cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Luki Adiati Pratomo
Contact Email
luki.adiati@trisakti.ac.id
Phone
+6281574360223
Journal Mail Official
mjjasafeb@trisakti.ac.id
Editorial Address
Fakultas Ekonomi dan Bisnis Universitas Trisakti Gedung Hendriawan Sie Lantai 3, Jalan Kyai Tapa Grogol no. 1 Grogol, Jakarta 11440 Telp: 021-5663232(ext.8334)
Location
Kota adm. jakarta barat,
Dki jakarta
INDONESIA
Jurnal Manajemen dan Pemasaran Jasa
Published by Universitas Trisakti
ISSN : 02163780     EISSN : 24429732     DOI : 10.25105/jmpj
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen dan Pemasaran Jasa is a peer reviewed and open access journal published by Lembaga Penerbit Fakultas Ekonomi dan Bisnis (LPFEB). This journal receives an original research paper and review paper which suitable with focus and scope.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 294 Documents
 23   24   25   26   27 
Integration of the balanced scorecard framework and analytical hierarchical procedure to determine the performance assessment model of public sector organizations Nilasari, Ayunda Putri; Retnosari, Retnosari; Prihastiwi, Diah Agustina; Nurcahya, Yulida Army
Jurnal Manajemen dan Pemasaran Jasa Vol. 16 No. 1 (2023): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v16i1.15389

Abstract

Measurement of organizational performance is a complex problem because of the many factors that affect performance. In addition, each organization must have different contingency conditions and managerial priorities that are not the same and can even conflict with each other. This research is exploratory, which aims to develop a performance measurement model in government organizations that have the main function of serving the community. The preparation of performance measurement models in public organizations using the Balanced Scorecard (BSC) and Analytic Hierarchy Process (AHP) framework. The data used in this study are qualitative and quantitative data obtained through interviews, focus group discussions (FGD), and questionnaire instruments. The sample of this research is the employees of Mertoyudan District, Bandongan District, Salaman District, and Tempuran District. The object of research is asked to sort the performance measures that have been compiled from the most relevant to the least relevant. The results of the analysis were then analyzed using SEM. From the results of the study it can be concluded that the performance measurement at the Magelang district office using the Balanced Scorecard Method and weighting with Analytical Hierarchy Processes (AHP) overall, the competence at the Magelang district office is quite good. and from all perspectives measured, the customer perspective has the largest weighting is 0.483, the second is 0.272, the third is the internal business process perspective is 0.157 and the last is growth and learning 0.088.
Mediating role of consumer trust in local food restaurants on the relationship between social media marketing and consumer purchase intention in Indonesia Lita, Ratni Prima; Meuthia
Jurnal Manajemen dan Pemasaran Jasa Vol. 16 No. 1 (2023): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v16i1.15513

Abstract

Regarding the effect of the COVID-19 pandemic on consumer behavior, this study investigates the effect of social media marketing on consumer trust and consumer purchase intention in order to buy online food in West Sumatera, Indonesia. This study also examines the impact of consumer trust as mediating variable between social media marketing and consumer purchase intention. 210 participants were involved by distributing online questionnaires. Data were analyzed using Structural Equation Modelling through SmartPLS 3.0. The result of this study shows the significant influence of social media marketing on consumer trust and consumer purchase intention, also consumer trust significantly influences consumer purchase intention. Consumer trust partially mediated the relationship between social media marketing and consumer purchase intention. Finally, this study contributes to encouraging social media marketing usage for local food businesses in Indonesia. The theoretical and practical implications will provide valuable insight for further study in the food industry related to online consumer purchase intention.
Shoppers’ loyalty in online marketplace: The impact of interface quality, application incentives, and security/privacy through flow experience Adrianto, Felicia Angela; Yuliana, Oviliani Yenty; Jaolis, Ferry
Jurnal Manajemen dan Pemasaran Jasa Vol. 16 No. 1 (2023): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v16i1.15530

Abstract

This study investigated the effects of Interface Quality, Application Incentives, and Security/Privacy on marketplace E-Loyalty through Flow experience. By prioritizing and improving these factors, marketplaces can foster a relational perspective that encourages users to develop a long-term relationship with the application, leading to sustained growth and success. Central to marketplace E-Loyalty is the relational perspective, which emphasizes consumers’ intention to establish a relationship with a marketplace application without shifting to competitors. Respondents were selected purposively to participate in an online survey, resulting in 305 usable responses. A partial least square-structural equation modeling (PLS-SEM) was employed to establish the measurement and structural fit of the data. The results confirmed that Interface Quality and Flow directly influenced E-Loyalty, while Interface Quality and Security/Privacy indirectly influenced Flow. Application Incentives were not found to bolster E-Loyalty directly and indirectly through Flow experience. This study provides a broader view of the importance of Interface Quality and Security/Privacy in promoting E-Loyalty with Flow while also offering a new perspective on the effect of Application Incentives on marketplace E-Loyalty from a relational standpoint.
Destination characteristics of modest fashion city: Tourism marketing perspectives Bastaman, Aam; Osman, Ismah; Rimbawati, Putri Rakhmadhani Nur
Jurnal Manajemen dan Pemasaran Jasa Vol. 16 No. 1 (2023): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v16i1.15545

Abstract

Purpose – Cities aim to differentiate themselves and project a favorable image to maintain a competitive edge in today's tourism industry, which this endeavor includes the city of Bandung. Bandung has undergone certain facelifts within its metropolitan areas to establish city uniqueness concentrating on fashion and design. Hence, this study aims to examine Bandung’s brand image and personality, emphasizing the branding of Bandung as a modest fashion city and its impact on business, fashion, culture, and tradition. Design/methodology/approach –Utilizing qualitative research, this research narrates the findings of in-depth interviews with selected informants, specifically, the locals and the tourists, in addition to the use of desk research, and observation. Thus, it analyzes the perception of the tourists and local people concerning Bandung’s aptitude as a modest fashion city and its capacity to capture the target market, locally and abroad. Findings – Business tourism is crucial to Bandung’s development and vision to be a modest fashion destination. Bandung has the potential to achieve the vision due to its people’s outstanding creativity. It makes an expansion towards a destination concentrating on modest fashion viable. Consequently, the city boasts a thriving textile industry, a solid local administration, vibrant local entrepreneurship, a strong fashion sense built on tertiary education, and an excellent collaborative relationship between the local community, academicians, industry, and the government. Research limitations/implications – This study unearth the preliminary research phase for a new city trademark. Nevertheless, quantitative and longitudinal research is required. Practical implications – The study discusses the implications for developing a consistent destination branding strategy by analyzing the initial stages of Bandung as a modest fashion destination Originality/value – The study presents specific recommendations to tourism and hospitality practitioners for widening Bandung’s destination image to capitalize on the city's art and cultural heritage. It is also of interest to tourism researchers since it contributes methodologically to the literature on place branding through projective methodologies. Keywords: Bandung city; Destination image; Modest fashion tourism; Qualitative Research;
Post-COVID-19 improvement strategies for strengthening the competitiveness of MSMEs in the tourism area of Jambi Fitriaty, Fitriaty; Tona Aurora Lubis; Musnaini; Dessy Elliyana; Muhammad Haris Saputra
Jurnal Manajemen dan Pemasaran Jasa Vol. 16 No. 1 (2023): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v16i1.15674

Abstract

This study aims to analyze and formulate strategies strengthen competitiveness after the COVID-19 pandemic. This study used a mix method with two approaches, namely a qualitative approach interviews as information to make a SWOT analysis and quantitative by providing questionnaires to MSME actors around tourist areas in Jambi City, 120 respondents were obtained, a quantitative approach using SEM-PLS as a data analysis tool and forming a model for developing a strategy to strengthen the competitiveness of SMEs after the pandemic. The results of this study obtain several recommended strategies for strengthening competitiveness, namely increasing innovation, improving product quality to gain competitive advantage, improving supply chains, having strength in the distribution section from raw materials to consumers, providing training to improve employee capabilities, taking advantage of opportunities by become a business actor who is adaptive to all conditions. Based on the results of quantitative analysis, a model is formed that contributes to strengthening the competitiveness of MSMEs after the COVID-19 pandemic, namely product quality, capital, supply chains, market diversification and skills that have a very strong relationship to strengthening MSMEs' power.
Turning fans into lovers: Content strategy for brand’s social media pages to build stronger relationship Riani, Gita Novia; Gayatri, Gita
Jurnal Manajemen dan Pemasaran Jasa Vol. 16 No. 1 (2023): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v16i1.15729

Abstract

Effective delivery of a brand message and format through digital platforms has been a key focus in marketing. Therefore, this study aims to analyze how brand post characteristics can significantly impact consumer engagement on social media using different formats and messages. It provides comprehensive insights into how consumer engagement can lay the foundation for developing stronger customer relationships. Quantitative methods using an online questionnaire are used to determine the real motivation from respondents towards the brand post characteristics and the perception of their relationship with the brand. The results show that content type is the strongest factor in influencing consumers to engage with a brand post on Instagram. Therefore, this study provides a better understanding of social media marketers to plan and implement their content strategy effectively.
Customer response power capability to enhance marketing performance in Micro, Small and Medium Enterprises (MSME) Lukitaningsih, Ambar; Nyoman Udayana, Ida Bagus; Hadi, Syamsul; Marjukah, Anis; Evanjeli, Laurensia Aptik
Jurnal Manajemen dan Pemasaran Jasa Vol. 16 No. 2 (2023): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v16i2.15967

Abstract

Micro, Small, and Medium Enterprises (MSME) are of importance in the success and growth of Indonesia's national economy. These enterprises form the backbone of the workforce and their marketing performance is a key indicator of progress. However, studies by marketing experts indicate a disagreement between the outcome of market sensing capability and marketing performance. Based on several reports, a sales team that can see the market ahead of time impacts marketing personnel's performance. In contrast, other marketing experts discovered that market sensing quality does not hold such influence. Therefore, this study aimed to resolve the controversy surrounding the investigation by proposing a new concept, such as customer response quality, using a theoretical model. The participants included were 259 MSME actors in Yogyakarta, selected through purposive sampling. Furthermore, questionnaire, data were collected and analyzed using SEM. The results showed that customer orientation, learning orientation, and market sensing quality significantly and positively affected customer response quality. Among these, learning orientation has the most considerable influence. The novelty of this study is that customer response power capability had a significant positive effect on marketing performance. Meanwhile, customer orientation, learning orientation, and market sensing quality had no direct impact, therefore, it was recommended that MSME should focus on the company's ability to sense market quality, customer orientation, and learning orientation to respond to customers, and subsequently increase marketing performance.
Optimization of relational capital and the strength of SMEs network collaboration to improve its performance: Evidence from Indonesia Saputra, Murry Harmawan; Pratomo, Luki Adiati
Jurnal Manajemen dan Pemasaran Jasa Vol. 16 No. 1 (2023): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v16i1.16527

Abstract

This study aims to develop a conceptual model framework that elucidates strategies for enhancing the performance of SMEs using a network theory approach. The novelty lies in developing a conceptual model that proposes the strength of SMEs network collaboration as an intervening variable, addressing the gap in the literature regarding the impact of relational capital on its performance. The study involves 238 SMEs in six regencies in Central Java and the Special Region of Yogyakarta, Indonesia. The majority of the proposed hypotheses are supported, indicating that relational capital, quality of value co-creation, voluntary knowledge sharing, and the strength of network collaboration significantly improve SMEs performance. The results validate the logical connection between the variables and clarify the reference theories. Additionally, the conceptual model is suitable for capturing business phenomena in the field, making it a valuable reference for SME development in Indonesia and other emerging market countries.
Analyzing the impact of working expectations on intention to apply in Indonesia: A study on Gen Z college graduate Rani, Inta Hartaningtyas; Hardiyanti Jalih, Jara; Adhi Widyowati, Lestari
Jurnal Manajemen dan Pemasaran Jasa Vol. 16 No. 2 (2023): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v16i2.16558

Abstract

The expansion of businesses is limited in enhancing the workforce because recruiting personnel requires significant effort and financial resources. The returns on these businesses should be assessed while decreasing the expenses associated with recurrent needs. Therefore, this study aimed to analyze the correlation between the employment expectations of soon-to-be college graduates, who constituted a significant portion of the workforce, and their inclination. Factors such as organizational attractiveness, person-organization fit, and social media usage were examined as mediating variables. The advancement of the theory of planned behavior was also investigated, particularly in explaining how organizations shape the behavior of prospective employees based on expectations. Using the structural equation model (SEM) method, the data were examined on intention to apply among 350 Indonesian college students on the brink of graduation (middle year of Gen Z). The results showed that working expectations influenced intention to apply for a job, through direct impact and partial mediation. According to the descriptive statistics, a company's top three priorities for respondents were health insurance, a coaching manager, and job security.
Examining the impact of credibility and quality on electronic word-of-mouth (eWOM) and visit intention of tourists to culinary tourism destinations Setiawan, Heri; Rini, Rini; Izzati, Astika Ulfah; Sakti, Ilham Prawidi; Setiagraha, Dika; Putri, Septi Kumala; Nurcahya, Claudia
Jurnal Manajemen dan Pemasaran Jasa Vol. 16 No. 2 (2023): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v16i2.16584

Abstract

This study aims to examine the relationship between source credibility, message reliability, information quality, and visit intention to culinary tourism. Additionally, it assesses the mediating role of eWoM in relation to the variables investigated. Local tourists who are acquainted with culinary tourism destinations in Palembang City are the focus of the study. A purposive sampling methodwas used to select the respondents, resulting in the distribution of 180 participants evenly across 5 culinary tourism destinations in Palembang, namely the 26 Ilir, Kuto, Kapitan Village, Kuto Besak Fortress, and Kambang Iwak. The study used structural equation modeling (SEM) with the Maximum Likelihood (ML) estimation method to evaluate the proposed model. The results showed that source credibility can enhance eWoM, while message reliability and information quality do not have the same effect. Furthermore, eWoM can stimulate the intention of visitors to participate in culinary tours and strengthen the relationship between the variables. This study provides empirical insights that can assist culinary tourism managers in understanding the intention of visitors to participate in eWoM. Source credibility, message reliability, and the provision of high-quality information play crucial roles in determining the intention of visitors to partake in eWoM. Consequently, culinary tourism managers should ensure the continuous satisfaction of visitors to prevent the spread of negative eWoM on social media.

Page 25 of 30 | Total Record : 294

 23   24   25   26   27 

Filter by Year

2008 2025


Reset
Filter By Issues
All Issue Vol. 18 No. 2 (2025): September Vol. 18 No. 1 (2025): Maret Vol. 17 No. 2 (2024): September Vol. 17 No. 1 (2024): Maret Vol. 16 No. 2 (2023): September Vol. 16 No. 2 (2023): Issue in Progress Vol. 16 No. 1 (2023): Maret Vol. 15 No. 2 (2022): September Vol. 15 No. 1 (2022): Maret Vol. 14 No. 2 (2021): September Vol. 14 No. 1 (2021): MARET Vol. 13 No. 2 (2020): September Vol. 13 No. 1 (2020): Maret Vol. 12 No. 2 (2019): September Vol. 12 No. 1 (2019): Maret Vol. 11 No. 2 (2018): September Vol. 11 No. 1 (2018): Maret Vol. 10 No. 2 (2017): September Vol. 10 No. 1 (2017): Maret Vol. 9 No. 2 (2016): September Vol. 9 No. 1 (2016): Maret Vol. 8 No. 2 (2015): September Vol. 8 No. 1 (2015): Maret Vol. 7 No. 2 (2014): September Vol. 7 No. 1 (2014): Maret Vol. 6 (2013): (Edisi Khusus) Vol. 5 (2012): (Edisi Khusus) Vol. 4 (2011): (Edisi Khusus) Vol. 3 (2010): (Edisi Khusus) Vol. 2 No. 2 (2009): September Vol. 2 No. 1 (2009): Maret Vol. 1 No. 2 (2008): September Vol. 1 No. 1 (2008): Maret More Issue