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Gema Wisata
Published by Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang
ISSN : 14115077     EISSN : 27748987     DOI : https://doi.org/10.56910/gemawisata.v18i1
Core Subject : Social,
Social Sciences
Gemawisata: Jurnal Ilmiah Pariwisata diterbitkan oleh Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang. Penerbitan jurnal ini bertujuan untuk meningkatkan kualitas ilmu pengetahuan, serta menyalurkan minat berbagi dan menyebarluaskan ilmu pengetahuan kepada akademisi, mahasiswa, praktisi dan pemerhati ilmu pengetahuan. Redaksi menerima artikel penelitian terkait Ilmiah Pariwisata dan terbit tiga kali dalam setahun yaitu Januari, Mei dan September
Arjuna Subject : Umum - Umum
Articles 172 Documents
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Visitor Perception Of The Tourist Experience In Kampuang Minang Nagari Sumpur Tourism Village Sakira Putri Manurung; Habibatul Qolbi Sumardi; Lusia Oktaviani; Maria Dwi Sianipar; Alvian Maranalom Siregar; Kiki Rendhardi Napitupulu; Nina Novira; Eni Yuniastuti; Sendi Permana
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 21 No. 3 (2025): September : Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemawisata.v21i3.841

Abstract

Kampuang Minang Nagari Sumpur Tourism Village in South Batipuh District, Tanah Datar Regency, West Sumatra, is a cultural and natural tourism destination with the uniqueness of the gadang house that still functions as a residence, preserved Minangkabau traditions, and natural beauty such as Lake Singkarak. However, there is a gap between the expectations and reality of the tourist experience that visitors feel. This shows that even though the potential and attraction of tourism is huge, there are still weaknesses in destination management that can affect visitor perception and satisfaction. In addition, until now there have not been many studies that specifically examine the perception and experience of tourists in Kampuang Minang Nagari Tourism Village in Sumpur, even though visitor perception greatly determines the image, loyalty, and sustainability of tourist destinations. This study uses a quantitative descriptive approach with data collection techniques in the form of observations, questionnaires, and interviews with visitors. The data analysis technique uses a descriptive quantitative approach with the one score one indicator method based on the Likert Scale to identify visitors' perceptions of aspects of accessibility, facilities, tourist attractions, services, environmental conservation, and personal satisfaction and experience during travel. The results of the research are expected to provide a comprehensive overview as the basis for developing an effective and sustainable tourism village management strategy.
Pengaruh Kualitas Layanan dan Atraksi Wisata terhadap Kepuasan Wisatawan di Batu Parsidangan Siallagan Samosir Simbolon, Sabam Fernando; Indra Safari; Oman Sukirman
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 21 No. 3 (2025): September : Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemawisata.v21i3.846

Abstract

This research was conducted based on the observation that Batu Parsidangan Siallagan is one of the main tourist destinations in Samosir Regency and consistently attracts many visitors. The site is highly rated on several travel platforms, confirming its strong potential as a cultural tourism icon. However, despite this popularity, some visitors provide negative feedback, particularly regarding inconsistent service quality, attractions that do not fully meet expectations, and inadequate supporting facilities. These conditions encourage further study to analyze tourists’ perceptions of service quality and tourist attractions, as well as their influence on visitor satisfaction. A total of 99 respondents were selected using purposive non-probability sampling to ensure the data collected aligned with the research objectives. Data were gathered using a structured questionnaire tested for validity and reliability, then analyzed through descriptive statistics and inferential methods, including multiple regression, the coefficient of determination, t-test, and F-test. The findings show that service quality and attractions together account for 56.3% of the variation in visitor satisfaction. These results highlight the need to enhance service quality, create more engaging cultural attractions, improve supporting facilities, and provide continuous training for local human resources so that Batu Parsidangan Siallagan can maintain its status as a leading tourist destination.
Strategi Promosi Digital Partisipatif: Revitalisasi Branding Wisata Budaya Kampung Jawi Kota Semarang Faisal Yusuf; Herman Paninggiran; Muchammad Wibowo; Almas Imanina; Kefas Harnanto
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 21 No. 3 (2025): September : Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemawisata.v21i3.849

Abstract

Kampung Jawi, a cultural tourism destination in Semarang City, has experienced a significant decline in tourist visits due to stagnant digital promotion activities. The main problem lies in the absence of an integrative and empirically tested model that combines technology, community empowerment, and cultural reinforcement for Indonesian cultural tourism villages. This study aims to address this gap by formulating and testing the participatory SOME+ model, a modification of the original SOME framework (Share, Optimize, Manage, Engage) with the addition of TRAIN (capacity building) and SUSTAIN (sustainability). Using a mixed-methods exploratory sequential design (QUAL → quan), data were collected through observation, in-depth interviews, focus group discussions (FGDs), and social media content analysis. The findings highlight initial challenges such as low digital literacy and fragmented coordination. Nevertheless, a two-week pilot project increased social media engagement rates from 2.8% to 4.3% (a 52% rise) and enhanced community participation in content production from 25% to 41% (a 64% rise). The synthesis of these findings indicates that the SOME+ model effectively revitalizes the digital branding of cultural tourism villages. This research concludes that the participatory SOME+ model is a practical and replicable framework for strengthening community-based digital promotion and is recommended for adoption in rural tourism development policies.
Pengalaman Tamu sebagai Tolok Ukur Kualitas Layanan : Studi Kualitatif pada Hotel Bintang Empat di Bali Jeanny Pricilia Anneke W; Fadillah Manuhutu
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 21 No. 3 (2025): September : Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemawisata.v21i3.850

Abstract

This study aims to explore guest experience as a benchmark for service quality in four-star hotels in Bali. Using a qualitative phenomenological approach, the research was conducted at two representative hotels, namely Four Points by Sheraton Bali, Kuta and The Anvaya Beach Resort Bali. Data were collected through semi-structured in-depth interviews with 20 guests who had stayed for at least one night within the past six months, online review analysis from platforms such as Booking.com and TripAdvisor, as well as participatory observations in service areas.The findings reveal that the dimensions of service quality most influencing guest experience include staff responsiveness, facility comfort, and the authenticity of services that integrate local culture. Guests appreciated staff friendliness and professionalism, room cleanliness, and personal touches such as being greeted by name or receiving special attention, which created positive emotional experiences. However, several weaknesses were also identified, such as delays in room service during peak hours and inconsistent maintenance of facilities. These results are consistent with the SERVQUAL model (Parasuraman et al., 1988), which emphasizes five key dimensions, but this study highlights the emotional experience dimension, which has been less explored in hospitality research in Bali. This study makes a theoretical contribution by broadening the understanding of the relationship between service quality and guest experience, particularly in the context of four-star hotels that are characterized by high service standards and intense competition. The practical implications suggest that hotel management should strengthen service personalization, ensure consistency in staff reliability and responsiveness, and enhance the integration of local cultural values as a differentiation strategy to increase competitiveness. Thus, guest experience can serve as a primary indicator that not only reflects service quality but also builds customer loyalty and strengthens the hotel’s positive image among both domestic and international tourists.
Perancangan SOP Bahan Baku dan Kualitas Produk Pastry Section di The Westlake Resort Yogyakarta Adesty Lasally; Mirna Diansyah
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 21 No. 3 (2025): September : Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemawisata.v21i3.852

Abstract

Based on the researcher’s observations at The Westlake Resort Yogyakarta, particularly in the Food and Beverage Product Department within the Pastry Section, several issues and challenges were identified, namely the absence of a clearly established Standard Operating Procedure (SOP). It was therefore concluded that the SOP in the Pastry Section at The Westlake Resort Yogyakarta has not been properly designed or implemented. In order to determine in detail the design of the SOP to be applied in the Pastry Section, a study was conducted under the title “Designing Standard Operating Procedures (SOP) for Raw Materials and Product Quality: A Case Study of the Pastry Section at The Westlake Resort Yogyakarta.” The research employed a qualitative method with a descriptive approach. Sampling was carried out using purposive sampling with a non-probability technique, while data collection techniques included observation and interviews. Data analysis was conducted through four stages: data collection, data reduction, data presentation, and conclusion drawing. The results of the data analysis indicated that the SOP in the Pastry Section at The Westlake Resort Yogyakarta had not yet been established, and the proposed SOP design had not been fully implemented, nor did it meet the job description indicators of the pastry section as outlined by Suhardjito (2006), particularly in terms of raw materials and product quality. The study concludes that although the staff in the Pastry Section at The Westlake Resort Yogyakarta have SOPs in place, they do not fully comply with the specified indicators. Certain aspects, such as product quality and workplace hygiene, have not been consistently applied, thereby necessitating an evaluation and the formal establishment of SOPs.
Strategi Dinas Pariwisata Dalam Pengembangan Destinasi Wisata Pantai Pandaratan, Kecamatan Sarudik, Kabupaten Tapanuli Tengah Ifo Siska Sigalingging; Elvri Teresia Simbolon; David Fero; Mery Silalahi; Liyus Waruwu
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 21 No. 3 (2025): September : Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemawisata.v21i3.856

Abstract

This study aims to determine the strategy of the Tourism Office in developing the Pandaratan Beach tourist destination, Sarudik District, Central Tapanuli Regency. This study uses a qualitative method with a descriptive approach. Data were collected through direct field observations, in-depth interviews, and documentation of a number of informants deemed relevant, namely the Tourism Office, Pokdarwis, the community as managers, business actors, and tourists. The results show that the Tourism Office's strategy in developing Pandaratan Beach has been formulated based on the Central Tapanuli Regency Tourism Office's strategic plan (Renstra). This strategy focuses on equitable distribution of development infrastructure with a superior commodity-based approach, which aims to support tourist attractions and increase the contribution of the tourism sector to regional development. The strategy implementation is realized through various programs, including proposing basic infrastructure development, human resource development through training, destination promotion through social media, development of natural tourism products, and the formation and empowerment of tourism awareness groups (Pokdarwis) as drivers of tourism awareness campaigns. The implications of this study indicate that the development of Pandaratan Beach has not been fully optimal and still faces several obstacles, such as limited supporting facilities, less than optimal tourism services, and uneven community participation, so that the impact on the quality of tourism services, increasing community participation, and the sustainability of the destination still needs to be strengthened. Therefore, a comprehensive and sustainable strengthening of the strategy is needed through cooperation from related parties so that the Pandaratan Beach tourist destination can develop more optimally based on superior commodities.
Pemberdayaan Masyarakat Lokal Dalam Pengembangan Potensi Ulos Ragi Hotang di Desa Meat Kecamatan Tampahan Kabupaten Toba Putri Sapta Maria Silitonga; Wolter P Silalahi; Rusmauli Simbolon; Mery Silalahi; Eduward Hottua Hutabarat
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 21 No. 3 (2025): September : Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemawisata.v21i3.858

Abstract

This study examines community empowerment in the development of Ulos Ragi Hotang in Desa Meat, Kecamatan Tampahan, Kabupaten Toba. Ulos Ragi Hotang is a cultural heritage of Batak Toba, rich in philosophical and historical meaning, with great potential as a creative economy product. The focus of this research is on the forms and strategies of community empowerment to preserve cultural heritage, increase economic added value, and support Desa Meat as a cultural tourism destination. The research uses a qualitative descriptive approach with data collection through observation, in-depth interviews with local weavers, traditional leaders, Pokdarwis managers, and the Tourism Department, as well as field documentation. The results show that empowerment is carried out through the improvement of weaving skills, community-based weaving groups, and training in production and marketing. Empowerment strategies include traditional marketing, digital promotion, strengthening tourism village institutions, product branding development, and involving the younger generation. Supporting factors include local cultural wealth and government support, while challenges include low digital literacy and limited market access. This study concludes that local community empowerment plays a significant role in the preservation of Ulos Ragi Hotang and creates sustainable creative economic opportunities, while also strengthening the cultural identity of Batak Toba.
Analisis Hubungan Pendirian Objek Wisata Menara Pandang terhadap Peningkatan Jumlah Kunjungan Wisatawan ke Objek Wisata Salib Kasih Dini Resavita Hariandja; Robert Juni Tua Sitio; Ade Putera Arif Panjaitan; Liyus Waruwu; Yulia K.S Sitepu
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 21 No. 3 (2025): September : Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemawisata.v21i3.859

Abstract

This study aims to analyze the relationship between the establishment of the Menara Pandang tourist attraction and the increase in the number of tourist visits to the Salib Kasih tourist destination. The research method used is qualitative with a descriptive approach. Data collection techniques were carried out through observation, interviews, and documentation with several informants, namely the Technical Implementation Unit (UPT) of Salib Kasih and Menara Pandang, the Tourism Office of North Tapanuli, tourism workers, local business actors, and visiting tourists. The results of the study show that the establishment of Menara Pandang has a significant relationship with the increase in tourist visits to Salib Kasih. This relationship can be seen from the growth in the number of tourists coming after the development of the new facility, namely Menara Pandang. Supporting factors of this relationship include the proximity of the two tourist sites, the development of integrated tour packages, active promotion through social media, and support from the local government in providing facilities and infrastructure. With this integration, tourists who previously only visited Salib Kasih are now encouraged to also enjoy the attraction of Menara Pandang, thus extending their length of stay and giving a positive impact on the local economy. Furthermore, this study also found that the existence of Menara Pandang strengthens the image of Salib Kasih as a religious tourism destination as well as natural tourism with its unique features and attractions. Therefore, the development of additional strategic tourist attractions can be an effective step in increasing both attractiveness and the number of tourist visits, especially in religious and nature-based destinations. This research emphasizes the importance of collaboration among stakeholders in sustainable tourism development.
Pengaruh Daya Tarik, Fasilitas, Harga, dan Aksesibilitas Terhadap Kepuasan Wisatawan dengan Analisis Linear Berganda: Studi Kasus : Danau Pading Desti Syarani; Octavia Zulaikha; Mimi Lestari; Vindi Rachmadani; Nada Yuliana Rahma
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 21 No. 3 (2025): September : Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemawisata.v21i3.860

Abstract

This research stems from the growing popularity of local tourism, including Pading Lake in Central Bangka Regency, a former tin mine developed into a tourist attraction. However, this destination still faces various management challenges, particularly in terms of attractiveness, facilities, pricing, and accessibility, which influence tourist satisfaction. The purpose of this study is to analyze the influence of attractiveness, facilities, pricing, and accessibility on tourist satisfaction, as measured by revisit intention. The study used a mixed-method approach, collecting data through questionnaires, interviews, observations, and documentation. The sample was determined using the Isaac and Michael formula, totaling 347 respondents from a population of 3,450 tourists. Data were analyzed using multiple linear regression using the Stepwise approach. The research findings indicate that revisit intention is influenced by five variables: tourism activities, road conditions, price competitiveness, location cleanliness, and parking availability. The tourism activity variable proved to be the most dominant with the highest coefficient value, while public facilities obtained the lowest average value and need to be improved. The final regression model was able to explain 54.5% of the variation in tourist satisfaction, indicating that other factors outside this study still have an influence. These findings demonstrate the importance of tourism managers prioritizing the development of tourism activities, increasing accessibility, and providing adequate supporting facilities to increase tourist satisfaction and loyalty.
Makna Hospitality Bagi Karyawan Front Office: Pendekatan Fenomenologi Ni Putu Helda Silpia Apriyani
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 21 No. 3 (2025): September : Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemawisata.v21i3.861

Abstract

This study aims to explore the meaning of hospitality as experienced by front office employees of five-star hotels in South Kuta, Bali, using a phenomenological approach. As the frontline in guest interactions, the subjective experience of employees significantly influences service quality, guest satisfaction, and the hotel's image. Data collection was carried out through semi-structured interviews with 18 informants, observation, and internal documentation. Data analysis followed a descriptive phenomenological procedure to produce rich contextual descriptions. The findings indicate that hospitality for front office employees is complex and influenced by both internal and external factors, including professional identity, emotional labor, and the quality of interpersonal relations with guests. Although existing theoretical frameworks are relevant, there are gaps between theory and practice in stress management and the effectiveness of compensation. Recommendations include the development of emotional training programs, non-financial rewards, and employee involvement in job redesign and retention strategies based on competence development. These strategies are expected to improve job satisfaction, service quality, and guest loyalty.

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