, waiting, overproduction, overprocessing, and defects. By identifying and eliminating non-value-adding activities, this study seeks to enhance overall production efficiency and resource utilization. The findings reveal significant efficiency improvements, with a 50% reduction in average processing time and a 46.14% decrease in total processing time after implementing the lean concept. These results demonstrate that the lean approach enhances productivity by optimizing production time, reducing operational waste, and improving workflow efficiency. Furthermore, the research underscores the practical implications of adopting lean principles, suggesting they can be a sustainable strategy for asphalt plants to boost operational efficiency, decrease production costs, improve resource allocation, and strengthen competitiveness in the industry. This study provides actionable insights for industries aiming to implement lean manufacturing concepts effectively
Influence of Story telling Marketing, Brand Ambassador, and Tagline on Purchase Decision of Lip Product Wardah Harjanti, Sri; Oktavia, Nanda Wahyu
Journal of International Conference Proceedings Vol 7, No 4 (2024): 2024 Wimaya Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i4.3580

Abstract

This research aims to analyze and determine the effect of storytelling marketing, brand ambassador, and taglines on purchasing decisions Wardah lip products for Undergraduate Management Study Program Students of UPN “Veteran” Yogyakarta. Questionaires were distributed using nonprobability purposive sampling techniques, and regression analysis adopted to test the predetermined hypotheses. The results of this research show are: (1) Storytelling marketing, brand ambassador, and taglines together have a significant effect on purchasing decisions for Wardah lip products, (2) Storytelling marketing partially has a positive and significant effect on purchasing decisions for Wardah lip products, (3) Brand ambassador partially have a positive and significant effect on purchasing decisions for Wardah lip products, (4) Tagline partially has a positive and significant effect on purchasing decisions for Wardah lip productsKeywords:Storytelling Marketing; Brand Ambassador; Tagline; Purchase Decision

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